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Innovating for the Public Good: R&D for Democracy

@ifpg.bsky.social
243 followers 556 following 96 posts

IFPG is committed to identifying, testing, scaling and resourcing innovations that protect democracy. innovatingforpublicgood.org

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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 16h
Almost no 2026 campaign website is ready for AI search. That's the headline from a first-of-its-kind study sponsored by @ifpg.bsky.social, which scanned every House, Senate & Gubernatorial race rated toss-up — 63 races in 24 states, 126 campaigns. innovatingforpublicgood.substack.com/p/the-ai-imp...
innovatingforpublicgood.substack.com
The AI Impact on Midterms – Part 1
AI crawler exposure and AI platform accuracy across crucial 2026 battleground races for House, Senate and Governor
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 05/10/2026
This report is Part One of a three-part study, and it looks at how well each of those campaign websites is, or is not, set up for AI training, AI search & AI answer systems. We summarize with what can still be done that meaningfully moves the needle for better AI visibility. @deweysquare.bsky.social
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 05/10/2026
A new IFPG study examines every House, Senate & Governor race rated "toss-up" or "lean" by The Cook Political Report or Sabato's Crystal Ball in the 2026 midterm election: 63 races in 24 states, with 126 campaigns from both Republican and Democratic candidates. substack.com/@pagegardner...
substack.com
The AI Impact on Midterms – Part 1
AI crawler exposure and AI platform accuracy across crucial 2026 battleground races for House, Senate and Governor
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 05/10/2026
WSJ reports ~1 in 5 voters now hold negative views of both parties & could help decide the midterms. @ifpg.bsky.social calls these voters Double Negatives. Understanding them isn't just about predicting elections. It's about understanding America's growing trust crisis. www.wsj.com/politics/ele...
wsj.com
These ‘Double Haters’ Have Lost Faith in Both Parties—and Could Decide the Midterms
The rising tide of voter disenchantment stands to benefit Democrats in this year’s midterm contests.
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 05/10/2026
The @wsj.com's latest look at "double haters" confirms something we've been saying at @ifpg.bsky.social for years: the voters who may matter most are the ones who don't trust either party. That's why IFPG launched the 2026 Double Negative Model: innovatingforpublicgood.org/research-and...
innovatingforpublicgood.org
2026 Double Negative Model Release | Innovating for the Public Good
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 01/10/2026
Learn more about our latest report: feelingsoverfacts.org
feelingsoverfacts.org
Feelings Over Facts | Embracing An Emotions-First Narrative Strategy - Feelings Over Facts
We like to think people are rational actors, and the best way to reach them is with facts and well-reasoned arguments. But the truth is that most of the time,
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 01/10/2026
Happening Today at 12pm ET: IFPG Founder @pagegardner.bsky.social is launching "Feelings Over Facts: Embracing an Emotions-First Narrative Strategy" with @jiggygero.bsky.social, Kate Catherall & @drewwesten.bsky.social. Register for the conversation here: us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
The research is clear: if a message challenges someone's identity or deeply held beliefs, all the facts in the world may not move them. Stories, emotions, belonging, and meaning often do. Learn more: feelingsoverfacts.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
One of the biggest mistakes communicators make is assuming that facts change minds. That's why IFPG partnered w/ Dr. @jiggygero.bsky.social and Kate Catherall to create Feelings Over Facts: Embracing an Emotions-First Narrative Strategy — including a report, emotions-first framework and workbook.
feelingsoverfacts.org
Feelings Over Facts | Embracing An Emotions-First Narrative Strategy - Feelings Over Facts
We like to think people are rational actors, and the best way to reach them is with facts and well-reasoned arguments. But the truth is that most of the time,
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
More than 9 million voters nationwide say they're fed up with both political parties. IFPG, New River Strategies & Patinkin Research Strategies built the 2026 Double Negative Model to find these disaffected, persuadable voters hiding in plain sight: innovatingforpublicgood.org/research-and...
innovatingforpublicgood.org
2026 Double Negative Model Release | Innovating for the Public Good
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
Among voters w/ the highest double negative scores, nearly 60% are between the ages of 18 & 34. In this clip from IFPG's webinar, Benjy Messner of New River Strategies discusses one of the most striking findings from IFPG's new double negative model. innovatingforpublicgood.org/research-and...
