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Kate Bernot

@kbernot.bsky.social
2.1K followers 427 following 2.1K posts

Lead analyst at Feel Goods Insights Bylines in The Washington Post, Craft Beer & Brewing, Bon Appetit, Imbibe, elsewhere @nagbw.bsky.social’s Writer of the Year 2025 University of Montana Law class of 2029 📍Missoula, MT

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Reposted by Kate Bernot
Dave Infante @dinfontay.com · 7h
ok i made these, along with re-ups of a few other designs. buy now on pre-order, all purchases support my independent, ai-free journalism, thank you: dinfontay.bigcartel.com/category/din...
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Reposted by Kate Bernot
Dave Infante @dinfontay.com · 21/09/2026
🚨 5TH PAID-IVERSARY SUBSCRIPTION DRIVE 🚨 Five years ago this week, I turned on paid subscriptions for Fingers. To celebrate, I’m offering 50% off (!!!) on annual subscriptions to the first 50 people to upgrade. Score one before they're gone: www.fingers.email/upgrade?offe...
stonks meme. it reads "🎂 5TH PAID-IVERSARY 🎂 💸 SUBSCRIPTION DRIVE 💸"

instead of "stonks" it says "subscronktions"
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Kate Bernot @kbernot.bsky.social · 20/08/2026
I’m gonna ace this
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Kate Bernot @kbernot.bsky.social · 20/08/2026
Thank you! Definitely a change and definitely daunting but also so, so invigorating and exciting.
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Kate Bernot @kbernot.bsky.social · 19/08/2026
Thank you, Peter!
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Kate Bernot @kbernot.bsky.social · 19/08/2026
Some personal news: This has been my first week of orientation at the University of Montana's law school. Making this decision has been invigorating, daunting, and thrilling. You'll still see me writing about beverages, though less frequently. (Brace for a 100% increase in Marisa Tomei content.)
A horizontal photo of a brick and glass building that reads Alexander Blewett II School of Law
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Reposted by Kate Bernot
oh no @ili.bsky.social · 19/08/2026
en esta economía??????
nyt cooking melissa clark seis leches cake january 21, 2020
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Reposted by Kate Bernot
Crow @abbyjane.cloverdalelane.com · 14/08/2026
I think about this a lot.
Tim Henke
@TimHenke9
eat shit, René Magritte
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Mauv @ThatsMauvelous • 1d the machine refused to recognize my humanity until i professed to believe that a sign painted to look like a traffic light is indeed a traffic light.
Show this thread
Select all squares with traffic lights
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Kate Bernot @kbernot.bsky.social · 13/08/2026
Went on the BBC’s Business Daily podcast to talk about Diageo’s woes, particularly in the US, and how new leadership hopes to turn them around. bbc.com/audio/play/w...
bbc.com
BBC Audio | Business Daily | What's next for Guinness owner Diageo?
Guinness owner Diageo launches a reset after profits fall and shares slide
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Reposted by Kate Bernot
whet moser @whetmoser.com · 12/08/2026
finally, i can eat a heatmap graphic
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Kate Bernot @kbernot.bsky.social · 07/08/2026
Regular craft drinkers (already a self-selecting group) might say they want to buy direct from breweries ... until they see that the shipping costs as much as the beer.
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Reposted by Kate Bernot
Jaya Saxena @jayasaxena.com · 07/08/2026
I hate having a memory of things that happened in the media industry
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Reposted by Kate Bernot
Brewbound.com @brewbound.com · 06/08/2026
Ball Corp. CEO Ronald Lewis says beer remains “an important category” for aluminum cans — but no longer the company’s biggest — as CSDs and energy drinks help drive growth. Global packaging shipments rose 4.3% in Q2. 🍺🥤
brewbound.com
Ball CEO: Beer ‘an Important Category’ But ‘Not Our Only Category’
Beer, carbonated soft drinks and energy drinks are “delivering growth” for Ball Corporation, but beer is no longer the largest share of the aluminum can manufacturer’s business, CEO Ronald Lewis shared during the company's Q2 earnings call.
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Kate Bernot @kbernot.bsky.social · 06/08/2026
Burnt the jello ham? Schlitz time.
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Reposted by Kate Bernot
Brian Alberts @brewedculture.org · 06/08/2026
More from my Oktoberfest obsession: 1973 article claiming that roughly *half* of Oktoberfest goers that year were from the U.S. (?!?!), and also describing Oktoberfest beer as "golden" by default 🤔🤔🤔 Sharing the second photo mainly for "Demonstration in Litership."
