iiinova — where your digital self keeps evolving

Jenny Mustard @jennymustard.bsky.social · 20/01/2026

Yes, it appears I have somehow mustered the nerves to write an ANNA KARENINA reimagining. But this is my third novel, so I felt it should show some ambition. @zandoprojects.bsky.social @penguinbooksuk.bsky.social @thegernertco.bsky.social @ellaharold.bsky.social @eichbornverlag.bsky.social

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Pegasus Books @pegasus-books.bsky.social · 10/10/2025

WHAT A TIME TO BE ALIVE by @jennymustard.bsky.social was chosen as a @nytimes.com editor's choice pick for the week! Check it out:

nytimes.com

6 New Books We Love This Week

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Pegasus Books @pegasus-books.bsky.social · 07/10/2025

"A nuanced look at the uneven playing fields of friendship and love." @nytimes.com reviewed WHAT A TIME TO BE ALIVE by @jennymustard.bsky.social! 🔥

nytimes.com

‘What a Time to Be Alive’? In Fact It Is, Two New Novels Say.

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Jenny Mustard @jennymustard.bsky.social · 07/08/2025

New York! Come celebrate the US launch of What A Time To Be Alive with me and the one and only @katiekitamura.bsky.social Tickets: www.strandbooks.com/event11225-2... @strandbookstore.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 04/07/2025

New podcast episode – with my brilliant friend & novelist extraordinaire @caoilinnhughes.bsky.social We discuss our new novels, voice-driven literature & the forever thorny subject of unlikeable female characters Find iton all major podcast apps or here: open.spotify.com/episode/3BLI...

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Jenny Mustard @jennymustard.bsky.social · 23/05/2025

Chairing the launch of @elainefeeney.bsky.social ’s spectacular new novel Let Me Go Mad In My Own Way, I talked to so many intelligent people I felt my brain swell by osmosis. Thank you @foylesforbooks.bsky.social for having us!

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Jenny Mustard @jennymustard.bsky.social · 20/05/2025

Tomorrow! I’m interviewing the formidable @elainefeeney.bsky.social ! Tickets: www.foyles.co.uk/events/elain... @foylesforbooks.bsky.social @sceptrebooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 12/05/2025

For Stylist, I wrote about female friendships on the verge of romance: www.stylist.co.uk/relationship... @sceptrebooks.bsky.social

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Rick O'Shea @rickoshea.bsky.social · 09/05/2025

This week in the column, I rattle on a lot about theatre and art, hoping my editor would let me get way with it. He did. Recent reading includes new novels from Seán Hewitt and @jennymustard.bsky.social and the most recent series of essays from Ta-Nehisi Coates. In Saturday's @independent.ie or:

independent.ie

Rick O’Shea: One of America’s smartest political minds makes a brave admission about Israel

Don’t ever let anyone tell you that turning 50 is hard; turning 50 is a doddle. For me, it involved an eight-month series of arm-chancing trips to New York, Portugal and Iceland after I made sad puppy...

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Jenny Mustard @jennymustard.bsky.social · 05/05/2025

Day 4 of my 7-day birthday extravaganza: Ridiculously long brunch, crossword puzzles, two pots of Earl Grey, Swedish '40s music

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Jenny Mustard @jennymustard.bsky.social · 30/04/2025

Tomorrow! Nice weather, good company, a glass of wine why not Tickets: www.eventbrite.co.uk/e/its-hardba... @sceptrebooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 29/04/2025

Thrilled to be a guest on one of my favourite podcasts: Monocle Radio’s MEET THE WRITERS with the wonderful @georginagodwin.bsky.social Listen to the episode: open.spotify.com/episode/0522... @sceptrebooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 28/04/2025

Tonight! Foyles Charing Cross Road! www.foyles.co.uk/events/jenny... @foylesforbooks.bsky.social @sceptrebooks.bsky.social

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Rick O'Shea @rickoshea.bsky.social · 24/04/2025

One of the best things I've read this year. Loved it!

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Rónán Hession @ronanhession.bsky.social · 24/04/2025

I loved this. Funny and real and interesting.

