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Justin Birnbaum

@justbirny.bsky.social
2.1K followers 137 following 282 posts

Currently: @Sportico.bsky.social | Previously: @Forbes.com, @MedillSchool.bsky.social, @Albany.edu | 📬: jbirnbaum@sportico.com

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Justin Birnbaum @justbirny.bsky.social · 30/09/2026
The Yankees drew 48,437 fans for their victory in the AL WC opener last night. But when the postseason ends, it's unclear when Yankee Stadium will be full again because of MLB's impending labor dispute. The Yanks are prepared. Story at @sportico.bsky.social: www.sportico.com/business/rea...
sportico.com
Yankee Stadium Has Cash Cushion in Case of 2027 MLB Lockout
The New York Yankees' home venue has an emergency fund of nearly $120 million.
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Justin Birnbaum @justbirny.bsky.social · 23/09/2026
Multiple federal agencies are looking into Mark Walter's dense web of overlapping insurance interests. Earlier this year, he used the PWHL's intellectual property as backing for a loan. My story, with @ebennovywilliams.bsky.social, at @sportico.bsky.social: www.sportico.com/business/fin...
sportico.com
Mark Walter Used PWHL Trademarks as Collateral for BlackRock Loan
Multiple federal agencies are looking into the embattled billionaire’s dense web of overlapping insurance interests. Earlier this year, he used the women’s hockey league’s intellectual property as bac...
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Justin Birnbaum @justbirny.bsky.social · 18/09/2026
Life certainly isn't getting easier for Nike, which has seen its stock decline roughly 80% over the past five years. It had the edge over the top 11 highest-paid players at the World Cup this summer. With Kylian Mbappé's move to On, Nike now shares that spot with Adidas.
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Justin Birnbaum @justbirny.bsky.social · 18/09/2026
Scoop from me and @ebennovywilliams.bsky.social! MLS is implementing some significant changes over the next 12 months. Among those still under consideration is a potential presenting sponsorship like those seen in many European leagues. At @sportico.bsky.social: www.sportico.com/business/spo...
sportico.com
MLS Shops Lucrative Presenting Sponsorship as It Preps ‘MLS 3.0’
Major League Soccer is implementing some significant changes over the next 12 months. Among those still under consideration is a potential presenting sponsorship like those seen in many European leagu...
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Justin Birnbaum @justbirny.bsky.social · 15/09/2026
The @pgatourus.bsky.social has hired John Fizer as its SVP of investor relations, a role centered on navigating the equity components of golf’s new world. That coincides with another pair of additions to the tour's senior leadership. Story at @sportico.bsky.social: www.sportico.com/personalitie...
sportico.com
PGA Tour Adds First-Ever Investor Relations Executive
John Fizer joins the tour in a role centered on navigating the equity components of golf’s new world order.
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Justin Birnbaum @justbirny.bsky.social · 11/09/2026
SCOOP: The unnamed golfer with a 0.23% stake in LIV Golf at the time of its bankruptcy filing is none other than...Phil Mickelson. Story with @ebennovywilliams.bsky.social and @soshnick.bsky.social at @sportico.bsky.social: www.sportico.com/leagues/golf...
sportico.com
Mickelson Is Unnamed Player-Shareholder in LIV Golf Filing
It has yet to be confirmed what will happen to the six-time major champion’s stake as the tour goes through the process of restructuring.
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Justin Birnbaum @justbirny.bsky.social · 10/09/2026
It’s been 21 years since the NFL last played in Japan. Will the league re-open that market? Story at @sportico.bsky.social: www.sportico.com/leagues/foot...
sportico.com
NFL 2026: The NFL Has a Big—and Lucrative—Opportunity in Japan
It’s been 21 years since the league last played in the East Asian nation. Will it re-open that market? Examining the NFL's international opportunity.
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Justin Birnbaum @justbirny.bsky.social · 10/09/2026
After LIV Golf filed for bankruptcy, details have slowly trickled out as to what it would take for the breakaway circuit to survive. But the prospect of pulling that off has at least one creditor on edge. With @ebennovywilliams.bsky.social at @sportico.bsky.social: www.sportico.com/leagues/golf...
sportico.com
LIV Golf’s Bankruptcy Through the Eyes of One of Its Creditors
The bankruptcy filings include a full-term sheet for LIV’s pending $300 million financing arrangement with BC Partners.
