iiinova — where your digital self keeps evolving

growthinreverse.transistor.fm

AND... A HUGE shoutout to the GIR Pro community representing at C+C: → 20% of our members were in Boise hanging with us🤯 — it was SO awesome to meet y’all IRL! ▶️ Check out the full episode here: growthinreverse.transistor.fm/episodes/wha... So… will we see YOU in Boise in June 2026??

Growth In Reverse (Newsletter Growth & Email Marketing) | 9 Big Takeaways For Creators From Craft + Commerce 2025

“The real value wasn’t in the keynotes—it was the dinners, the hikes, the casual connections.” – Dylan Redekop, first-time C+C attendeeDylan and Chenell reflect on their time at Kit's Craft + Comme...

000

→ “Insanely valuable” vs “insanely frequent” content → how to make a killer intro → How to write with confidence & fight impostor syndrome → Pat Flynn’s “lean learning” growth loop from 0 to millions → How to host a FOMO-inducing IRL meetup → What C+C nailed and why you might want to go next year

100

But if you couldn't make it out to Boise.... Chenell & I put our heads together and came up with 9 reasons why we (and others) are raving about C+C 2025. Here are a few things we cover in the latest episode of the GIR Podcast…

100

wtf is 'Craft + Commerce'? It's Kit's (formerly ConvertKit) annual conference for creators. And it's a mecca for creators → folks from all over the globe—in all shapes, sizes, and niches attend. Many said this year was the best yet (I’d agree since it was the first one I’ve personally attended 😂)

100

Dylan @ GC⚡ @growthcurrency.net · 20/06/2025

Missed Craft + Commerce in Boise? We got you. Chenell (@growthinreverse.com) & me share 9 takeaways from Kit’s annual creator conference 👇

111

Could you help people build in ways that are not possible on Substack, making that a non-option?

100

Reposted by Dylan @ GC⚡

Lex Roman @lexroman.com · 20/06/2025

I am losing in the fight to steer people away from Substack. I underestimated how little moral compass people actually have. But if more of my base goes over to Substack, I'm gonna pivot, stop doing what I'm doing and go do something else. I don't want to help people build there. Nightmare shit.

4403

Dylan @ GC⚡ @growthcurrency.net · 17/06/2025

😂 I love this. It really is that simple and non-scary. The uninitiated have nothing to initiate if we don't give them reason to 👏

120

Sign up for the 30 Days of Growth: 30daysofgrowth.co Check the best price on the 30 Days of Growth Course today (price goes up next week): 30daysofgrowth.co/course

000

Get the whole scoop in the latest version of the GIR podcast: → growthinreverse.transistor.fm/episodes/30-...

100

Would she do it again? Yes—but with more prep time, better systems, and maybe... fewer conferences & flights during the campaign ✈️ 🗽

100

📈 Final stats: • 3,714 signups • 1,757 were brand new to her list • 77% open rate on Day 1 • 62% open rate on Day 30 • Just 170 unsubscribes

100

📉 What DID NOT work? The LinkedIn newsletter was more friction than function. She cut it less than halfway through the experiment.

100

🎙️ Her surprising secret weapon? A private podcast feed for referrers. It outperformed the actual prize giveaway: refer ONE person and get access to the private feed.

100

🔁 The referral flywheel One person shared it → 15 new subs → 1 of them shared → 21 more. That’s 36 people from one share.

100

✍️ How she launched with just ~1/4 of the emails written ahead of time. Yep. The rest? Written the day before—and sometimes—the day-of. It was messy, it's not advised. But it worked.

100

✅ Why she started 30 Days of Growth Spoiler: It wasn’t just about list growth. It was a wild experiment in cross-promotion data.

100

Chenell published 30 newsletter editions in 30 Days. She called it 30 Days of Growth. That's a lot for someone who typically just publishes once a week. So… was it worth it? We did a full breakdown on the @growthinreverse.com podcast. Here’s what we cover—and what she’d never do again 🧵

110

Reposted by Dylan @ GC⚡

Dylan @ GC⚡ @growthcurrency.net · 20/05/2025

I had a good problem with a bad result: I'd gained 1,700+ subscribers 100% passively. But my metrics were taking a beating. Here's what happened.

111

Why don't we call them pickled cucumbers?

000

Dylan @ GC⚡ @growthcurrency.net · 18/05/2025

One of my new faves for sure!

