iiinova — where your digital self keeps evolving

Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 13/10/2026

From search and AI search to public relations, social media, and content strategy, the conversation explores what it takes for organizations to be found, understood, trusted, and ultimately chosen. www.cultivatedmarketer.com/2026/10/08/c...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 14/09/2026

Waterlogged ecosystems called peatlands hold more carbon in the ground than all the world’s forests. Draining or destroying them releases the planet-warming gases into the atmosphere. Peatlands cover just 3% of Earth but store more carbon than ALL global forests combined: apnews.com/article/clim...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 22/08/2026

Reintroducing myself for those who don't know me - I'm Heather Physioc, the conservation journalist, wildlife photographer & outdoor travel writer behind HP Conservation. I report on wildlife, wild places & people fighting for both. Come for the photos. Stay for the stories. hpconservation.com

Heather Physioc, conservation photojournalist, shooting on the Aaskan shore.

Close-up of an Indonesian knobbed hornbill in Bali, Indonesia by Heather Physioc, conservation photojournalist.

Photo of critically endangered Bali starlings on Nusa Penida, Indonesia by Heather Physioc, conservation photojournalist.

Family of four macaque monkeys in Bali, Indonesia by Heather Physioc, conservation photojournalist.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 22/08/2026

Florida wants to ban shark-feeding ecotourism, but the law would still allow millions of anglers to chum freely. Scientists say banning tour operators won't fix the issue; real solutions require angler education, gear innovation, and targeted management. www.sierraclub.org/sierra/what-...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 17/08/2026

I'll be speaking at the @emarketer.bsky.social Summit on the Future of Digital at City Winery New York on September 15 about how AI is reshaping the discoverability of brands and products. It should be a great conversation - hope you can join us! Register here: www.emarketer.com/events/summi...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 11/08/2026

Nearly four feet tall. An almost seven-foot wingspan. Feathers that turn to powder to clean off fish slime. 🤯 A brand-new Great Blue #Heron "My Wildlife Wonders" just landed, with free printable coloring book pages and activities for curious kids! 👉 Get it here: hpconservation.com/my-wildlife-...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 03/07/2026

This story is about the Aquatic Cowboy, a boat captain and diver who recovers items lost in the lakes and rivers of Missouri. The guy has a chunk taken out of his leg by a bull shark, but still said a 10-minute job in the "Muddy Missouri" River was one of the scariest dives of his life.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 14/04/2026

ncoming, Berlin! 🇩🇪 I will be speaking live at CAMPIXX 2026 in Berlin, Germany on June 18-19 about "From Sources to Signals: Trust as the Next Competitive Layer in AI Search." If you're in the region and want to attend CAMPIXX, you can use code HRMSPK2026 to take a 10% discount on tickets!

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 09/02/2026

"There's so much we can't control for. I can't control the algorithms, and I can't control the weather at the top of the mountain. But what I can control is strengthening my toolkit, so when the time comes, I can assess and respond in real time with confidence and a clear head."

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 04/02/2026

Hi! I'm a search expert. I got asked last week whether it's possible to exclude amazon.com, target.com, walmart.com and other larger retailer websites from search results in Google, Bing, Ecosia and others. Answer: Yes, it's easy, and here's how.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 04/02/2026

“If we think of ourselves only as SEOs — only about Google, only about websites — we will be obsolete, and in many cases already are. When we step back and think about what we’re really trying to do, it’s making brands discoverable in the moments customers actually care to receive it.”

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 08/12/2025

It would be supremely cool if you followed my conservation photography on Instagram. 🥰 www.instagram.com/hpconservati...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 17/11/2025

My latest story, and first for Sierra Magazine, is about brand new wildlife crossings built into a major infrastructure project on the Kenai Peninsula in Alaska to help with the moose-vehicle collision problem in the region. Come behind the scenes with me. hpconservation.com/news/alaskas...

