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Glenn Gabe @glenngabe.bsky.social · 5h

In OpenAI's announcement about GPT-6 and Intelligent UI, they mention updates to web search (speed and *quality*): "GPT‑6 also improves the quality of answers that require web search. It makes better decisions about when to look something up & more reliably finds info that supports its answer."

openai.com

GPT-6 and Intelligent UI for everyone

GPT‑6 is rolling out globally in ChatGPT with Intelligent UI, delivering faster responses with visuals and interactive experiences you can explore and use directly.

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USA Today sues OpenAI for copyright infringement over AI training

Requested damages of $250M+ -> USA Today sues OpenAI for copyright infringement over AI training "The lawsuit said that OpenAI copied hundreds of thousands of the outlets articles and other materials and used them without permission to train the system behind its popular ⁠chatbot ChatGPT."

reuters.com

USA Today Co and several newspapers it owns sued OpenAI in Manhattan federal court on Thursday for allegedly infringing their copyrights by ‌using their content to train its large language models.

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Host UGC? You will want to check this out, although I'm not sure how many sites will qualify: "Through this program, approved platforms can use a dedicated data ingestion pipeline to send content and interaction signals to Google, Google explained"

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Is Google Issuing More Google Search Manual Action Penalties?

Yep, I've noticed that as well. During spam updates a lot of site owners reach out about drops, but mixed in have been more about manual actions. E.g. "Pure spam", "Thin content", etc. This is not shocking considering the amount of 'Scaled content abuse' going on. I have covered that heavily over...

seroundtable.com

Google may be issuing more manual action penalties over the past few weeks than it has over the weeks before that. The increase in manual actions seems to have started several weeks ago, but more so ...

Glenn Gabe @glenngabe.bsky.social · 07/10/2026

The September 2026 spam update has completed rolling out. Nearly 14 days. Now the question becomes, what's next and when will that roll out? Again, based on the doc updates, and the heavy spamming going on to game AI Search, I think we'll see a very big update soon. Stay tuned.

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More about NESS: From broad core updates to spam updates to some powerful unconfirmed updates, I'll be covering case studies, data, recommendations, and more. You can sign up for the conference today. It's a 2-day conference run by @jshehata1.bsky.social & @polemicdigital.com: newsseo.io

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Glenn Gabe @glenngabe.bsky.social · 07/10/2026

If you're a news or media publisher, my presentation next Wednesday at the News and Editorial SEO Summit (NESS) should be right up your alley. I present on Wed, 10/14 at 9:15AM and Ill be covering the most important algorithm updates that publishers should be aware of... newsseo.io

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Glenn Gabe @glenngabe.bsky.social · 07/10/2026

Focus on ecommerce? UCP update (for Merchant Center) -> By integrating with UCP, you can implement a checkout button on eligible product listings in AI Mode in Google Search and on Gemini. -> Google Merchant Center New UCP Integration Hub

seroundtable.com

Google Merchant Center UCP Integration Hub

Google Merchant Center is rolling out the UCP integration hub in the United States. The UCP integration hub allows you to onboard to UCP program from your Merchant Center account.

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Ah, just noticed there was a survey to fill out, and yep, Google is thinking about adding reporting for Preferred sources directly in GSC. That would be AWESOME. I made that clear in my responses. There were several questions about the importance of various aspects of the potential reporting... :)

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Whoa, GSC is now telling site owners how many people are adding them as 'Preferred sources'. Just received a flurry of emails from Google. This would be cool to see *IN GSC*. :)

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This was a great conversation with Mordy about 'scaled content abuse', Google cracking down via spam updates, what's happening to sites using risky tactics to game AI Search, and more. As Mordy would say, "Let's Chunk". :) www.youtube.com/watch?v=DOOV...

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Glenn Gabe @glenngabe.bsky.social · 05/10/2026

Cloudflare CEO says if they block Google, it breaks search ranking (i.e. PageRank gets skewed since 20% of the web becomes invisible to Google). Note, Cloudflare switched to blocking Google by default on 9/15 so you should check your settings. www.youtube.com/watch?=4t8Rh...

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If there is one post you read today, make it this one from Lily. Excellent article covering the latest doc updates Google rolled out recently, how it signals a potential HUGE update coming tackling the gaming of AI Search, etc. So, will the update be separate, or be part of a broad core update?