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Kate Bernot @kbernot.bsky.social · 06/08/2026
Earlier this year, Ulta began selling Korean collagen beverage brand Clöud Café, saying the retailer wants to build a category at “the intersection of beauty, wellness, and pantry.” feelgoodsinsights.com/analysis/us-...
feelgoodsinsights.com
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Kate Bernot @kbernot.bsky.social · 06/08/2026
In this follow-up newsletter, I explore how Korean wellness drinks are poised to follow K-beauty's U.S. trajectory. feelgoodsinsights.com/analysis/us-...
A photo illustration shows two women in athletic wear drinking from cans
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Kate Bernot @kbernot.bsky.social · 04/08/2026
The language and aesthetics of beverage are all over the beauty and skincare aisle lately. (Lassi Lips Lip Oil, Seltzer Spritz Hairspray, Espresso ‘Tini Lip Balm ...) This isn't surprising, and I see more overlap ahead. I dig into why, and what's next: feelgoodsinsights.com/analysis/bev...
A photo illustration shows a woman shopping in the skincare aisle of a store
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Reposted by Kate Bernot
Josh Sternberg @joshsternberg.com · 03/08/2026
There are 7 PR people for every journalist in the US. www.bloomberg.com/opinion/arti...
chart showing 280k pr specialists to 40k 'news analysts, reporters, and journalists'
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Dave Infante @dinfontay.com · 31/07/2026
These stickers are now for sale via The Fingers Shop (just put a note saying you want this design specifically.) All proceeds support more independent journalism about drinking in America: dinfontay.bigcartel.com/product/fing...
sticker that says "DRINKING MALÖRT ISN'T A PERSONALITY"
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Kate Bernot @kbernot.bsky.social · 29/07/2026
I touch on the semantics a bit here: www.beerandbrewing.com/writing-the-...
beerandbrewing.com
Writing the Rules of West Coast Pilsner (So They Can Be Broken)
Hop-forward lagers are nothing new, but a new thread is emerging that more intentionally marries the great drinkability of a pilsner with the expressive hopping of a West Coast IPA. Could it be the be...
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Reposted by Kate Bernot
Brigit @brigit.bsky.social · 24/07/2026
MISSOULA! MISSOULA WE HAVE A FOOD TRUCK LOCATOR AGAIN!!! www.zootowneats.com
zootowneats.com
ZooTown Eats
Missoula food truck menus, locations, and today's schedule.
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Kate Bernot @kbernot.bsky.social · 23/07/2026
Canadians don't want to buy it now on principle *and* every day that goes by is another day Canadians create routines around non-US products and realize hey, pretty much the same in the end.
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Kate Bernot @kbernot.bsky.social · 22/07/2026
TIL the American Museum of Tort Law's logo is a flaming Pinto, 10/10 no notes
A screengrab of the logo for the American Museum of Tort Law which shows a cartoon of a light blue Ford Pinto with flames coming out of it
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Reposted by Kate Bernot
Jay Willis @jaywillis.net · 21/07/2026
The writer-editor relationship is so important cc @jduffyrice.bsky.social
a google docs screenshot from Josie Duffy Rice that reads "take this image out before I kill you"
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Kate Bernot @kbernot.bsky.social · 21/07/2026
Sometimes I just need to send a newsletter saying I'm right 🤷‍♀️
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Reposted by Kate Bernot
Dave Infante @dinfontay.com · 13/07/2026
SOURCE CALL: If you work or recently worked at Maine Beer Co. and would like to tell me what Dan Kleban is like as a boss, I'm all ears. Email me dave@dinfontay.com or securely text dinfontay.11 on Signal. Anonymity available. (RTs appreciated!)
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Dave Infante @dinfontay.com · 13/07/2026
"In terms of rituals and behaviors, at-home shooters are one of the final frontiers." — @kbernot.bsky.social feelgoodsinsights.com/analysis/twi...
Missed Shots — Can RTD Shooters Find Footing Off-Premise?
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Kate Bernot @kbernot.bsky.social · 12/07/2026
Beer pitchers are underrated. For the price of two cold Coors Lights, you can have four lukewarm Coors Lights.
