iiinova — where your digital self keeps evolving

Isaac Krasny @krasny.co · 30/06/2025

This analysis is based entirely on 'feelings' but it seems like it used to be $10-12/seat was kind of a standard monthly price point, but now it's $16 - 20/seat

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Isaac Krasny @krasny.co · 30/06/2025

I don't know if it's inflation or the cost of injecting AI to every tool, but I feel like SaaS subscription prices are so much higher than they used to be

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Isaac Krasny @krasny.co · 24/06/2025

This notification is making Steve Jobs spin in his immaculately minimalist grave

Isaac Krasny @krasny.co · 19/06/2025

As someone who hasn't been following along closely for the past few years, this is a wild thing to see in the timeline.

Isaac Krasny @krasny.co · 19/06/2025

My goal in life is to be more useful than a HEIC file. It's a low bar.

Isaac Krasny @krasny.co · 24/04/2025

Career goal #1: be in a career where I never feel like I have to open up LinkedIn

Isaac Krasny @krasny.co · 10/04/2025

Noise-cancelling headphones that block the sound of you chewing hard pretzels

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Isaac Krasny @krasny.co · 09/04/2025

I hope my homeschool children will one day appreciate how nice it is that they can wake up, put on some footie pajamas, and be entirely ready for their day

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Isaac Krasny @krasny.co · 06/04/2025

Lurking in the dark corners of my mind for more than 20 years, it turns out, has been the knowledge of how to beat all the levels in Goldeneye for N64

Isaac Krasny @krasny.co · 01/04/2025

Face ID, but it works when you're yawning

Isaac Krasny @krasny.co · 29/03/2025

Apple has such an incredible moat through their devices that if I were running their AI strategy, I'd focus entirely on getting heavily-OS integrated experiences exactly right before releasing anything.

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Isaac Krasny @krasny.co · 29/03/2025

Apple awkwardly jamming into my mac settings menu an announcement about something called "Image Playground" is so indicative of their desperate AI catchup strategy. Seeing what's effectively an ad in a system settings window: what is this, windows?

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Isaac Krasny @krasny.co · 24/03/2025

They should make an "unsubscribe" button that works for just all emails

Isaac Krasny @krasny.co · 15/03/2025

ChatGPT just helped me center an item in CSS on the first try. I'm now willing to admit AI is the future.

Ahh ok. Yeah I've settled into a groove with GPT's o3-mini-high - it really seems to work for the js and sql stuff I throw at it

Granola is the best meeting note taker I've used and it's not even close

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What's your main use case? I keep jumping back and forth

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Right - what problem are they trying to solve, and what does it look like when that problem is solved? In other words: if you're building them a product/tool, how will they be transformed by it?

Isaac Krasny @krasny.co · 10/03/2025

I usually default to figuring out why they want xyz and then planting other ideas for getting at the same outcome

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Another six actionable reads for startup leaders. Featuring: - Product discovery basics from @producttalk.bsky.social - Prioritize better, from @johannarothman.bsky.social - Understanding AI agents - Buy, don't build, from @cjgustafson.bsky.social - Hire people who do the work

How to prioritize work better, why you should almost always buy instead of build, how to hire people who drive outcomes, and more.

Six for March 10

Isaac Krasny @krasny.co · 10/03/2025

The number of emails I get to "Issac" is far too high when you had to correctly spell my name in the email address for it to even reach me

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Isaac Krasny @krasny.co · 10/03/2025

As someone with first and last names that are easy to misspell: it's easier than ever before to double-check you spelled someone's name right, meaning that *not* checking is increasingly a signal of carelessness and/or disrespect.

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Isaac Krasny @krasny.co · 06/03/2025

We're going to have stranded assets one way or another. Either oil derricks or... much of the earth.

Isaac Krasny @krasny.co · 05/03/2025

I just spent one hour and fifty-five minutes writing this post about why I track every minute of my working day dawnchorus.substack.com/p/why-i-trac...

dawnchorus.substack.com

Why I track every working minute

I've improved my focus, make better decisions, and feel less guilty about productivity.