000

Dylan @ GC⚡ @growthcurrency.net · 17/05/2025

🪴obligatory daily #houseplant post 🪴 Gifted a Philodendron Pink Princess 😍 Meet Peach. And she's leafing!

010

Reposted by Dylan @ GC⚡

There are a zillion ways to grow and improve your newsletter. But these are a few of our favorites:

101

🪴 obligatory (not-so) daily houseplant pic 🪴 My Maranta, Lu, has some beautiful blossoms. She's putting out more and more every spring! Funny story: First year I got her I thought she died in winter 💀. Turns out it she'd just gone dormant and does it every year 😊

000

Day 23: The Customized Onboarding Strategy - Growth in Reverse

Drop a “👋” or shoot me a DM — happy to share what worked. Or just check out the article: growthinreverse.com/dylan-recomm...

growthinreverse.com

Welcome to Day 23 of the 30 Days of Growth.

000

@growthinreverse.com featured this story as part of her 30 Days of Growth series today. It's such an honor to be included alongside so many smart newsletter operators. 🙏 My big lesson: You’ve gotta meet subscribers where they are. 👀 Wanna see how I structured the onboarding?

100

So I made some changes in the onboarding process. → I built a specific onboarding flow for recommendation-based subscribers. The results: ✅ Unsubscribes & bounces dropped from 4% to 0.5% per send ✅ Open rates for that segment jumped to 37.5% ✅ And my overall deliverability significantly improved

100

❌ They didn’t really know me ❌ They hadn’t seen my landing page ❌ They hadn’t read my newsletter So when I started publishing my newsletter after the hiatus… 📉 Open rates dropped 📈 Unsubscribes spiked No bueno 👎 I realized I couldn’t treat these Creator Network subscribers like everyone else.

100

I took a publishing hiatus for about a year. All the while… Hundreds of new subscribers were joining my Growth Currency newsletter through the Kit Creator Network each month. (Over 1,700 subscribers signed up without me lifting a finger.) But there was a big problem.

200

I had a good problem with a bad result: I'd gained 1,700+ subscribers 100% passively. But my metrics were taking a beating. Here's what happened.

111

growthinreverse.transistor.fm

Whether you're growing a newsletter or about to launch one, this episode's loaded with insights you can steal. growthinreverse.transistor.fm/episodes/beh... And don't forget...

Growth In Reverse | Behind the Scenes of a Free 30-Day Newsletter Growth Sprint

Get 30 proven strategies to grow and optimize your email list FREE >>

100

❌ Substack posts that aren’t reaching their potential ❌ A welcome email that’s under-leveraged ❌ A sharing page that could convert way better ❌ And surprising slowdowns on LinkedIn So in this behind-the-scenes episode, we troubleshoot what’s holding things back and brainstorm ways to finish strong.

100

Today on the pod... @growthinreverse.com & I pull back the curtain on how she’s growing 30 Days of Growth—and what she’s doing to make the most of the final stretch. ✅ The giveaway is rolling. ✅ The referrals are compounding. ✅ The feedback has been incredible. But there's still friction:

211

30 Days of Growth already has 2,600+ signups… but there’s a problem. We’re leaving a lot on the table. Here’s how we’re fixing it. Chenell’s “pop-up” newsletter 30 Days of Growth hit 2.6k subscribers in 14 days. But it could have been even more successful.

100

Reposted by Dylan @ GC⚡

You know what sucks? Signing up for a "newsletter" that's actually a sales promo sequence in disguise. Don't do this.

002

You know what sucks? Signing up for a "newsletter" that's actually a sales promo sequence in disguise. Don't do this.

002

...these are *just a few* newsletter strategies from @growthinreverse.com's 30 Days of Growth “pop-up” newsletter. So if you enjoyed these, there are 25 more to come. Subscribe to get these in your inbox daily. 30daysofgrowth.co

001

Steal These 5 Newsletter Growth Levers You Can Start Today

Strategy #1: The 4-Hour Email by Jason Resnick Strategy #2: The Social Proof Avalanche by Eddie Shleyner Strategy #3: The Free Advice Flywheel by Tom Orbach Strategy #4: The Viral Google Doc by Olly Richards Strategy #5: The Speaking Circuit Strategy by Amy Nelson → youtu.be/GU1UGABJgFQ?... And...

youtu.be

YouTube video by Growth In Reverse

100