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Jill Bernstein

@jillbernstein.bsky.social
512 followers 195 following 20 posts

Editorial director, Fast Company

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Jill Bernstein @jillbernstein.bsky.social · 27/07/2026
It's the most sweeping rollback of workplace AI yet executed in corporate America. Fast Company has the exclusive inside story: www.fastcompany.com/91572019/sta... @fastcompany.com @clintrainey.com
fastcompany.com
Starbucks made a national bet on an AI tool; 9 months later, it pulled the plug
The exclusive inside story of how a promising AI system flamed out, as told by dozens of Starbucks employees and the tech startup behind it. Plus, what leaders everywhere should learn from the experie...
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Harry McCracken @harrymccracken.com · 19/06/2026
I wrote about Roku, the origin story it doesn’t talk about, and it’s become so important without getting much attention. www.fastcompany.com/91562051/fox-bu…
fastcompany.com
How Roku became way more important than you realize
The soon-to-be arm of Fox spent its early years in search of a business. Then a twist of fate turned it into streaming’s quiet giant.
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Jill Bernstein @jillbernstein.bsky.social · 20/05/2026
Ben Collins may not have planned to be a big-deal media CEO, but he has become one. The Onion now has 80,000 paying print subscribers—and a vision to keep growing in big, preposterous ways. Thanks, @bencollins.bsky.social, for joining me at @fastcompany.com's MIC summit yesterday @theonion.com
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Harry McCracken @harrymccracken.com · 01/04/2026
Working on my Apple oral history, I learned a lot of stuff that didn’t quite fit into the story. In particular, Regis McKenna shared moving memories of his friendship with Steve Jobs. Have you ever heard anything about Jobs having his nose broken—in a case of mistaken identity—when he was a kid?
It was at my office, which was on Emerson at that time.
He said, 'Did I ever tell you about my broken nose?' And I said, "No." He said, well, he was in the school play yard,
with kids his age. And a kid ran up and punched him in the nose and broke his nose. And he said, "I'm lying down. I'm bleeding. And I'm saying,
'What did you do that for?' And the kid goes, 'Whoops, wrong guy.'"
He could have had that
operated on. He kind of cringed at me and said, "Ooh, I'd never have anybody go
inside my body." And of course, in a way that ultimately killed him. He was using magic medicine. He probably would still be around.
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Jill Bernstein @jillbernstein.bsky.social · 24/03/2026
Area Man Leads Successful Business
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Ben Collins @bencollins.bsky.social · 24/03/2026
Well holy shit. The Onion was just named one of the 50 most innovative companies in the world by FastCompany. We're coming for you AI perverts!!!
fastcompany.com
The Onion had a very good year
The Onion is proving that print isn’t dead. CEO Ben Collins and cofounder Jeff Lawson describe the publication's very good year.
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David Zipper @davidzipper.bsky.social · 17/03/2026
Finding parking can take a lot longer than Google/Apple Maps suggest. For instance, navigation apps ignore time drivers spend looking for a spot and then walking from it to their destination. Result: Trips that are stressful and travel planning that’s biased toward cars. Me, in @fastcompany.com 🧵
fastcompany.com
Google Maps and Apple Maps are making parking harder than it has to be
Parking is a hidden time suck when it comes to planning travel. These MIT researchers just showed that it doesn't have to be that way.
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Jill Bernstein @jillbernstein.bsky.social · 08/01/2026
Fun fact: Chuck E. Cheese became a rodent only by accident. He was supposed to be a coyote! Learn this and more about the iconic American brand that launched 24 million birthday parties. h/t @benjedwards.com and @harrymccracken.com www.fastcompany.com/91448506/chu... @fastcompany.com
fastcompany.com
Chuck E. Cheese's next act: 'I won't stop until we have a movie,' CEO says
Chuck E. Cheese execs, many from Six Flags, are positioning the 50-year-old pizza arcade spokesrodent to ride nostalgia to new heights.
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Jill Bernstein @jillbernstein.bsky.social · 19/12/2025
Tesla's 'Mad Max mode' icon is a smiley face with a cowboy hat. Why? To appease Warner Bros. IP lawyers? Or as a nod to Elon Musk's brother, Kimbal? None of this is the point of this excellent story by @davidzipper.bsky.social for @fastcompany.com, about a growing risk in AV innovation. But still.
