iiinova — where your digital self keeps evolving

There's a lot to consider when it comes to making your campaign accessible. So, consider bringing in experts to help. (6/6)

Text reads: "Bonus tip: don't do it alone. We totally understand that a lot goes into making your campaign accessible. We exist to help you do that. And we'd love to chat about your next campaign: hello@scribely.com www.scribely.com."
There's a still from the ad, showing the man who used the R-word looking at his urine-soaked shirt in disbelief.]

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All content should be accessible, not just ads about disability. (5/6)

Text reads: "Make sure you reach everyone, every time. Everyone is talking about #JustEvolve - and because it's accessible, it means nobody is left out of the conversation. Remember, all ads and online content should be made accessible - not just when it's about disability." There's a still from the ad showing a sheep standing accused in the dock in a courtroom.

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Match the tone of the accessibility features to both your brand tone of voice and the content you're working on. (4/6)

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Accessibility is different for everybody. So, make sure you provide options. (3/6)

Text reads: "2. Give people options. Different accessibility features work for different people. That's why we prepared: a standard audio description, which added key context without interrupting the flow of the ad. An extended audio description, which paused the ad at key points to add more detailed description. A descriptive transcript, with all the dialogue and action, which can be read in one place, at your own pace."

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Make your ad both audibly and visually led from the start. (2/6)

Text reads: "1. Make your ad accessible from the start. When you watch Coordown's bold, important ad, you might notice: captions throughout, clear language and an audio-led narrative (this means you could look away from your screen and still follow the action.)

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Scribely @helloscribely.bsky.social · 24/03/2026

It was an absolute blast working with @coordown.bsky.social to make their groundbreaking #JustEvolve campaign accessible. Here are some lessons to bear in mind for your next campaign. (1/6)

Text reads: "4 accessibility lessons from Coordown's #JustEvolve campaign - from the team who helped make it accessible." There's a photo of Noah, the star of the campaign, looking at the camera with a knowing smile on his face, surrounded by the words "Just Evolve."

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Them: Have you added alt text to the - Us: The photos of the group of dogs led by a corgi home to safety? Yes, yes we have.

Six dogs huddle by a highway barrier at night, illuminated by street lights. From left to right, a small, fluffy, white and beige dog faces away, its tail down. A golden retriever and another golden dog with shorter ears and a curled tail sniff one another’s noses, checking in on one another. A German Shepherd sits in their midst, with the stumpy back legs of the corgi poking out behind, presumably carrying out an inspection. Another brown, medium sized dog watches on. They are on a mission.

The image description of the group of dogs on the highway, written out in full so it can be read and learned from by all.

A pixelated, close up shot of the hero corgi who led the troupe back to safety. His name is Dapang or “big fat.” He stands under the green highway barrier, watchfully observing his doggy brethren with big, round brown eyes. His long, pointed ears flop out to the sides and his large black nose sniffs for danger - or maybe treats. His stubby front legs stick out under his long, barrel shaped body, with oversized paws on the asphalt. A good boy.

The image description of the group of the hero corgi, written out in full so it can be read and learned from by all.

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Scribely @helloscribely.bsky.social · 19/03/2026

Huge news! We've made the vital messaging of CoorDown's new #JustEvolve campaign for #WorldDownSyndromeDay accessible to everyone. We created standard and extended audio described versions of the bold and unflinching ad, as well as penned a descriptive transcript. What do you think? #WDSD26

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Scribely @helloscribely.bsky.social · 12/03/2026

Adding alt text to @theatlantic.com's fantastic Paralympic Photo of the Day 👏 We love that they add descriptions on their website (go look!) and we wanted to bring the accessible vibes to Bluesky, too.

A visually impaired skier and his guide almost take flight as they speed down the Super-G course at the Paralympic Winter Games. Team France's Hyacinthe Deleplace is in mid-air, snow flying around him, as he rounds a corner. He wears a dark blue ski suit, a bib bearing the number 5, a yellow helmet and reflective goggles. He holds bright pink ski poles out to his sides with gloved hands. His guide, Perrine Clair, is in front, leaning dramatically to his right, wearing a high contrast yellow ski suit and a bib with a G on it. Both wear mouthpieces and headphones to communicate with one another. Bare tree branches are in soft focus in the background.

