iiinova — where your digital self keeps evolving

Jennifer Slegg @jenstar.bsky.social · 19/05/2026

I wondered if you were going to be here with the agenda being primarily AI this year!

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Jennifer Slegg @jenstar.bsky.social · 19/05/2026

This Google I/O hat swag is on point. #googleio

Jennifer Slegg @jenstar.bsky.social · 18/05/2026

Who is here for Google I/O this week? I just arrived!

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Jennifer Slegg @jenstar.bsky.social · 18/10/2025

Geez, what did Google do that I am suddenly getting a ton of push notifications from their app... and only one has been for something I would be remotely interested in. And worst, the snippet isn't even big enough to know if you'd be interested because most of the text is "See more on <keywords>"

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Jennifer Slegg @jenstar.bsky.social · 24/09/2025

Aw, sad to see this little easter egg no longer exists in Google Maps. @methode.bsky.social you need to have a word with that team :) Also a little confused why in Canada it is asking me to ensure the state and zip code are correct when we use provinces and postal codes here.

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Jennifer Slegg @jenstar.bsky.social · 28/06/2025

And it is so wordy when needing to use it in a conference presentation too! Just about as bad as me having to repeatedly say E-E-A-T from Google's quality rater guidelines too LOL.

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Jennifer Slegg @jenstar.bsky.social · 24/06/2025

Yes, there are undoubtedly some great sites down in those positions that may tank poorly for other reasons, but the fact so many results are pulled from 50+ is astonishing. But it does let Google say hey AIO sites get more traffic than in the regular search results.

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Jennifer Slegg @jenstar.bsky.social · 24/06/2025

Yeah, it is kind of incredible that a lot of queries seem to have no "higher standards" being applied to when you see the urine kidney stones example. And also the thing @ryanjones.bsky.social said where a ton of sources for AIO are pulled from position 50 or higher.

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Produce content with short, easily digested chunks… 2-3 lines per paragraph… liberal use of images and bulleted lists. Good for LLMs. @ericenge.bsky.social #pubcon

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The number of potential customers before chatGPT and after chatGPT are the same… you just need to figure out how to reach them. #pubcon @ericenge.bsky.social

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Upload your blog posts so AI has your voice, have it clone your voice, and then can write your tone. #pubcon @leascudamore.bsky.social

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You don’t need to rank for that query, you need to rank for what is retrieved. #pubcon @ryanjones.bsky.social

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You don’t need to optimize for what a user is searching, but you also need to rank for what AI is searching to show the results for the user’s query. #pubcon @ryanjones.bsky.social

Think about how you can attribute sales via Overviews. If you show uo in AIO, people are buying your product - even if its not on your own site - then it is a win. But you also need to measure it and not all companies do, so they think AIO successes could be losses. #pubcon @ryanjones.bsky.social

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Stop thinking of silos and start looking at it as overall business successes. Unless your business is ad-supported, then you have a different problem LOL. #pubcon @ryanjones.bsky.social

Stop thinking of keywords, think of semantic relevance. Stop thinking organic rankings, but think of share of voice and visibility. Stop thinking of the algorithm so much, start thinking of systems. #pubcon @ryanjones.bsky.social

When people want to do something, they don’t want Overviews, they want the website… such as restaurants and entertainment. #pubcon @ryanjones.bsky.social

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Why does Sindar say you get more clicks from AI Overviews? Because 46% of sites in overviews are ranking in position 50 or higher for the same query, so yes, those sites are getting more clicks. @ryanjones.bsky.social #pubcon

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A lot of AI do not show referrers, so you don’t know where the traffic is coming from, such as Grok, Copilot, Perpexity. #pubcon @ryanjones.bsky.social

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GEN AI drives less than 1% of traffic across major brands #pubcon @ryanjones.bsky.social

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Clients have a real problem, traffic is down, we can’tbjust say its SEO… We have to change how we think of what SEO is. #pubcon @ryanjones.bsky.social

You have to do real marketing today… not just straight SEO from a checklist #pubcon @ryanjones.bsky.social

Bad SEO is dead… PBN, parasite SEO, barnacle SEO, buying guest posts, etc @ryanjones.bsky.social #pubcon

Jennifer Slegg @jenstar.bsky.social · 05/06/2025

We have @ryanjones.bsky.social for his first keynote at #pubcon…. And the topic is SEO is dead, long live SEO…

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You can add “-ai” to your search to hide Google’s AI overview in the search results. I bet it will become the next adding “reddit” to the search query trick (unless Google decides to break it?) Also, fun party trick: try searching “-ai” on Google Trends and watch it meltdown LOL

Sean Morrow @snmrrw.bsky.social · 19/05/2025

Reposted by Jennifer Slegg

Wow: after 15 years, YouTube has taken down the original 'Rick Roll' video due to a "licensing issue," likely due to the acquisition of Astley's record lable. The metadata remains, but if you click through it goes to 'video not found': www.youtube.com/watch?v=dQw4...

youtube.com

Rick Astley - Never Gonna Give You Up (Official Music Video)

YouTube video by Rick Astley

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Jennifer Slegg @jenstar.bsky.social · 28/04/2025

Does anyone have data on % of traffic that disable adblockers when presented with the "please support us" with or without the option to "view site without unblocking this time"? Lots of data on percentage of users with ad blockers, but not behavior when it is suggested to unblock on a site.

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Jennifer Slegg @jenstar.bsky.social · 14/04/2025

Well that was the biggest #earthquake I have ever felt...

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Jennifer Slegg @jenstar.bsky.social · 11/04/2025

I did a Google search for a Norwegian word and AI overviews told me it is the name of some random player character in World of Warcraft with their character name, level, guild and server, with a link to their WoW character page. And no, this isn't some world first raider profile either.

Which also reminds me... any of the evening meet and greet type of functions, please have some non-alcoholic options, even just bottles of water or keep the coffee around LOL. So often it is beer/wine only, with no other drink options :(

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A couple conferences I went to had coffee kiosks/carts for those of us who wanted frou frou lattes instead... we don't expect it to be free, but the option to get one is A+ One conference had 100% of the proceeds for the fancy coffees go to charity which was an amazing idea.

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It wasn't until I went to "Contact Us" that I finally found they are in Webb, Alabama. I went to their competitive news station, and the same issue, but at least they had more content on their homepage other than a bunch of links LOL.

Not every visitor is from your area and the fact it doesn't even state the cities/counties/state they are serving is just so bad for user experience. Even the About Us page? Bios of staff and nothing else about where they are. Local News? Nope, just links to news stories, not even a blurb.

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I am shocked how many small regional news sites don't tell you where they are, especially small local affiliate TV stations. Watched a documentary and ended up here: www.wdhn.com and where is it? My only hints on the homepage were "for the wiregrass", a random city name for weather... and that's it.

wdhn.com

WDHN - wdhn.com

For the Wiregrass

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