iiinova — where your digital self keeps evolving

Jeff Hebert @heromachine.com · 03/10/2026

These favicons are all #Google products. I feel like we're seeing the real-time internal design team progression: • Our brand color is orange/yellow • But what if we added a little blue? • And then even MORE blue?! • Fuck it, all blue.

Screen capture of a browser bar showing favicons for Google Analytics, AdSense, Search Console, Clarity, and Cloud Console, moving from all orange and yellow to a little orange then a LOT orange then just blue.

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Jeff Hebert @heromachine.com · 30/09/2026

Damn I knew A’ja was the GOAT but 2017 points per game as a rookie?! #wnba #aces #usanetwork

Graphic showing all-time points per game by a wnba rookie. A’ja Wilson shows as 2017 points instead of 20.17.

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Jeff Hebert @heromachine.com · 27/09/2026

I’m at the age and phone-typing incompetence level where I regularly have to assure my wife I am not having a medical incident.

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Jeff Hebert @heromachine.com · 19/09/2026

Finn is very smart. Cooper is … also a #dog we have. He did eventually figure out how to escape the blanket. Eventually.

Cooper the blue Heeler allegedly trapped under a blanket.

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Jeff Hebert @heromachine.com · 18/09/2026

Awesome photo my wife took from our living room of the hailstorm that just passed through. #weather #utah

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Jeff Hebert @heromachine.com · 17/09/2026

I can honestly say the seven miniature donkeys we had back in the day were among my favorite creatures ever. Just delightful animals.

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Jeff Hebert @heromachine.com · 17/09/2026

In 2013 I designed a logo for the .ninja domains we'd registered. A rush job but I thought it turned out all right. Then came a post on an industry blog saying his leg looks like ... well, if the logo stays visible for more than eight hours, call a doctor. Redesign on the right. Marketing fail!

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Jeff Hebert @heromachine.com · 17/09/2026

From my local Facebook. None of this is BAD, it’s just kind of an odd combo. Wouldn’t the self-defense just be turning the other cheek? #utah

Men’s meetup is happening. Join jitsu/ self defense + burgers + Jesus. Friday 6-8pm. Message for details.

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Jeff Hebert @heromachine.com · 12/09/2026

In Salt Lake City today for a vegan festival outside the library. First time I have been here, it looks really cool! #slc #utah

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Jeff Hebert @heromachine.com · 12/09/2026

#Fall is approaching, blowing in leaf color changes and hot air balloons. #utah

20mph sign in front of a small tree with the beginnings of fall colors.

Small tree with leaves changing from green to red.

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Jeff Hebert @heromachine.com · 09/09/2026

Today in Accidental Renaissance, The Fetching of the Zucchini. #dogs

A silly white dog fetching a GIANT zucchini.

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Jeff Hebert @heromachine.com · 19/06/2026

A nice photo of our #dogs Finn and Cooper my lovely wife took the other day. Such good boys! Finn is thinking “Why are you not throwing a stick” and Cooper is thinking “You need to chill out on the whole stick thing, bro.”

A blue Heeler and a red Heeler in the yard.

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Jeff Hebert @heromachine.com · 16/06/2026

Jesus, CNN, given the state of the world can't we just take a win for once?!

"Streaming now on All Access: Why aren't sharks biting people in southern California?"

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Jeff Hebert @heromachine.com · 11/06/2026

I want to like this comment but I can’t trip that number!

“The Spurs’ strategy of hitting every three seems wise, they should keep doing that.” The like counter is at 666.

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Jeff Hebert @heromachine.com · 01/06/2026

We had a great birthday morning on a gorgeous day in the #WasatchBack. #Utah is pretty amazing!

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Jeff Hebert @heromachine.com · 01/05/2026

Does anyone else immediately think "Oh crap I've been fired" when Google prompts you to log back in to your work email/calendar? Just me? Cool cool.

Andy Samberg from Brooklyn 99 looking concerned in a courtroom with a caption of "Cool. Cool cool cool."

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Jeff Hebert @heromachine.com · 09/04/2026

We spent the day at Red Butte Garden and Arboretum in #slc #utah. It is gorgeous and enlightening! redbuttegarden.org

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Jeff Hebert @heromachine.com · 27/03/2026

Very glad you post there, you were one of the main accounts I loved on TikTok and I was very sad I was going to not see any more of your posts once I bailed on it. YouTube and diligent cross posting for the win! All hi to Chopper from Cooper.

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Jeff Hebert @heromachine.com · 07/02/2026

I’ve been playing around with Nano Banana (#AI image generation software) for work. It … may not quite be ready for prime time. I want to make “But how to made” my mantra but if it’s proprotraity I might not be able to.

AI illustration of cartoon characters behind a rope with a floating birthday cake. One person says “Malep!” And one says “But how made?”

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Jeff Hebert @heromachine.com · 06/02/2026

We have a ridiculously cute #puppy staying with us for house training. And cuddles. Lots and lots of cuddles. #dogs

A floofy white and brown puppy looks sleepily into the camera.

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Jeff Hebert @heromachine.com · 05/02/2026

Lentil soup with cannellini beans, spinach, and pine nuts. #food

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Jeff Hebert @heromachine.com · 19/01/2026

Even NFL referees, the only group possibly more hated than ICE in the US these days, don’t hide their faces behind masks though it’s freezing cold. And he’s making a call that goes against the home team!

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Jeff Hebert @heromachine.com · 17/01/2026

Im rewatching #MadMen and I didn’t really get this show the first time till the episode with Betty and the pigeons. Which is the one I just started. Buckle up!

