Reposted by Indigo Nightmare
Launched in May, “the page uses data from customers’ activity to generate details about them in categories like Product Preferences, Interests & Hobbies, and Home & Family, which Amazon then uses to personalize users’ product experiences.”
fastcompany.com
'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours
Amazon's new 'About you' page lists many assumptions about shoppers—like their favorite brands, their hobbies, and the shape of their bodies.