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Jon Loomer

@jonloomer.com
487 followers 78 following 141 posts

Man, I don’t know. Just saying stuff and trying to hang on. Meta advertising, content marketing, business ownership. Fatherhood and baseball.

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Jon Loomer @jonloomer.com · 10/12/2024
My interpretation for the past decade has been that this would result in a view-through conversion. They clicked, but it wasn't the same kind of click as clicking through to my site. I expected to see nothing but view-through conversions. But when I compared attribution settings, I was shocked...
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Jon Loomer @jonloomer.com · 10/12/2024
I created an ad that didn't have an outbound link. It featured an image with instructions of what to do: 1. Click the image in the ad. 2. Open a separate browser window. 3. Go to a specific URL. 4. Follow the directions there. This would lead to reported conversions. Click or view through?
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Jon Loomer @jonloomer.com · 07/12/2024
Happy Saturday!
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Jon Loomer @jonloomer.com · 06/12/2024
Dude lunch.
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Jon Loomer @jonloomer.com · 03/12/2024
This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude). It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
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Jon Loomer @jonloomer.com · 28/11/2024
Hey, my new handle! Definitely a cool benefit of BlueSky.
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Jon Loomer @jonloomer.com · 27/11/2024
Happy Wednesday! Finally got some decent art…
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Jon Loomer @jonloomer.com · 26/11/2024
If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not. Take a look...
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Jon Loomer @jonloomer.com · 19/11/2024
@marktraphagen.bsky.social never mind, I think I got it.
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Jon Loomer @jonloomer.com · 19/11/2024
A huge thank you to @marktraphagen.bsky.social for this post. Following his steps, I see clear growth in AI engine referrals.
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Jon Loomer @jonloomer.com · 19/11/2024
Interesting!
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Jon Loomer @jonloomer.com · 13/11/2024
This doesn't necessarily conflict with what Meta just said on the Q3 earnings call regarding monetization plans. A limited test in early 2025 doesn't mean that advertising is ready to substantively change the feed anytime soon.
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Jon Loomer @jonloomer.com · 13/11/2024
Maybe. Not to throw cold water on your excitement, but this doesn't necessarily conflict with Meta's recent statement on the Q3 earnings call about Threads monetization. A limited test in early 2025 could still mean no ads for another year from now.
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Jon Loomer @jonloomer.com · 13/11/2024
Morning.
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