The image description of the picture of Hyacinthe and Perrine written out in full, so everyone can read and learn from it.

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And here's our final image, complete with a description to make it accessible to everyone. (8/9)

Cathy and her husband, Edgar, laughing together on a blue, satin sofa, sipping cocktails. Cathy wears a white gown with floaty, chiffon sleeves and skirts with a polka dot pattern. Her blonde hair is pulled back in braids and she wears small framed sunglasses. Edgar wears a tall sand colored top hat, a fine beige suit and a cream bow tie. His smile looks genuine, while hers is frozen. Behind them are blue walls with busts of faces, strings of pearls flowing from their mouths.

The alt text for the image of Cathy and Edgar, written in full to show people an example of how to write image descriptions.

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Heathcliff is us, asking you to remember there's an alt text reminder here on Bluesky! You can turn it on it in your Settings under Accessibility. If you try to post an image without a description, it'll pop up and let you know. So useful, hey? Thanks to the good folks at @bsky.app (7/9)

Heathcliff sits in a cavernous, dark, sparsely furnished room with Mr Earnshaw, and their servant Nelly. Heathcliff is dressed simply, in dirtied clothes, his hair long and straggly. He leans forwards, as if imploring Mr Earnshaw to help him. Mr Earnshaw looks more concerned with his food than with Heathcliff's plight. The weak light from the window and the fireplace in the centre of the room do little to pierce the darkness.

The alt text for the image of Heathcliff, Mr Earnshaw and Nelly, written in full to show people an example of how to write image descriptions.

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Making social media more accessible for blind and partially sighted people (and for everyone!) really wuthers our heights. If you have any questions about alt text, we're always here to chat. (6/9)

Cathy and Heathcliff making an entrance through white doors. He has wavy brown hair, wears a black overcoat and walks with a cane. She steals the scene with her dress featuring a white bodice, floaty sleeves and a wide, blood red skirt with a plastic sheen. Her blonde hair is pulled into tight French braids. The pair look around the room, as if as a challenge to any onlookers.

The alt text for the image of Cathy and Heathcliff making an entrance, written in full to show people an example of how to write image descriptions.

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Us waiting for people to add alt text. (It's easy to do here on Bluesky. Simply upload your image, press "Alt" in the corner, write a description and save!)

Heathcliff sits alone on the Yorkshire Moors, waiting for Cathy. He is cast in shadow by the bright sunlight above, his hair flying in the wind. He overlooks a barren valley with brown grass and heather stretching in every direction. There is a sense of desolation.

The alt text for the image of Heathcliff waiting for Cathy, written in full to show people an example of how to write image descriptions.

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Us on our way to marry alt text. (Except we'd be much happier, because we love alt text.) (4/9)

Cathy in a wedding dress, walking along the Yorkshire moors. She doesn't look happy to be wed. Her huge, gossamer veil blows behind her, partially obscuring the brown, rolling heather of the moors. It's held on by a crown shaped like leaves. Her dress is white with a fine leaf print. She holds a bouquet of white, blue and red roses.

The alt text for the image of Cathy on her wedding day, written in full to show people an example of how to write image descriptions.

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Adding alt text to images on social media is important. Very, very important. (3/9)

Heathcliff holds Cathy on the wind-swept Yorkshire moors, silhouetted against the gloomy sky as he grips her tightly, leaning towards her with an intense stare. Her head is tilted slightly backwards, as if torn about whether she wants to remain in his grip. He has a straggly beard and his clothing is dirty, while her sleeves are white and billowing. Their hair, both long and wild, whips in the wind.

The alt text for the image of Cathy and Heathcliff on the windy moors, written in full to show people an example of how to write image descriptions.

It's our job to write alt text of Jacob Elordi, you see. It's very important work. (2/9)

Heathcliff lounges on a plush blue satin and gilt gold sofa, his brown eyes staring with intensity from under his dark brow. His arm drapes across the seat next to him, as if inviting - or perhaps daring - somebody to sit down. He wears a black jacket and white cravat. The room matches the sofa, with blue walls and gold adornments on a table in the background.