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Glenn Gabe @glenngabe.bsky.social · 04/10/2026

More: Google on Quality: "There isn’t one ranking system that works out quality. There are hundreds of signals, and they differ by the type of result. Google is also running a huge number of tests all the time."

weareroast.com

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap | We Are ROAST

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap - A review of the 3rd and final day.

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Glenn Gabe @glenngabe.bsky.social · 04/10/2026

More: "Expect more spam updates. Google is dealing with a growing flood of AI slop. Expect more spam updates and new spam thresholds. Scaled, low-effort content is the risk. "Google on the flood of AI content: AI makes content easy to create. That is flooding the web with low quality pages."

weareroast.com

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap | We Are ROAST

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap - A review of the 3rd and final day.

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Glenn Gabe @glenngabe.bsky.social · 04/10/2026

From the Google Search Live Day 3 recap from John Campbell. With a focus on QUALITY, SPAM, AI, etc. Good stuff. Google on more spam updates: "There have been more spam updates recently because there is so much more new content. The team is now using AI to help catch more of it."

weareroast.com

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap | We Are ROAST

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap - A review of the 3rd and final day.

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Glenn Gabe @glenngabe.bsky.social · 03/10/2026

Great breakdown from Marie. Like I said yesterday, with all of the doc updates, and Google presentations from the past year, I feel like we are going to see a very big update from Google. And check the "Deceptive authorship" info that Marie covers. BEWARE. www.mariehaynes.com/main-content/

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Glenn Gabe @glenngabe.bsky.social · 02/10/2026

Want to game AI Search by automating Reddit posting and engagement? This GEO case study from Otterly might change your mind. Reddit banned all the subreddits in one fell swoop -> Reddit nuked 4 communities due to misuse of automation bots used for upvotes and commenting otterly.ai/blog/reddit-...

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Glenn Gabe @glenngabe.bsky.social · 02/10/2026

For those still wanting to scale via AI or programmatic content, Google is clearly trying to tell you something. :) BTW, I'm waiting for the QRG to be updated to reflect more of this language. And with all of these recent changes to the docs, and Googles presentations this past year...

seroundtable.com

Google Updates Helpful Content Page With Main Content & EOT/SA

Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main con...

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Glenn Gabe @glenngabe.bsky.social · 02/10/2026

"It is critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing."

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Glenn Gabe @glenngabe.bsky.social · 01/10/2026

Will you do this? -> ChatGPT can now virtually try on clothes for you "To start, virtual try-on allows ChatGPT users to upload a selfie or a full-body photo in order to visualize how an article of clothing or an accessory might look on them. This option will appear as a new Try On button..."

techcrunch.com

ChatGPT can now virtually try on clothes for you | TechCrunch

OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library.

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Glenn Gabe @glenngabe.bsky.social · 01/10/2026

The case was dismissed -> US District Judge Amit Mehta found that no “formal bargain” had ever been struck between publishers and Google, which means they cannot prove a claim under antitrust law Penske AI Overviews lawsuit dismissed because ‘no formal bargain’ struck w/Google h/t @rustybrick.com

pressgazette.co.uk

Penske AI Overviews lawsuit dismissed because 'no formal bargain' struck with Google

A US judge has dismissed a lawsuit brought by Penske Media against Google over the loss of traffic and revenue as a result of AI Overviews.

Glenn Gabe @glenngabe.bsky.social · 30/09/2026

Reddit continues to battle AI bots -> Reddit is killing RSS feeds and ending public API access because of AI bots "Reddit says RSS has now become a “common surface for large-scale scraping and automated abuse,” which is why it’s made the decision to wind down RSS feeds on its platform."

techcrunch.com

Reddit is killing RSS feeds and ending public API access because of AI bots | TechCrunch

Reddit is ending support for RSS feeds, as the company continues tightening access to its trove of user-generated content.

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Glenn Gabe @glenngabe.bsky.social · 30/09/2026

But I cannot find any of those urls ranking in the SERPs now. So either Googles September spam update already hammered that directory or Google was displaying altered SERPs for all of the visibility tools. All three tools show the surge. An interesting case. Here is an example of what was captured.

Glenn Gabe @glenngabe.bsky.social · 30/09/2026

More AI slamming the SERPs, but it might have gotten hit already with the spam update. Facebook Answers yields almost 6M urls indexed and looks to have surged like mad after the August spam update. And then surged heavily recently. But I cannot find any of those urls ranking in the SERPs.