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 29/09/2026
Join me on October 1 at 12 p.m. ET for the launch of Feelings Over Facts: Embracing an Emotions-First Narrative Strategy with @jiggygero.bsky.social, Kate Catherall & @drewwesten.bsky.social. Learn more: feelingsoverfacts.org/ Register here: us02web.zoom.us/webinar/regi...
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 28/09/2026
People interpret information through values, identity, experience and emotion. They remember stories and act on what feels meaningful, urgent, hopeful or threatening. That's why this project includes the science, strategy and practice of emotion-first communications. Message→Emotion→Behavior
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 28/09/2026
If facts alone changed minds, we wouldn't be living in today's political reality. Voters have more information than ever, yet facts often fail to persuade. That's why @ifpg.bsky.social released Feelings Over Facts: Embracing an Emotions-First Narrative Strategy. feelingsoverfacts.org/report/
feelingsoverfacts.org
Feelings Over Facts Report - Feelings Over Facts
Authors:
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 28/09/2026
The research is clear: if a message challenges someone's identity or deeply held beliefs, all the facts in the world may not move them. Stories, emotions, belonging, and meaning often do. Learn more: feelingsoverfacts.org
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Reposted by Innovating for the Public Good: R&D for Democracy
Jiggy Geronimo @jiggygero.bsky.social · 25/09/2026
I’ve been evangelizing an emotions-centered approach to narrative for years and have now turned it into a full manifesto in collaboration with Kate Catherall and @Innovating for the Public Good! Come listen to us tell you all about the science next week 🧠 🙂
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/09/2026
Join IFPG founder @pagegardner.bsky.social, Dr. @jiggygero.bsky.social, Kate Catherall, and Dr. @drewwesten.bsky.social on October 1 for a deep dive into the report: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | The Neuroscience of Messaging that Works. After registering, you will receive a confirmation email about joining the webinar.
Why do some messages move people to act while others—even when grounded in facts—fail to break through? Join Page Gardner, Jiggy Geronimo, PhD of JG Insights LLC, Kate Catherall of Slow Clap, and Dre...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/09/2026
Join us on October 1 at 12 p.m. ET for the launch of Feelings Over Facts: Embracing an Emotions-First Narrative Strategy. The report and toolkit explore why fact-based messaging fails, what engages the emotional brain, and how to create narratives that get acted on. us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 23/09/2026
As dissatisfaction w/ political institutions grows, these voters are becoming harder to reach. IFPG partnered w/ Patinkin Research Strategies & New River Strategies to build a new model for identifying and understanding these often-overlooked voters. innovatingforpublicgood.org/narrative-in...
innovatingforpublicgood.org
Narrative Innovation | Innovating for the Public Good
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 23/09/2026
What happens when voters lose faith in both parties? In this clip, IFPG founder @pagegardner.bsky.social explains the rise of "double haters" - voters with negative views of both parties who have helped shape close elections for nearly a decade. 👇
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/09/2026
One takeaway: countering misinformation isn't just about the message. It's about the messenger, the delivery channel, and repeated engagement over time. Watch the full webinar for practical lessons on building resilience before false narratives take hold: www.psgconsulting.com/videos/v/cou...
psgconsulting.com
Countering Disinformation Strategies for 2026 and Beyond — PSG Consulting
Misinformation and disinformation are increasingly shaping how people understand the world around them. Page was joined this month by Mary Coller Albert , Tim Chambers and Roberta Braga to dis...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/09/2026
How can organizations counter misinformation ahead of the 2026 midterms? In this clip, @timothychambers.net shares key findings from "Countering Disinformation: Strategies for 2026 and Beyond," a new report from IFPG & @deweysquare.bsky.social. www.psgconsulting.com/videos/v/cou...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 21/09/2026
AI—done carefully—can play a positive role in inoculation content creation. "Countering Disinformation: Strategies for 2026 and Beyond" examines a pre-registered two-wave experiment testing AI-generated prebunking against five election-fraud narratives. www.psgconsulting.com/research-pub...
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 17/09/2026
Happening Today at 2pm ET: @ifpg.bsky.social is releasing a new model that provides practitioners with a custom-built tool for finding and communicating with disaffected voters who are young, unmarried and unaffiliated. Register here: us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 17/09/2026
Over 9M voters say they’re fed up w/ both political parties. IFPG partnered on a 2026 Model to find these disaffected, persuadable voters. See how the model works, what it reveals about the electorate across 17 key states, and how your campaign use it. us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | The Double Negative: Finding Disaffected, Persuadable Voters. After registering, you will receive a confirmation email about joinin...
