You have an AI business or consultancy? Tell me why your business is worth pouring fuel on a climate sending a category 5 hurricane toward cities in California and Mexico. Generative AI uses immense ...

In a recent publication entitled “Integrating the Manual Stimulation of Acupuncture Points Into Psychotherapy: A Systematic Review with Clinical Recommendations,” appearing in this journal, Feinstein ...

The treachery of industrially processed human experience

What kind of boss would force their workers to use a tool that degrades their ability to think straight?

What is to become of human qualitative research, with the advent of generative AI platforms, such as Anthropic Interviewer, that promise the ability to perform qualitative research at scale? When a gr...

We talk a lot about the "voice of the customer" in market research. That's because when customers speak honestly and naturally about their experiences, they offer the most useful counter to a business...

What is the purpose of market research?

How does using generative AI in your work make you feel? Put aside for a moment what you are able to get done with AI, and the hope you have of catching up or getting ahead. Step away from the postur...

Any person or organization who promises you that they can perform qualitative research at scale has no idea what the hell they're talking about. They don't understand what the word "qualitative" means...

This year, the most active cultural spaces are offline. You wouldn't think that from what you read on LinkedIn, or what you hear from the manic press releases of OpenAI and Anthropic.

Out of the blue, qualitative research is a hot topic in the business world. While some leaders are talking wth excitement about the promise of qualitative research "at scale", experienced hands in qua...

What happens to automated market research when bots can’t tell the time?

What Micromelo guamensis suggests about using AI tools instead of authentic market research

What are humans willing to do to help each other through the struggle of technological revolution?

On human context

The golden age of the prompt engineer may have already come and gone. It's become common practice to cut the human out of that loop.

Things don't make sense in the way they used to. We have more data than ever before, which we can analyze with automated tools in the blink of an eye.

Discover invented words for complex emotions in The Dictionary of Obscure Sorrows—a poetic lens on the human condition and the hidden depths of feeling.

OpenAI employees working on ChatGPT report plans to unleash sponsored advertisements above organic results.

When brands show the humanity within their work, they demonstrate what they believe is worthy of some loving inefficiency.

Six years ago, I was putting together a podcast called This Human Business. The podcast was about the efforts of people who attempt to…

Employees lose respect for a company that fails to recognize the value of the human species. Try showing up to work at a company where half of your colleagues have been fired, and the other half are b...

Can corporations and customers be friends? To some people, it will sound strange even asking this question. Of course, I'm giving it a When Harry Met Sally spin, but let's try it from a different angl...

The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.

One of the few stable characteristics of generative AI technology is that it feels inevitable. "AI is the future," people say, "so you better get on board with it, or you'll get left behind.

An intensive international study was coordinated by the European Broadcasting Union (EBU) and led by the BBC