iiinova — where your digital self keeps evolving

Dylan @ GC⚡ @growthcurrency.net · 25/06/2025

Missed Craft + Commerce in Boise? We got you. Chenell (@growthinreverse.com) & me share 9 takeaways from Kit’s annual creator conference 👇

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Dylan @ GC⚡ @growthcurrency.net · 29/05/2025

Get the whole scoop in the latest version of the GIR podcast: → growthinreverse.transistor.fm/episodes/30-...

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Dylan @ GC⚡ @growthcurrency.net · 29/05/2025

Chenell published 30 newsletter editions in 30 Days. She called it 30 Days of Growth. That's a lot for someone who typically just publishes once a week. So… was it worth it? We did a full breakdown on the @growthinreverse.com podcast. Here’s what we cover—and what she’d never do again 🧵

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Dylan @ GC⚡ @growthcurrency.net · 17/05/2025

🪴obligatory daily #houseplant post 🪴 Gifted a Philodendron Pink Princess 😍 Meet Peach. And she's leafing!

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Dylan @ GC⚡ @growthcurrency.net · 16/05/2025

🪴 obligatory (not-so) daily houseplant pic 🪴 My Maranta, Lu, has some beautiful blossoms. She's putting out more and more every spring! Funny story: First year I got her I thought she died in winter 💀. Turns out it she'd just gone dormant and does it every year 😊

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Dylan @ GC⚡ @growthcurrency.net · 16/05/2025

I had a good problem with a bad result: I'd gained 1,700+ subscribers 100% passively. But my metrics were taking a beating. Here's what happened.

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Dylan @ GC⚡ @growthcurrency.net · 07/05/2025

30 Days of Growth already has 2,600+ signups… but there’s a problem. We’re leaving a lot on the table. Here’s how we’re fixing it. Chenell’s “pop-up” newsletter 30 Days of Growth hit 2.6k subscribers in 14 days. But it could have been even more successful.

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Dylan @ GC⚡ @growthcurrency.net · 02/05/2025

...these are *just a few* newsletter strategies from @growthinreverse.com's 30 Days of Growth “pop-up” newsletter. So if you enjoyed these, there are 25 more to come. Subscribe to get these in your inbox daily. 30daysofgrowth.co

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Dylan @ GC⚡ @growthcurrency.net · 02/05/2025

There are a zillion ways to grow and improve your newsletter. But these are a few of our favorites:

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Dylan @ GC⚡ @growthcurrency.net · 27/04/2025

I'm more proud of this than I should be 😜

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Dylan @ GC⚡ @growthcurrency.net · 26/04/2025

Fresh & tasty GC⚡ newsletter edition hitting inboxes this morning. Featuring: ⚡your newsletter engagement toolkit ⚡a straight-fire new subscriber onboarding strategy ⚡ free tool = better subject lines ⚡ never get clipped by Gmail again ⚡ 30 ways to grow from 30 newsletter creators

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Dylan @ GC⚡ @growthcurrency.net · 10/04/2025

Tell me you have kids without tellimg me

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Dylan @ GC⚡ @growthcurrency.net · 08/04/2025

Yesterday I ran in the ONLY 10k race in my town—and finished 7th 🙌 But it was only by chance I knew the race even existed. Let me explain…

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Dylan @ GC⚡ @growthcurrency.net · 07/04/2025

Love this visual of how to build out an AIDA content funnel (c/o Amanda Goetz on LinkedIn)

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Dylan @ GC⚡ @growthcurrency.net · 04/04/2025

US Tariffs ruining the entire economy AND Getting people laid off.

Stellantis Responds to Tariffs with 900 American workers being laid off. Hat-tip to MarketBriefs for this.

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Dylan @ GC⚡ @growthcurrency.net · 02/04/2025

Latest edition of GC⚡ is on its way to your inbox. Featuring... → A powerful lesson in audience growth from a YouTuber → A one-man newsletter making $1M in ad revenue → A couple turning LinkedIn into a 7-figure business → Jokes, events, and this week's GC playlist 🎶

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Dylan @ GC⚡ @growthcurrency.net · 01/04/2025

Everything's better with music. So I started adding playlists to my newsletter. I saw a newsletter friend doing this back in like... 2022? And I loved the idea. Can't believe it took this long to implement.

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Dylan @ GC⚡ @growthcurrency.net · 21/03/2025

The latest GC⚡ edition is coming in hot including: 🗝️ The Key To More Newsletter Sign-ups 🤯 30k paid subscribers @ $600/yr ⚡ Biggest takeaways from the Newsletter Marketing Summit. 📈 Getting 75% engagement rates—with polls! It's in your inbox now. Unless you're not subscribed.

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Dylan @ GC⚡ @growthcurrency.net · 20/03/2025

Margaret knew. This is closer to reality than ever.

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Dylan @ GC⚡ @growthcurrency.net · 19/03/2025

PPS: try and spot the moment I swallow a fungus gnat while talking 🪰

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Dylan @ GC⚡ @growthcurrency.net · 19/03/2025

In this episode, we cover: • His newsletter landing page—what 𝘯𝘰𝘵 to do with yours • The thank-you page mistake that might be costing subscribers • Breaking down the welcome email—what works, what’s missing • Social media strategy: what he's getting right and what could be better For example...

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Dylan @ GC⚡ @growthcurrency.net · 19/03/2025

A great way to improve your newsletter: 👉 Learn from others' mistakes 👈 Which is why you should watch this newsletter roast. 🔥 Me + Chenell @growthinreverse.com put the call out to have your newsletter roasted on our podcast — and y'all answered the call! Daren is our first vict— I mean, roastee.