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Justin Birnbaum @justbirny.bsky.social · 09/09/2026
Forget brand deals. Coco Gauff joins LeBron James, Tom Brady and a generation of athletes building production companies and media empires. But in today’s Hollywood, star power only gets you so far. My story for @thr.com and @sportico.bsky.social: www.hollywoodreporter.com/business/bus...
hollywoodreporter.com
The Athlete Is the Studio
Forget brand deals. Coco Gauff joins LeBron James, Tom Brady and a generation of athletes building production companies and media empires. But in today’s Hollywood, star power only gets you so far.
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Justin Birnbaum @justbirny.bsky.social · 08/09/2026
Over the past five months, LIV Golf has lost its funding, canceled events and laid off most of its staff. Now, the breakaway circuit has filed for bankruptcy. What to know and what comes next at @sportico.bsky.social: www.sportico.com/leagues/golf...
sportico.com
LIV Golf Files for Bankruptcy: What to Know and What Comes Next
It’s the latest move in the breakaway circuit’s fight for survival after the PIF of Saudi Arabia pulled funding.
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Justin Birnbaum @justbirny.bsky.social · 01/09/2026
Stan Kroenke’s surprise deal to buy the Angels capped a summer with an unprecedented level of action in sports M&A, with more than $30B in franchises trading hands in the four biggest U.S. leagues. Story with @ebennovywilliams.bsky.social at @sportico.bsky.social: www.sportico.com/business/tea...
sportico.com
Angels Deal Marks a $30 Billion Summer for U.S. Team Sales
With the Angels sale agreement, more than $30 billion of U.S. team sales have been signed during the last three months, more than any prior full year.
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Justin Birnbaum @justbirny.bsky.social · 27/08/2026
I spoke to @safc.com CEO Tom Burwell a few weeks ago, and it sounds like the club will be announcing a long-term front-of-shirt sponsor in the not too distant future… 🤔
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Justin Birnbaum @justbirny.bsky.social · 20/08/2026
Woody Johnson is going racing. The 79-year-old billionaire Johnson & Johnson heir has added a stake in the Aston Martin F1 team to a sports portfolio that already includes the New York Jets and Crystal Palace. More at @sportico.bsky.social: www.sportico.com/business/tea...
sportico.com
Woody Johnson Buys Stake in Aston Martin F1 Team
The 79-year-old billionaire Johnson & Johnson heir adds the racing team to a sports portfolio that already includes the New York Jets and Crystal Palace.
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Justin Birnbaum @justbirny.bsky.social · 20/08/2026
Larry Berg has two years to sell his stake in LAFC, even if it runs into his tenure as MLS commissioner. That process has barely started to unfold. But LAFC lead managing owner Bennett Rosenthal hinted at where a buyer may come from. Scoop at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
Next MLS Commissioner Larry Berg Has 2 Years to Divest LAFC Stake
Offloading MLS commissioner Larry Berg’s LAFC stake could happen more quickly than the period the league has set, and existing LPS may get involved.
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Justin Birnbaum @justbirny.bsky.social · 19/08/2026
SCOOP: Two members of the Nicaraguan team slated to compete at the Little League World Series did not travel to Williamsport “due to individual circumstances regarding visa travel documentation,” Little League said in a statement. Full story at @sportico.bsky.social: www.sportico.com/leagues/base...
sportico.com
2 Nicaragua Little League World Series Players Denied Entry to U.S.
The Nicaragua team will compete with only 12 players after two were prevented by the U.S. government from making the trip to Williamsport, Pa.
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Justin Birnbaum @justbirny.bsky.social · 10/08/2026
Biolyz, an Austrian health-tech startup that conducts saliva testing for pro sports teams, raised $5.3 million in April to expand operations to the U.K. Next, it wants to cross the Atlantic and build a lab in the U.S. Story at @sportico.bsky.social: www.sportico.com/business/tec...
sportico.com
Saliva-Testing Startup Biolyz Eyes American Expansion Plans
The Austrian company, which helps European soccer teams maximize their athletes’ abilities, is gearing up to cross the pond.
