The new NWSL franchise in Atlanta does not start play until 2028, but it already set a record with a $28 million sponsorship deal with Aflac.

The Seattle Kraken were the NHL's last expansion team. Their $650 million fee will more than triple for the next teams when the league expands.

NASCAR appeals a federal district judge's granting of preliminary injunctive relief to 23XI Racing and Front Row Motorsport before the Daytona 500.

Timberwolves ownership next steps: Will Alex Rodriguez and Marc Lore get approved? Will Glen Taylor appeal? Will the NBA ever do this again?

The new Denver NWSL team's minority owners are likely to include Ariel Investments, the Borgen family, Molly and David Coors, and Dhiren Jhaveri.

The Houston Dash are for sale as the price of NWSL teams has exploded over the past five years with expansion fees up from $2 million to $110 million.

LeBron James has made just over $500 million in NBA playing salary and more than twice that amount off the court from endorsements and royalties.

The appointment comes five years after Fertitta was uunwittingly caught up in a geopolitical firestorm over a tweet by Rockets GM Daryl Morey.

Sporticast's 2024 NBA valuations have the Golden State Warriors at $9.14 billion, followed by the New York Knicks and Los Angeles Lakers.

Check out Sportico's full NBA team values ranking list, from the Warriors to the Pelicans.

The NWSL has entered into exclusive expansion talks with a Denver group, at an expansion fee in the $105 million to $120 million range.

JuJu Watkins, Giannis Antetokounmpo, Michael Phelps, and Dawn Staley have invested in Unrivaled, a new women's basketball league launching in January.

The New York Mets gave Juan Soto the richest contract in pro sports history and will push his career earnings near $1 billion, including endorsements.