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David Zipper @davidzipper.bsky.social · 19/12/2025
Cars are now being programmed to violate traffic rules. What could go wrong? Me, in @fastcompany.com. (no paywall) 🧵
fastcompany.com
Tesla’s ‘Mad Max mode’ points to a big problem for self-driving cars
Mad Max mode exposes a risk for AV innovation. To stay competitive, computer-powered cars are emulating human drivers.
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Jill Bernstein @jillbernstein.bsky.social · 18/12/2025
Octopus is almost pure protein. Yet it's beloved. Should it be farmed? A first look inside the leading effort to raise these creatures commercially—and set high new standards for humane aquaculture along the way. By @clintrainey.com for @fastcompany.com www.fastcompany.com/91448602/oct...
fastcompany.com
The inside story of the effort to build the world's first octopus farm, animal rights activists be damned
Octopus is a hot menu item. Yet overfishing threatens supply. An exclusive report on the race to build the first commercial octopus farm.
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Jill Bernstein @jillbernstein.bsky.social · 04/12/2025
Amazon is leading the AI race in one key area. Yes, it's time to learn what "automated reasoning" is, and this is the clearest explanation you may ever get: www.fastcompany.com/91446331/ama...
fastcompany.com
Amazon takes on AI's biggest nightmare: Hallucinations
Byron Cook, a distinguished scientist at Amazon, is is helping the company use an obscure type of AI to minimize AI's worst side effect.
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Jill Bernstein @jillbernstein.bsky.social · 02/12/2025
We started reporting this profile of @edzitron.com in July. Zitron's message has only grown more urgent since then. Read @harrymccracken.com's full story @fastcompany.com www.fastcompany.com/91448284/ed-...
fastcompany.com
Meet Ed Zitron, AI’s original prophet of doom
Ed Zitron has built a small media empire on the argument that AI is not only a bubble but a fraud, and it’s headed for a spectacular crash.
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Jill Bernstein @jillbernstein.bsky.social · 02/12/2025
Meet Ed Zitron, AI’s original prophet of doom
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Jill Bernstein @jillbernstein.bsky.social · 24/10/2025
Shirley Temple isn’t just a drink anymore (let alone an actual person). It’s a flavor. And a business. www.fastcompany.com/91426070/how...
fastcompany.com
How Shirley Temple became the flavor of 2025
Shirley Temple is having a moment. 7UP, Gatorade, Ben Stiller, and others are commercializing the 90-year-old kiddie cocktail.
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Jill Bernstein @jillbernstein.bsky.social · 20/08/2025
"You’re not going to get JPMorgan Chase to vibe code the next version of its banking app.” www.fastcompany.com/91387732/vib... cc @ftrain.bsky.social @xjparkerx.bsky.social
fastcompany.com
Meet vibe coding's nerdy but sane sibling
Forget vibe coding. Aboard uses AI to turbocharge the planning and discovery phases of enterprise software development.
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Ed Zitron @edzitron.com · 11/06/2025
The suit includes the legal definition of Shrek
Shrek's namesake character is a large, bald, dull-green ogre with a broad,
round face, brown eyes, and highly distinctive trumpet-shaped ears. Shrek typically wears crude clothing consisting of a canvas-like shirt, a leather vest, and brown leggings.
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Jill Bernstein @jillbernstein.bsky.social · 09/06/2025
Is "business for good" over? Maybe. But maybe not. James Surowiecki explores the rise, fall, and future of stakeholder capitalism in the new issue of @fastcompany.com. It's a must for anyone who wants to understand what's happening www.fastcompany.com/91338806/how... h/t @clintrainey.bsky.social
fastcompany.com
How ‘business for good’ went bad—and what comes next
Inside the rise and fall of the 'business for good' era that defined the past 15 years—and what the future holds for stakeholder capitalism.
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Jill Bernstein @jillbernstein.bsky.social · 29/05/2025
“If I do get removed, it only proves my point,” David Hogg says. Read the full interview: www.fastcompany.com/91342720/dav... @davidhogg.bsky.social
fastcompany.com
David Hogg knows the DNC might oust him—but he's fine with that
David Hogg could lose his seat as vice chair of the DNC. Here's why he'll keep fighting for a new Democratic Party.