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Justin Birnbaum @justbirny.bsky.social · 07/08/2026
SCOOP: On Friday, LAFC will announce that it has signed co-presidents Larry Freedman and John Thorrington to contract extensions. Full story at @sportico.bsky.social: www.sportico.com/personalitie...
sportico.com
LAFC Top Execs Sign Multiyear Extensions With Club
The duo of Larry Freedman and John Thorrington has stewarded the MLS club through a meteoric rise, both on and off the pitch.
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Justin Birnbaum @justbirny.bsky.social · 05/08/2026
Hugh Weber, the Seattle Sounders’ and Seattle Reign’s president of business operations, is leaving the organization to become the CEO of the Edmonton Oilers. More from me and Scott Soshnick at @sportico.bsky.social: www.sportico.com/personalitie...
sportico.com
Seattle Sounders, Reign Exec Weber Named Edmonton Oilers CEO
Hugh Weber has held a slew of executive roles across the NBA, NHL and other associated businesses.
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Justin Birnbaum @justbirny.bsky.social · 05/08/2026
LIV Golf says it has found the cash it needs to survive. On Wednesday, the renegade golf league announced that it had struck a deal with a lead investor and had received interest from more than a dozen minority partners. More at @sportico.bsky.social: www.sportico.com/leagues/golf...
sportico.com
LIV Golf Announces Deal With Unnamed Lead Investor
LIV Golf said it struck a deal with a lead investor. The identity of the new capital source and the amount of money invested were not disclosed.
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Justin Birnbaum @justbirny.bsky.social · 05/08/2026
Becle CEO Juan Domingo Beckmann and James Cha of Spring Oak Partners are the two newest members of LAFC's ownership group. Scoop with @ebennovywilliams.bsky.socialat @sportico.bsky.social: www.sportico.com/business/tea...
sportico.com
Tequila Billionaire, LA Investor Part of $1.25B LAFC Sale
Becle CEO Juan Domingo Beckmann and James Cha of Spring Oak Partners join a cap table that now runs 27 deep.
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Justin Birnbaum @justbirny.bsky.social · 03/08/2026
Maximizing commercial revenues is vital in an environment where the cost of putting a winning team on the field is rapidly rising, and Liverpool FC sees the U.S. as a ripe frontier. On the club's aspirations to open retail stores in America, at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
Liverpool Targets U.S. in Push for 40 Brick-and-Mortar Stores Worldwide
Maximizing commercial revenues is vital in an environment where the cost of putting a winning team on the field is rapidly rising, and the Premier League club sees America as a ripe frontier.
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Justin Birnbaum @justbirny.bsky.social · 31/07/2026
The controversial Super League rocked the club soccer world five years ago. Gianni Infantino’s proposed commercial entity for FIFA is drawing a similar reaction. From yesterday at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
FIFA’s Contentious Funding Plan Conjures Super League Memories
The controversial breakaway circuit rocked club soccer five years ago. Gianni Infantino’s proposed commercial entity is drawing a similar reaction.
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Justin Birnbaum @justbirny.bsky.social · 30/07/2026
Since launching in 2021, Swedish fitness toy Boxbollen has gained viral fame and business success. Now, its founders are rolling out a soccer-focused product in hopes of tapping into the world’s game. My story at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
Bollen Green: Maker of Viral Fitness Toy Branches Out to Soccer
Since launching in 2021, the Swedish fitness toy has gained viral fame and business success.
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Justin Birnbaum @justbirny.bsky.social · 29/07/2026
MLB’s owners want a salary cap; the players do not. As the debate rages, the sport’s lower payrolls are finding success on the field. A look at @sportico.bsky.social: www.sportico.com/leagues/base...
sportico.com
MLB’s Upside-Down Playoff Picture Undercuts Owners’ CBA Messaging
The league’s owners want a salary cap; the players union does not. As the debate rages, the sport’s lower payrolls are finding success on the field.
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Justin Birnbaum @justbirny.bsky.social · 22/07/2026
Inter Miami has signed 14 sponsorship deals in 2026, inclusive of new partners, renewals and extensions. The latest addition to that group, Marriott Bonvoy, was announced on Wednesday. MLS' most valuable club isn't done, either. Two more are on the way in the coming weeks.
sportico.com
Messi-Driven Inter Miami Sponsor Boom Expands After World Cup
The new deal is the 14th sponsorship the club has signed in 2026, inclusive of new partners, renewals and extensions.
