iiinova — where your digital self keeps evolving

Institute of Alcohol Studies @ias.org.uk · 04/10/2026

"Do we want to tolerate future generations being sold something that is addictive and known to be lethal?" Ailsa Rutter, Director of of @freshsmokefree.bsky.social & @balancene.bsky.social, talks the Tobacco and Vapes Act on the Alcohol Alert podcast. 🎧 www.ias.org.uk/podcast/the-...

011

Institute of Alcohol Studies @ias.org.uk · 02/10/2026

🌈🏳️‍⚧️ Participants Needed: Have your say on alcohol marketing and LGBTQ+ communities! We are recruiting LGBTQ+ participants to take part in a focus group exploring perceptions of alcohol marketing targeted at LGBTQ+ communities. The study will involve: [1/3]

111

Institute of Alcohol Studies @ias.org.uk · 01/10/2026

"I think we still haven't done enough to really reach the population in terms of the scales of harm of alcohol." Ailsa Rutter, Director of @freshsmokefree.bsky.social & @balancene.bsky.social, on the rarity of hard-hitting health campaigns. Alcohol Alert podcast 🎧: www.ias.org.uk/podcast/the-...

021

Institute of Alcohol Studies @ias.org.uk · 09/09/2026

62% of publicans say alcohol sold in supermarkets & off-licences is too cheap. 1/4 say it is one of their three biggest business challenges. Shifting alcohol sales from cheap off-trade shops back to the on-trade could benefit both pubs & public health. Find out more: www.ias.org.uk/report/behin...

011

Institute of Alcohol Studies @ias.org.uk · 06/09/2026

"We have the right to, and probably the duty to, call out unethical business practices which harm the health of our local populations." 🎧 We hear from Peter Roderick, ADPH spokesperson on CDoH & City of York Director of Public Health, on the Alcohol Alert podcast: www.ias.org.uk/podcast/powe...

053

Institute of Alcohol Studies @ias.org.uk · 03/09/2026

Publicans are even more supportive of MUP in England than the public at large. Minimum unit pricing could narrow the price gap between cheap off-trade alcohol and what pubs can charge. Read the report: www.ias.org.uk/report/behin...

012

Institute of Alcohol Studies @ias.org.uk · 01/09/2026

62% of publicans say alcohol sold from supermarkets and off-licences (the ‘off-trade’) is too cheap. 60% want government to close the price gap with pubs. Find out more: www.ias.org.uk/report/behin...

011

Institute of Alcohol Studies @ias.org.uk · 31/08/2026

International evidence shows reducing the drink-drive limit saves lives. 75% of publicans back a lowered limit - incl. rural publicans by almost 2:1, who trade bodies have claimed would be hardest hit. From 'Behind the bar': www.ias.org.uk/report/behin...

000

Institute of Alcohol Studies @ias.org.uk · 30/08/2026

Our latest report w/ @balancene.bsky.social looks 'behind the bar' - finding pubs and public health have more in common than often reflected in policy conversations. Read more: www.ias.org.uk/report/behin...

010

Institute of Alcohol Studies @ias.org.uk · 29/08/2026

If a policy prioritises tax income over lowering the consumption of harmful products, what might the unintended consequences be? 🎧 We hear from Peter Roderick, ADPH spokesperson on CDoH & City of York Director of Public Health, on the Alcohol Alert podcast: www.ias.org.uk/podcast/powe...

020

Institute of Alcohol Studies @ias.org.uk · 28/08/2026

Our latest report w/ @balancene.bsky.social found publicans say they are rarely, if ever, asked what they think. And the trade bodies who claim to speak for them prioritise the interests of their major funders: multinational alcohol producers that make billions from cheap supermarket sales...

100

Institute of Alcohol Studies @ias.org.uk · 28/08/2026

"If the government want to protect pubs and hospitality while at the same time improving public health, a really clear way to do that would be to introduce measures that increase the price of alcohol in the off-trade" 👂IAS's Jem Roberts on 5Live. Publicans' thoughts: www.ias.org.uk/report/behin...

