iiinova — where your digital self keeps evolving

Lea Scudamore @leascudamore.bsky.social · 20/08/2025

Marketers, I need your input. What’s the most ridiculous reporting request you’ve received lately? I'm talking about that one data point, metric, or field that made you pause and think, “Did I just time-travel back to 2002?”

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Lea Scudamore @leascudamore.bsky.social · 25/06/2025

I had a blast at @pubcon.bsky.social last week. It’s a great place to learn and connect with the best marketers in the industry.

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Lea Scudamore @leascudamore.bsky.social · 09/06/2025

There’s so much happening in AI, Google, search marketing that marketers are forgetting to look at the real world. There’s more influencing the dip in your traffic then just google. So yeah Google sucks and… aimclear.com/yes-google-s...

aimclear.com

“Yes; (Google Sucks) AND…” – The Off-Site Reasons Why Organic Is Dropping Across the Board

TL:DR - Yes; (Google Sucks) AND… consumer fear, inflation fatigue, job insecurity, and a sluggish economy are killing search demand before anyone even

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Lea Scudamore @leascudamore.bsky.social · 09/06/2025

When Aleyda adds your post to her list of must reads you share. Thanks for the opportunity!

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Lea Scudamore @leascudamore.bsky.social · 03/04/2025

Thunder snow showers. It’s pouring and snowing and there was thunder. Unlocking season is here.

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Lea Scudamore @leascudamore.bsky.social · 08/03/2025

My dad isn’t clear most days since his stroke. Today when he asked where my brother had been. I told him it was the state hockey ship. He responded, “beautiful.” He asked who was in it. I told him Edina lost to Moorehead and he loled, clapped, “Nice. Beauuuuuuuuuuuutiful.”

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Reposted by Lea Scudamore

MrComputerScience @mrcomputerscience.bsky.social · 14/12/2024

🔍 Bad news for SEO Gurus. Google's shaking things up! 🌪️ They promise *more* core updates, more often 🔄 SEO pros, buckle up! 🎢 Zurich team's keeping us on our toes 😅 #Google #SEO #FML www.seroundtable.com/google-core-...

seroundtable.com

Google Core Updates To Happen More Often

Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, m...

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