iiinova — where your digital self keeps evolving

Julie Scheina @juliescheina.com · 29/09/2026

Thank you for reading and sharing, Matt! Nice to connect here. :)

011

Julie Scheina @juliescheina.com · 28/09/2026

What does painting leaves have to do with writing? Link in first reply.

100

Julie Scheina @juliescheina.com · 26/09/2026

I have not and now must do so immediately!!

Julie Scheina @juliescheina.com · 24/09/2026

me tomorrow, opening FINAL_revised_2_new_3_UPDATED_current_2026

Screen shot of Nathan Fielder from “You Can See Everything" trailer

040

Julie Scheina @juliescheina.com · 24/09/2026

me today, renaming the Word document FINAL

Screen shot of Elizabeth Holmes from “You Can See Everything" trailer

1121

Julie Scheina @juliescheina.com · 23/09/2026

My child: "Did you make that poster with AI?" Adult: "I used it for the design, why?" My child: "I don't think you and my mom will get along." Me, hearing all of this later:

Julie Scheina @juliescheina.com · 17/09/2026

I think one day I will find it funny! Today, I'm still mortified.

static.klipy.com

Elmo in Hellfire

ALT: Elmo in Hellfire

Julie Scheina @juliescheina.com · 17/09/2026

In case you are wondering, I discovered each of these errors separately and had to send FOUR different updates. Party location changed to my own personal hell, apologies for the error!

Julie Scheina @juliescheina.com · 17/09/2026

Yesterday I sent out birthday party invites for my child that not only had the wrong time, the wrong date, AND the wrong location, but somehow ALSO THE WRONG AGE. I am writing this from the grave.

230

Julie Scheina @juliescheina.com · 09/09/2026

Marvin must summon his courage and venture into the great wide ocean to find her. Congratulations to Alania Caridad Hinckson on OH, PEARL!, her debut picture book from Picnic Heist Publishing! Alania’s art is as vibrant and warm as her characters—just look at the gorgeous case cover. 🧜‍♂️🌊🪸

Case cover for Oh, Pearl: Marvin and Pearl play hide and seek among green ocean plants.

000

Julie Scheina @juliescheina.com · 09/09/2026

You’ve never seen an underwater adventure quite like this! Marvin the merchild is perfectly happy to play alone with his best friend, Pearl. Even though Pearl always hides, and he always seeks, sticking to his reef feels safer than asking the other ocean creatures to play. But when Pearl rolls away,

The cover of Oh, Pearl features an underwater ocean scene: Marvin the merchild peers over a rock at a glimmering pearl.

Thank you and congratulations to Rachel Smalley and Katie Hickey on the publication of TUFTED!

000

tufted, just like Cathy’s. As a kid I always loved running my fingers over the bedspread’s soft cotton dots and swirls, and so it was extra special for me to have opportunity to work on this book celebrating Cathy’s inspiring story.

100

a pioneering female entrepreneur at a time when most girls were expected to stay at home and help their mothers. It wasn’t until I read Rachel Smalley’s manuscript that I realized the green-and-white bedspread that my grandmother always had on her bed (pictured here with my grandmother and mom) was

100

Julie Scheina @juliescheina.com · 25/08/2026

Did you know that a bedspread made by a fifteen-year-old girl from Appalachia became the foundation for a billion-dollar textile industry? TUFTED: THE STITCH & STORY OF CATHERINE EVANS WHITENER tells the story of Cathy’s creativity, determination, and inventiveness—qualities that led her to become

140

PSA: when your child starts reading your favorite books: BE COOL! Oh, you're reading a book I love? No biggie, my heart won't break if you hate it, nothing to see here, no those aren't tears in my eyes, everything's fine, yep, cool cool cool, oh, look at the time!

static.klipy.com

Nonchalant Natural

ALT: Nonchalant Natural

8: once an Avid Reader, always an Avid Reader 9: to every author, illustrator, colleague, manager, and mentor—thank you for helping make this story-loving kid’s dreams come true <3 <3 <3 10: my current desk—here’s to the next 20 years!

000

6-7: the Time & Life elevator banks, which still remind me of The Devil Wears Prada (also from 2006!), where they’d give out every issue of People, Entertainment Weekly, Time, & more (these award-worthy photos were clearly taken later in the year)

100

3-5: my first & largest cubicle, also home to a giant printer, department filing cabinets, the mail station, and all the book posters I could get my hands on

100

1-2: my first apartment in Brooklyn, rented via a broker who could have been 55 or 85, who drove between apartments at 80mph, & who told me I should quit publishing and go to medical school if I wanted better apartment options

100

Exactly 20 years ago today, I walked through the doors of the Time & Life Building to start my first job in publishing at Little, Brown Books for Young Readers! Please enjoy some 2006 photos from my Canon Elph:

Julie Scheina @juliescheina.com · 06/08/2026

(Yes, seeing literal piles of garbage could pass for excitement where I grew up.)