A close up of a pitcher and pint of yellow beer in a dive bar
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Kate Bernot @kbernot.bsky.social · 11/07/2026
These are great. That Bohemian Club label is 😮‍💨
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Kate Bernot @kbernot.bsky.social · 10/07/2026
Strikes me too that in super-crowded cold cases where it's unclear what half the drinks even *are* (hard tea? lemon vodka RTD? spiked Gatorade?) retro lager branding conveys "beer," plain and simple. You don't even have to read to figure it's a light, yellow, effervescent beer.
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Kate Bernot @kbernot.bsky.social · 10/07/2026
continuing to ensure consumers make actionable steps to partake of the beer occasion 😂
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Kate Bernot @kbernot.bsky.social · 10/07/2026
What's with all the new lager brands wanting to look like they're 50 years old? I dig into the dynamics behind the retro branding boom for WaPo: www.washingtonpost.com/food/2026/07...
washingtonpost.com
New beers are doing everything they can to look old
A fleet of retro-branded light lagers is coming to the beer aisle and tapping into shifting consumer tastes.
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Kate Bernot @kbernot.bsky.social · 09/07/2026
categorical anti-fun crusader dave infante
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Reposted by Kate Bernot
Dave Infante @dinfontay.com · 09/07/2026
"Shooters satisfy a number of priorities for younger LDA on-premise consumers. They’re flavor-led, relatively low-alcohol compared to shots, inexpensive, social, and provide a unique ritual experience that a drinker generally isn’t going to recreate at home." feelgoodsinsights.com/analysis/led...
The ’90s Called — Led by Flavor and Ritual, Cocktail Shooters Are So Back
Kate Bernot — July 6, 2026
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Kate Bernot @kbernot.bsky.social · 09/07/2026
From your lips to god's ears Dave ps tysm
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Kate Bernot @kbernot.bsky.social · 02/07/2026
😂 red light therapy is no longer enough
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Kate Bernot @kbernot.bsky.social · 02/07/2026
This sounds kinda nice tbh
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Kate Bernot @kbernot.bsky.social · 02/07/2026
Text from my friend who is a Bloomberg Law reporter
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Kate Bernot @kbernot.bsky.social · 02/07/2026
You would never hear from me again because I would move to Antarctica
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Kate Bernot @kbernot.bsky.social · 02/07/2026
Not pretending I've never written something that required a correction but if an outlet ever saw fit to issue a correction to a retraction of my reporting I would yeet myself into the sun.
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Kate Bernot @kbernot.bsky.social · 02/07/2026
Best part of this debacle might be the correction to the retraction
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Kate Bernot @kbernot.bsky.social · 30/06/2026
😂 it takes all kinds
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Kate Bernot @kbernot.bsky.social · 30/06/2026
Idk that they need to understand the percentages to understand a 1-10 scale, basically. I see friends open a beer cooler, see that some beer is 7 percent, and root around for something in that ~4 range. (And yes then there are the 9+ tallboy crowd which is its own need state...)
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Kate Bernot @kbernot.bsky.social · 30/06/2026
Also worth noting that this range is also where macro lagers (Coors, Miller Lite, Mich Ultra, etc.) have squarely lived forever. And if you want that ABV with a local angle, there are regional versions like Natty Boh, Narragansett, Rainier, etc. Hard for craft to differentiate on the ABV alone.
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Kate Bernot @kbernot.bsky.social · 26/06/2026
omg tysm dave 🥹👉👈
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Reposted by Kate Bernot
Dave Infante @dinfontay.com · 26/06/2026
"For years, provocateurs have suggested alcohol is becoming the new tobacco. By this, they mean that alcohol is falling out of favor socially thanks to more widespread understanding of its health risks. We now have years of post-COVID data to indicate this isn’t true." — @kbernot.bsky.social
Ash It — Drinking Was Never “The New Smoking”
Jun 25 
Written By Kate Bernot
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JW Mason @jwmason.bsky.social · 13/02/2026
So say we all. orbooks.com/catalog/we-h...
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Kate Bernot @kbernot.bsky.social · 25/06/2026
Some UM students about to raid this church’s food pantry like raccoons
A screenshot of a Reddit post shows a user posting a photo of the Busch light apple cans that they left in a church’s food pantry refrigerator in Missoula
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Kate Bernot @kbernot.bsky.social · 25/06/2026
In our latest Feel Goods Insights newsletter: Plenty of data shows a disconnect between what young wine drinkers expect from a wine and what they perceive. Could wine packaging be part of the problem? And why is wine uniquely opposed to visual cues? feelgoodsinsights.com/analysis/you...
A photo illustration shows a young woman staring in disappointment at a glass of red wine
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