There's a code word to listen for if you want to know whether an AI technology will sync with the larger marketplace: Reservations Muse has been introduced as an AI agent for the masses. It's got an i...

Can AI stand in for human research? Pew Research issued a report this week that firmly says no. But how well do the results of Pew's investigation match what clients are looking for from research in r...

You have an AI business or consultancy? Tell me why your business is worth pouring fuel on a climate sending a category 5 hurricane toward cities in California and Mexico. Generative AI uses immense ...

In a recent publication entitled “Integrating the Manual Stimulation of Acupuncture Points Into Psychotherapy: A Systematic Review with Clinical Recommendations,” appearing in this journal, Feinstein ...

In a recent publication entitled “Integrating the Manual Stimulation of Acupuncture Points Into Psychotherapy: A Systematic Review with Clinical Recommendations,” appearing in this journal, Feinstein ...

The treachery of industrially processed human experience

What kind of boss would force their workers to use a tool that degrades their ability to think straight?

What is to become of human qualitative research, with the advent of generative AI platforms, such as Anthropic Interviewer, that promise the ability to perform qualitative research at scale? When a gr...

We talk a lot about the "voice of the customer" in market research. That's because when customers speak honestly and naturally about their experiences, they offer the most useful counter to a business...

What is the purpose of market research?

How does using generative AI in your work make you feel? Put aside for a moment what you are able to get done with AI, and the hope you have of catching up or getting ahead. Step away from the postur...

Any person or organization who promises you that they can perform qualitative research at scale has no idea what the hell they're talking about. They don't understand what the word "qualitative" means...

This year, the most active cultural spaces are offline. You wouldn't think that from what you read on LinkedIn, or what you hear from the manic press releases of OpenAI and Anthropic.

Out of the blue, qualitative research is a hot topic in the business world. While some leaders are talking wth excitement about the promise of qualitative research "at scale", experienced hands in qua...

What happens to automated market research when bots can’t tell the time?

What Micromelo guamensis suggests about using AI tools instead of authentic market research

What are humans willing to do to help each other through the struggle of technological revolution?

On human context

The golden age of the prompt engineer may have already come and gone. It's become common practice to cut the human out of that loop.

Things don't make sense in the way they used to. We have more data than ever before, which we can analyze with automated tools in the blink of an eye.