Lex Roman @lexroman.com · 34mi have this same fear but i find if i'm with other people they seem to know when its done and also you can usually see whether it not its cooked easier in a brightly lit restaurant than at home. ive eaten korean bbq a few times and never had a problem 010
Lex Roman @lexroman.com · 39mToo many authors rely on Amazon to sell their book for them. This month, we're helping authors grow a fanbase that BUYS BOOKS. Starting next week with how to grow your newsletter as an author featuring novelist M.G. Herron www.revenuerulebreaker.com/events/grow-...revenuerulebreaker.comGrow Your Newsletter as an Author with M.G. Herron (Fall Event Series)You want to build an audience of readers who will buy and read your books. But where do you find them? This session will show you where. 010
Lex Roman @lexroman.com · 1hIf you listened to my conversation with Chelsea Riffe about monetizing media, join us for a free meetup (no sales pitch, just conversation) for indie publishers Monetize Your Media - Fri, Oct 16 luma.com/mqjcrvskluma.comMonetize your media project (Pre-launch + Launch stage publishers) · LumaWondering how to make money with your newsletter? Not sure how to book your first sponsor? Want to choose the right perks for your subscription? Join us to… 010
Lex Roman @lexroman.com · 3hIf you’re turning your newsletter into a paid newsletter, I have a class for that shop.lexroman.com/b/launch-you...shop.lexroman.comLaunch Your Paid Newsletter ClassLet me show you the ropes in a few hours! Be ready to go live in a weekend and get your first paid subscribers with this fun and easy class. 000
Lex Roman @lexroman.com · 3hI'm hearing complaints about beehiiv's price raise today. I haven't had time to dig into what's different (at first glance, pricing doesn't look...that different) but I'm hearing feature bloat is a big concern for small biz owners More later. For now, here's the before + after (light is before) 010
Reposted by Lex RomanTiny News Collective @tinynewscollective.bsky.social · 4hWe're excited that @lexroman.com is joining our Collective today to talk with members about end-of-year fundraising tips. It's been great to work with Lex in the past, and we value her expertise and commitment to helping small publishers. 031
Lex Roman @lexroman.com · 4hThings I’m thinking about doing next year: - Running a live class for service business owners pivoting to media business - Writing a book about how to sell paid subscriptions and not featuring one single substack user - Hosting halfday events/dinners in Chicago and Berlin and/or London 110
Lex Roman @lexroman.com · 5hI published the Tech Watchlist today: companies we're paying close attention to because they're up to no good. This list includes 10 companies I think could go south, 4 companies I am softly watching and 12 companies that are ethical, indie operators www.revenuerulebreaker.com/the-tech-wat...revenuerulebreaker.comThe Tech Watchlist: Companies we've got on noticeIt's a new era in small business tools. Tech companies are sacrificing us to the wolves at a rapid pace. Here's who we're keeping an eye on so we don't get screwed. 000
Lex Roman @lexroman.com · 6hI produce stories about online small businesses from around the world. If you're feeling stuck in how to grow your business or are just wondering about fresh ideas you could try, you should become a subscriber. It's FREE.revenuerulebreaker.comRevenue Rulebreaker newsletter for solopreneurs and micro businessesRevenue Rulebreaker is your trusted guide to making a living on the internet while playing by your own rules. Publishing the rulebreaking stories of solopreneurs. Hosting events and collaborations. Served hot and with flavor three times a week. Loved by 2000+ creative entrepreneurs. 000
Lex Roman @lexroman.com · 16hI’m going to record my weekly youtube video tomorrow. Should it be about: 1) Subscriptions vs memberships 2) How I make my content calendar in Notion 3) Productivity hacks for losers who still like productivity 000
Lex Roman @lexroman.com · 17hSecond time in the last week that Meta has attached some random user to a major news story. Last week it was Peter Shankman getting linked to the United masturbation story Today it’s Kelsey Combe being named as Jane Doe in the Columbia 7 case 1117
Lex Roman @lexroman.com · 19hRemember when Google built their own domains tool and it was just awesome, no caveats, with lots of free bonus features like email aliases and easy DNS. And then they ruined it by selling it to the vultures at Squarespace. What a time to be alive that was. 020
Lex Roman @lexroman.com · 20hI get a note every day from someone who doesn’t want to paywall. I really really really extremely don’t recommend you go “no paywall” on an audience-backed project unless you are a local news TEAM or have an audience of over 100k. It works in VERY FEW CASES. Paywall or die. 110