The alt text for the image of Heathcliff lounging on the sofa, written in full to show people an example of how to write image descriptions.

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Bluesky! It's me, I'm Scribely, I've come home, I'm so cold. Let me write your alt text, oh oh oh! (Translation: we've written image descriptions of stills from the new Wuthering Heights movie - a thread. Strap yourselves in.) (1/9)

Cathy in the new Wuthering Heights movie, clawing at a padded wall which looks like skin. She faces away from us, with a long, blonde, French braid in her hair and wearing a white blouse with billowing sleeves. The wall, offputtingly, features blue veins and freckles. She looks like she’s trying to tear through it and escape, and we don’t blame her.

The alt text for the image of Cathy and the padded wall, written in full to show people an example of how to write image descriptions.

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Thank you for coming with us as we described everyone one of Margot Robbie's outfits on the Wuthering Heights press tour. We hope you had fun and were inspired to make your imagery accessible. Remember, we're always here if you have any questions. Photo credit: Kate Green/Getty Images

Margot Robbie wearing a leather mini dress by Vivienne Westwood at a Wuthering Heights press event in London. It has a black, corseted bodice and a playful, quilted bubble skirt, accessorised with black Louboutins. She strides across the stage and smiles off camera, her long, blonde hair worn straight and natural. Behind her is a dress with a billowing red skirt on a mannequin next to some pampas grasses. It looks like she's having fun, and we love that for her.

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We wouldn't go for a hike across the wind-swept Yorkshire moors in this outfit... but we would write alt text for it! Photo credit: Lia Toby/Getty Images

Margot Robbie looking statuesque as she poses in a sheer, custom Dilara Findikoglu dress at the Wuthering Heights UK premiere. The gown features a structured bodice and a flowing, lacy skirt with a long train. Braided hair - real hair - has beem woven into the design. It snakes around her bust, hips and legs, almost binding her. She wears a neat, elegant up do and thick choker. Behind her is a fake dry stone wall, with lush foliage and grasses growing out of it. It looks like she could be out on the Yorkshire moors, but it would be an interesting garment to hike in.

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Margot Robbie had a high fashion moment at the Wuthering Heights London photocall, and we've captured the drama in the alt text. Photo credit: Dave Bennett/Getty Images

Margot Robbie at the Wuthering Heights photocall in London, wearing a floor length coat-dress. She stands in front of a classical stone baulstrade in a sunny park. The coat dress features a floral print in shades of soft green with a metallic finish. It has feathery material on the shoulders and at the ends of the sleeves, flowing over her hands. It's fastened over her bust, then the rest is open to show a mini skirt and high red stockings with pink ribbons underneath. She stands on a blood red carpet wearing silver high heels. Her hair is in an elegant up do, with dangling pearl earrings.

Margot Robbie is effortlessly cool in this outfit, which we've described in the alt text. Click and have a read. Photo credit: Neil Mockford/Getty Images

Margot Robbie having a street style moment on the pavements of London, on the Wuthering Heights press tour. She is the picture of cool, wearing a floral corset top and dark blue jeans featuring dozens of leather belts snaking around her legs. She carries her bag on the crook of her elbow and has her denim jacket draped over her arm. Her sunglasses bring the Y2K vibes, with small oval lenses. She wears her hair down and it wafts behind her as she strides down the street.

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Not many people can look this good in Paris in the rain, but Margot manages it. We've written alt text to bring this romantic and daring all-black look to life for blind and partially sighted fans. Photo credit: Pierre Mouton/Getty Images

Margot Robbie posing in front of the Sacre Coeur in Paris at a Wuthering Heights photocall, wearing a black Thom Browne Couture dress. The dress is off the shoulder with a structured bodice ending in a lace peplum. There's a section cut out of the long skirt which reveals Margot's suspenders underneath. She wears her hair in an updo with face framing, corkscrew curls, and a black choker. It's pure drama, which is added to by the domed basilica looming from the darkness behind her. Drops of rain can be seen in the light of the old fashioned lamp post Margot poses next to. The floor is blood red.

