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Igor Schwarzmann

@igorschwarzmann.com
147 followers 74 following 51 posts

Design Researcher & Strategist. Secretive Futurist. Product of more than one culture which is fancy for Third Culture Kid. More: igorschwarzmann.com. AMA.

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Igor Schwarzmann @igorschwarzmann.com · 15/04/2026
But structure without trust is just compliance with better acoustics. Freed-up time should go toward rigorous/creative/strategic thinking together, not more output. If you're curious, here's the essay: igorschwarzmann.com/strategyaspr...
igorschwarzmann.com
Strategy-as-Protocol
Making Strategy Executable, Transparent, and Creative — and how Fela Kuti can help
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Igor Schwarzmann @igorschwarzmann.com · 15/04/2026
Your closing section on quality as the new differentiator is where our thinking really converges. I wrote about this through the lens of Fela Kuti's groove: tight underlying structure + collective internalization = emergent magic.
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Igor Schwarzmann @igorschwarzmann.com · 15/04/2026
My argument is: arguing that the real bottleneck isn't capability but articulation: you can't delegate what you can't make explicit. Your talk makes the same case for teams: the bottleneck isn't code production, it's shared context.
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Igor Schwarzmann @igorschwarzmann.com · 15/04/2026
I just read the essay/talk and wanted to say thank you. It crystallized something I've been circling for a while. I've been writing about what happens when you treat strategy itself as a protocol: explicit decision logic, written in plain text, readable by people and executable by machines.
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Igor Schwarzmann @igorschwarzmann.com · 01/04/2025
I might need to finally watch it, I guess.
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Igor Schwarzmann @igorschwarzmann.com · 01/04/2025
@willsh.bsky.social You made me writing something. Or did you? thenew.igorschwarzmann.com/p/writing-is...
thenew.igorschwarzmann.com
Writing is thinking – but does it need to be solitary?
"Writing is thinking," they say. This adage captures something true: the act of writing helps us discover and refine our thoughts. When I sit down to write, the cadence and structure required to build...
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Igor Schwarzmann @igorschwarzmann.com · 30/03/2025
My antipogenic mushroom cola didn’t taste like cola
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Igor Schwarzmann @igorschwarzmann.com · 30/03/2025
what would you buy et erewhon
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Daisy Sitch @daisysitch.bsky.social · 19/03/2025
YEAH WE ARE @katie-drummond.bsky.social
freedom.press
Wired is dropping paywalls for FOIA-based reporting. Others should follow
As the administration does its best to hide public records from the public, Wired magazine is stepping up to help stem the secrecy
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Igor Schwarzmann @igorschwarzmann.com · 07/03/2025
New essay is up. On strategy, wrestling and narratives. This one was many years in the making but it ended up needing a visceral reaction to what happened last week in the oval office to get it done. thenew.igorschwarzmann.com/p/dont-play-...
thenew.igorschwarzmann.com
Don't Play No Game That I Can't Win
From boardrooms to wrestling rings, those who control the frame control the outcome
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Igor Schwarzmann @igorschwarzmann.com · 06/03/2025
Wir haben zwei Weltkriege gestartet aber aktuell sind wir — noch — weniger GAGA als die anderen und deswegen sollten wir die Atombombe haben. Gotcha.
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Igor Schwarzmann @igorschwarzmann.com · 05/03/2025
Ein Land welches so sehr mit der Wahl von Nazis sympathisiert sollte vielleicht auch keine Atomwaffen haben? Asking for a fellow Jew.
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Igor Schwarzmann @igorschwarzmann.com · 21/02/2025
yep yep. i have a podcast. it’s name? follow the rabbit ;)
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Igor Schwarzmann @igorschwarzmann.com · 21/02/2025
in berlin, we do that
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Igor Schwarzmann @igorschwarzmann.com · 21/02/2025
but also i constantly am aware that i need to do this but brain is like: how about this other thing that is totally not important?
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Igor Schwarzmann @igorschwarzmann.com · 21/02/2025
same! 😂
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www.slowtravelberlin.com @slowberlin.bsky.social · 11/02/2025
Bruno Ganz and Peter Falk, Berlin, 1987. By Walter Yablonsky
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Igor Schwarzmann @igorschwarzmann.com · 09/02/2025
Wait till our podcast episode drops on Tuesday. There are alternatives and we need to engage with them more.
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Igor Schwarzmann @igorschwarzmann.com · 09/02/2025
I’m neither trying to defend OpenAI’s practices nor say that Altman isn’t a scumbag (which he clearly is) but I’m not sure whether most people who use OpenAI on a daily basis are aware of its origins.
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Igor Schwarzmann @igorschwarzmann.com · 09/02/2025
Well, Apple isn’t selling produce or BMW just the engine, so I’m not sure that’s the strongest argument.
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Igor Schwarzmann @igorschwarzmann.com · 06/02/2025
What don’t you like about it?
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Igor Schwarzmann @igorschwarzmann.com · 30/01/2025
I have one too.
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Igor Schwarzmann @igorschwarzmann.com · 24/01/2025
Wow.
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Igor Schwarzmann @igorschwarzmann.com · 15/01/2025
Entered a cafe and asked if it’s okay for me to have a 30 min call from there. The proprietor looked at me intensely and asked: “Are you going to undress during the call? Because it happened before and people come with their kids here. We can’t have that.” Berlin❤️.
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Igor Schwarzmann @igorschwarzmann.com · 15/01/2025
It’s broadcasting rights, not copyright. They did this to be able to stream the games for free. They obviously own the rights to their own content.
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Igor Schwarzmann @igorschwarzmann.com · 12/01/2025
Is it worth it?