Lex Roman @lexroman.com · 20hif you want my Tech Watchlist, you need to be on the newsletter tonight. It's coming in the morning...only to newsletter readers + paid subscribers. Paid subscribers will have permanent access to the live list on the site too (which will change bc...tech news) revenuerulebreaker.com/newsletter 010
Lex Roman @lexroman.com · 21hMore on what's happened this week in my live blog for indie business ownersrevenuerulebreaker.comWhat you need to know in online business news: Week of September 28Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary 000
Lex Roman @lexroman.com · 21hWe're still well within the timelines we've seen from their other buyouts and we are still expecting price hikes and worst service to come. 100
Lex Roman @lexroman.com · 21hReading the account of how Bending Spoons dismantled the Evernote team (and then...the product) from former Engineering Manager Alex Kras, Federico's flippant X post is not reassuring. alexkras.com/my-last-six-...alexkras.comMy last six months at Evernote, after Bending Spoons took overI was an Engineering Manager at Evernote. I managed the team that built and operated Evernote’s notifications system, handling 110M messages in 2022. After Bending Spoons acquired Evernote… 100
Lex Roman @lexroman.com · 21hWe're not afraid you're going to stop shipping. We're afraid you're going to jack the prices up so we can't afford this tool, while removing features we relied on. That's what happened at Evernote, where this same dude Federico Simionato took over as product lead. 110
Lex Roman @lexroman.com · 21hThis week, a Bending Spoons product lead shared 15 "improvements" to Airtable they've made since last month's acquisition. These are so damn tiny and also...this isn't what anyone is worried about. 110
Lex Roman @lexroman.com · 21hBending Spoons wants you to know they've shipped a bunch of minor ass "improvements" to Airtable and it's NOT DEAD YET. "Bring out your dead!" "I'm not dead!" "He says he's not dead!"x.comFederico Simionato on XExperience improvements: 12) Rename a field and the interface keeps up — instantly Renaming a field from the settings menu used to leave interface elements lagging, showing previous data. They now re-render immediately, so the builder always reflects your latest change. 13) 110
Lex Roman @lexroman.com · 22hPaid subscribers will have acces to this on the site, but if you're not a paid subscriber BECOME ONE or make sure you get the newsletter to get this list tomorrow 000
Lex Roman @lexroman.com · 22hIm coming back in my next life as a watchdog. For now, I'm giving you my Tech Watchlist. Heads up most of these guys pictured aren't on it. We know OpenAI, Anthropic, Meta, TikTok, etc suck. My list is more practical. Coming ONLY to the newsletter: revenuerulebreaker.com/newsletter 110
Lex Roman @lexroman.com · 23hMatt McGarry is opening his live course about email marketing "Write. Grow. Sell." for FREE next month. I went through it a couple years ago and highly recommend his stuff. Seems growth broey BUT Matt knows what he's doing and is very accessible to learn from apply.writegrowsell.com/apply.writegrowsell.comWrite Grow Sell 7.0 - Application - Everything You Need To Build A Profitable Newsletter From ScThe complete and proven roadmap to start, grow, and monetize your newsletter — even if you have ZERO followers, subscribers, or writing experience. 000
Lex Roman @lexroman.com · 23hIt's really fucking cool to hear @soleilho.com and @rcmacleod.bsky.social talk about what their experiences have been like with worker-owned news coops because this space has matured SO MUCH in just 2-3 years thanks to them and their peers 190
Lex Roman @lexroman.com · 30/09/2026We run mixers a few times a year for the Legends, my paid subscribers and I've started asking Legends if they want to bring a guest and I'm learning that some of our guests have already seen incredible results getting new members and clients. Pretty incredible ROI on coming to something free 000
Lex Roman @lexroman.com · 30/09/2026This is from Chelsea Riffe's new podcast episode podcasts.apple.com/us/podcast/b...podcasts.apple.comBuilding a Media Presence Worth Paying For, Escaping Substack, and Selling Your Business Without Selling Out with Lex RomanPodcast Episode · Notes From the New World · September 29 · 1h 12m 010
Lex Roman @lexroman.com · 30/09/2026"There's too many subscriptions" "It's unsustainable" "Can't read. Paywalled" SHUT THE FUCK UP You don't want to throw a few bucks to independent creators, you don't have to, but stop complaining at us. You're dragging the scene down. I will block you so damn fast. 110
Lex Roman @lexroman.com · 30/09/2026You will hear more about this in our Q3 Earnings Call next week and you can give me your live feedback too!revenuerulebreaker.comQ3 Earnings Call: How's Revenue Rulebreaker doing?Open to all paid subscribers and tip jar contributors 000