042

Institute of Alcohol Studies @ias.org.uk · 28/08/2026

What do publicans really think about alcohol policy? A new IAS and @balancene.bsky.social report w/ 200 publicans challenges the assumption that the pub sector is opposed to measures such as minimum unit pricing and stronger drink-driving laws. Find out more: www.ias.org.uk/report/behin...

010

Institute of Alcohol Studies @ias.org.uk · 28/08/2026

“[The industry] were trying to argue that [MUP] was anti-competitive and against international law. And they lost that argument time and again.” “I think that intransigence lost them reputationally.” ...

100

Institute of Alcohol Studies @ias.org.uk · 27/08/2026

🎧 "Being a Director of Public Health is almost three jobs rolled into one." In this month's Alcohol Alert Podcast, released today, we're joined by Peter Roderick, York Director of Public Health, for a wide-ranging conversation on what the job really involves. 👂: www.ias.org.uk/podcast/powe...

000

Institute of Alcohol Studies @ias.org.uk · 26/08/2026

7 of the top 10 influencers followed by teens (incl. the Rock, Sidemen) owned alcohol brands. By promoting their own products, they can market alcohol as part of their personal content, often without ad disclosures. Regulators haven't caught up. Watch 'Digital Intoxication': youtu.be/9tIye2pKvYw

000

Institute of Alcohol Studies @ias.org.uk · 24/08/2026

“It was a completely deliberate attempt by the industry to re-engage the youth to drinking, because they know that once they've got them drinking, they'll keep drinking.” Dr @alastairmacg.bsky.social and Dr Lesley Graham trace 20 years of @shaapalcohol.bsky.social -: www.ias.org.uk/podcast/shaa...

023

Institute of Alcohol Studies @ias.org.uk · 20/08/2026

There's nothing neutral about the algorithms that deliver us online alcohol marketing. When ads are targeted at people in recovery, heavy drinkers, or groups identified as vulnerable consumers, the harms can be significant. Watch 'Digital Intoxication': youtu.be/9tIye2pKvYw

000

Institute of Alcohol Studies @ias.org.uk · 18/08/2026

"The kudos of doing something first was really appealing to a small government which was pushing for independence." Dr @alastairmacg.bsky.social and Dr Lesley Graham of @shaapalcohol.bsky.social discuss capturing the “perfect moment” for MUP. Listen now: www.ias.org.uk/podcast/shaa...

000

Institute of Alcohol Studies @ias.org.uk · 15/08/2026

Gaming and metaverses are now key targets for alcohol marketing. We know children are exposed to alcohol ads across these platforms, and we know exposure makes them likely to drink earlier and more. What of their right to health? Watch 'Digital Intoxication': youtu.be/9tIye2pKvYw

041

Institute of Alcohol Studies @ias.org.uk · 14/08/2026

What happens when advertising algorithms are optimised to find the most engaged consumers of addictive products? They don’t just target existing users disproportionately, but intensify outreach when people try to quit. Watch 'Digital Intoxication': youtu.be/9tIye2pKvYw

010

Institute of Alcohol Studies @ias.org.uk · 13/08/2026

"SHAAP has that medical voice [...] that has power and potency with the public and policymakers.” “We start with a sort of kudos of trust.” Listen to our podcast with Dr @alastairmacg.bsky.social and Dr Lesley Graham of @shaapalcohol.bsky.social: www.ias.org.uk/podcast/shaa...

022

Institute of Alcohol Studies @ias.org.uk · 12/08/2026

Alcohol brands can push the boundaries of what can be done in ads via influencers & 'organic' content. Then home delivery is often just a click away. Watch 'Digital Intoxication': youtu.be/9tIye2pKvYw?

022

Institute of Alcohol Studies @ias.org.uk · 09/08/2026

"I think it was really important the way that work was conducted. I suggested that we did it a bit like a parliamentary committee inquiry." Dr @alastairmacg.bsky.social & Dr Lesley Graham of @shaapalcohol.bsky.social tell how the MUP evidence base was built. 👂 : www.ias.org.uk/podcast/shaa...

022

Institute of Alcohol Studies @ias.org.uk · 08/08/2026

"You have addictive products being marketed inside addictive platforms, on addictive devices." Watch our new film 'Digital Intoxication': youtu.be/9tIye2pKvYw?...