A close-up of a bull moose alongside a screenshot of Heather Physioc’s Sierra Magazine feature, “A Road Less Deadly,” about Alaska’s Kenai Peninsula wildlife crossings designed to reduce moose-vehicle collisions.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 07/11/2025

🦋 Hey everyone! I just published my latest printable coloring book page + activity sheets that teach kids about the monarch butterfly's epic 3,000-mile journey, life cycle, and story! It's perfect for classrooms, families, or rainy-day fun. 👉 hpconservation.com/my-wildlife-... #monarch #coloring

Two-page My Wildlife Wonders activity: a monarch butterfly coloring sheet with facts and a second page featuring a life cycle labeling activity and critter crossword for kids.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 18/10/2025

Peekskill, New York, last 40 years: 1 ton of lead, 40,000 tons nitrous oxide, 840 pounds mercury, 8 million tons toxic ash, 31.8 million tons greenhouse gas emissions, home to sewage treatment, chemical and gypsum plants on the polluted Hudson River. www.sierraclub.org/sierra/2025-...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 15/10/2025

"When tech giants interact with publishers and writers, it’s a lot like when Lennie pets the puppy in Of Mice and Men." mailchi.mp/aboard/zkd26...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 08/10/2025

📍 This individual #monarch was photographed at Indiana Dunes. My hometown of Kansas City lies in a mid-latitude corridor through which these migrating monarchs flow. What happens locally, like habitat loss and using pesticides or creating habitat and providing food sources, can affect their passage.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 08/10/2025

🦋 Monarch butterflies captivate humans with their beauty, transformation and epic multigenerational migrations. Once hundreds of millions strong across North America, #monarchbutterfly populations have plummeted due to habitat loss, pesticides, and climate stress. 📸 Shot on @canonusa.bsky.social

A monarch butterfly with vivid orange wings bordered in black and dotted with white spots clings to the feathery purple blooms of a meadow blazing star (Liatris) in bright sunlight. The butterfly’s wings are fully open, revealing their intricate veining and contrast against the soft, green, blurred background of native prairie plants at Indiana Dunes National Park.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 02/10/2025

Search fragmentation and AI are rewriting the search playbook. 🚀 At #AHREFSEvolve in San Diego, I’ll share how to cut through fragmentation - Google, marketplaces, social, AI/LLM search - and build a clear, modern discoverability strategy. Details 👉 ahrefsevolve.com #SearchMarketing #AI

International search marketing keynote speaker and Chief Discoverability Officer of global ad agency VML Heather Physioc on a banner promoting the AHREFS Evolve Conference in San Diego, on September 14 and 15, 2025.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 01/09/2025

"If used irresponsibly, LED technology can have hidden costs and unintended consequences... Bright blue-white LEDs at night disrupt the circadian rhythm of living things." from the latest edition of the Missouri Conservationist about preserving #DarkSky mdc.mo.gov/magazines/mi...

Composite graphic of a night sky background with a white headline reading "DARK SKIES" about preserving Missouri's dark skies from irresponsible LED over-usage and over-illumination, which can disrupt natural ecosystems and wildlife rhythms.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 25/08/2025

On the new episode of the Human-Centered podcast, host Nick Brunker and I talk about the front lines of the #AIsearch revolution and how brands can navigate and thrive in this new discoverability landscape. Listen here, or wherever you get your favorite podcasts: podcasts.apple.com/us/podcast/b...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 24/08/2025

Kansas City–based conservation #photojournalist and writer Heather Physioc has earned 6 awards in the Outdoor Writers Association (OWAA) 2025 Excellence in Craft contest, celebrating outstanding outdoor media across writing, #photography and other creative disciplines. kctrvlr.com/domestic/hea...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 19/08/2025

Good morning #OWAA2025! Looking forward to seeing you at 1pm ET TODAY for my keynote, "Discoverability for Outdoor Communicators" - and the next two days for workshops! Full schedule here owaa.org/2025-confere...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 15/08/2025

I will bring knowledge from working on well-known global enterprise brands to #OWAA2025 to help hundreds of outdoor communicators, creators, media and other professionals to navigate this wild, changing world of search and #AI. REGISTER HERE: owaa.org/2025-confere...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 15/08/2025