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Glenn Gabe @glenngabe.bsky.social · 29/09/2026

And make sure to watch the video where you can see the guy baking a cake while his Dot does everything. Its pretty creepy IMO... Reminds me of the movie Surrogates with Bruce Willis. At least a step towards that... openai.com/index/introd...

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Glenn Gabe @glenngabe.bsky.social · 29/09/2026

In theory, this sounds powerful. "Dots can work on their own, Dots are an extension of you, Dots work where you work..." But oh boy :) -> OpenAI announces Dots, always-on agents powered by GPT-6 Astra with its own cloud computer, available in ChatGPT on web, mobile, and desktop to Pro users

openai.com

Introducing dots

Dots by OpenAI are a proactive assistant that can keep working across complex projects and everyday tasks. Learn how dots help you stay in control while work moves forward.

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Glenn Gabe @glenngabe.bsky.social · 29/09/2026

More: "The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyer’s authorization, without relying on screenshots or scraping web pages, the company said."

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Glenn Gabe @glenngabe.bsky.social · 28/09/2026

I'm in an AIO test where the citations are stacked at the bottom of the answer on desktop. The right side citation bar is gone. And you can click 'Show all' to see a full list of citations at the bottom. IMO, those links look much more enticing down there. :)

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Glenn Gabe @glenngabe.bsky.social · 28/09/2026

XML sitemaps should contain all canonical urls and each url should contain an accurate lastmod date. I'm with Joost de Valk, many sites get this wrong. Back in the day I called them "dirty sitemaps". Now I just make sure clients understand what should be in those sitemaps and what should be left out

joost.blog

Almost nobody gets XML sitemaps right · Joost.blog

I built Sitemap Inspector to keep sitemaps readable. It became a bug finder: Adobe, Anthropic, GOV.UK, Man City, Semrush and X all ship sitemap errors.

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Glenn Gabe @glenngabe.bsky.social · 25/09/2026

Looks like it dates back to June 2026 (dated late May 2026), before the August spam update. It's Google’s second system identified in 2026 designed to catch AI slop -> Google Has Deployed A New AI Spam Detector Called SAFE www.searchenginejournal.com/google-has-d... via @martinibuster.bsky.social

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SEO for Paws 6: AI Search, Google Updates & SEO in 2026 by SEO Charity

Regarding the spam update, I just was just on the SEO for Paws panel all about AI visibility spam and covered "inauthentic mentions". You can watch the segment below. I wonder if this spam update will target the companies involved. Publishers, brands, &/or brokers. www.youtube.com/watch?v=uEle...

youtube.com

YouTube video by SEOcharity

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Another spam update. Remember, there are a lot of companies gaming AI search visibility. I'll be tracking this closely. Stay tuned.

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Google Announces New Query Fan-Out Framework: R4T-Diffusion

Very interesting. Nice catch and writeup from @martinibuster.bsky.social -> Google Announces New Query Fan-Out Framework: R4T-Diffusion "Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search." www.searchenginejournal.com/google-annou...

searchenginejournal.com

Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search.

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Check it out now. It showed up this morning. Very cool addition in GSC -> Multimodal Search Type Filter In Google Search Console Performance Report And if you focus on health & medical, check it out soon. You might see a lot of clicks and impressions there. :) www.seroundtable.com/google-searc...

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They were hacked. Those are removed now.

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I'm not seeing that serp at all when placing myself in the UK. Are you still seeing that??

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You are doing great work in Ukraine for cats and dogs. Keep it up!

YouTube is making comments more fun — and fandom more lucrative for creators | TechCrunch

And second, GIFS! :) -> YouTube is making comments more fun with gifs — and fandom more lucrative for creators "Commenters will now be able to respond with GIFs or leave comments from their TVs, while creators will get news tools to support their fan communities

techcrunch.com

YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.

YouTube’s Custom Feeds Give You More Control Over the Algorithm

Some YouTube announcements today from 'Made On YouTube': First up, custom feeds. IMO, custom feeds never really worked well for me during testing, but maybe they improved this before rolling it out widely

wired.com

In YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe.

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Fifth of News UK website traffic was 'non-human' in past six months

At least they admit that algorithm updates are having more of an impact than AIOs. Oh, and are they saying that they are selling AI visibility to brand partners? If so, that's "inauthentic mentions" -> Daily Mail testing commercial opportunity for LLM visibility

pressgazette.co.uk

Times and Sun publisher blocking 6% of total traffic - those deemed to be bad bots.

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Just got nuked btw. :) bsky.app/profile/glen...

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