More than 9 million voters nationwide say they're fed up with both political parties — and traditional partisanship, support, and persuasion models miss them entirely. New River Strategies, Patinkin R...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 17/09/2026
HAPPENING TODAY at 2pm ET: IFPG Webinar on New Double Negative Research Register here: us02web.zoom.us/webinar/regi... The model provides practitioners with a custom-built tool for finding and communicating with disaffected voters who are young, unmarried and unaffiliated.
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 16/09/2026
Join us on Sept. 17 @ 2pm ET: @ifpg.bsky.social is releasing a new model that provides practitioners with a custom-built tool for finding and communicating with disaffected voters who are young, unmarried and unaffiliated. Register here: bit.ly/IFPG-Webinar...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 14/09/2026
Check out key takeaways from our September 2026 report:
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 14/09/2026
HAPPENING TODAY: Join IFPG founder @pagegardner.bsky.social today at 12pm ET for a deep dive on our latest report, "Countering Disinformation: Strategies for 2026 and Beyond." Read the report: www.psgconsulting.com/research-pub... Register for the conversation: us02web.zoom.us/webinar/regi...
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 10/09/2026
DON'T MISS! Webinar on Sept. 14 us02web.zoom.us/webinar/regi... @ifpg.bsky.social is releasing a study today on inoculation with the support of Dewey Square Group. It serves as an update to their earlier report and includes information on the latest studies and spotlights current best practices.
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Reposted by Innovating for the Public Good: R&D for Democracy
Page S. Gardner @pagegardner.bsky.social · 10/09/2026
RELEASED TODAY: “Countering Disinformation: Strategies for 2026 and Beyond,” prepared by Dewey Square Group for @ifpg.bsky.social, finds that inoculation works best before false narratives become entrenched. It is not too late. www.psgconsulting.com/research-pub...
psgconsulting.com
Countering Disinformation 2026 Strategies — PSG Consulting
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Reposted by Innovating for the Public Good: R&D for Democracy
Tim Chambers @timothychambers.net · 10/09/2026
Very proud of the work my team did with @ifpg.bsky.social here... There is still time - even with just weeks to go, for organizations to put inoculation to work fighting against the disinformation we know is coming as we head to the polls this midterm. And time to start planning for beyond.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 10/09/2026
Join us on Sept. 14 for a deep dive into the study: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | Countering Misinformation: What New Research Tells Us About Inoculation. After registering, you will receive a confirmation email a...
Misinformation and disinformation are increasingly sophisticated—and organizations can no longer afford to simply react after falsehoods have taken hold. New research from Innovating for the Public Go...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 10/09/2026
This groundbreaking report serves as a practitioner's guide on how to conduct large scale disinformation countermeasure strategies. It provides recommendations for the midterms, but stresses the point that inoculation should be a part of every effort involving electoral or advocacy politics.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 10/09/2026
JUST RELEASED: Innovating for the Public Good & Dewey Square Group released a report for candidates, campaign staff, advocacy groups & others who run political and issue-based campaigns, giving them tools to inoculate themselves against disinformation. www.psgconsulting.com/research-pub...
psgconsulting.com
Countering Disinformation 2026 Strategies — PSG Consulting
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 02/09/2026
The study offers practical guidance for civil society organizations, advocacy groups, news organizations, and pro-democracy institutions running political and issue-based campaigns. Register to hear key findings and implications: us02web.zoom.us/webinar/regi... @pagegardner.bsky.social
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | September 2026. After registering, you will receive a confirmation email about joining the webinar.
Welcome! You are invited to join a webinar: PSG Consulting Webinar | September 2026. After registering, you will receive a confirmation email about joining the webinar.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 02/09/2026
What happens when inoculation theory moves from research to real-world campaigns? Join us Sept. 14 at noon ET for a discussion of a new study from Innovating for the Public Good and Dewey Square Group on large-scale strategies to counter disinformation.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 27/08/2026
Join IFPG founder @pagegardner.bsky.social in a conversation w/ Tim Chambers & Mary Coller Albert of the @deweysquare.bsky.social and Roberta Braga of @digitaldemocracies.bsky.social for the first release of the IFPG's Inoculation Strategy Study. Register Today: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | September 2026. After registering, you will receive a confirmation email about joining the webinar.