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Jenny Mustard @jennymustard.bsky.social · 24/04/2025

It’s my publication day! What a time to be alive, indeed @sceptrebooks.bsky.social

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Rick O'Shea @rickoshea.bsky.social · 22/04/2025

This is one of the best things I have read this year. @jennymustard.bsky.social's novel of a young woman's early student life in Stockholm as she desperately wants to escape unhappy years of bullying in a small town and find meaningful relationships is exquisitely observed. Loved it. #BookSky

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Jenny Mustard @jennymustard.bsky.social · 15/04/2025

May 1st! With wonderful It’s Hardback Out There at favourite bookshop Libreria Tickets: www.eventbrite.co.uk/e/its-hardba...

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Jenny Mustard @jennymustard.bsky.social · 15/04/2025

For the Evening Standard, I wrote about Stockholm: www.standard.co.uk/lifestyle/tr... @thelondonstandard.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 14/04/2025

Join me and Dakota Warren at Foyles Charing Cross! Tickets: www.foyles.co.uk/events/jenny... @foylesforbooks.bsky.social

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Keiran Goddard @keirangoddard.bsky.social · 04/04/2025

Life, eh? variety.com/2025/film/gl...

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Jenny Mustard @jennymustard.bsky.social · 03/04/2025

foyles charing cross! april 28th! hope to see you: www.foyles.co.uk/events/jenny... @foylesforbooks.bsky.social @sceptrebooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 17/03/2025

it hasn’t happened until it’s on publishers marketplace because yes! overjoyed to share that WHAT A TIME TO BE ALIVE will be published in the US by Pegasus this october! heartfelt thanks to Pegasus, & to my smashing agent Peter Straus at RCW

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Jenny Mustard @jennymustard.bsky.social · 26/02/2025

i loved maggie nelson’s new book (to no one’s surprise). written with more or less perfect emotional pitch: melancholia balanced with humour, grief and pain tempered by joy. full of warmth, wisdom, and weirdness.

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alex orr 🌷 @alexorr.bsky.social · 13/02/2025

pics from Sceptre Salon! we heard from the wildly talented authors on their 2025 list, including superstars below: @wednesdayerskin.bsky.social, @jennymustard.bsky.social, @gabrielflynn.bsky.social, @arifa.bsky.social, @elfodongo.bsky.social & @jennashworth.bsky.social @sceptrebooks.bsky.social

a dark room with chairs facing a screen which reads ‘welcome to Sceptre Salon 2025’ followed by social media handles and hashtags

Leah Davis sits across from Gabriel Flynn and Leon Craig in front of a screen bearing their names and pictures of their books, Poor Ghost! and The Decadence

Wendy Erskine stands in front of a screen bearing her name and a picture of her books, The Benefactors

Leah Davis sits across from James Cahill and Jenny Mustard in front of a screen bearing their names and pictures of their books, The Violet Hour and What a Time to Be Alive

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Jenny Mustard @jennymustard.bsky.social · 13/02/2025

taking a severely needed breather. see you on monday: 4 days, 3 romcoms, 1 french musical, 3 novels, 14 coupes of champagne, and my own weight in popcorn from now.

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Jenny Mustard @jennymustard.bsky.social · 06/02/2025

the wonderful @caoilinnhughes.bsky.social ‘s THE ALTERNATIVES is out in paperback today a truly unique and exciting novel @oneworldbooks.bsky.social

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Misha Honcharenko @michgonch.bsky.social · 01/02/2025

My January favorites x

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Amina Memory @aminamemorycain.bsky.social · 30/01/2025

Really loved WHAT A TIME TO BE ALIVE, the forthcoming (second) novel by @jennymustard.bsky.social, how unexpected it is, how subtle, yet open and direct, its beautiful relationship to light and darkness, closeness and distance, gentleness and violence, in interior and exterior ways both.

A photo of a book. On the front cover is a woman sitting on a couch, a book on her lap, oblivious to, or ignoring, that the couch is going up in flames right next to her.

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Rónán Hession @ronanhession.bsky.social · 27/01/2025

I loved/bonded with What A Time To Be Alive by @jennymustard.bsky.social A young woman from southern Sweden searching for herself in love, in friendship and, most of all, in the micro-awareness of one's own endlessly dissectible nature. Heartfelt in all sorts of surprising ways. Romantic too.