My two worlds will collide next week at the Outdoor Writers Conference. By day, I'm Chief Discoverability Officer at VML. By night, I'm a conservation writer, photographer, and an active member of #OWAA. Register to attend the event! owaa.org/2025-confere...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 13/08/2025

I am getting really hyped for the keynote and hands-on workshops on "Discoverability for Outdoor Communicators" at #OWAA conference next week in Chattanooga. Check out my workshop deets here: owaa2025.sched.com/event/1uxl4

Keynote slide deck presentation cover for "Discoverability Crash Course for Outdoor Communicators" workshop.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 30/07/2025

📷 Photograph: A stark black-and-white fine art portrait of a mature adult American bald eagle perched on a post near Medicine Bow in Wyoming. Photographed on Canon USA R5 Edited in Adobe Lightroom

A bald eagle perches on a V-shaped wooden utility structure in Laramie, Wyoming, viewed from behind with its head turned slightly to the left. The image, in black and white, highlights the detailed layering of its dark feathers and pale head plumage. The bird’s powerful hooked beak and heavy talons are visible, and the rough texture of the weathered wood contrasts with the smooth, clouded sky. This raptor is a mature adult, identifiable by its fully white head and tail, common among breeding-age bald eagles.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 30/07/2025

🦅 Many Americans don't realize how dangerously close we came to losing the #BaldEagle (Haliaeetus leucocephalus), one of our most iconic symbols. By 1963, only about 400-500 nesting pairs still lived in the lower 48 United States. ⬇️ A bit about this remarkable bird of prey's conservation history:

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 27/07/2025

🕷️I waited my whole life to touch this spider, or ANY spider, always hesitant about the "creepy crawlies." But the sheer joy I felt as its padded little feet crossed my palm? Indescribable. I was grinning ear to ear, elated to feel the cool, smooth scales of the snakes as they moved across my skin.🐍

Tattooed woman's wrist holding a juvenile prairie kingsnake (Great plains rat snake) with the aid of an MDC naturalist

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 27/07/2025

🐍 I went behind the scenes with naturalist Lisa Richter at the Missouri Department of Conservation's #BurrOakWoods Conservation Nature Center site to meet Missouri’s native wildlife up close — including gently handling a Missouri tarantula and Great Plains rat #snakes (a.k.a. prairie kingsnakes).

Tattooed woman's wrist holding a black and white prairie kingsnake (Great plains rat snake)

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 27/07/2025

🕷️ I held a #tarantula for the first time — and it was incredible. ⬇️

A tattooed woman's hands holding a Missouri tarantula walking across her palms with the aid of an MDC naturalist

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 23/07/2025

🐏 I just shared my Bighorn Sheep "My Wildlife Wonders" post, with fun facts for animal lovers, and a FREE printable coloring page and activity sheet perfect for younger explorers. It's a fun way to spark curiosity about these amazing #animals! 🖍️ Happy coloring! ➡️ kctrvlr.com/my-wildlife-...

Preview graphic of an elementary school age children's coloring book page and activity worksheet for the endangered species bighorn sheep found in the American West. Great for use in classrooms or summer learning programs

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 23/07/2025

🐎The American #mustang, descended from Spanish horses brought to the Americas in the 1500s, has long symbolized the untamed spirit of the West. Once numbering in the millions, wild horse populations plummeted to just 17,000 by the early 1970s due to widespread roundups and commercial exploitation.

A small band of wild mustangs stands alert on the high plains near Medicine Bow, Wyoming, framed by a backdrop of open sky and rolling sagebrush. The horses - dark bay to black with windswept manes - gather protectively around a foal, their muscular bodies and upright posture signaling both strength and vigilance in the rugged Western landscape.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 20/07/2025

🐦 The familiar "peter-peter-peter" of the tufted titmouse (Baeolophus bicolor) heralded the impending arrival of sundown. A vocal flock flew into the oak tree over my campsite each evening, staying long enough to forage and recollect the group before moving on. #Birds

