iiinova — where your digital self keeps evolving

Jim Hill @jimhill.uk · 26/09/2026

By a long way, this is the coolest tech prototype I have seen in years … youtu.be/KvLWuK2TU-w?...

youtu.be

We Built the Product Apple Gave Up On...

YouTube video by HTX Studio

000

Jim Hill @jimhill.uk · 14/08/2026

Super chuffed to release my daughter’s song “Social Parasite” today - proper proud dad ❤️🔥😍 xxx

100

Jim Hill @jimhill.uk · 13/08/2026

Jeeez @asmartbear.com - that is one hell of an opener to a book. I rarely comment on books like yours but I was instantly struck by it. You nailed the founder mind at 4am. 👏👏👏👏 (This is the book shop.hiddenmultipliers.com)

shop.hiddenmultipliers.com

Hidden Multipliers

Consistent, exploitable patterns in growth, profit, and the joy of running a business—implementable with your current budget and team

130

Jim Hill @jimhill.uk · 12/08/2026

If you are a fellow #startup or #bootstrapper you might want to watch these... Part 1...

110

Jim Hill @jimhill.uk · 06/08/2026

Having released my daughter’s song on SoundCloud a few weeks ago, it seems odd to see 0 plays from North America? Yet 350 plays from elsewhere. Is that common with SoundCloud? #music #BlueSkyMusix #Musicians

100

Jim Hill @jimhill.uk · 24/07/2026

I’ve been songwriting with my daughter and we released a track on SoundCloud a few days ago. It’s been getting a decent number of plays which is amazing. So I thought I’d share a tiny behind-the-scenes bit of home recording… it’s a beautiful way to spend time together 😍

130

Jim Hill @jimhill.uk · 30/06/2026

In the explosion age of AI why would our startup, Debriefer, be doubling down on the seemingly mundane world of Forms?! Well, we believe they are one of the most overlooked yet best implementations of agents today. It started 2 years ago building digital twins 🤖👯 🧵👇

110

Jim Hill @jimhill.uk · 25/06/2026

Some serious lightning kicking off ⚡️

A map view of the U.K. and France showing lots of storms and lightning.

100

Reposted by Jim Hill

The Verge @theverge.com · 18/06/2026

Midjourney Medical goes from generating ‘cat images’ to full-body ultrasound scans

buff.ly

Midjourney Medical goes from generating ‘cat images’ to full-body ultrasound scans

Midjourney is making what?

43410

Jim Hill @jimhill.uk · 11/06/2026

I’m working a lot with AI and have been for a few years now, but equally feel totally shit about the real world impacts on jobs and businesses affecting my friends right now. I don’t feel this is being spoken about enough right now. It’s very, very real and it genuinely affects families. 😕

000

Jim Hill @jimhill.uk · 08/06/2026

Just listened to the @thepanel.bsky.social as I only heard half on Friday. Just wondering if anyone has listened to Benedict Evans on Lenny's Podcast? If not, I'd definitely recommend it. Would love to hear your thoughts www.lennysnewsletter.com/p/a-rational...

lennysnewsletter.com

A rational conversation on where AI is actually going | Benedict Evans

Benedict Evans on why AI is a 1997 internet moment, what everyone gets wrong about job loss, and where the real value may accrue

020

Jim Hill @jimhill.uk · 17/05/2026

So um. I managed to finish and launch my first podcast using Sidebar! 🏆 It’s not perfect but I’m in a habit now of recording daily and trying to just improve a bit day by day. #buildinpublic

160

Jim Hill @jimhill.uk · 12/05/2026

Lots of bugs fixed in usesidebar.app but this is the best update. Turn any section of your daily voice notes or your entire podcast into a themed, subtitled video for social media. Lots of polish has been added to ensure music beds correctly, text syncs correctly without killing memory etc.

100

Jim Hill @jimhill.uk · 11/05/2026

Looks like mother nature has been dropping some more epic graffiti again. 😍

Picture is a close up of the side of Scout Hut taken in the evening. Where ivy has been pulled off, it’s left a beautiful organic shape that now looks like a forest.

