Are consumers aware of their future inertia?
We run a field experiment that offers over a million readers of a European newspaper auto-renewing or auto-canceling contracts.
Klaus Miller
@klausmiller.bsky.social
118 followers 568 following 23 posts
Assistant Professor of Marketing at HEC Paris and Hi!PARIS Chairholder at HI!PARIS Center for the Study of Data Science and Artificial Intelligence in Business and Society
