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Innovating for the Public Good: R&D for Democracy

@ifpg.bsky.social
253 followers 556 following 96 posts

IFPG is committed to identifying, testing, scaling and resourcing innovations that protect democracy. innovatingforpublicgood.org

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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 05/10/2026
This report is Part One of a three-part study, and it looks at how well each of those campaign websites is, or is not, set up for AI training, AI search & AI answer systems. We summarize with what can still be done that meaningfully moves the needle for better AI visibility. @deweysquare.bsky.social
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 01/10/2026
Happening Today at 12pm ET: IFPG Founder @pagegardner.bsky.social is launching "Feelings Over Facts: Embracing an Emotions-First Narrative Strategy" with @jiggygero.bsky.social, Kate Catherall & @drewwesten.bsky.social. Register for the conversation here: us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
The research is clear: if a message challenges someone's identity or deeply held beliefs, all the facts in the world may not move them. Stories, emotions, belonging, and meaning often do. Learn more: feelingsoverfacts.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/09/2026
Among voters w/ the highest double negative scores, nearly 60% are between the ages of 18 & 34. In this clip from IFPG's webinar, Benjy Messner of New River Strategies discusses one of the most striking findings from IFPG's new double negative model. innovatingforpublicgood.org/research-and...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 28/09/2026
The research is clear: if a message challenges someone's identity or deeply held beliefs, all the facts in the world may not move them. Stories, emotions, belonging, and meaning often do. Learn more: feelingsoverfacts.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/09/2026
Join us on October 1 at 12 p.m. ET for the launch of Feelings Over Facts: Embracing an Emotions-First Narrative Strategy. The report and toolkit explore why fact-based messaging fails, what engages the emotional brain, and how to create narratives that get acted on. us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 23/09/2026
What happens when voters lose faith in both parties? In this clip, IFPG founder @pagegardner.bsky.social explains the rise of "double haters" - voters with negative views of both parties who have helped shape close elections for nearly a decade. 👇
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/09/2026
How can organizations counter misinformation ahead of the 2026 midterms? In this clip, @timothychambers.net shares key findings from "Countering Disinformation: Strategies for 2026 and Beyond," a new report from IFPG & @deweysquare.bsky.social. www.psgconsulting.com/videos/v/cou...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 21/09/2026
AI—done carefully—can play a positive role in inoculation content creation. "Countering Disinformation: Strategies for 2026 and Beyond" examines a pre-registered two-wave experiment testing AI-generated prebunking against five election-fraud narratives. www.psgconsulting.com/research-pub...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 17/09/2026
HAPPENING TODAY at 2pm ET: IFPG Webinar on New Double Negative Research Register here: us02web.zoom.us/webinar/regi... The model provides practitioners with a custom-built tool for finding and communicating with disaffected voters who are young, unmarried and unaffiliated.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 14/09/2026
Check out key takeaways from our September 2026 report:
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 14/09/2026
HAPPENING TODAY: Join IFPG founder @pagegardner.bsky.social today at 12pm ET for a deep dive on our latest report, "Countering Disinformation: Strategies for 2026 and Beyond." Read the report: www.psgconsulting.com/research-pub... Register for the conversation: us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 10/09/2026
This groundbreaking report serves as a practitioner's guide on how to conduct large scale disinformation countermeasure strategies. It provides recommendations for the midterms, but stresses the point that inoculation should be a part of every effort involving electoral or advocacy politics.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 02/09/2026
What happens when inoculation theory moves from research to real-world campaigns? Join us Sept. 14 at noon ET for a discussion of a new study from Innovating for the Public Good and Dewey Square Group on large-scale strategies to counter disinformation.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 18/08/2026
We’re seeing that playbook this cycle. In May, $18M was spent in competitive media markets on anti-immigrant, anti-woke & anti-trans messaging. whosinyourmediamarket.substack.com/ Watch IFPG founder Page Gardner explain how othering works & how to undercut its power:
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 12/08/2026
Corrie Hunt explains how to counter these narratives: acknowledge real struggles, reaffirm shared values & replace partisan blame with voter curiosity.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 04/08/2026
AI doesn’t learn from a neutral information environment. IFPG research with @deweysquare.bsky.social examines unequal access to Right and Left-Center content in AI training pipelines — and what it means for public knowledge. Explore Pillar #3: innovatingforpublicgood.org/innovation-t...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/07/2026
Happening Today @ 11am ET: Strategies to Defeat Anti-Trans and “Othering” us02web.zoom.us/webinar/regi... One of the strongest narratives Americans use to understand their lives is us versus them. "I cannot __ because of __." Learn why this narrative is so powerful and who benefits from it @11am!