000

Jim Hill @jimhill.uk · 11/05/2026

Hey, 👋 I’m looking for iOS TestFlight beta testers for my new app Sidebar. If you’ve ever thought you could have a podcast but just never started, got stopped before you started, then this is for you…

usesidebar.app

Sidebar: A podcast from your voice notes

Talk for a few minutes a day. Sidebar stitches your voice notes into a polished, scheduled podcast: mastered, intro'd, outro'd, ready to share.

100

Jim Hill @jimhill.uk · 09/05/2026

Scary 😳 The first week of my FIRST EVER podcast is done and I’ll try and get it published over the weekend. It has been a lot of fun and learning as well as habit building. I know it won’t be great but I’m also keen to just ship it and improve. Wish me luck 🤞

000

Jim Hill @jimhill.uk · 04/05/2026

If this brings back a fuzzy feeling you’re going to love building with AI.

A screenshot of Macromedia Flash MX 2004 opening screen showing the interface.

000

Jim Hill @jimhill.uk · 28/04/2026

Yup, I've been back on Claude. Introducing Sidebar - an app that I have wanted for ages. Daily voice notes that can be turned into a weekly podcast all from the phone in a standardised structure. Aiming for blog as a pod (but "plogging" isn't a nice word). TestFlight launching this week!

110

Jim Hill @jimhill.uk · 24/04/2026

Wahoo! Tickets booked. Just (almost) a year to go… 🥳

Henry Paker poster for his upcoming tour Pencil Case

010

Jim Hill @jimhill.uk · 22/04/2026

This is particularly interesting. There are so many issues in the ways we are currently building and I think this frames the problems really well. The one issue is that I’d love to move beyond the slack ui too… maggieappleton.com/zero-alignment

maggieappleton.com

One Developer, Two Dozen Agents, Zero Alignment

Why we need collaborative AI engineering

010

Jim Hill @jimhill.uk · 20/04/2026

It has been a lovely treat this evening to work on the Brandparser.com home page using a mix of Claude and an image editor. You can see what you get now.

A screenshot from Brandparser home page showing the title "Know exactly who you're talking to".

000

Jim Hill @jimhill.uk · 18/04/2026

In just 5 minutes I asked Claude Design to design Claudia - an AI-Native Design & Vibe Coding Interface...

110

Jim Hill @jimhill.uk · 18/04/2026

I’ve been playing NIN + Boys Noize at Coachella on YouTube to non-fans and they have all been blown away. And then they drop Nine Inch Noize yesterday 🤘

020

Jim Hill @jimhill.uk · 17/04/2026

Claude Design already seems pretty incredible. But I have to say (self promotion), you should also try this with brandparser.com MCP. I produced a pitch deck, on-brand, correct logos, colors, audience, tone etc without needing to upload anything... in literally under 10 minutes 🤯

100

Jim Hill @jimhill.uk · 17/04/2026

I just built this (it made up the content) using Claude Design and brandparser.com in under 5 minutes. It follows on from me using our co-working space as an example. So 2.5 minutes to get solid brand from a URL, and Claude used the brand via MCP and created this in around 5 minutes.

110

Jim Hill @jimhill.uk · 16/04/2026

Eeeesh. My first hour on Opus 4.7 on improving a system that I have been working on fine for months with 4.6 and Sonnet. It was very slow, produced huge output and all the code and task were completely wrong. Actually felt like going back 6-12 months... 😬

000

Jim Hill @jimhill.uk · 16/04/2026

In all the chaos of the news it’s great to see something like this. Looking forward to digging in as I gaveng read it yet - but it’s so refreshing to know that people are still working on big ideas like Forest City. www.forestcity.uk/report

forestcity.uk

Forest City 1 | Britain's Next Great City

Britain needs millions of homes. We have a plan and a team to build them, east of Cambridge, as a beautiful, permanently affordable city.

000

Jim Hill @jimhill.uk · 13/04/2026

Design.md files still have a big issue… LLMs work in a sandboxed environment. Prior to the release of design.md spec I had been using a bespoke llms.txt which was almost identical. In fact brandparser.com has both now so you can directly paste or use the MCP to access your design spec.

design.md

100

Jim Hill @jimhill.uk · 08/04/2026

When the whole world feels insane, getting out on the water is just the best. Nature wins every time.

