iiinova — where your digital self keeps evolving

kateewinkle.bsky.social @kateewinkle.bsky.social · 20/05/2026

Creator journalism requires creativity, in the work & in making the work work as work. @mattbrown.bsky.social (Extra Points), Rahim Jessani (Bottom Up Media) & Amber Sherman (@mlk50.com creator in residence) shared insights at #ONA26 for newsroom & and the real-talk of running their own businesses

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kateewinkle.bsky.social @kateewinkle.bsky.social · 20/05/2026

3 newsrooms, 3 different approaches to adding in creator strategies. There are many permutations in between but thought these #ONA26 examples were worth revisiting in light of continued discourse over how “creator model journalism has moved from the margin to the mainstream.”

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kateewinkle.bsky.social @kateewinkle.bsky.social · 16/05/2026

Newsrooms can see independent creators as a threat – or as an opportunity. This week, former BBC News CEO Deborah Turness called it a “moment of disruption.” www.niemanlab.org/2026/05/crea...

niemanlab.org

Nieman Journalism Lab » Pushing to the Future of Journalism

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

I also had the opportunity to facilitate an AI Table Talks discussion led by @rubinafillion.nytimes.com & @rodneygibbs.com on AI tools journalists find useful. Transcription has been around a while & is widely accepted. But we also talked about using chatbots for brainstorming. #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

What's hot and what's not in video right now? Sky Dylan-Robbins, Adriana Lacy, Jill Nicholson and Michael Guidry II broke it down. The big picture: Trust is shifting from brands to individuals & authenticity is non-negotiable. #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

AI literacy starts in the newsroom. Audiences are wary of AI, with fears often reinforced by risk-focused news coverage. But 80% also want AI literacy education & they'd welcome it from journalists. Here’s how newsrooms can lead the conversation, @trustingnews.bsky.social's Lynn Walsh shared #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

Funny, thought-provoking & sometimes sobering conversation with @bencollins.bsky.social of The Onion. First order of business: saving the publication. They turned off programmatic ads, built a new website, and started shipping a newspaper everywhere—now the 13th largest in the U.S. #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

Skipping a bit ahead to a talk on a similar topic on navigating the shift to generative search, led by @klaudia.bsky.social & @aisvarya17.bsky.social from the Tow Center for Digital Journalism @towcenter.bsky.social #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

Nikita Roy @nikitaroy.bsky.social of Newsroom Robots laid out a stark picture of the future of AI in newsrooms. The core message: Newsrooms are asking the wrong questions, such as how to plug AI into existing workflows, instead of thinking from first principles. #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

Another fascinating talk explored three creators’ journeys to “Going Solo in Journalism,” featuring Kiran Chawla of Unfiltered with Kiran, @caitlindewey.bsky.social of Links I Would Gchat If We Were Friends and @mattkiser.bsky.social of What the F--- Just Happened Today. #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

My conference started with a great talk from Yumi Wilson of how to “Prompt Like A Pro" with AI chatbots. A prompt isn't just a question; it's the assignment you give your AI tool. And, the first output from an AI tool should never be the last #ona25

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kateewinkle.bsky.social @kateewinkle.bsky.social · 25/09/2025

Appropriate some of my first posts on Bluesky are a recap from the Online News Association conference (My yearly tradition is posts on the platform formerly known as Twitter). So, here goes (and this year aided by NotebookLM because it’s a good excuse to test it out)! #ona25

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