iiinova — where your digital self keeps evolving

Jon Loomer @jonloomer.com · 22/01/2025

For those who listen to podcasts, my latest Pubcast Shot is live. I grapple with Meta's latest controversial announcements, both from a personal and brand/advertiser perspective. It ain't easy. Just 10 minutes of your time...

pubcast.jonloomer.com

What Meta’s Latest Changes Mean for Advertisers

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status,…

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Jon Loomer @jonloomer.com · 15/01/2025

I'm so happy to have my podcast back. I had to abandon it during the past two and a half years once I committed to short-form video. Something had to go. But once I stopped publishing a video every day (scaled back to three per week), some time and mental space became available.

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Jon Loomer @jonloomer.com · 10/01/2025

Someone who joined my email list in 2013 (possibly earlier), bought my first training course, and was a member of my private community from 2015 to 17 just signed up again. Being around this long, this is the stuff that makes me smile.

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Jon Loomer @jonloomer.com · 09/01/2025

Not every business decision is driven by greed... For the past year and a half, I've had a chatbot on my website that is strategically trained on specific content to make it most helpful. In the beginning, it was cool and novel, but flawed. With time, it's gotten better and better. 🧵

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Jon Loomer @jonloomer.com · 07/01/2025

Social media has become a mostly awful place. There are exceptions for when it's amazing, but do the overall positives outweigh the negatives? I'm using it less and less, and I'm not convinced that the different platforms matter all that much. It wasn't always like this, but not sure how to fix it.

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Jon Loomer @jonloomer.com · 12/12/2024

My favorite social media comment is "check your dm." Whenever I see it, I immediately stop what I'm doing and check my dms.

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Jon Loomer @jonloomer.com · 10/12/2024

I have a story about click attribution related to Meta advertising conversion results. A small segment of you will find this interesting. This is for you... #facebookads

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Jon Loomer @jonloomer.com · 05/12/2024

Looking back at some of the plans I had for this year, and I was out of my damn mind. It was way too much. Luckily, I never attempted to execute that madness. Just because it's a plan or a goal doesn't mean you're committed to doing it. It might be a really dumb idea. Ditch it.

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Jon Loomer @jonloomer.com · 04/12/2024

Wife: "I'm thinking it's a case of deeonite." Me: "Huh?" Wife: "I'm thinking it's a case of deeonite." Me (trying to understand): "Sounds serious." (Reader, she was saying it's a QUESADILLA NIGHT)

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Jon Loomer @jonloomer.com · 03/12/2024

This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude). It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.

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Jon Loomer @jonloomer.com · 28/11/2024

Hey, my new handle! Definitely a cool benefit of BlueSky.

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Jon Loomer @jonloomer.com · 27/11/2024

Happy Wednesday! Finally got some decent art…

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Jon Loomer @jonloomer.com · 27/11/2024

I'm here because I can't escape politics on Threads, despite muted keywords. I needed to take care of my mental health. That's right, I couldn't escape politics on the app that supposedly suppresses politics so I left.

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Jon Loomer @jonloomer.com · 26/11/2024

If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not. Take a look...

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Jon Loomer @jonloomer.com · 25/11/2024

I'm fascinated by different social media behaviors. I'd love to see a study on ways people engage with social media content. How likely is a person to comment on a post in their feed? What percentage do they comment on? And do some people just post nothing but troll comments down their feed?

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Jon Loomer @jonloomer.com · 24/11/2024

I couldn’t possibly be more annoyed with Meta support than I am right now. Every time I ask a question, they respond with something unrelated. I refuse to allow them to close the ticket. The torture never ends. Just once I want someone who will make an effort to help me.

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Jon Loomer @jonloomer.com · 22/11/2024

Kendrick dropped. TV Off…

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Jon Loomer @jonloomer.com · 22/11/2024

I'm on a chat with Meta Support, and it's already as bad as I feared it would be. Send help...

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Jon Loomer @jonloomer.com · 22/11/2024

Get your turkey out of the freezer.

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Jon Loomer @jonloomer.com · 21/11/2024

I just recorded three videos and wore three different shirts and three different hats so that it seems like they were recorded on different days. No one will ever know the difference. Like magic. I should have shaved a little bit after each video, but here we are. Maybe next time.

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Jon Loomer @jonloomer.com · 21/11/2024

My favorite part about this place is that there isn't an algorithm that can start messing with my head, toying with my emotions, begging me to scroll and scroll and scroll. I just scroll the stuff I follow until I run out, then come back a few hours later. Weird.

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Jon Loomer @jonloomer.com · 20/11/2024

Remarketing with Meta ads is mostly unnecessary now since it happens naturally with algorithmic targeting (I’ve seen 25-45% of my budget when using Advantage+ Audience goes to remarketing). But there are exceptions, and I use some of these.

jonloomer.com

3 Times You Should Prioritize Remarketing Over Meta's Algorithmic Ad Targeting

Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.

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Jon Loomer @jonloomer.com · 19/11/2024

A huge thank you to @marktraphagen.bsky.social for this post. Following his steps, I see clear growth in AI engine referrals.

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Jon Loomer @jonloomer.com · 18/11/2024

👋 Quick intro: I'm an accidental marketer who focuses on meta ads. I started my business 13 years ago on the back of a blog that I maintain to this day. Other facts: - Once helped Samuel L. Jackson draft his fantasy team - Father of three boys - Retired baseball coach - Tortured Brewers fan

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Jon Loomer @jonloomer.com · 18/11/2024

I know that this is an endless and unhealthy cycle, but BlueSky now reminds me of Threads a year ago — which reminded me of early Twitter. Positive vibes, quieter, fewer reply guys and trolls. Pleasant.

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Reposted by Jon Loomer

Brian Clark @brianclark.social · 18/11/2024

Hey, I've got a Starter Pack going for Content Marketing, but I need your help to add people to it. go.bsky.app/HT32cm3

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Jon Loomer @jonloomer.com · 18/11/2024

I’m 49, and I still don’t know when to use “towards” or “toward.”

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Jon Loomer @jonloomer.com · 13/11/2024

BREAKING: Let's normalize unfollowing accounts when their social media posts start with "BREAKING" and it's not actually breaking a big news story. Except for this one. Actually, it's up to you.

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Jon Loomer @jonloomer.com · 13/11/2024

My least favorite part of creating a new social media profile is the profile header image. I wish BlueSky wouldn't make me do that. Just... generate something.

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Jon Loomer @jonloomer.com · 13/11/2024

It took me a while to get here, but I'm so over marketers' obsession with social media reach, likes, and followers. No more algorithmic grift. I just want connection. I get it on your own properties. Obsess over traffic or email subscribers. I no longer want to hear it in these spaces.

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Jon Loomer @jonloomer.com · 13/11/2024

I want a social network where no one talks about how many followers they have.

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Jon Loomer @jonloomer.com · 12/11/2024

Dang. You really shouldn’t follow me. What do you think I’m gonna do, share useful thoughts? Pssshhhhh…

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