Kyle Long, a former NFL star and current CBS Sports analyst, is participating in Johnson & Johnson’s Generation Fine initiative.

EDO’s report found that ads from pharma brands were 95% more effective on a per-impression engagement basis during regular-season NFL games than they were during primetime broadcast and cable.

Executive editor Jack O’Brien sits down with Mick Ebeling, founder of Not Impossible Labs, CMI Media Group CEO Susan Dorfman and Chris Fox, VP of marketing at Cleveland Diagnostics.

Snapchat’s new features are intended to curry favor with pharma advertisers, establishing the social media app as more flexible and compliance friendly.

DeVito/Verdi co-founder Ellis Verdi is a classic New York adman with more than a few dozen stories to tell from his more than 45 years in the industry.

Muller succeeds DiD Agency founder Rick Sannem, who will transition to strategic advisor to the board.

MM+M says goodbye (again) to editorial fellow Lola Offenback following her second stint as our summer intern.

Broadly speaking, the Q2 pharma earnings reports paint a picture of an industry willing to continue to spend where they can boost the topline while also reprioritizing efforts that are less profitable...

In its ninth year, the annual honorarium solicits submissions to determine which medical marketing workplaces are top-notch and what factors drive their respective successes.

The deal features two MM+M Agency 100 honorees and combines CG Life’s scientific expertise with The Considered’s AI-native model as the pair look to win business from larger competitors.

As part of the leadership changes, Joanna Ruiz and Megan Skelly have departed Havas Lynx, while Bruno Rebelo has joined as chief creative officer.

Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy.

Novartis’ chief corporate affairs officer Michelle Weese discusses the drugmaker’s history, how it is recognizing its 30 years in business and what we can expect as it relates to marketing in the mont...

Leaders from Hackensack Meridian Health and Cologuard discuss their marketing efforts coinciding with the 2026 FIFA World Cup.

The MM+M Awards will be handed out at a gala event scheduled for October 1 at New York City’s Cipriani Wall Street.

Andrea Lillis, SVP and executive creative director of Klick Health, North America, offers us an inside look of her work as a Pharma Lions juror, details her time celebrating Klick’s big wins and outli...

We’re joined by leaders from Avalere Health and ViiV Healthcare for a pair of conversations about cancer care and PrEP, respectively.

The MM+M editorial staff unveils the 2026 Agency 100 and reflects on the trendlines observed over five months of reporting.

To recognize the start of Mental Health Awareness Month, we’re joined by JED CEO John MacPhee and AFSP CEO Bob Gebbia.

Merck is tapping a number of baseball ambassadors to support its cardiovascular awareness push, including former World Series champion Geoff Blum.

O’Brien joined the publication in April 2022 as digital editor and has served as senior editor and managing editor over the ensuing years.

Publicis Health Media CEO Andrea Palmer returns to the show to preview the sixth annual HealthFront and we discuss the upcoming premiere of the The Secretary Kennedy Podcast.

The move comes about four months after Omnicom Health rebranded DDB Health to Remedy Edge.

The last quarter was a good time to be Eli Lilly and a tough time to be a vaccine manufacturer.

Sanofi has established a robust presence in New England, employing about 5,000 workers based in Massachusetts.

Havas will lead integrated strategy, creative media, and digital efforts across healthcare professional and direct-to-consumer audiences for the Virginia-based drugmaker.

When it comes to Big Pharma, the likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts — though none are posting.

Days ago, most of the OPDP staff and leadership were among the thousands of workers laid off by HHS Secretary Robert F. Kennedy, Jr.

Over a month into Robert F. Kennedy’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are preparing for a potential TV pharma ad ban.

The administration has downplayed the importance of the text messages inadvertently sent to The Atlantic’s editor in chief.

The 2024 MM+M Agency 100 issue is nominated for Best Single Issue of a Tabloid/Newspaper/Magazine for a brand with revenue between $3 million and $7 million.

With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other platforms.

The White House has pulled the nomination of Dave Weldon as CDC director hours before heh was set to appear for his confirmation hearing.

While the Super Bowl may not always be the ideal spot for pharma, cultural events like the Oscars can offer a more appropriate opportunity for advertising.

At launch, Nexus has a team consisting of 30 strategic consultants, clinical and payer strategists, creatives and account managers.

The path forward, while uncertain, is navigable through refined data strategies and a better understanding of the target audiences.

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this target audience.

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this target audience.

Most considered Pfizer’s 60-second ad 'Knock Out' to be the winner of the night.

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don’t come from pharmaceutical companies.