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Dylan @ GC⚡ @growthcurrency.net · 17/03/2025

Getting your first 1000 subscribers isn't easy. So I created something to help you get there faster: → the 1KS Roadmap ⚡ It's 5-day email course with 5 organic strategies I used to grow my newsletter to 1k subs. Did I mention it's FREE? Grab it here 👇 www.growthcurrency.net/1ks-roadmap

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Dylan @ GC⚡ @growthcurrency.net · 05/03/2025

1 - Get readers to vote on a poll designed as a quiz 2 - Incentivize the voting with a prize 3 - Send voters to a sales page disguised as a Thank-You page 🤯 Why is this awesome? #1 - 𝗣𝗲𝗼𝗽𝗹𝗲 𝗻𝗲𝗲𝗱 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝗰𝘁. The chance of winning a prize is more than enough to get a click. #2...

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Dylan @ GC⚡ @growthcurrency.net · 05/03/2025

I love seeing innovative engagement strategies like this. @katebour.bsky.social mentioned on the pod that she launched a 𝘯𝘦𝘸 newsletter experiment... → 𝘢 𝘧𝘰𝘳𝘵𝘯𝘪𝘨𝘩𝘵𝘭𝘺 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 𝘤𝘢𝘭𝘭𝘦𝘥 𝘍𝘳𝘪-𝘺𝘢𝘺 (It's really good, you should check it out.) 𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗮𝗰𝘁𝗶𝗰 𝗥𝗘𝗔𝗟𝗟𝗬 𝘀𝘁𝗼𝗼𝗱 𝗼𝘂𝘁 𝘁𝗼 𝗺𝗲...

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Dylan @ GC⚡ @growthcurrency.net · 03/03/2025

Grateful for the many Americans I know who do NOT represent the White House dictator & isolationist. I'll continue to support my American creator friends. But to protest the tariffs—I'll purchase as few goods from the USA as possible until this madness is over. As an ally, this really sucks.

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Dylan @ GC⚡ @growthcurrency.net · 26/02/2025

She plans to double revenue from $1M to $2M in 2025. But she plans to do it by working... less? 🤔 Sounds... to good to be true, right? Well, we got the full scoop.

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Dylan @ GC⚡ @growthcurrency.net · 23/02/2025

🪴 obligatory daily house plant post This is Jack, he's a ficus burgundy :) Jack's pushing out a beautiful deep burgundy leaf. I love how these new leaves look.

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Dylan @ GC⚡ @growthcurrency.net · 20/02/2025

It happened again. Not sure how many visitors and subscribers I was getting from SEO... (b/c I'm bad at analytics) but this is the second ChatGPT-referred subscriber in the last few weeks—that I've seen.

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Dylan @ GC⚡ @growthcurrency.net · 19/02/2025

The ultimate goal of a newsletter is to drive revenue. So we talked all about monetization in our latest episode. We took all 66 Deep Dives that Chenell (@growthinreverse.com) researched & published and did some analysis. Here's what we found:

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Dylan @ GC⚡ @growthcurrency.net · 18/02/2025

1️⃣ Most newsletters had 3+ Revenue Streams (RS) 2️⃣ Only two RS's were more popular than paid subscriptions (try naming 'em!) 3️⃣ There's a "triple-stack" strategy that turns 1 piece of content into 3x revenue 4️⃣ One creator earned over $70k w/ a secret newsletter That's *just* the tip of the iceberg

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Dylan @ GC⚡ @growthcurrency.net · 18/02/2025

How do the biggest newsletter creators drive revenue? Sponsorships? Yep. Paid subscriptions? Sure. But that’s not all. We analyzed 66 newsletters with 50K+ subscribers (from Chenell's deep dives). What we found surprised us:

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Dylan @ GC⚡ @growthcurrency.net · 14/02/2025

Mine is the most miserable of all my houseplants 😂 I've had it for over two years and I can barely get it to push out more than a few leaves per year. I might chop it's top off this spring to spur more growth 🤔

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Dylan @ GC⚡ @growthcurrency.net · 13/02/2025

🪴obligatory daily #houseplant post 🪴 Pinto, my Ficus Ruby is pushing a new leaf in winter 🙌

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Dylan @ GC⚡ @growthcurrency.net · 12/02/2025

Don't give me a reason to subscribe to your newsletter. Give me the consequence of NOT subscribing. Most newsletter landing pages and social CTAs focus on benefits: ✅ "The best growth strategies in your inbox." ✅ "Scale your business with proven tactics." The problem is... these are 𝘷𝘪𝘵𝘢𝘮𝘪𝘯𝘴.

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Dylan @ GC⚡ @growthcurrency.net · 09/02/2025

She bloomed! My first ever peace lily with her first ever bloom 😁 🪴obligatory daily #houseplant post 🪴

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Dylan @ GC⚡ @growthcurrency.net · 09/02/2025

This strategy builds 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 affinity with new subscribers. And it will increase engagement. Most creators overlook this, but it's a game-changer:

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Dylan @ GC⚡ @growthcurrency.net · 06/02/2025

One problem: → What does "Publishing consistently" and "Growing Fast" actually mean? Doesn't really say in that first image. But if you hover over someone who is only doing ONE of those two things, you'll see this:

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Dylan @ GC⚡ @growthcurrency.net · 06/02/2025

This is interesting. @kit.com now shows you newsletters in their Creator Network that are... 🔴 Publishing consistently 🟢 Growing quickly This is 'signal' to help you determine who you might want to recommend or reach out to for a swap. (PSST @adrianatica.bsky.social 👀) But...

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