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CJ Gustafson of Mostly Metrics

@cjgustafson.bsky.social

351 followers 331 following 25 posts

Tech CFO | Miller Lite Enthusiast Writer of mostlymetrics.com Podcaster of Run the Numbers linktr.ee/cj.gustafson

CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 14/12/2024

Preparing to write your annual investor update? Here’s a template you can steal. I’ve used it countless times to communicate progress against key results and initiatives. open.substack.com/pub/cjgustaf...

open.substack.com

How to write a great investor update

Crafting your quarterly note to stakeholders

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 12/12/2024

As a CFO and a parent to a three-year-old, my life revolves around negotiations. The toughest deals, though, are with the toddler—there’s no logic behind their demands. At least with Salesforce, I know they’re just trying to raise the price on me.

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 10/12/2024

Average revenue per User (ARPU) is tracked religiously by SaaS companies I believe this is misguided. This is a deep dive on ARPU, and its flaws. Read it so you don’t average (lol) yourself out of a job open.substack.com/pub/cjgustaf...

open.substack.com

A Deep Dive on Average Revenue Per User (ARPU)

And where it goes wrong

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 07/12/2024

Today is the fourth anniversary of Mostly Metrics. By my tally I’ve put out 426 pieces of content between the newsletter and podcast. I remember when I put out the first few newsletters the ceo and cfo I was working for at the time said this is career suicide what are you doing ???

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 03/12/2024

If you ever doubt the power of unions, just think about the multi-day trek required to get from your airline gate to the Uber pickup area at SFO or Logan. Well played, Big Taxi. Well played.

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Reposted by CJ Gustafson of Mostly Metrics

Jason Cohen @asmartbear.com · 02/12/2024

“If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 01/12/2024

I recently re-read one of my all time favorite books - Once a Runner It made me think… Running road races is a lot like reverse budgeting. The runner wants to be broke at precisely the moment he no longer needs his coin.

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 30/11/2024

open.substack.com/pub/cjgustaf...

open.substack.com

What's an Active User?

And why getting it right is important to revenue forecasting

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 30/11/2024

Whenever someone joins a company I work at, I start by simply asking: “Would it be helpful if I took a second to explain how we make money?” Seems obvious, right?

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 25/11/2024

Whenever someone at a big company says, ‘My department operates like a startup within the company,’ I can’t help but laugh and think, ‘You’ve clearly never actually worked at a startup.’

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 25/11/2024

Diversification is a myth. If you look at the most wealthy people in the world, they are all insanely concentrated. They’re concentrated in the companies they started. Diversification only achieves the risk adjusted average.

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 24/11/2024

This is the OnlyFans business deep dive that you didn’t know you needed 👀 www.mostlymetrics.com/p/onlyfans-f...

mostlymetrics.com

OnlyFans Financials Revealed

Breaking down OnlyFans' financial statements, business model, and efficiency metrics

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CJ Gustafson of Mostly Metrics @cjgustafson.bsky.social · 24/11/2024

What’s crackalackin everyone? I’m CJ, a tech CFO who writes about business models and metrics. If you want to learn about company valuation, SaaS metrics, and building high performing finance and ops teams, give me a follow. And Walter here’s my editor in chief Walter

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