Lex Roman @lexroman.com · 30/09/2026It is tough bc Legends like them and that's meaningful to me. But at the end of the day, it's too much work for the result. I need this time to go elsewhere. I'll still run Legends events a few times a year. Mixers and earnings calls. And I'll do sponsored events. 100
Lex Roman @lexroman.com · 30/09/2026it didn't work. Less people are joining and I sold about half the revenue in Season Passes. With paying guest speakers and how much labor these take to promote, it's just not worth it. 100
Lex Roman @lexroman.com · 30/09/2026It's been really confusing for my paid subscribers that I charge for most of my events and as a result, I'm just gonna run a lot less of them next year. I know that people like them, but they are so much work for so little money. I tried charging more this quarter to help offset that but 100
Lex Roman @lexroman.com · 30/09/2026People often message to ask IS THIS TECH COMPANY BAD? Tomorrow, I'm releasing my Tech Watch List Companies we should be cautious about. If you're leaning on tech to run your business, this list will help you—only coming to the newsletter and for paid subscribers revenuerulebreaker.com/newsletterrevenuerulebreaker.comRevenue Rulebreaker newsletter for solopreneurs and micro businessesNews, stories and events on how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie. 000
Reposted by Lex RomanKat Tenbarge @kattenbarge.bsky.social · 30/09/2026A truly heinous man has doxxed the Cornell victim on X and the comments are predictably vile. Based on countless interviews I’ve done with survivors, the trauma they are subjected to for coming forward is oftentimes even worse than the initial trauma they experienced. There is no real justice system 12371051364
Lex Roman @lexroman.com · 30/09/2026Ps how did you find Fuel My Project Ernie? Im gonna email them bc i want to know whos behind it 120
Reposted by Lex RomanErnie Smith @ernie.tedium.co · 30/09/2026I can tell that platforms are hoping to capitalize on Patreon’s decision to change its pricing model to fit Apple’s, because I’ve gotten multiple requests from platforms to move away from Patreon in recent days. This one struck me as promising, but it seems super-new. fuelmyproject.comfuelmyproject.comfuelmyproject — build and fund your creative workOne place to grow your community, raise money for your projects, run memberships and sell what you make. Free to start, 3% when you get paid, no deadlines. 131
Lex Roman @lexroman.com · 30/09/2026Will keep limping along for a while. A graveyard of creator projects they didnt know how to move elsewhere 110
Lex Roman @lexroman.com · 30/09/2026Nothing like Patreon. We need someone at Ko-fi to wake the hell up and build anything missing so people could move there. Data portability is tough with paid subs on Patreon tho, no? Because you dont own your customers there? I dont think theres a real way to migrate which is how Patreon 110
Lex Roman @lexroman.com · 30/09/2026I think Patreon’s on death watch after losing their cofounder and two execs this month and the summer layoffs but these alts dont seem like real alts. The first seems interesting for crowdfunding. Mighty Networks is where I used to run my membership. Way too overbuilt. Poorly designed 110
Lex Roman @lexroman.com · 30/09/2026I'm making a tech watch list because y'all ask me enough IS THIS COMPANY OK?!?! And I'm keeping eyes on lots of tech companies so best to just make a single source for you of who I think is potentially gonna cause problems for us *coming Thursday* 141
Lex Roman @lexroman.com · 30/09/2026More on what's shaping up this week for indie business owners in my live blogrevenuerulebreaker.comWhat you need to know in online business news: Week of September 28Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary 010
Lex Roman @lexroman.com · 30/09/2026The live events piece is super interesting. Events are gaining insane momentum right now as people are fucking sick of staring at screens solo all day. It's a logical expansion for a podcast or any media project and I'll be watching what Guy does next. 100
Lex Roman @lexroman.com · 30/09/2026I love seeing anyone buy back the rights to their own IP. Vox seems like an odd choice given their acquisition by a younger Murdoch and recent layoffs, but pivoting to video is hard so get the help you need I guess? 100
Lex Roman @lexroman.com · 30/09/2026He's the full owner, according to The Hollywood Reporter, but he's bringing in Vox Media to help him double the episode count he produces, run the live events and make the video version happen. 100
Lex Roman @lexroman.com · 30/09/2026Today, he shared that he's buying his podcast How I Built This from NPR so he can "turn this into a video show, live events, and really new ways for people to find the archive because there’s so much content." 110
Lex Roman @lexroman.com · 30/09/2026"Pivot to video!" the media has been crying for...maybe a couple years. It's been forced on us by Netflix, YouTube, Meta and TikTok—all of whom benefit from more eyeball time on their platforms. And podcaster Guy Raz is down to comply. 100