Book cover. Young woman reading on a flaming bed.

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Jenny Mustard @jennymustard.bsky.social · 25/01/2025

this is supposed to be my high priority stack. i look away a second and it somehow swells.

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Rónán Hession @ronanhession.bsky.social · 25/01/2025

This morning I'm enjoying What A Time To Be Alive by Jenny Mustard. A student from southern Sweden finding her way at college in Stockholm. Love the point of view – a half beat before, to the side of or after the action, hitting the bullseye of deadpan. It mentions cinnamon rolls, so naturally ...

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Jenny Mustard @jennymustard.bsky.social · 24/01/2025

when visiting 15 bookshops on tuesday, in a remarkable show of self-discipline, i came home with only these. starting the levy tonight, a glass of wine, an empty flat, blueberries. i’ve read 1 of her novels before, but the memoirs are a whole other species of text, no? @picadorbooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 22/01/2025

yesterday’s results: 15 bookshops 15 proofs of WHAT A TIME TO BE ALIVE 1 david 30 bags of horrible swedish sweets (warning labelled) 1 tofu rice salad 4 buses 2 cups of black coffee 1 cup of black tea 476 layers of clothing countless charming & intelligent booksellers @sceptrebooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 21/01/2025

just finished the dystopian coming-of-age THE MORNINGSIDE by @teaobreht.bsky.social – a thrilling, magical, beautifully written novel. i flew through it, but expect it will stay will me for a long time. thank you @letticefranklin.bsky.social & @wnbooks.bsky.social

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Jess Traynor @jesstraynor.bsky.social · 20/01/2025

It's blue Monday so i decided to make toast at 10.20 like a true decadent & then this exciting book post arrived, thus affirming my choice of decadence & all future choices of decadence for 2025 ✨️ @bansheepress.bsky.social @clairek12.bsky.social @jennymustard.bsky.social @sceptrebooks.bsky.social

An image of the novel What a Time to Be Alive by Jenny Mustard and short story collection Tenterhooks by Claire-Lise Kieffer.

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Jenny Mustard @jennymustard.bsky.social · 16/01/2025

quite the enticing delivery today. might just simultaneously read all three because frankly i don’t know where to start. thank you peninsula press, you have done it again. @therakha.net

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Jenny Mustard @jennymustard.bsky.social · 11/01/2025

bookcase reorganisation, before & after (took 2 blue ikea bags to the charity shop) before you come for me: i know in which stack every single book is. i can find them in 2 secs flat. also have 100 or so other books milling around the flat, and those are sometimes a bit harder to locate.

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Jenny Mustard @jennymustard.bsky.social · 06/01/2025

thank you to @sweetoblivion.bsky.social and @thejournal.ie for looking out for WHAT A TIME TO BE ALIVE

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Jenny Mustard @jennymustard.bsky.social · 25/12/2024

happy holidays, rest up now and eat a lot.

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Jenny Mustard @jennymustard.bsky.social · 16/12/2024

okay my at home writing retreat (finished yesterday): 7 days 6 writing sessions, 1 reading session 11,623 words i'm a bit like a dog with a bone when it comes to writing so what i want is to keep going. but taking a break today. then 4 more days of writing before christmas.

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Jenny Mustard @jennymustard.bsky.social · 13/12/2024

very exciting mail today! i love megan hunter’s work and am beyond eager to read her new novel – pitched as mothering sunday meets the hours which frankly is quite the knockout pitch, no? out in april thank you @picadorbooks.bsky.social

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Jenny Mustard @jennymustard.bsky.social · 13/12/2024

fifth and final day of my writing retreat, because tonight, blessedly, david is coming home. i don't really care about anything else today, so will sit and write at my leasure, for my pleasure.

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Jenny Mustard @jennymustard.bsky.social · 12/12/2024

at home writing retreat | DAY 4: re-emerging from my room of one’s own 2,136 words and 2,136 braincells lighter. now, i feel like eating a lot. taking a walk. maybe watching some reality tv.

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