A small songbird, a tufted titmouse, perches on a lichen-covered tree branch against a clear blue sky. The bird faces forward, showing its pale grayish-white chest and belly, with darker gray wings and back. Its most distinctive feature is a short, tousled crest of feathers on top of its head, giving it a slightly scruffy appearance. The titmouse has large, dark, inquisitive eyes and a small, black beak. Budding branches with yellow-green tips frame the scene, suggesting early spring. The bird’s long, pale tail hangs straight down, and the overall lighting is bright and natural, highlighting the fine texture of its feathers.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 16/07/2025

The sun dipped low in Oklahoma’s Wichita Mountains. Wild turkeys flapped overhead to roost near my campsite. I was instantly transported to childhood evenings at my great-grandparents’ home in Woodward, watching those same strange shapes settle into the branches and become silhouettes. 🦃

A wild turkey perches high on a leafless, twisted branch at dusk in the Wichita Mountains of Oklahoma. Its large, rounded body is cloaked in rich, iridescent feathers that shimmer with bronze and copper tones as the low evening sun casts a golden glow across its back. The turkey's head is bare and pale with a wrinkled, bluish-red skin, dotted with small red wattles along its neck. It looks alert, with one beady eye sharply focused to the side and a slightly open beak as if mid-call. The strong, scaled legs grip the rugged bark, while its long tail feathers fan subtly behind it. Bare, spindly tree limbs frame the bird against a softly blurred backdrop of pale sky, creating a dramatic contrast between the sharp foreground detail and the quiet stillness of the evening forest.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 11/07/2025

The towering, jagged peak of the Grand Teton rises dramatically into the sky, bathed in surreal hues of pink and lavender during golden hour, as seen each night from a porch in Alma, Wyoming in May. #GrandTeton

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 09/07/2025

A female spruce grouse stands alert atop a patch of lingering spring snow in Yellowstone. #wildlife

A female spruce grouse stands alert atop a patch of snow-dusted ground, surrounded by dry twigs and dormant grasses. Her plump, rounded body is intricately camouflaged with a mosaic of browns, blacks, whites, and soft grays that ripple across her feathers like tree bark and leaf litter. Her chest and neck are marked by fine, evenly spaced dark barring, while her back and wings showcase complex scalloped and chevron patterns that blend seamlessly into the wintry undergrowth. Her small crest is raised slightly atop her head, giving her a watchful and regal posture. A bright, beady brown eye is sharply focused on her surroundings, and her slender black bill is pointed forward. The soft blur of evergreens and snow in the background creates a cool, quiet forest ambiance, capturing this elusive woodland bird in a rare still moment.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 07/07/2025

A moose cow grazing among the quaking aspens and lodgepole pines of Medicine Bow National Forest in Laramie, Wyoming. #wildlife

A female moose cow stands partially hidden among dense evergreens in a snowy patch of forest in Medicine Bow National Forest, Laramie, Wyoming. Her large, muscular body is cloaked in thick, dark brown fur, rough and patchy in places as she sheds her winter coat. Her long face stretches forward, nose nearly touching the bark of a pale aspen tree. Her dark eye is calm and alert, framed by a rugged brow and soft, velvety ears turned slightly back. A shaggy dewlap—or bell—hangs from her throat like a thick, wet tassel. Surrounding her are slender trunks of quaking aspens and lodgepole pines, their bark mottled with gray, black, and pale green lichen. Snow clings in tufts to the dark green needles of the pine branches that brush against her fur, contrasting the forest's filtered golden light in the background. The air feels cold and quiet, with the moose calmly foraging amid the hush of the high-altitude woods.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 07/07/2025

Learn some new stuff, and entertain a kid you care about by printing these free #coloring sheets and activity pages! kctrvlr.com/my-wildlife-...

Preview of bighorn sheep wildlife coloring book page and activity pages

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 04/07/2025

#Conservation actions, such as providing nest boxes, have stabilized some populations, but ongoing monitoring and habitat management are essential as climate change and habitat competition continue to pose risks.

