iiinova — where your digital self keeps evolving

Jack O'Brien

@imjackobrien.bsky.social

184 followers 258 following 55 posts

Executive Editor at MM+M, an award-winning Haymarket Media publication that produces timely, balanced, original editorial content for an audience of leaders in pharmaceutical and healthcare marketing. www.mmm-online.com/author/jack-obri…

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Jack O'Brien @imjackobrien.bsky.social · 30/07/2026

Don't miss out on the premier event of the year for AI strategy and innovation — AI Deciphered! Join us on Thursday, November 12 for the ultimate summit for anyone serious about elevating their brand and business in today's ever-evolving tech ecosystem. Secure your seat here: lnkd.in/gZm3jvDd

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Jack O'Brien @imjackobrien.bsky.social · 08/06/2026

I can finally stop playing this silly game.

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Jack O'Brien @imjackobrien.bsky.social · 23/04/2026

The 4/8 letter issued by the FDA to Pfizer over misleading advertising of its cancer drug Adcetris on Facebook served as a wakeup call for the medical marketing industry. Now, pharma brands are well-advised to reevaluate their approach to social media marketing in the face of heightened scrutiny.

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Jack O'Brien @imjackobrien.bsky.social · 21/04/2026

Big day for MM+M as our 2025 Agency 100 won at the 72nd Neal Awards! Last year's A100 won for Best Single Issue for a brand with revenue between $3 million and $7 million! It's so great to see this immense labor of love honored alongside our fellow Haymarket Media brands PRWeek and Campaign.

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