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You can't go wrong with red velvet, right? Unless, of course, it's not accessible. That's why we've added an image description, so everyone can enjoy this iconic fashion moment. Photo credit: Stephane Cardinale - Corbis/Getty Images

Margot Robbie at a Wuthering Heights photocall in Paris, wearing a striking red velvet gown. It features a sleek, structured velvet bodice with thin shoulder straps, and a billowing red velvet skirt, which has been lifted to reveal a pure white underskirt. The red train of the skirt trails behind her. Margot sports a statement red lip and wears her hair down and straight, with a very subtle wave. The dress is accessorised with a red choker. Posing in front of a red wall and standing on a blood red floor, she looks the picture of gothic romance.

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There's so much going on with this outfit, so we wanted to bring it to life for blind and partially sighted film and fashion fans! How did we do? Photo credit: Andrew Mukamal, Instagram

Margot Robbie ready for the Julia Cunningham Show, wearing a sheer black slip by Mark Gong. The slip is layered over a red bra worn over the top of a white floral midi dress. She holds a dark, navy blue handbag in front of her as she looks pensively at the floor. Her thigh high boots are made of hundreds of small leather straps which run up her legs. Margot's dark blonde hair is worn down, with a natural wave and tiny pink ribbons tied into it. She stands at the bottom of a stone staircase outside a stone building.

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We've written alt text, to make Margot Robbie's gown at the Wuthering Heights world premiere accessible to all. And had fun doing it! Photo credit: Mark Buckner/Getty Images

Margot Robbie at the Wuthering Heights World Premiere at the TCL Chinese Theatre in Los Angeles, wearing a dramatic, ombre gown by Schiaparelli Couture. The gown begins in a beige corset with lace details and a sweetheart neckline, which flows into a dramatic, billowing skirt which fades from black at the top to blood red at the bottom in an ombre effect. At the top, the outfit is sleek and form fitting, but at the bottom it's so wide that Margot would struggle to fit through a doorway. Tied behind the gown is a very large black bow, making her look like a gift. She wears a choker necklace with a huge golden heart pendant, and her hair in a low, elegant bun. She stands poised, almost ballerina-like, with her hands resting on the front of her hips. The floor of the room is blood red and the wood panelled wall behind is white. Off to the side is an all white ornate chair.

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Now this... is a look! Margot's red snakeskin three-piece almost defies description, but we gave it a good try. Photo credit: David Jon/Getty Images

Margot Robbie at a Wuthering Heights photocall in Beverly Hills, wearing a red, snakeskin three piece. She stands in front of a square pond with lily pads in a peaceful garden. The three piece is made up of a statement red corset, a very short skirt and a shrug jacket. The corset features an intricately crafted bra and a lace up bodice, with panels of snakeskin in varying textures. The skirt is almost as short as briefs, with thigh-grazing ruffles in the back. The shrug jacket features shoulder pads and lace up sleeves. Margot's accessories include a bright red choker with a sparkling stone danging from it, and pointed black and red heels. Her blonde hair is worn in an up-do with face framing curls. Her blue eyes seem to look straight into our souls.

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We loved this look for Jimmy Kimmel live - the perfect combination of gothic lace and laid back vibes. Read how we described it by clicking the 'alt' badge. Photo credit: PG/Bauer-Griffin/Getty Images

Margot Robbie on her way to Jimmy Kimmel Live on the Wuthering Heights press tour, in a gothic lace dress. The dress, by Alexander McQueen, features sheer black mesh covered in feathery lace details. It's short at the front and trails longer in the back, with lace billowing at the bottom of the sleeves. Margot looks cool and relaxed in statement black shades and black heels. Her long, blonde, wavy hair is worn in a simple but elegant half up, half down style as it cascades down her back. She walks across a sidewalk in front of a chain link fence in the background, possibly in the lot of Jimmy's studi

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Did somebody say: "Every single one of Margot Robbie's Wuthering Heights Press Tour looks, now with alt text?" We did. That was us. Come with us on this thread and read descriptions of all of Margot's darkly romantic (and now, accessible) outfits. Photo credit: Andrew Mukamal, Instagram

Margot Robbie dressed for a press event for Wuthering Heights in Los Angeles, wearing a sleek, black Roberto Cavalli mini dress. The dress is accentuated by long, billowing sleeves, dangling pearl earrings, a black ribbon choker with a huge gold ruby pendant and sleek black Christian Louboutin heels. Her long, blonde hair cascades down her shoulders in gentle waves. She's wearing it in an elegant half up half down style with face framing tendrils. She looks the picture of sophistication with a dark edge.