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Justin Birnbaum @justbirny.bsky.social · 20/07/2026
Lamine Yamal, Spain’s 19-year-old soccer sensation, has been on a path to greatness for some time now. Yet the effect of achieving soccer’s biggest feat on his career trajectory is undeniable. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
Lamine Yamal’s First World Cup a Launchpad for His Global Brand
Lamine Yamal has been described as the "future of football." No more—Spain's World Cup victory should launch his global brand to a new level.
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Justin Birnbaum @justbirny.bsky.social · 17/07/2026
Larry Berg, David Nathanson and Paraag Marathe all have direct soccer ownership experience, but also have distinct skill sets that they might bring to the MLS commissioner role. More from Kurt Badenhausen and @ebennovywilliams.bsky.social at @sportico.bsky.social: www.sportico.com/personalitie...
sportico.com
MLS Taps 3 Commissioner Finalists: Berg, Marathe, Nathanson
Larry Berg, Paraag Marathe and David Nathanson all have direct soccer ownership ties, but also have distinct skill sets for the MLS commissioner role.
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Justin Birnbaum @justbirny.bsky.social · 17/07/2026
Chattanooga saw a substantial tourism boost from hosting Spain during the World Cup group stage, and its MLS Next Pro team may be able to ride that momentum to new growth. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
Chattanooga FC Could Benefit From Spain’s World Cup Run
The Tennessee city saw a substantial tourism boost from hosting Spain, and its MLS Next Pro team may be able to ride that momentum to new growth.
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Justin Birnbaum @justbirny.bsky.social · 15/07/2026
Konami is releasing the latest entry in its Pro Spirits franchise to the world this week, putting Nippon Professional Baseball center stage for a brand-new audience. My story at @sportico.bsky.social: www.sportico.com/business/tec...
sportico.com
Japan Video-Game Publisher Goes Global With Nippon Baseball Game
The video-game publisher is releasing the latest in its Pro Spirits franchise this week, highlighting Nippon Professional Baseball for a new audience.
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Justin Birnbaum @justbirny.bsky.social · 15/07/2026
When Icons Memorabilia signed an exclusive partnership with Jude Bellingham before the World Cup, it was a bit of a gamble. Now, it looks like a stroke of brilliance. My story on the boost England's rising star has provided at @sportico.bsky.social: www.sportico.com/business/spo...
sportico.com
Hey Jude: Bellingham Breakout a Boon to Icons Memorabilia
Icons Memorabilia, long defined by Lionel Messi, landed England’s Bellingham pre-World Cup and is positioned to extend its lucrative tournament run.
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Justin Birnbaum @justbirny.bsky.social · 14/07/2026
The Fukuoka SoftBank Hawks are the best team in Japanese baseball right now. But they also dominate off the field... Last Year: ⚾️ Revenue: $340M ⚾️ Operating Profit: $53M ⚾️ Total Game Attendance: ~3M That's not just good for NPB. It's better than a chunk of MLB clubs.
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Justin Birnbaum @justbirny.bsky.social · 13/07/2026
The Fukuoka SoftBank Hawks of Nippon Professional Baseball in Japan generated more revenue than 12 teams in MLB last year. The franchise made just under $340 million (¥50.9 billion) in its most recent fiscal year ending in February. Story at @sportico.bsky.social: www.sportico.com/leagues/base...
sportico.com
Japan’s SoftBank Hawks’ Revenue Topped 12 MLB Clubs Last Year
The Fukuoka SoftBank Hawks of Nippon Professional Baseball in Japan generated more revenue than 12 teams in MLB, data shows.
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Justin Birnbaum @justbirny.bsky.social · 12/07/2026
The Seattle Seahawks will be sold to billionaire Vinod Khosla. The Sun Microsystems co-founder will buy the team from Paul Allen's estate for $9.6 billion. Scott Soshnick and @ebennovywilliams.bsky.social have the story at @sportico.bsky.social: www.sportico.com/business/tea...
sportico.com
Exclusive: Vinod Khosla to Buy Seattle Seahawks for $9.6 Billion
The Seattle Seahawks will be sold to billionaire Vinod Khosla. The Sun Microsystems co-founder will buy the team from Paul Allen's estate.