Ironically that framework would probably downrank dishes containing actual rice

This is clearly really cool, but also doesn't really work for my non-developer use case. It's kind of like the trickster genie who grants you a wish, but gives you the ironically terrible version of what you asked for

ok it got login working. I'm now in the application and finding that while it miraculously has all of the correct fields and interactions, nothing actually functions.

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Isaac Krasny @krasny.co · 03/03/2025

I decided to give Replit a try. It incredibly created an entire application from a single prompt, and I have now burned all my free usage telling it repeatedly that login still isn't working

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Just obliterated the publish button on this week's Six for Startups. - SEO advice for startups - Building your own tools with AI via @kevinroose.com - DEI regs & your recruiting messaging - Being biased for action via @mooreds.com - Why you should focus on an ICP via @asmartbear.com & more

Practical SEO for startups, why to focus your marketing on a narrow ICP, could it be better to build your own CRM? And so much more.

Six for March 3

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Isaac Krasny @krasny.co · 27/02/2025

Already defeated my children at Bluey Monopoly. So yeah, I'm having a pretty great day.

Isaac Krasny @krasny.co · 24/02/2025

Just published this week's Six For Startups: - avoiding the sunk-cost fallacy - why Triplebyte abandoned PMF - how to keep your product options open (via @paulisthrivving.xyz) - deciding to be profitable - how your tech-stack fits into delivering value to customers (via @merkmoi.bsky.social)

How non-technical founders should feel about their tech stack, profitability as a strategy, avoiding the sunk cost fallacy, and so much more.

Six for February 24

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Isaac Krasny @krasny.co · 21/02/2025

product management job description red flag 🟥: they view product management and project management as interchangeable experience!

Isaac Krasny @krasny.co · 20/02/2025

I vacillate between acknowledging that everything is on fire and needing to live my normal life where I feel I have control and can be optimistic. I think, for me at least, a sense of not even knowing what I can do about everything that's on fire.

Isaac Krasny @krasny.co · 17/02/2025

Just hit publish on this week's edition of Six for Startups. This week includes guidance on: - finding potential customers to talk to from @asmartbear.com - An intro to outcome thinking from @cwodtke.bsky.social - Business model visualizations - How to use slack better from @mheap.dev - & more

How to get in front of potential customers, being more outcomes driven, and more.

Six for February 17

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Isaac Krasny @krasny.co · 16/02/2025

"You want ID? How's this for ID: I'm old enough to remember emailing myself document files in case my computer crashed"

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Isaac Krasny @krasny.co · 15/02/2025

To answer your question though, for 2024 I’d have to say Quit by Annie Duke

Isaac Krasny @krasny.co · 14/02/2025

4000 weeks was a life changer for me

Isaac Krasny @krasny.co · 14/02/2025

A zoo concert series has no business being this good. Actual music venues: you're on notice.

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Isaac Krasny @krasny.co · 14/02/2025

This summer's most stacked concert series is... woodland park zootunes?

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Isaac Krasny @krasny.co · 13/02/2025

I cannot stand substack's subscription flow that asks me to also subscribe to a bunch of other publications. It's so unfriendly to the user, and clearly just the fever dream of a growth hacker.

Isaac Krasny @krasny.co · 10/02/2025

Just hit publish on this week's edition of Six for Startups. Topics: - The role of trust in growing teams - Why Ashby doesn't do roadmaps - When planning helps you move faster - Getting better at making decisions - Why VCs aren't out to pick winners - How to fix your brain by fixing things

Does planning help you move faster, or just waste time?

Six for February 10

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Isaac Krasny @krasny.co · 09/02/2025

Step 1 to fixing democracy: revoke the voting rights of anyone who has ever posted in the comments section of a news article

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Isaac Krasny @krasny.co · 07/02/2025

Oh wow - that's so cool. I don't remember seeing that one on the YC 'request for startups' list 😅

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Isaac Krasny @krasny.co · 07/02/2025

I see so many AI founders focused too much on the tech and not enough on the problem it's solving for the user

Isaac Krasny @krasny.co · 07/02/2025

If you're going to insist I login via magic link, that email better be instant