Together we can make historic moments accessible. If you've enjoyed the alt text in this thread, get in touch to find out how we did it - and how we help businesses make their online experience accessible to all. Photo credit: NBC.

Bad Bunny holds an American football towards us emblazoned with the words "Together we are America" at the end of his halftime show. Behind him, people wearing white shirts and pava hats wave their instruments in the air and cheer. Pink fireworks rise triumphantly in the pale blue sky above their heads. There are lots of flags representing all the countries of the Americas.

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We couldn't believe the scale and creativity of the staging during Bad Bunny's Super Bowl half-time show. This image, and the alt text we've written, brings it to life. Photo credit: AP Photo/Frank Franklin II.

A wide shot of Bad Bunny's Super Bowl halftime performance, showing the scale of the stadium and the crowd as he dances on the roof of a white pickup truck. He's illuminated in a spotlight as people dance and writhe around the vehicle. Behind them are high fields of sugar cane, in the middle of the football field. Thousands of people pack the stands, watching. Bunny is dressed all in white and has his arm in the air.

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A powerful statement amongst many powerful statements during Bad Bunny's huge Super Bowl half-time show. We've written alt text, so blind and partially sighted fans can appreciate the importance too. Photo credit: AP Photo/Godofredo A. Vasquez.

Bad Bunny and two dancers atop sparking electrical poles in front of the crowd at his Super Bowl halftime show. He sings on a high platform, holding on to the wooden pole, as the wires send out golden sparks and curling smoke. He's dressed in a white number 64 football jersey and white trousers while the dancers wear white clothing and straw hats, holding their fists in the air. The staging is said to represent the blackout in the aftermath of Hurricane Maria.

Now this is what we call a trust fall! We've written alt text for this striking moment from Bad Bunny's half-time show. What do you think? Photo credit: AP Photo/Charlie Riedel

Bad Bunny hands his Grammy award to a small boy in front of an old fashioned TV, during his Super Bowl halftime show. In the background are tall grasses of sugar cane. There's a makeshift carpet on the ground and the boy's parent sits on a sofa just out of frame. The boy has neatly brushed black hair and wears a smart white and grey striped polo shirt with pale brown cargo shorts. Bad Bunny crouches and holds the award towards him as he rushes to receive it.

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This was such a sweet encounter during Bad Bunny's half-time show, which we absolutely loved writing an image description for. Photo credit: NBC

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The country of Puerto Rico and all of the countries of the Americas were stars of Bad Bunny's Super Bowl half-time show. Read the alt text for a full description. Photo credit: AP Photo/Mark J. Terrill.

Bad Bunny carries a Puerto Rican flag through tall grasses of sugar cane. It genuinely looks like he could be in the middle of a field, until you notice his earpiece and the Super Bowl crowd blurred in the stands, behind him. He wears a white football jersey with the number 64 over broad shoulder pads, a white shirt and a white tie. His arm is outstretched as he sings. The triangle of the flag is pale blue, a colour associated with Puerto Rican independence.

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Bad Bunny singing 'Baile Inolvidable' with Lady Gaga in the middle of the Super Bowl half-time show? Now with alt text? Sign us up to this iconic and accessible moment. Photo credit: Neilson Barnard/Getty

Bad Bunny smiling and dancing with Lady Gaga at an impromptu wedding in the middle of his Super Bowl halftime show. He wears sunglasses and a pristine, white suit jacket over his all-white shirt, tie and trousers. Twirling her skirts as her long, curled, blonde hair flows out behind her, she wears a light, pleated, full length dress in light blue - a colour associated with Puerto Rican independence. On her lapel is a bright red maga flower, the national flower of the country. They stand in the midst of wedding guests, dancing in white, including smartly dressed children. To the side stands a man a in dark red suit and light blue shirt, shaking yellow maracas and grinning. A camera operator, in a body mounted camera rig and white clothes, captures the action.

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