A photo of a paddleboard on a sandy beach with the water and waves in the background.

020

Jim Hill @jimhill.uk · 07/04/2026

This is great on so many levels

010

Jim Hill @jimhill.uk · 04/04/2026

Wordle 1,750 2/6 🟩⬛🟨⬛⬛ 🟩🟩🟩🟩🟩 Can’t believe I’m still Wordling.

010

Jim Hill @jimhill.uk · 31/03/2026

This was really fascinating for me. Building 2 new sites at the same time as doing our IT audit, I needed a nicer way to design consistent photography. I knew precisely what I wanted and how to set it up, and managed to get this perfect little editor, just for me, up and running in 1 hour.

A screenshot of some UI that I built earlier. Shows an image of a business woman walking through New York in the centre of the screen with some simple tools around.

000

Jim Hill @jimhill.uk · 28/03/2026

It’s blowing some serious wind today but it’s beautiful and sunny out. 82.5% renewables right now! (Plus great for watersports 🤙) grid.iamkate.com

000

Jim Hill @jimhill.uk · 25/03/2026

As a heavy user of Claude/Claude Code/Cursor/ChatGPT/LeChat/Mistral as a designer and builder, I have recently been getting one constant thought… “Why then don’t I *love* any of the AI agent interfaces?” 🤔😬

530

Reposted by Jim Hill

nolen @itseieio.bsky.social · 19/03/2026

made my terminal explode when i close it

21018

Jim Hill @jimhill.uk · 18/03/2026

Eeek. 🙀😬 First API customer signed up, with a brilliant use case but needs quite a lot of volume!🤞 No amount of AI makes that imposter syndrome go away!!!

010

Jim Hill @jimhill.uk · 18/03/2026

First commit for Brandparser.com was Feb 12th. Then yesterday I had to make a presentation for our co-working space. It took about 3 prompts in Claude using the Brandparser MCP. I shared it and a designer friend (that works with AI all day), asked how I managed to get it so on brand... 😍🎉

000

Jim Hill @jimhill.uk · 03/03/2026

Finishing off a few new features. Claude Code RC

010

Jim Hill @jimhill.uk · 03/03/2026

Quite a lot of updates today! 😅 The developers / API set up is pretty much finished for brandparser.com AND with multiple environments. #ClaudeCode has been the perfect partner for getting this part finished.

A screenshot showing a Developers home page

100

Jim Hill @jimhill.uk · 03/03/2026

A little update to brandparser.com that now means you can make adjustments to crawled data typography for brand precision. Everything is editable and now that this hooks up well with LLMs, having a great set of typographic guidelines keeps your generated work perfect each time.

000

Jim Hill @jimhill.uk · 02/03/2026

🔥🎯 It has taken a *lot* of work to get this to work end to end. Basically: 1. I handed brandparser.com my URL (the image is a screenshot of the actual website for comparison) 2. I waited 2 minutes as it prepared my detailed brand guide 3. I configured our MCP server with Claude ...

A screenshot of Datafiltr.com. Main headline reads "Get more of the right applications by finding and working with the right schools"

100

Jim Hill @jimhill.uk · 01/03/2026

Today's little update. Parsing design elements from a URL has been hard - much harder than I thought months ago. Each time I think it's there, I throw a different type of website into the mix and realise how getting consistently good results requires quite a bespoke pipeline.

100

Jim Hill @jimhill.uk · 01/03/2026

It has been extremely hard to get really accurate, consistent, fast results for parsing a brand. Just colours (colors) alone has taken a few days to refine with Claude beavering away. But it has taken a combination of human ideas and AI implementation to get a great solution.

Screenshot of Brandparser showing colours palette.

000

Jim Hill @jimhill.uk · 27/02/2026

Over the last 2 weeks I’ve been trying an experiment, can I build a production grade fully functioning SaaS (that I need myself) with Claude. It’s been really insightful and fun at the same time. I threw away nearly all the processes I’d been developing for a year or so…

220