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 29/07/2026
The American voter profile is evolving faster than the political playbook. That's why Electoral Innovation is a core pillar of IFPG — from pioneering work on Double Negative voters to new investments in electoral vote strategy. innovatingforpublicgood.org/electoral-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 28/07/2026
WEBINAR RESCHEDULED: Join us on Thursday, July 30 @ 11am ET: Strategies to Defeat Anti-Trans and “Othering” us02web.zoom.us/webinar/regi... Learn why the us-versus-them narrative is so powerful & who benefits from on Thursday!
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 27/07/2026
Pew estimates double negative voters — those who view both parties unfavorably — represent 26% of voters heading into 2026. IFPG is proposing a custom model to help campaigns identify and communicate with this critical cohort. Read our current research: innovatingforpublicgood.org/electoral-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 27/07/2026
How are your dollars being used to impact the electoral environment in 2026? Join IFPG and PSG Consulting on July 28 for Strategies to Defeat Us Versus Them-ism. Register today: us02web.zoom.us/webinar/regi...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 23/07/2026
IFPG addresses foundational causes weakening democracy. Through our Narrative Innovation pillar, we’ve researched how those who threaten democracy use othering & blame to divide Americans and explain hardships. IFPG outlines ways to undercut these forces: innovatingforpublicgood.org/narrative-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/07/2026
Othering messages account for ~$96M — or ~13% of total ad spend tracked by the Need to Know newsletter. Immigration/border threat messaging — amplified by DHS & ICE — is most dominant, accounting for ~$82M, or ~83%, of total othering message spend. whosinyourmediamarket.substack.com/i/201235767/...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/07/2026
Happening July 28 @ 12pm ET: Strategies to Defeat Us Versus Them-ism us02web.zoom.us/webinar/regi... One of the strongest narratives Americans use to understand their lives is us versus them. "I cannot __ because of __." Learn why this narrative is so powerful & who benefits from it next Tuesday.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 20/07/2026
The article notes how more campaigns — & potential bad actors — are embracing AEO, a strategy to design digital content to inform chatbot answers. This makes it critical to understand which sources AI tools can access & elevate. Check out IFPG’s research: innovatingforpublicgood.org/research-and...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 17/07/2026
IFPG Founder @pagegardner.bsky.social was recently featured in @influentialwomen.bsky.social’s 2026 Women to Watch series for her work to advance civic engagement, voter participation and democracy innovation. Read more: influentialwomen.com/women-to-wat...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 16/07/2026
Double Negative voters—those who hold unfavorable views of both parties but still plan to vote—could make up 25% of the 2026 electorate (@pewresearch.org). IFPG Founder @pagegardner.bsky.social explores why these voters matter & IFPG's work to target them. pagegardner.substack.com/p/double-neg...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 15/07/2026
In a recent Substack Live, IFPG Founder @pagegardner.bsky.social spoke with Erica Williams Simon about her important new endeavor, Soul Story, and why progressives must reclaim faith as a source of hope, purpose and meaning — not cede it to the Right. Watch here: substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 15/07/2026
Who gets to define patriotism? In a recent Substack, IFPG Founder @pagegardner.bsky.social explores how "us-versus-them" politics fuel division & undermine democracy — a timely reflection on themes central to IFPG's work on othering & forces shaping our civic life. open.substack.com/pub/pagegard...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/06/2026
In a recent Substack Live, IFPG founder @pagegardner.bsky.social spoke with @endcitizensunited.bsky.social 's @tiffanymuller.bsky.social about the influence of large corporate spending — including $300M+ from the crypto industry — on elections & public trust. substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/06/2026
Who are Double Negative voters? They dislike both parties but still show up to vote — and they're projected to make up 25% of the 2026 electorate. @pagegardner.bsky.social explains what makes this voting bloc so pivotal with @tiffanymuller.bsky.social. substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 30/06/2026
IFPG Founder @pagegardner.bsky.social spoke with @tiffanymuller.bsky.social of @endcitizensunited.bsky.social about the power of state legislatures to decide our future — check out the highlight below and watch the full conversation: substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 29/06/2026
Join IFPG founder @pagegardner.bsky.social & Erica Williams Simon on June 30 @12:30pm ET to discuss Erica’s new media lab & collective, Soul Story, founded to address Americans' growing yearning for connection & spirituality. Subscribe to know when we're live: substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 26/06/2026
