iiinova — where your digital self keeps evolving

Jim Hill @jimhill.uk · 28/08/2026

Man missed it again. But had a good reason 😍

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Jim Hill @jimhill.uk · 14/08/2026

Super chuffed to release my daughter’s song “Social Parasite” today - proper proud dad ❤️🔥😍 xxx

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Jim Hill @jimhill.uk · 12/08/2026

If you are a fellow #startup or #bootstrapper you might want to watch these... Part 1...

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Jim Hill @jimhill.uk · 24/07/2026

I’ve been songwriting with my daughter and we released a track on SoundCloud a few days ago. It’s been getting a decent number of plays which is amazing. So I thought I’d share a tiny behind-the-scenes bit of home recording… it’s a beautiful way to spend time together 😍

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Jim Hill @jimhill.uk · 30/06/2026

In the explosion age of AI why would our startup, Debriefer, be doubling down on the seemingly mundane world of Forms?! Well, we believe they are one of the most overlooked yet best implementations of agents today. It started 2 years ago building digital twins 🤖👯 🧵👇

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Jim Hill @jimhill.uk · 28/06/2026

Bloody love it Moose! 😍😍🤙 This is exactly where I’m sat right now, mixing a song I’ve been making with my 12yo daughter (prepping for a release!). Hope you’re well x

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Jim Hill @jimhill.uk · 25/06/2026

Some serious lightning kicking off ⚡️

A map view of the U.K. and France showing lots of storms and lightning.

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Jim Hill @jimhill.uk · 17/05/2026

So um. I managed to finish and launch my first podcast using Sidebar! 🏆 It’s not perfect but I’m in a habit now of recording daily and trying to just improve a bit day by day. #buildinpublic

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Jim Hill @jimhill.uk · 12/05/2026

Produces something like this …

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Jim Hill @jimhill.uk · 12/05/2026

Lots of bugs fixed in usesidebar.app but this is the best update. Turn any section of your daily voice notes or your entire podcast into a themed, subtitled video for social media. Lots of polish has been added to ensure music beds correctly, text syncs correctly without killing memory etc.

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Jim Hill @jimhill.uk · 11/05/2026

Looks like mother nature has been dropping some more epic graffiti again. 😍

Picture is a close up of the side of Scout Hut taken in the evening. Where ivy has been pulled off, it’s left a beautiful organic shape that now looks like a forest.

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Jim Hill @jimhill.uk · 09/05/2026

Scary 😳 The first week of my FIRST EVER podcast is done and I’ll try and get it published over the weekend. It has been a lot of fun and learning as well as habit building. I know it won’t be great but I’m also keen to just ship it and improve. Wish me luck 🤞

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Jim Hill @jimhill.uk · 04/05/2026

If this brings back a fuzzy feeling you’re going to love building with AI.

A screenshot of Macromedia Flash MX 2004 opening screen showing the interface.

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Jim Hill @jimhill.uk · 02/05/2026

I’ll make a quick vid so that I can share some audio (hmmm that gives me an idea!) and here’s the standard artwork that gets provided - pro plan has customisation.

Building “Sidebar with Jim Hill” - this is the artwork produced on the free plan of Sidebar

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Jim Hill @jimhill.uk · 28/04/2026

Yup, I've been back on Claude. Introducing Sidebar - an app that I have wanted for ages. Daily voice notes that can be turned into a weekly podcast all from the phone in a standardised structure. Aiming for blog as a pod (but "plogging" isn't a nice word). TestFlight launching this week!

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Jim Hill @jimhill.uk · 24/04/2026

Wahoo! Tickets booked. Just (almost) a year to go… 🥳

Henry Paker poster for his upcoming tour Pencil Case

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Jim Hill @jimhill.uk · 20/04/2026

It has been a lovely treat this evening to work on the Brandparser.com home page using a mix of Claude and an image editor. You can see what you get now.

A screenshot from Brandparser home page showing the title "Know exactly who you're talking to".

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Jim Hill @jimhill.uk · 18/04/2026

In just 5 minutes I asked Claude Design to design Claudia - an AI-Native Design & Vibe Coding Interface...

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Jim Hill @jimhill.uk · 18/04/2026

I’ve been playing NIN + Boys Noize at Coachella on YouTube to non-fans and they have all been blown away. And then they drop Nine Inch Noize yesterday 🤘

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Jim Hill @jimhill.uk · 17/04/2026

I just built this (it made up the content) using Claude Design and brandparser.com in under 5 minutes. It follows on from me using our co-working space as an example. So 2.5 minutes to get solid brand from a URL, and Claude used the brand via MCP and created this in around 5 minutes.

