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Shunto J. Kobayashi

@sjkobayashi.bsky.social
362 followers 507 following 7 posts

Assistant Professor of Marketing at Boston University. I work in Empirical Industrial Organization and Quant. Marketing. www.shuntokobayashi.com

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Shunto J. Kobayashi @sjkobayashi.bsky.social · 03/07/2026
I joined @ericseufert.bsky.social on the Mobile Dev Memo podcast — one of my favorite shows — with coauthor @garjoh.bsky.social to discuss our PNAS paper (with Zhengrong Gu) on removing cookies and privacy-enhancing technologies (PETs) in digital advertising. mobiledevmemo.com/podcast-quan...
mobiledevmemo.com
Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) | Mobile Dev Memo by Eric Seufert
Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)
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Garrett Johnson @garjoh.bsky.social · 14/05/2026
New write-up by @bostonu.bsky.social's The Brink of our PNAS paper on the value of cookies & Privacy Sandbox for online publishers: www.bu.edu/articles/202... Work with Zhengrong Gu & @sjkobayashi.bsky.social.
bu.edu
Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them
New study finds ad revenue that supports digital publishers and content creators tumbles when cookies are removed
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Shunto J. Kobayashi @sjkobayashi.bsky.social · 06/05/2026
Our paper is out in PNAS! Big thanks to coauthors Zhengrong Gu & @garjoh.bsky.social!!! Read the full paper: www.pnas.org/doi/10.1073/...
pnas.org
Can privacy technologies replace cookies? Ad revenue in a field experiment | PNAS
Digital advertising finances much of the open web, yet relies on tracking technologies that regulators increasingly seek to restrict. In response, ...
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Reposted by Shunto J. Kobayashi
Alex Tait @alextait.bsky.social · 14/12/2024
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj
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Garrett Johnson @garjoh.bsky.social · 03/12/2024
In honor of #GivingTuesday, my wife & I are matching donations (up to $20K) to the ASFOP Teega Wende Orphanage in 🇧🇫Burkina Faso🇧🇫, which supports over 200 orphans and we have supported for over a decade. US donations accepted here: support.oneworldchildrensfund.org/campaign/asf... 1/2
support.oneworldchildrensfund.org
ASFOP Teega Wende Orphanage (BURKINA FASO)
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Garrett Johnson @garjoh.bsky.social · 01/12/2024
Some colleagues to also follow: @shubasrinivasan.bsky.social , @aaron-kaye.bsky.social , @andreyfradkin.bsky.social , @tesary.bsky.social , @sjkobayashi.bsky.social , @stillman.bsky.social
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Shunto J. Kobayashi @sjkobayashi.bsky.social · 26/11/2024
Allison Schiff’s informative piece on the closing arguments that happened today for the DOJ vs Google adtech case! What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google | AdExchanger www.adexchanger.com/platforms/wh...
adexchanger.com
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google | AdExchanger
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had some great ones.
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