not surprising this goes back decades. from this research: They knew the issue, knew of options to reduce methane. Instead of making changes, they 'minimized cattle’s contribution to global warming, and challenged the credibility of advocates promoting dietary change'
news.miami.edu/rosenstiel/s...
news.miami.edu
Study documents beef industry group’s early efforts to counter climate concerns
Archival research shows how a cattle industry group used public relations to counter early climate concerns.