Gary Illyes from Google reportedly presented new data from Google Search on how long Google for crawling, indexing and serving on average. This is broken down by process, withing crawling, indexing and serving and shows the typical timeframe versus the slowest timeframe.

ALT: I Can't... I'm Out!

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap - A review of the 3rd and final day.

Instead of infinite prompt variations, this measurement framework tracks canonical core entities across AI models to score brand visibility over time.

Google is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers.

A pair of studies have found evidence that GLP-1 users are more likely to lose their hair and nails.

Google has updated Google Search's "guidance on using generative AI content on your website" document to tell those who use AI-generated content to "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing."

As you know, Google has a small pilot named the AI contribution pilot, where they are paying some publishers for using their content in AI features like AI Overviews, AI Mode and Gemini. Well, according to The Information, it is about 100 publishers and those publishers are getting about "one-tenth of 1% of their advertising revenue."

In 51,129 comments from six knife subreddits, the 5% most brand-heavy accounts wrote 11.3% of the brand mentions in buying threads, against 7.9% expected by chance. For one brand it is 31% against 8%....

Should You Make Website Changes During an Ongoing Google Update? | Search Investigation Notes #2 Should you make website changes during an ongoing Google update? Learn when to wait, what to investigat...

Google updated two of its Google Posts help documents to allow phone numbers in Google Posts only if they are verified contact information, but if it is unverified, it is not allowed.

To help keep your Business Profile accurate, Google gathers info from different sources, like user reports and licensed content. If sources report that your profile info is incorrect or outdated, Goo

SEO & AI Visibility Partner for Marketing Agencies Extend your agency's SEO and AI visibility capability with strategic and technical expertise from SannidhiSEO. Your agency already helps businesses ...

Don't Start With Backlinks Until You Know What's Limiting Growth | Website Audit Notes #2 Traffic is low? Backlinks may not be the next SEO priority. Learn how a website audit helps identify whether a...

Figures show 88% of the centenarians are women as the population continues to age and shrink.

Learn about the new ad metrics now available in the Chrome User Experience Report (CrUX)

What a Location Page URL Reveals About Website Architecture | Website Audit Notes #1 A location page URL is more than an SEO keyword decision. Learn what different URL structures reveal about website ...

Google reported 21 installs in a day. The admin panel said 1. What the other 20 were, how a bot farm gets paid, and what we changed.

Why is Google ranking the wrong city page? | Search Investigation Notes #1 A practical investigation into why Google ranks the wrong location page for local search queries, and the first signals I'd c...

A caller phones Radio Erywan. “Is it true that in Moscow, on Red Square, they give out cars?” “True. Not in Moscow, however, but in St. Petersburg. Not on Red Square, but on Revolution Square. Not car...

I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.