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Jim Hill @jimhill.uk · 08/04/2026

When the whole world feels insane, getting out on the water is just the best. Nature wins every time.

A photo of a paddleboard on a sandy beach with the water and waves in the background.

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Jim Hill @jimhill.uk · 31/03/2026

This was really fascinating for me. Building 2 new sites at the same time as doing our IT audit, I needed a nicer way to design consistent photography. I knew precisely what I wanted and how to set it up, and managed to get this perfect little editor, just for me, up and running in 1 hour.

A screenshot of some UI that I built earlier. Shows an image of a business woman walking through New York in the centre of the screen with some simple tools around.

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Jim Hill @jimhill.uk · 28/03/2026

It’s blowing some serious wind today but it’s beautiful and sunny out. 82.5% renewables right now! (Plus great for watersports 🤙) grid.iamkate.com

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Jim Hill @jimhill.uk · 18/03/2026

First commit for Brandparser.com was Feb 12th. Then yesterday I had to make a presentation for our co-working space. It took about 3 prompts in Claude using the Brandparser MCP. I shared it and a designer friend (that works with AI all day), asked how I managed to get it so on brand... 😍🎉

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Jim Hill @jimhill.uk · 03/03/2026

Finishing off a few new features. Claude Code RC

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Jim Hill @jimhill.uk · 03/03/2026

Quite a lot of updates today! 😅 The developers / API set up is pretty much finished for brandparser.com AND with multiple environments. #ClaudeCode has been the perfect partner for getting this part finished.

A screenshot showing a Developers home page

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Jim Hill @jimhill.uk · 03/03/2026

A little update to brandparser.com that now means you can make adjustments to crawled data typography for brand precision. Everything is editable and now that this hooks up well with LLMs, having a great set of typographic guidelines keeps your generated work perfect each time.

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Jim Hill @jimhill.uk · 02/03/2026

... 5. Claude produced a 100% on-brand landing page!! 😳🥳 This was honestly a lot harder than I initially thought! Still lots to add, but the fundamentals work very well now.

A simple landing page showing "Student outreach feedback, simplified" as the key message.

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Jim Hill @jimhill.uk · 02/03/2026

... 4.I asked "Write me a very small landing page for a new product for our company, Datafiltr. The product is to tease a simpler way for collecting student outreach feedback. Be 100% on brand" ...

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Jim Hill @jimhill.uk · 02/03/2026

🔥🎯 It has taken a *lot* of work to get this to work end to end. Basically: 1. I handed brandparser.com my URL (the image is a screenshot of the actual website for comparison) 2. I waited 2 minutes as it prepared my detailed brand guide 3. I configured our MCP server with Claude ...

A screenshot of Datafiltr.com. Main headline reads "Get more of the right applications by finding and working with the right schools"

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Jim Hill @jimhill.uk · 01/03/2026

Today's little update. Parsing design elements from a URL has been hard - much harder than I thought months ago. Each time I think it's there, I throw a different type of website into the mix and realise how getting consistently good results requires quite a bespoke pipeline.

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Jim Hill @jimhill.uk · 01/03/2026

It has been extremely hard to get really accurate, consistent, fast results for parsing a brand. Just colours (colors) alone has taken a few days to refine with Claude beavering away. But it has taken a combination of human ideas and AI implementation to get a great solution.

Screenshot of Brandparser showing colours palette.

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Jim Hill @jimhill.uk · 27/02/2026

It all starts too look more familiar in the app 😂

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Jim Hill @jimhill.uk · 18/02/2026

When it’s half-term and you are away with your family, but remember you have to host a webinar in an hour, your laptop is on 5% and there’s no co-working for miles. 😫🤦‍♂️ Thank goodness I found a spot with good 5G and had my Jackery charger in the car!

Inside of a car showing a laptop, lots of wires and jackets charging port

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Jim Hill @jimhill.uk · 18/12/2025

I may have some validation! 🤞 Continuing my series of experiments to build Northstart, I showed a friend that runs a successful digital agency the results of my Brand Analysis pipeline. Not only was it accurate but almost mapped their brand guidelines. But all from just their URL. #buildinpublic

Shows a screen with s title of target audiences - underneath are photos of 3 fictional users with their names and job roles. They are user personas.