000

Julie Scheina @juliescheina.com · 06/08/2026

Remembering the time I wrote a three page essay (on my mom's word processor) about the pleasures of visiting the county dump. My English teacher wrote: "To the dump, to the dump, to the dump dump dump!" in the margins. Gennifer Aeye could never.

Julie Scheina @juliescheina.com · 03/08/2026

When you're the only one who arrived at the party on time.

000

Julie Scheina @juliescheina.com · 03/08/2026

When the parents ask how babysitting went.

100

Julie Scheina @juliescheina.com · 03/08/2026

Caption this. I'll go first:

A white fluffy cat with an annoyed/long-suffering expression, wearing a rainbow bracelet as a hat.

100

Julie Scheina @juliescheina.com · 01/08/2026

I'm tired of this, grandpa.

Julie Scheina @juliescheina.com · 01/08/2026

(We must! We must! We must optimize our content creation schedule!)

Julie Scheina @juliescheina.com · 01/08/2026

Are you there God? It's me, Margaret's chatbot.

Julie Scheina @juliescheina.com · 18/07/2026

(Yes, I love the new Olivia Rodrigo album)

000

Julie Scheina @juliescheina.com · 18/07/2026

It’s too hard to describe it In a way that feels honest Can you read fifty pages Instead of a synopsis?

Julie Scheina @juliescheina.com · 18/07/2026

Greetings from Virginia, where the heat is oppressive, the salad may be parasitic, the air is currently "very unhealthy", and summer camp released early due to abrupt HVAC failure.

Julie Scheina @juliescheina.com · 14/07/2026

Somebody told me That you had a book deal That sounds like an idea That I had in February of last year It's not confidential, I've got potential (A-rushin', a-rushin' away)

Julie Scheina @juliescheina.com · 14/07/2026

Sorry I was distracted, I was rewriting song lyrics in my head to make them about publishing.

100

THE SCIENCE OF BREAKABLE THINGS and THE THING ABOUT JELLYFISH. As the jacket copy says, “just as neglected artwork can be restored and celebrated . . . neglected people can be restored and celebrated, too.” Congratulations to Katherine Wolff!!

000

like the blue razor her mom’s boyfriend has left on the sink—and gets stuck. ELEVEN KINDS OF BLUE beautifully explores love and art, grief and worry, wonder and hope, loneliness and connection. Consider sharing this debut middle grade novel with art lovers, introspective observers, and readers of

How many shades of blue can you name? When twelve-year-old Margot’s art teacher challenges the class to find and name eleven different versions of the same color, Margot can think of three right away: swimming pool. Denim jacket. First-prize ribbon. But then she starts thinking about home—

Hard cover copy of Eleven Kinds of Blue on a white bookshelf. The cover, all in shades of blue and white, shows a girl on a bench looking up at birds flying across the sky.

120

(On the topic of treats: @thebestjasmine.bsky.social's newsletter includes recipes! You should subscribe!)

000

Julie Scheina @juliescheina.com · 02/07/2026

I'd pay good money for a book + meal subscription service. FLIRTING LESSONS + crispy potatoes; CANDLE ISLAND + donuts; THE TROUBLE WITH HEROES + cookies; NANNY PIGGINS + chocolate cake; MAGNOLIA WU UNFOLDS IT ALL + noodles. (Fruit and vegetable options will be considered, but no guarantees.)

120

Anyway, how's your summer going? 😅 (+Jason Shiga, you have some huge fans in Virginia!!)

000

Julie Scheina @juliescheina.com · 02/07/2026

Wondering how to feel about the fact that the "Mom" in my child's recent comics (1-inspired by Jason Shiga): - gives their child a T-Rex as a pet (2) - can't live without coffee (3-not explicitly "Mom" but mom-coded!); - stays home to play games on her phone (4) - self-explanatory/accurate (5). 😅

100

Julie Scheina @juliescheina.com · 30/06/2026

This morning a barista read "Julie S" as "JULIET!!!" and I think my new summer persona was unlocked.

Julie Scheina @juliescheina.com · 17/06/2026

My previous posts may have been misleading. Both cats are actually hard at work and are probably responding to an email or working out a tricky plot question at this very moment.