A great deal of attention is paid to federal races, particularly with the #2026Midterms fast approaching. But as Daniel Squadron highlights in his book "The Fourth Branch," state legislatures are where so much of the power resides. Watch our conversation: www.psgconsulting.com/videos/v/new...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 25/06/2026
New @endcitizensunited.bsky.social polling ahead of the #2026Midterms reveals battleground voters' view on corruption & government accountability. Join @tiffanymuller.bsky.social & IFPG's @pagegardner.bsky.social live tomorrow @12:45pm ET to explore the findings: open.substack.com/live-stream/...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/06/2026
On Friday, June 26 at 12:45pm, join IFPG Founder @pagegardner.bsky.social and @tiffanymuller.bsky.social of End Citizens United on Substack Live to discuss the 2026 elections, new research and much more. Subscribe to IFPG’s Substack to be notified when we are live! substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/06/2026
Join IFPG founder @pagegardner.bsky.social & Erica Williams Simon on June 30 @12:30pm ET via Substack Live to discuss Soul Story, a media lab & collective developing spiritually rooted voices & content to shift America's moral imagination toward belonging & democracy. substack.com/@innovatingf...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 24/06/2026
How do we move from diagnosing a problem to scalable solutions? Innovating for the Public Good: R&D for Democracy (IFPG) works through a four-step model: 1️⃣ Diagnose 2️⃣ Deep Research 3️⃣ Convene and Prototype 4️⃣ Adoption at Scale Explore our current projects: innovatingforpublicgood.org/projects/
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 15/06/2026
The American electorate is changing rapidly. The tools we use to understand them should too. That's why Electoral Innovation is a core pillar of IFPG — from pioneering work on Double Negative voters to new investments in electoral vote strategy. innovatingforpublicgood.org/electoral-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 11/06/2026
WHY IFPG? For decades, billions have been spent on elections while the foundations of democracy have been undermined. We can no longer focus only on short-term wins. It's time to strengthen the systems that make democracy trusted, resilient & built to endure. open.substack.com/pub/innovati...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 10/06/2026
At IFPG, we're studying how "us-versus-them" narratives work & how to counter them. @hartresearch.bsky.social & IFPG have identified what makes othering so effective, who is most susceptible to it & which messages can reduce its impact. Learn more: innovatingforpublicgood.org/navigating-t...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 09/06/2026
IFPG addresses foundational causes weakening democracy. Through our Narrative Innovation pillar, we’ve researched how those who threaten democracy use othering & blame to divide Americans and explain hardships. IFPG outlines ways to undercut these forces: innovatingforpublicgood.org/narrative-in...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 08/06/2026
What does it take to counter rising “us-versus-them” tactics ahead of the #Midterms2026? IFPG & @hartresearch.bsky.social’s comprehensive study includes a 5-part voter segmentation identifying key persuasion audiences, including “potential movers” & “pragmatic moderates.”
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 03/06/2026
IFPG & @deweysquare.bsky.social examined how open different outlets are to AI crawlers — the tools that collect LLM training data — & found that low-factuality sites are often the most accessible to AI crawlers while highly factual sources are the least. innovatingforpublicgood.org/research-and...
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 02/06/2026
NEW IFPG WEBSITE: As #Midterms2026 approach, IFPG has launched an updated website built around a simple idea: democracy needs more than election-cycle investments. It needs long-term R&D. Explore our work across four pillars shaping #DemocracyInnovation: innovatingforpublicgood.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 27/05/2026
For decades, democracy philanthropy focused on election cycles while the infrastructure that makes democracy resilient remained underfunded. IFPG was built to close that gap — delivering near-term impact while building long-term democratic strength. Learn more: innovatingforpublicgood.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/05/2026
As @tiffanymuller.bsky.social argues, Democrats must be intentional to rebuild trust and show voters they understand their frustrations. Rebuilding public trust is core to the mission of IFPG. Learn more: innovatingforpublicgood.org
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 22/05/2026
A new survey from @endcitizensunited.bsky.social shows Trump isn’t alone in being unpopular — voters have even lower approval ratings for members of Congress across the aisle, Senate/House leadership and the Supreme Court. Democrats can’t rely on Trump’s weakness alone to win in 2026.
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Innovating for the Public Good: R&D for Democracy @ifpg.bsky.social · 21/05/2026
New data from Hart Research builds on IFPG's ongoing work to counter “us versus them” tactics. The segmentation analysis breaks the electorate into 5 groups, including “potential movers” (27% of voters) & a "pragmatic moderate” group (10%), which represent the clearest persuasion opportunity.
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