012

Institute of Alcohol Studies @ias.org.uk · 06/08/2026

"We'd been sleepwalking into this alcohol epidemic.” In our latest podcast, Dr @alastairmacg.bsky.social & Dr Lesley Graham of @shaapalcohol.bsky.social trace its 20 year history – from spotting Scotland’s alcohol death rate spiralling in the early 2000s to MUP. 👂 www.ias.org.uk/podcast/shaa...

032

Institute of Alcohol Studies @ias.org.uk · 05/08/2026

One line from the our new report that sums up how unusual Westminster is as a workplace: "No other workplace I've had produces its own wine." - Staffer Read the full findings: www.ias.org.uk/report/under...

000

Institute of Alcohol Studies @ias.org.uk · 04/08/2026

"This isn't acceptable in any other workplace." Professor Sir Ian Gilmore of @aha-uk.bsky.social talked with LBC about our new report: 'Under the influence? Perspectives of alcohol in the parliamentary workplace among UK MPs and staff.' Read the report: www.ias.org.uk/news/westmin...

012

Institute of Alcohol Studies @ias.org.uk · 04/08/2026

Almost 1 in 10 people working in parliament reported a negative experience because of someone else's drinking at work in the last 6 months - rising to 13% of Westminster-based staff. Unwanted sexual attention and harassment were among the most commonly mentioned. www.ias.org.uk/report/under...

011

Institute of Alcohol Studies @ias.org.uk · 04/08/2026

42% of MPs are offered an alcoholic drink at a work meeting or event weekly. For constituency-based staff? Just 1%. Westminster really is a different world, but should it be? Full findings: www.ias.org.uk/report/under...

011

Institute of Alcohol Studies @ias.org.uk · 03/08/2026

A striking comment from one of the MPs we interviewed: "If I wouldn't operate heavy machinery or drive a car, why should I legislate the laws of the land?" It's this kind of reflection that's driving calls for a formal parliamentary alcohol policy. www.ias.org.uk/report/under...

010

Institute of Alcohol Studies @ias.org.uk · 31/07/2026

20 years since the founding of @shaapalcohol.bsky.social, we sat down with Drs @alastairmacg.bsky.social and Lesley Graham to trace its history. In our latest podcast, we hear about building the MUP evidence base, and six gruelling years of industry legal challenges. 🔗https://buff.ly/H07AiAB

053

Institute of Alcohol Studies @ias.org.uk · 24/07/2026

...incidents during periods when alcohol licensing had been extended for late matches. "The domestic abuse that we see around tournaments is certainly linked to alcohol consumption," Chief Constable Roberts said. 384 domestic abuse incidents were recorded:

021

Institute of Alcohol Studies @ias.org.uk · 23/07/2026

How can we push back against alcohol industry misinformation? Sue Taylor of @balancene.bsky.social calls for public awareness campaigns to counter the industry narrative, alongside the most effective alcohol policies to reduce harm. More here: www.ias.org.uk/podcast/alco...

000

Institute of Alcohol Studies @ias.org.uk · 20/07/2026

...would help close that gap. And Emma McClarkin of the BBPA's claim that MUP has had "little effect on drinking patterns" is simply untrue. Public Health Scotland's evaluation found MUP cut alcohol deaths by an estimated 13.4% and hospital admissions by 4.1%, concentrated...

101

Institute of Alcohol Studies @ias.org.uk · 15/07/2026

Public health experts welcome the ethics and integrity commission's recommendations to improve lobbying transparency, stating that: "The public has a right to know who is seeking to influence decisions [affecting people's health]." Full letter👇 www.theguardian.com/politics/202...

121

Institute of Alcohol Studies @ias.org.uk · 15/07/2026

Use the TRUST test to help spot misinformation: T – Too good to be true? R – Research-backed? U – Understood? S – Source quality? T – Think before you share 🎙️Listen to out latest podcast for more on cancer misinformation🎧 www.ias.org.uk/podcast/alco...