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Justin Birnbaum @justbirny.bsky.social · 07/07/2026
⚽️ Highest-Paid Players *Still* at the World Cup ⚽️ 1. 🇦🇷 Lionel Messi: $140 million 2. 🇫🇷 Kylian Mbappé: $100 million 3. 🇳🇴 Erling Haaland: $80 million 4. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Jude Bellingham: $44 million 5. 🇪🇸 Lamine Yamal: $43 million 6. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Harry Kane: $42 million
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Justin Birnbaum @justbirny.bsky.social · 07/07/2026
What does a 4-1 defeat—and another round of 16 exit, this time on home soil—mean for soccer in the United States? Thoughts from the @sportico.bsky.social staff: www.sportico.com/leagues/socc...
sportico.com
USMNT Loss to Belgium Deflates World Cup Expectations. Now What?
The weight of U.S. soccer was heaped on the shoulders of this World Cup team, which lost in disappointing fashion. Where does it go from here?
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Justin Birnbaum @justbirny.bsky.social · 07/07/2026
Lionel Messi's success on the pitch has boosted the already powerful halo effect he generates for his deep bench of brand partners, including Icons Memorabilia, which is flirting with record sales around the World Cup. My story at @sportico.bsky.social: www.sportico.com/business/spo...
sportico.com
As Messi Shines at World Cup, His Brand Partners Reap the Rewards
Icons Memorabilia and other companies are squeezing every last drop out of Messi’s image as he continues to dominate on the pitch.
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Justin Birnbaum @justbirny.bsky.social · 30/06/2026
Folarin Balogun could become one of the USMNT's highest-paid players in the near future. His play is possible because of a law that nearly got restricted Tuesday. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
Amid Balogun’s Breakout, SCOTUS Upholds Birthright Citizenship
Balogun could become one of the USMNT's highest-paid players. His play is possible because of a law that was in danger of being restricted Tuesday.
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Justin Birnbaum @justbirny.bsky.social · 29/06/2026
The Premier Jumping League, the equestrian competition founded by former Los Angeles Dodgers owner Frank McCourt, has sold its first franchise for $50 million, the league announced on Monday. My story at @sportico.bsky.social: www.sportico.com/business/tea...
sportico.com
Frank McCourt’s Equestrian League Sells First Franchise for $50M
That outsized price tag is an outlier among startup and early-stage leagues, especially considering the Premier Jumping League hasn’t yet debuted.
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Justin Birnbaum @justbirny.bsky.social · 26/06/2026
The NHL may have to foot a bigger bill because its teams now operate remotely on draft night. But that’s not stopping it from building the annual event into a bigger spectacle. My story at @sportico.bsky.social: www.sportico.com/leagues/hock...
sportico.com
NHL Has ‘Zero Concerns’ About Drawbacks of Decentralized Draft
The NHL may have to foot a bigger bill because its teams now operate remotely on draft night. But the league is still working to build up the event.
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Justin Birnbaum @justbirny.bsky.social · 26/06/2026
Moving money from team to team seems like a simple enough concept, but the NBA has a specific set of rules governing how cash is used in transactions. An explainer at @sportico.bsky.social: www.sportico.com/leagues/bask...
sportico.com
Cash Considerations Ruled the NBA Draft. Here’s How They Work
Moving money from team to team seems like a simple enough concept, but the league has a specific set of rules governing how cash is used in transactions.
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Justin Birnbaum @justbirny.bsky.social · 26/06/2026
East Goes Global has thrived on helping athletes, teams and leagues grow—and monetize—their overseas fanbases, and it doesn’t expect those opportunities to disappear anytime soon. From Jalen Brunson to the Pelicans, an inside look at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars
East Goes Global has thrived on helping athletes, teams and leagues grow, and monetize, their overseas fanbases, and it doesn’t expect those opportunities to disappear anytime soon.
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Justin Birnbaum @justbirny.bsky.social · 25/06/2026
Got a bit sidetracked, so didn't get a chance to share this one but... Austin FC arrived in 2019, and its robust fanbase suggests Texas’ capital has more appetite for pro sports. A look at the possibility of NHL expansion at @clubsportico.bsky.social: www.sportico.com/leagues/hock...
sportico.com
Austin Embraced MLS. Is NHL Expansion Next?
Austin FC arrived in 2019, and its robust fanbase suggests Texas’ capital has more appetite for pro sports.