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Jill Bernstein @jillbernstein.bsky.social · 19/03/2025
Anyone looking for a reason to be optimistic today can find literally hundreds of them here. You can search by industry—we cover more than 50—and find causes for hope in biotech, architecture, social media, design, food, and so much more. www.fastcompany.com/most-innovat... @fastcompany.com
fastcompany.com
The World’s Most Innovative Companies of 2025
Fast Company’s 2025 ranking of the World’s Most Innovative Companies features Waymo at No. 1 and covers 58 industries, from advertising, artificial intelligence, and beauty to enterprise, retail, and ...
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Jill Bernstein @jillbernstein.bsky.social · 28/01/2025
What is DeepSeek, really? We asked it directly, and the results were astounding: "I'm an AI developed by Microsoft," it said, going on to assert that "I’m 100% a Microsoft product." Why? What does it mean? A lot, maybe. Read the story here: www.fastcompany.com/91267647/dee... @fastcompany.com
fastcompany.com
Why did DeepSeek tell me it’s made by Microsoft?
DeepSeek, the Chinese AI company that’s shocking Wall Street, insisted to me that it had been created by Microsoft. The question is why.
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Jill Bernstein @jillbernstein.bsky.social · 22/01/2025
'Eno,' the AI-generated Brian Eno doc from 'Helvetica' director Gary Hustwit and tech artist @brendandawes.bsky.social, will stream for 24 hours tomorrow. It's never the same film twice. Here's how to see it, plus an inside look at the tech behind it: www.fastcompany.com/91263275/bri...
fastcompany.com
This AI-generated doc about Brian Eno changes with each viewing—and is already altering how movies are made
How ‘Eno,’ Gary Hustwit’s documentary about music legend Brian Eno, is changing filmmaking with its new AI technology.
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Jill Bernstein @jillbernstein.bsky.social · 16/01/2025
What fast food marketing completely misses about customers (and which chain they love most of all) 🐔 www.fastcompany.com/91260677/wha...
fastcompany.com
What fast food marketing completely misses about customers
An analysis of fast food customer reviews at McDonald's, Chick-fil-A, Taco Bell, and a dozen other chains shows what people secretly crave
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Aimee Rawlins @aimeerawlins.bsky.social · 09/01/2025
Over the last few days, the Watch Duty app has seen massive growth as LA residents use it to track the horrific fires. The app—which offers real-time information on containment, evacuation & potential spread—has added 750K+ users in the last day alone. @fastcompany.com talked to the team behind it:
fastcompany.com
How Watch Duty became the go-to app for people fleeing the L.A. fires
Watch Duty has added 750,000 users in the last 12 hours, as L.A. residents rely on it for real-time information to track the wildfires around them.
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Jill Bernstein @jillbernstein.bsky.social · 13/12/2024
What did Elon Musk say about throw pillows? Steve Jobs about coffee tables? Rhianna about trash cans? Nothing we know of! But OpenAI's GPT conjured quotes anyway. And that's a new kind of problem. Read @fastcompany.com ny.com's analysis by @asthompson.bsky.social www.fastcompany.com/91245091/gpt...
fastcompany.com
GPT is far likelier than other AI models to fabricate quotes by public figures, our analysis shows
GPT is more apt than Claude, Anthropic, Llama, and others to return questionable quotes about public figures, our new data analysis shows
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Jill Bernstein @jillbernstein.bsky.social · 03/12/2024
Looking for a new job? Considering the clean energy industry? Read our big new data report on who's hiring, for which kinds of roles (sales, marketing, R&D, project management, installation, etc.), and where— and what you can expect to earn. www.fastcompany.com/91231581/whe... @fastcompany.com
fastcompany.com
Where the clean energy jobs are
Where the clean energy jobs are: A guide to who's hiring scientists, salespeople, technicians, and more—plus salary info and skills you need.
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Jill Bernstein @jillbernstein.bsky.social · 22/11/2024
As the war for AI supremacy rages on, @fastcompany.com global tech editor @harrymccracken.com talks with Google DeepMind CEO (and recent Nobel laureate) Demis Hassabis about what Google's got cooking with Gemini, AlphaFold, and more. @deep-mind.bsky.social www.fastcompany.com/91230713/the...
fastcompany.com
The future according to Google DeepMind CEO Demis Hassabis
Google DeepMind isn’t just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it’s the ‘engine room’ of Google itself.
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