Another male mountain bluebird perches alertly on the edge of a rusted, reddish-brown metal surface, likely a utility fixture, in Laramie, Wyoming. His feathers gleam with intense sky blue on his head and back, while his belly and lower chest are a much softer, cloudlike white. The transition between the two shades is smudged, as if painted by a watercolor brush. He faces the camera head-on, feet braced apart, long black toes curling slightly over the metal edge, casting fine shadows below. His stance is confident and watchful, and the soft-focus background melts away into muted tones of tan and sage, allowing every detail of the bird’s vivid form and the rough metal texture beneath him to stand out in contrast.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 04/07/2025

The mountain #bluebird, native to the American West, is known for its vivid blue plumage, especially in males during spring. These birds prefer open grasslands and sagebrush habitats where insects are plentiful, and they depend on nesting cavities in old trees or nest boxes.

A male mountain bluebird sits upright on a weathered, pale gray piece of split wood in Laramie, Wyoming, bathed in soft morning light. The bird’s feathers are a vibrant electric blue on his head, back, and chest, transitioning to a slightly paler, icy blue on his belly. His plump, fluffed-up form gives him a rounded, almost puffball-like appearance, as if he's soaking in the sun's warmth. His tiny black beak is short and slightly pointed, and his dark eye is sharply defined against the vivid blue of his face. One black foot grips the edge of the wood firmly, claws slightly curled. The background is a soft, creamy blur, putting the dazzling bird in crisp focus.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 28/06/2025

My letter to Missouri senators Josh Hawley and Eric Schmitt, urging them to vote YES on Public Lands in Public Hands, and vote NO on anything that would sell federal lands to non-federal entities.

Page 1 of an open letter to Missouri senators Josh Hawley and Eric Schmitt, urging them to vote YES on Public Lands in Public Hands, and vote NO on anything that would sell federal lands to non-federal entities.

Page 2 of an open letter to Missouri senators Josh Hawley and Eric Schmitt, urging them to vote YES on Public Lands in Public Hands, and vote NO on anything that would sell federal lands to non-federal entities.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 11/06/2025

How American journalism amplifies extremism (it’s not the way you think!) www.niemanlab.org/2025/06/how-... American journalism creates space for small-town extremists to gain power, especially given declines in local news.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 31/05/2025

"“It is not always obvious when the government has acted with a retaliatory purpose in violation of the First Amendment,” NPR’s lawyers write. “But this wolf comes as a wolf.” NPR sues the Trump administration: www.niemanlab.org/2025/05/npr-... via @niemanlab.org

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 21/05/2025

Stephen Levy on AI in the media: "AI companies are talking about spending hundreds of billions of dollars for data centers. Certainly there should be some billions lying around for the data." www.cjr.org/the_media_to...

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 18/05/2025

The Eastern Collared Lizard, colloquially called the "mountain boomer," is Oklahoma's state reptile. Males are particularly colorful, displaying blue-green bodies, yellow stripes, and orange or yellow throats, while females have more subdued coloration.

Closeup of an Eastern collared lizard sunbathing on a rock in Wichita Mountains, Oklahoma. Its skin is textured like a tile mosaic. It has a white underbelly, with blue, green, yellow and tan scaly skin.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 08/05/2025

Once nearly extinct, the American bison (Bison bison) now thrives in places like the #WichitaMountains Wildlife Refuge — one of the first federally protected areas established for species recovery — where I photographed this bull.

A black-and-white fine art photograph of an American bison grazing the spring prairie at Wichita Mountains Wildlife Refuge, just outside Medicine Park, Oklahoma. Photograph by Heather Physioc.

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Heather Physioc / HP Conservation @heatherphysioc.bsky.social · 27/03/2025

New photograph: Golden hour sunlight illuminating the curved, modernist architecture of Moshe Safdie at the Kauffman Center for the Performing Arts in Kansas City yesterday evening. #NelsonAtkins #KansasCity #Photography #Architecture

Golden hour sunlight illuminating the curved, modernist architecture of Moshe Safdie at the Kauffman Center for the Performing Arts in Kansas City yesterday evening. Photograph by Heather Physioc

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