Betty Draper with a cigarette and a shotgun.

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Jeff Hebert @heromachine.com · 08/01/2026

This post from @minakimes.bsky.social has showed up in my Discover feed every day for (checks notes) 16 days in a row. I alternate between outrage at the algorithm for serving old content, and astonishment that it keeps being just as true day after day after day.

BlueSky post from Mina Kimes saying “Not to be a hater but man the Niners pass rush is toothless”

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Jeff Hebert @heromachine.com · 01/01/2026

I feel like #Smiths and #Kroger are not the reliable narrators my shopping life needs.

$0.00 total savings, that’s how you win at shopping

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Jeff Hebert @heromachine.com · 27/12/2025

When he curls up next to me it’s just the best. #dogs

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Jeff Hebert @heromachine.com · 20/12/2025

People in drug ads always look so happy it makes me wish I had whatever disease the drug is for.

Deranged man smiling at a medical device.

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Jeff Hebert @heromachine.com · 12/12/2025

From a random comment in our #tech meeting today. #ai

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Jeff Hebert @heromachine.com · 02/12/2025

Revisiting this restaurant in OGDEN, UTAH because I learned "Ombu" means "Free Food Poisoning" in Japanese. Probably. I bet the buffet line is a slow-moving conveyer belt, the food starting out as sushi & cooking into #Cajun food the longer it takes, before ending up in a gumbo pot.

Restaurant sign saying "Ombu Sushi & Cajun Seafood Buffet"

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Jeff Hebert @heromachine.com · 02/12/2025

I am embarrassed to admit how long I stared at this flag from my walk yesterday trying to figure out what country it's from. #NFL #Patriots

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Jeff Hebert @heromachine.com · 02/12/2025

Songs I sing to the dogs on our walks: • “What are we Snifferating?” • “5 Bags of Poop on a 2 Dog Walk (That Math Ain’t Mathing)” • “Cooper is a Hedonist” • “Please Don’t Drag Me Into Traffic” • “Snow Snax!!” How I haven’t been arrested yet for public stupidity I don’t know.

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Jeff Hebert @heromachine.com · 26/11/2025

We drove down to Provo, #Utah on Saturday and it got quite atmospheric. #mountains #photography

View over a lake with misty hills in the distance.

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Jeff Hebert @heromachine.com · 26/11/2025

What could possibly go wrong with a sushi and Cajun buffet in OREM, UTAH! For our non-American friends, Orem, Utah is very, very far from oceans containing seafood, and from Cajuns. I feel sure, though, that making it a buffet can only increase both the health and quality of the offerings.

Sign over a restaurant saying “Ombu sushi & Cajun seafood buffet”

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Jeff Hebert @heromachine.com · 25/11/2025

Sunrise over the Wasatch from the Heber City side.

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Jeff Hebert @heromachine.com · 17/11/2025

Spontaneous Tab Challenge: Who has the most open tabs in their browser? Winner gets five Imaginary Internet Points! I'm at 474. To check in Chrome on a Mac, go to chrome://inspect/#pages, do a Find (cmd + F) and search for the string "inspect": #chrome #webdev

Screen capture of a Chrome widget showing "inspect: 1/474".

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Jeff Hebert @heromachine.com · 16/11/2025

Great movie! And the poster is awesome, I’ve had it since college.

Office corner with a Rocketeer movie poster, dotted chair, and a frame holding multiple comic book covers.

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Jeff Hebert @heromachine.com · 12/11/2025

We had a neat #aurora borealis moment tonight in #Utah tonight!

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Jeff Hebert @heromachine.com · 31/10/2025

Having previously retrieved the Stickiest Stick That Ever Sticked, Finn manifested a Very Large Tennis Ball on our walk which also — and I cannot stress this enough — squeaks Very Much when squozed. #dogs #pets

Dog with a squeaky tennis ball in its mouth.

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Jeff Hebert @heromachine.com · 25/10/2025

Iowa State fans really putting the “mid” in Mid-West with this attempted celebration from the Iowa State / BYU game today. #collegefootball #byu #cyclones #cfb

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Jeff Hebert @heromachine.com · 18/10/2025

Hello to Sahara from Finn! He doesn’t have as nice a tree to show her but he DOES have a tennis ball he manifested during a walk.

A white dog running with a ball in a park with mountains in the background.

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Jeff Hebert @heromachine.com · 18/10/2025

I don’t know how to explain it but one of these forks is sans serif, that’s just how it is.

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Jeff Hebert @heromachine.com · 14/10/2025

A photo from my walk today overlooking the Heber Valley in #utah.

Overlooking the Heber Valley in northern Utah, green fields, red-leafed trees and snow capped mountains.

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Jeff Hebert @heromachine.com · 10/10/2025

It was a gorgeous sunset last night over the #utah Wasatch Mountains.

Sunset with pink and orange clouds over the Wasatch Back mountains.

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Jeff Hebert @heromachine.com · 08/10/2025

First snowfall of the season on the #utah Wasatch Back.

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Jeff Hebert @heromachine.com · 03/10/2025

Some #dogs are made for gazing soulfully and regally into the camera. And others for leaping directly AT the camera like a doofus. #blueheelers #bestdayever

A red heeler (Finn) in a red harness gazes majestically into the camera in a grass field while his doofy blue heeler brother (Cooper) leaps barely into frame.

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Jeff Hebert @heromachine.com · 30/09/2025

He lied. To the military's leadership. Just say it the way it is – HE LIED.

Screen shot from CNN with a bullet point saying "Fact Check: Trump makes numerous false claims to generals and admirals."

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