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Igor Schwarzmann @igorschwarzmann.com · 10/01/2025
Oh man, I’m due to rewatch it as well.
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Kevin Slavin @slavin-fpo.bsky.social · 10/01/2025
We lost our home and the majority of everything I cared about six years ago (because of a roofer who was an idiot, who’s been ducking legal efforts for recovery since years.) Doesn’t make me an expert on the subject, but I have some thoughts if they are helpful to anyone who just experienced this.
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Igor Schwarzmann @igorschwarzmann.com · 03/01/2025
Die Diskussion lenkt aber irgendwie auch von dem veröffentlichen Inhalt ab?
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Igor Schwarzmann @igorschwarzmann.com · 17/12/2024
I’m sure! I am not saying that it’s something that can be easily done or at all but it’s at least something that flows into the calculation.
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Igor Schwarzmann @igorschwarzmann.com · 17/12/2024
Thank you for this! But shouldn’t subscriber acquisition cost part of the calculation?
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Shannon Mattern @shannonmattern.bsky.social · 17/12/2024
The post office (+ public libraries) are 🌟. We *could* think so much more capaciously + creatively about what they can be! Check out our Local Media lesson on post offices (relevant slides start @ 48): localmedia.wordsinspace.net/spring2024/p... And this recent talk is about civic institutions:
e-flux.com
Shannon Mattern, “Civic Adjacencies” - Events - e-flux
e-flux Architecture Lectures
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Igor Schwarzmann @igorschwarzmann.com · 11/12/2024
Second: Love what you did with the The Elves and the Shoemaker. This would be a brilliant interaction when talking about trends. Especially now that we inhabit a post-monoculture word, it's increasingly hard to talk about trends because everyone has their own particular view + data on ... everything
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Igor Schwarzmann @igorschwarzmann.com · 11/12/2024
@wattenberger.com Just read your Fish Eye essay – brilliant! It hits the nerve so hard because of two things. First: I've been thinking a lot about how LLMs can help create a different relationship to physical archives, more specifically to archives of fashion houses. Your thinking helps!
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Igor Schwarzmann @igorschwarzmann.com · 11/12/2024
This feels more like a Monocle story.
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Annalee Newitz @annaleen.bsky.social · 10/12/2024
This book feels more relevant than ever now, set in an ambiguous present-future-past where Russian oligarchs and European social media marketers meet underground fashion influencers in a surreal anti-capitalist capitalist club ...
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Igor Schwarzmann @igorschwarzmann.com · 05/12/2024
Pssst, they are eager to ban books as is.
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Igor Schwarzmann @igorschwarzmann.com · 02/12/2024
New hallmarks of hustle culture in this AI age of ours: maxing out Claude pre-flight to pick it up after.
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Igor Schwarzmann @igorschwarzmann.com · 27/11/2024
Well, those are American multinationals so any slow down is already plenty of manifestation for me. Not trying to be complicated but I think we can gain agency from focusing on achievable goals as well. I know that doesn’t mean work as well in headlines tho.
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Igor Schwarzmann @igorschwarzmann.com · 27/11/2024
As much as I would love to see this happen, the implications that there is an End is creating wrong expectations. I grew up through the era when everyone assumed that Microsoft was dead and will never be relevant again.
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Igor Schwarzmann @igorschwarzmann.com · 19/11/2024
This delivers on an unfulfilled promise of podcasting: breaking up the linearity of power between producer and listener.
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Igor Schwarzmann @igorschwarzmann.com · 19/11/2024
Their ability to let you highlight sections of an episode has been tremendously useful for a while. Their new feature of allowing you to "speak" to an episode is even more useful. Not only for me, who does research professionally.
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Igor Schwarzmann @igorschwarzmann.com · 19/11/2024
Apparently we live in the age of podcasts (they are not Wedding anyone — inside joke for the Berlin peeps here). No better time to start using Snipd. It has been my favorite podcasting app for about two years, and I'm happy to pay for it too.
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Igor Schwarzmann @igorschwarzmann.com · 16/11/2024
What happened to slowly getting to know things? Now you enter a pub and you instantly need to know everyone in it? And by pub I mean … you know what I mean.
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Igor Schwarzmann @igorschwarzmann.com · 16/11/2024
Can I make money curating starter packs?
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Igor Schwarzmann @igorschwarzmann.com · 16/11/2024
A @nigelslater.bsky.social kinda weekend. Lots of cooking the winter kinda things.
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Igor Schwarzmann @igorschwarzmann.com · 14/11/2024
Now, this isn’t advice how to get rich. Idk anything about that. I just find it comforting that the narrative of people starting manufacturing businesses and being successful with them is still alive and well.
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Igor Schwarzmann @igorschwarzmann.com · 14/11/2024
There’s so much talk about the stratospheric returns that tech companies do and while this is all well and good, I find the rise of a physical product company like alo yoga even more impressive in a way? Started in 2007, now valued at 10 billion, opening up to 100 stores worldwide. Athleisure wins.
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Igor Schwarzmann @igorschwarzmann.com · 25/06/2023
… I'm kind of looking for something a little more primitive, a little more basic, something that appeals to the essential nature of a man." -- Gints K., Software Engineer & Founder, Gentlemen's Fight Club vimeo.com/19641305
vimeo.com
Uppercut
“In Silicon Valley we have the highest concentration of aggressive people in the United States. And it's a place where all life has been reduced to working…
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