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We like to think people are rational actors, and the best way to reach them is with facts and well-reasoned arguments. But the truth is that most of the time,

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New research shows that when voters are confronted with divisive “us vs. them” messages, changing the subject may be the wrong response. In this conversation, Page Gardner is joined by Corrie Hunt o...

Understanding "Us vs. Them": How to Change the Fight One of the most powerful narratives in American politics is us versus them—a strategy that blames "another group" for the challenges people face a...

The fight for democracy will not be won in a single election cycle.

Political campaigns have something new to worry about these days: unflattering or incomplete information produced by A.I. programs when voters ask questions about candidates.

Page S. Gardner on Substack

Starting Jun 26 at 12:45 PM EDT