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Justin Birnbaum @justbirny.bsky.social · 22/06/2026
The Professional Women’s Hockey League has taken outside capital for the first time, adding two sports empires to its cap table in Larry Tanenbaum's Kilmer Sports Group and Ilitch Companies. Story, with Scott Soshnick, at @sportico.bsky.social: www.sportico.com/leagues/hock...
sportico.com
PWHL Gets More Than $100M From Larry Tanenbaum, Ilitch Companies
The Professional Women’s Hockey League has taken outside capital for the first time, adding two sports empires to its cap table.
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Justin Birnbaum @justbirny.bsky.social · 18/06/2026
The Local Girl Media Group has thrived on hyper-local news, and the logistical confusion around the World Cup has created an opportunity to deliver even more to its already-robust audience. My story at @sportico.bsky.social: www.sportico.com/business/med...
sportico.com
World Cup Bumps Relevance of Local NJ Media Company
Local Girl Media Group has thrived on hyper-local news, and the logistical confusion around the World Cup has created an opportunity to deliver.
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Justin Birnbaum @justbirny.bsky.social · 17/06/2026
Karl-Anthony Towns helped the Knicks deliver NY its first title in 53 years. But he was also making business moves behind the scenes. He's is in the process of trademarking a logo incorporating his initials, “KAT.” Story at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
KAT Call: Knicks’ Towns Hunts Trademark While Winning NBA Ring
The Knicks’ star center is pursuing a logo of his own as the Knicks celebrates their first championship in 53 years.
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Justin Birnbaum @justbirny.bsky.social · 16/06/2026
Just days after the Knicks incredible championship run, Skechers president Michael Greenberg announced that a signature shoe is in the works for OG Anunoby. Not all too surprising. OG is in the process of trademarking a personal logo. More at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
OG Anunoby Nears Logo Trademark, Wears It on Finals Sneakers
The Knicks forward's skyrocketing popularity after his Game 4 NBA Finals heroics has become an asset for Skechers.
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Justin Birnbaum @justbirny.bsky.social · 16/06/2026
Preparing Arrowhead Stadium for the World Cup hasn't been cheap, and neither the Chiefs or FIFA are covering the tab. Local taxpayers have been stuck with a hefty bill, for a stadium that will no longer host NFL games after 2030. Story at @sportico.bsky.social: www.sportico.com/leagues/socc...
sportico.com
Missouri Set Aside $42.5M for World Cup Fix-Up of Lame Duck Arrowhead
The Chiefs had access to public funds to transform their home for the World Cup amid a wave of taxpayer funding flowing in for the tournament.
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Justin Birnbaum @justbirny.bsky.social · 13/06/2026
More OG Anunoby news before Game 5... The 28-year-old will endorse Crypto-dot-com's “OG Prediction Markets” platform days after putting the Knicks on the verge of their first championship in 53 years. On Anunoby's rising star at @sportico.bsky.social: www.sportico.com/personalitie...
sportico.com
OG Anunoby Signs Prediction Market Deal After Game 4 Heroics
The 28-year-old will endorse Crypto.com’s “OG Prediction Markets” platform days after putting the Knicks on the verge of their first championship in 53 years.
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Justin Birnbaum @justbirny.bsky.social · 12/06/2026
OG Anunoby filed a trademark application for a personal logo earlier this year, which his reps at CAA said was for “general brand protection.” But after a big Game 4 performance, it might be time for him and Skechers to think bigger. Story at @sportico.bsky.social: www.sportico.com/business/com...
sportico.com
OG Anunoby Nears Logo Trademark, Debuts It on Finals Sneakers
The Knicks forward's skyrocketing popularity after his Game 4 NBA Finals heroics has become an asset for Skechers.
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Justin Birnbaum @justbirny.bsky.social · 11/06/2026
Netflix is cautiously optimistic about the launch of its new soccer game—FIFA World Cup: Launch Edition—banking on how much its players will enjoy the gameplay as opposed to its visuals. My story, with @danbernstein.bsky.social, at @sportico.bsky.social: www.sportico.com/business/tec...
sportico.com
Netflix: FIFA World Cup Video Game Doesn’t Need ‘Super’ Graphics
The streaming service is cautiously optimistic about the launch of its new soccer game, banking on how much its players will enjoy the gameplay as opposed to its visuals.
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