Welcome! You are invited to join a webinar: PSG Consulting Webinar | September 2026. After registering, you will receive a confirmation email about joining the webinar.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 18/08/2026
We’re seeing that playbook this cycle. In May, $18M was spent in competitive media markets on anti-immigrant, anti-woke & anti-trans messaging. whosinyourmediamarket.substack.com/ Watch IFPG founder Page Gardner explain how othering works & how to undercut its power:
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 18/08/2026
The playbook behind “us vs. them” attacks gives people someone to blame: for a country’s decline, their inability to get ahead or a loss of control over their lives. The message: There was once a golden age in America, and we lost it because of [fill in the blank].
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 12/08/2026
Corrie Hunt explains how to counter these narratives: acknowledge real struggles, reaffirm shared values & replace partisan blame with voter curiosity.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 12/08/2026
Over many cycles, @hartresearch.bsky.social has asked voters, “are people like you gaining or losing power.” Since the summer of 2025, almost all voters feel like they are losing power. The Right’s answer is to blame the “other.” www.psgconsulting.com/videos/v/pla...
psgconsulting.com
The Playbook Behind Every “Us vs. Them” Attack — PSG Consulting
New research shows that when voters are confronted with divisive “us vs. them” messages, changing the subject may be the wrong response. In this conversation, Page Gardner is joined by Corrie Hunt o...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 06/08/2026
More by @washingtonpost.com: www.washingtonpost.com/politics/202...
washingtonpost.com
Why you shouldn’t be surprised if Democrats don’t flip the House
Democrats are ahead in polls, and voters typically punish the party that controls the White House during midterms. But Republicans have several paths to maintaining power.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 06/08/2026
Going into the #2026midterms, Dems lead by 5 pts, but only 30% view the party favorably. This November, many voters are choosing between two parties they dislike. IFPG’s Double Negatives model identifies these crucial voters who could decide the election. innovatingforpublicgood.org/electoral-in...
innovatingforpublicgood.org
Electoral Innovation | Innovating for the Public Good
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 04/08/2026
AI doesn’t learn from a neutral information environment. IFPG research with @deweysquare.bsky.social examines unequal access to Right and Left-Center content in AI training pipelines — and what it means for public knowledge. Explore Pillar #3: innovatingforpublicgood.org/innovation-t...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/07/2026
IN 1 HOUR: Join @pagegardner.bsky.social, Adrienne Kimmel, Corrie Hunt & Anastasia Scourtes to discuss new research on how to address blatant “othering” against trans people, immigrants & those who value a multi-racial and fair society… i.e., the “woke.” Register: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | The Playbook Behind Every 'Us vs. Them' Attack. After registering, you will receive a confirmation email about joining the webinar.
Understanding "Us vs. Them": How to Change the Fight One of the most powerful narratives in American politics is us versus them—a strategy that blames "another group" for the challenges people face a...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/07/2026
For years, the conventional wisdom was: when Republicans attack transgender people, Democrats should change the subject and wait for the storm to pass. New battleground research shows this instinct is backwards. Learn why the Right's tactic of othering backfires: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | The Playbook Behind Every 'Us vs. Them' Attack. After registering, you will receive a confirmation email about joining the webinar.
Understanding "Us vs. Them": How to Change the Fight One of the most powerful narratives in American politics is us versus them—a strategy that blames "another group" for the challenges people face a...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/07/2026
Happening Today @ 11am ET: Strategies to Defeat Anti-Trans and “Othering” us02web.zoom.us/webinar/regi... One of the strongest narratives Americans use to understand their lives is us versus them. "I cannot __ because of __." Learn why this narrative is so powerful and who benefits from it @11am!
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 29/07/2026
The American voter profile is evolving faster than the political playbook. That's why Electoral Innovation is a core pillar of IFPG — from pioneering work on Double Negative voters to new investments in electoral vote strategy. innovatingforpublicgood.org/electoral-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 28/07/2026
For years, the conventional wisdom was: when Republicans attack transgender people, Democrats should change the subject & wait for the storm to pass. New battleground research shows this instinct is backwards. Learn why the Right's tactic of othering backfires: us02web.zoom.us/webinar/regi...
us02web.zoom.us
Welcome! You are invited to join a webinar: PSG Consulting Webinar | The Playbook Behind Every 'Us vs. Them' Attack. After registering, you will receive a confirmation email about joining the webinar.
Understanding "Us vs. Them": How to Change the Fight One of the most powerful narratives in American politics is us versus them—a strategy that blames "another group" for the challenges people face a...
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