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Jim Hill @jimhill.uk · 16/12/2025

A stunning winter’s evening in Devon

A waymarker in the middle of the shot looking out of the sea. The left side is dark and cloudy. The right side shows a spectacular sunset.

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Jim Hill @jimhill.uk · 09/12/2025

Just in case you didn’t know you can disable it - you can add this to Claude settings either globally or per project.

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Jim Hill @jimhill.uk · 30/11/2025

Claude + Claude Code + Gemini + Cursor 🤯 I have never worked so fast and so efficiently. This is a new application that I am working on - already on V2 (after a week on V1), where I realised a complete change in UX and architecture was missing. In 1 day I have an incredible (non shadcn) prototype.

A screenshot of my latest application, Northstart. It is an app interface showing 3 people that are User Personas.

A screenshot from Claude's OSX app, showing a conversation about design on the left and user interface ideas on the right.

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Jim Hill @jimhill.uk · 04/11/2025

Not sure if I can leave this place! Fuerteventura just has so much to give 😍

Beautiful golden sunset over a rocky beach with silhouettes of people standing in the distance admiring the view

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Jim Hill @jimhill.uk · 03/10/2025

Also started building a solution to some of the marketing challenges we face in the companies I’m in. Started a few weeks ago. Already 50% of a production grade MVP. Lots of AI tools in it, tests, a full image editor, positioning assistant, billing, workspaces, permissions, CSP, webhooks + more 🚀🚀

This screenshot from Northstart shows an image editor with a simple image being designed: a white square image with a black border and the word Modern in uppercase in the middle. It’s a test for the templating system. In the left of the image is a layers panel and to the right is a complete parameters toolbar for controlling the active design element in the image.

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Jim Hill @jimhill.uk · 03/10/2025

The power up level of AI developing is mind blowing. Outside of work I have a new project. I usually plan on paper but like the utility of an iPad for planning. Couldn’t find a simple app where I can just swipe between pages. So I (it) built this in a few hours 🤯🤖

A photo of my iPad with a drawing app open. On the screen, hand writing says “Yesterday I vice coded this iPad app in a few hours”

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Jim Hill @jimhill.uk · 25/09/2025

Managed to pull off the first public talk in Propeller after a few years. “AI & us” went well and was aimed at local people to show them how to use AI in their regular businesses. We’ve been asked to do lots more so it feels like it brought value!! 😮‍💨😅

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Jim Hill @jimhill.uk · 14/09/2025

Hope this can be of interest. During the Covid lockdowns I found Yancey Strickler’s Bento framework quite a nice lens through which to re-evaluate things. The balance of self-interest vs collective interest plus timeline was great for finding energy again. 👍 www.iftf.org/insights/ben...

Bento Framework image: 4 boxes:
Now Us
Now Me
Future Us
Future Me

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Jim Hill @jimhill.uk · 04/09/2025

OK. I feel like I have been seriously powering up recently as my ai workflows as well as the tools have been getting better. This is part of a system I’m designing for my own needs. It’s a full blown editor that I started coding on Tuesday afternoon 🤯 #ai #buildinpublic

This screenshot shows a design tool that I’m working on. In the center is a design that is being created in the editor with a title of Bloom With Joy

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Jim Hill @jimhill.uk · 19/08/2025

Screens from the Ordaloca app. These were the first version, but most of these stayed around in one way or another. From GPS delivery points, local loyalty points (geofenced), discovery of businesses nearby, group purchasing and more…

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Jim Hill @jimhill.uk · 19/08/2025

These are the early mockups that we used to initially get customers onboard. These were built into a modular UI system that supports lots of product complexity: from bundled items with SKUs to booking forms, customisation, add-ons, complicated variants and more.

A screenshot of all the different layout ideas for storefronts and complicated product pages.

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Jim Hill @jimhill.uk · 19/08/2025

🔥Over 2000 products listed for a town of 35000. 🛍️ Each business with its own storefront. 🧾 All local orders in one place.

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Jim Hill @jimhill.uk · 19/08/2025

From POS, management of fulfillment, subscription, social media and everything our customers asked us for, we built a pretty comprehensive suite of tools exclusively for local businesses.

Screenshots of some of our business tools. One shows the customer facing storefront, another shows the backend fulfillment system, another shows the epos terminal and another a calendar view for delivery management.

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