iiinova — where your digital self keeps evolving

Igor Schwarzmann @igorschwarzmann.com · 07/03/2025

New essay is up. On strategy, wrestling and narratives. This one was many years in the making but it ended up needing a visceral reaction to what happened last week in the oval office to get it done. thenew.igorschwarzmann.com/p/dont-play-...

thenew.igorschwarzmann.com

Don't Play No Game That I Can't Win

From boardrooms to wrestling rings, those who control the frame control the outcome

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Reposted by Igor Schwarzmann

www.slowtravelberlin.com @slowberlin.bsky.social · 11/02/2025

Bruno Ganz and Peter Falk, Berlin, 1987. By Walter Yablonsky

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Igor Schwarzmann @igorschwarzmann.com · 15/01/2025

Entered a cafe and asked if it’s okay for me to have a 30 min call from there. The proprietor looked at me intensely and asked: “Are you going to undress during the call? Because it happened before and people come with their kids here. We can’t have that.” Berlin❤️.

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Reposted by Igor Schwarzmann

Kevin Slavin @slavin-fpo.bsky.social · 10/01/2025

We lost our home and the majority of everything I cared about six years ago (because of a roofer who was an idiot, who’s been ducking legal efforts for recovery since years.) Doesn’t make me an expert on the subject, but I have some thoughts if they are helpful to anyone who just experienced this.

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Reposted by Igor Schwarzmann

Shannon Mattern @shannonmattern.bsky.social · 17/12/2024

The post office (+ public libraries) are 🌟. We *could* think so much more capaciously + creatively about what they can be! Check out our Local Media lesson on post offices (relevant slides start @ 48): localmedia.wordsinspace.net/spring2024/p... And this recent talk is about civic institutions:

e-flux.com

Shannon Mattern, “Civic Adjacencies” - Events - e-flux

e-flux Architecture Lectures

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Igor Schwarzmann @igorschwarzmann.com · 11/12/2024

@wattenberger.com Just read your Fish Eye essay – brilliant! It hits the nerve so hard because of two things. First: I've been thinking a lot about how LLMs can help create a different relationship to physical archives, more specifically to archives of fashion houses. Your thinking helps!

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Igor Schwarzmann @igorschwarzmann.com · 11/12/2024

This feels more like a Monocle story.

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Reposted by Igor Schwarzmann

Annalee Newitz @annaleen.bsky.social · 10/12/2024

This book feels more relevant than ever now, set in an ambiguous present-future-past where Russian oligarchs and European social media marketers meet underground fashion influencers in a surreal anti-capitalist capitalist club ...

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Igor Schwarzmann @igorschwarzmann.com · 02/12/2024

New hallmarks of hustle culture in this AI age of ours: maxing out Claude pre-flight to pick it up after.

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Igor Schwarzmann @igorschwarzmann.com · 27/11/2024

As much as I would love to see this happen, the implications that there is an End is creating wrong expectations. I grew up through the era when everyone assumed that Microsoft was dead and will never be relevant again.

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Igor Schwarzmann @igorschwarzmann.com · 19/11/2024

Apparently we live in the age of podcasts (they are not Wedding anyone — inside joke for the Berlin peeps here). No better time to start using Snipd. It has been my favorite podcasting app for about two years, and I'm happy to pay for it too.

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Igor Schwarzmann @igorschwarzmann.com · 16/11/2024

Can I make money curating starter packs?

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Igor Schwarzmann @igorschwarzmann.com · 16/11/2024

A @nigelslater.bsky.social kinda weekend. Lots of cooking the winter kinda things.

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Igor Schwarzmann @igorschwarzmann.com · 14/11/2024

There’s so much talk about the stratospheric returns that tech companies do and while this is all well and good, I find the rise of a physical product company like alo yoga even more impressive in a way? Started in 2007, now valued at 10 billion, opening up to 100 stores worldwide. Athleisure wins.

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Igor Schwarzmann @igorschwarzmann.com · 18/06/2023

Nobody solved recommendations without the effort to talk to people quite like 4sq.

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Igor Schwarzmann @igorschwarzmann.com · 15/06/2023

I can’t spend one day on a new social network without this guy showing up too.

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Igor Schwarzmann @igorschwarzmann.com · 14/06/2023

Lets stick to the parental leave theme. Went to see some Richter at Neue Nationalgalerie. Tiny was find with that but had a melt down while looking at Kirchner, Picaso and de Chirico. Decided not to read anything into it.

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Igor Schwarzmann @igorschwarzmann.com · 13/06/2023

Second day of parental leave. What better time to sign up to a new social network?

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