033

Institute of Alcohol Studies @ias.org.uk · 09/07/2026

Checking our drinking is normal. We regularly check our eyesight, teeth and blood pressure - why not our drinking? This #AlcoholAwarenessWeek take the Alcohol Change UK quiz for a clearer picture of your drinking patterns and any potential risks: alcoholchange.org.uk/check-your-drinking

012

Institute of Alcohol Studies @ias.org.uk · 08/07/2026

You don’t always have to make big changes to your drinking to start feeling the benefits. Cutting back on alcohol, even a little, can improve sleep, mood, energy, and relationships. This #AlcoholAwarenessWeek check in on your drinking: alcoholchange.org.uk/check-your-drinking

000

Institute of Alcohol Studies @ias.org.uk · 06/07/2026

When does misinformation just becoming lying or deceit? On our latest podcast, we spoke to Melissa Dando @wcrf.org & Sue Taylor @balancene.bsky.social about alcohol industry mis- and disinformation around cancer information. www.ias.org.uk/podcast/alco...

112

Institute of Alcohol Studies @ias.org.uk · 06/07/2026

When alcohol is all around us, its impact can be easy to miss. This #AlcoholAwarenessWeek is a chance to pause and reflect. Take Alcohol Change UK’s drinking quiz to better understand your drinking habits and any potential risks: alcoholchange.org.uk/alcohol-fact...

000

Institute of Alcohol Studies @ias.org.uk · 02/07/2026

In Latin America, parts of the alcohol industry have been linked to serious labour abuses. Migrant workers exploited. Conditions described as modern slavery. Behind the profits, there’s a human cost. 🎥 Watch the full film: youtu.be/gEs1IW58bd0

011

Institute of Alcohol Studies @ias.org.uk · 02/07/2026

Misinformation around cancer includes information on dangerous or ineffective supplements, and alcohol industry materials omitting evidence. 🎙️Listen to our latest podcast on the topic, with Melissa Dando, @wcrf.org & Sue Taylor of @balancene.bsky.social www.ias.org.uk/podcast/alco...

022

Institute of Alcohol Studies @ias.org.uk · 30/06/2026

Cancer Prevention Action Week in June was about tackling health misinformation. In our latest podcast, we discuss how the alcohol industry misinforms the public about alcohol's link to cancer, with Melissa Dando of @wcrf.org & Sue Taylor of @balancene.bsky.social. 🔗 www.ias.org.uk/podcast/alco...

022

Institute of Alcohol Studies @ias.org.uk · 23/06/2026

From national symbols to sport, alcohol brands embed themselves in culture. Positioning drinking as identity. Pride. Belonging. It’s powerful marketing - and it makes regulation harder. 🎥 Watch more: youtu.be/gEs1IW58bd0

000

Institute of Alcohol Studies @ias.org.uk · 22/06/2026

Despite the protestations of social media companies and online platforms, these are some of the most protocol-driven systems that have ever existed, making it easy to introduce controls on digital alcohol marketing. More in our latest podcast: www.ias.org.uk/podcast/hook... @nnniccc.bsky.social

021

Institute of Alcohol Studies @ias.org.uk · 18/06/2026

Digital alcohol marketing disproportionately targets people who are likely to engage with alcohol adverts, amplifying the risk of harm. Listen to our latest podcast for more from Professor Nicholas Carah (@nnniccc.bsky.social): www.ias.org.uk/podcast/hook... @dgtl-culturesuq.bsky.social

000

Institute of Alcohol Studies @ias.org.uk · 17/06/2026

When you see health information, use the TRUST acronym to help figure out if it is misinformation. An excellent tool by @wcrf.org for their Cancer Prevention Awareness Week, which focuses on health misinformation.

073

Institute of Alcohol Studies @ias.org.uk · 10/06/2026

Alcohol companies present themselves as responsible actors. Funding water projects. Supporting farmers. But alcohol production is extremely water-intensive - and can divert land away from food. CSR or reputation management? 🎥 Explore the evidence: youtu.be/gEs1IW58bd0

010

Institute of Alcohol Studies @ias.org.uk · 10/06/2026

This is a direct quote from the new CEO of Diageo, one of the world's largest multinational alcohol companies. The decline in youth drinking is clearly a threat to the huge profits of alcohol producers like Diageo, so they will do what they can to increase youth drinking.

042