iiinova — where your digital self keeps evolving

STAT Search Analytics @getstat.bsky.social · 21/09/2026

Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences 👀 Need more info? We got you: bit.ly/4kPMehi 🔗

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STAT Search Analytics @getstat.bsky.social · 15/09/2026

Day 1 at brightonSEO San Diego is here! The STAT and @moz team are ready and waiting to chat about all things SEO and hand out some amazing goodies. Top tip: fuel up on coffee and get ready to test your reaction time for a chance to win big 🚲

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STAT Search Analytics @getstat.bsky.social · 08/09/2026

As brand mentions become an essential metric, you need to make sure you are capturing all of the necessary data to inform your GEO strategy. Step one: knowing the difference between keywords and prompts. To help get you started, check out our recent blog: bit.ly/4cQUevL

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STAT Search Analytics @getstat.bsky.social · 04/09/2026

Brand strength and brand awareness are key objectives of both SEO and especially GEO. This leads to a flywheel effect: Strong brand -> better SEO and AI visibility -> more exposure -> an even stronger brand 🔁

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STAT Search Analytics @getstat.bsky.social · 31/08/2026

AI search: Keywords vs. prompts 🤔 Keywords ↳ Short & broad ↳ Google infers intent to serve relevant links Prompts ↳ Detailed & conversational ↳ AI uses your context to give answers/do tasks We went from asking for links to giving instructions. How often do you use AI for search?

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STAT Search Analytics @getstat.bsky.social · 25/08/2026

In AI search, differentiating between mentions and citations is key. Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response. To get the full details, head to: bit.ly/4efzCP6

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STAT Search Analytics @getstat.bsky.social · 20/08/2026

Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀

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STAT Search Analytics @getstat.bsky.social · 13/08/2026

Here are the tactics to prioritize if you want to show up in AI search 👀

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STAT Search Analytics @getstat.bsky.social · 23/07/2026

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STAT Search Analytics @getstat.bsky.social · 22/07/2026

Step 5: Monitor data trends over time 📊 Don’t fall at the final hurdle! Keep a close eye on what trends are emerging in your data to discover what’s working vs. what needs more attention!

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STAT Search Analytics @getstat.bsky.social · 22/07/2026

Step 3: Set up tracking & start segmenting 📈 Segment everything, i.e. device, intent, location, etc. When you slice the data properly, patterns start emerging.

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STAT Search Analytics @getstat.bsky.social · 22/07/2026

Step 1: Map the landscape 🗺️ What SERP features are actually showing up for your keywords?

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STAT Search Analytics @getstat.bsky.social · 09/07/2026

When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — so it’s a great way to begin your prompt research!

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STAT Search Analytics @getstat.bsky.social · 06/07/2026

SERPs aren’t one-size-fits-all. Some features (i.e. recipes, news, video) barely show overall, but dominate specific industries — even prominent features like local packs vary by niche. TL;DR: tailor your SEO strategy to your industry + keywords. What matters depends on where you compete 💡

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STAT Search Analytics @getstat.bsky.social · 29/06/2026

AI search is moving the goalposts. Traditional SEO chases clicks. GEO chases brand mentions. Your brand doesn't need to be the citation in a prompt response, it needs to be the recommendation. In the age of AI search, your focus should be on visibility rather than traffic 💡

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STAT Search Analytics @getstat.bsky.social · 23/06/2026

Thinking about which AI Mode feature you’d like to appear in? Consider which features are the most visible. Brand visibility is key to success in AI search and getting mentioned in responses should be your main goal. Get the data to inform your strategy: bit.ly/3QxY7hs

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STAT Search Analytics @getstat.bsky.social · 19/06/2026

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STAT Search Analytics @getstat.bsky.social · 18/06/2026

Here are the tactics to prioritize if you want to show up in AI search 👀

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STAT Search Analytics @getstat.bsky.social · 04/06/2026

We’ve officially landed at SMX Boston 🎉 Come find the STAT team for live demos, swag, and plenty of search talk over the next few days. And don’t miss Stephanie’s session, she’ll be unpacking why rankings can rise while traffic falls. 📍 Grand Ballroom C 🕒 3:15 pm

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STAT Search Analytics @getstat.bsky.social · 27/05/2026

Visual SERPs are on the rise, which can only mean one thing: good photography is essential. Not only does it appeal to users, it’s also important to Google — so it’s time to make sure all your images are looking fresh and up to date 📸

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STAT Search Analytics @getstat.bsky.social · 26/05/2026

Final call before @tcapper.co.uk hosts his next @sejournal.bsky.social webinar! You’ll leave with a data-backed framework for identifying how visible your brand actually is on the SERP, and how to adapt your strategy and measurement to match. Don’t miss it: bit.ly/4dCeKzS

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STAT Search Analytics @getstat.bsky.social · 20/05/2026

Don’t miss our upcoming webinar with @sejournal.bsky.social on how to use pixel data to discover if searchers actually see your brand. If you're looking for insights into true SERP feature visibility and how to maximize your SERP presence, then join @tcapper.co.uk on May 27: bit.ly/4dCeKzS

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STAT Search Analytics @getstat.bsky.social · 13/05/2026

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STAT Search Analytics @getstat.bsky.social · 11/05/2026

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STAT Search Analytics @getstat.bsky.social · 07/05/2026

Based on our recent research, it’s clear that traditional SEO tactics won’t quite cut it for AI search. The good news? You don’t need a completely new strategy, you just need to adapt your existing tactics.

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STAT Search Analytics @getstat.bsky.social · 04/05/2026

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STAT Search Analytics @getstat.bsky.social · 28/04/2026

Day 1 of #SEOWeek, completed ✔️ Great chats, fresh insights, and very good coffee! We’re back for day 2, recharged and ready. Thanks to everyone who grabbed a cup, we’re loving seeing our logo make the rounds. Looking forward to another day of search, strategy and great sessions 🚀

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STAT Search Analytics @getstat.bsky.social · 23/04/2026

Feeling stuck on what to create next? Let SERPs, customers, and competitors do the heavy lifting. This quick guide shows how to turn raw data into real content inspiration 👇

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STAT Search Analytics @getstat.bsky.social · 12/03/2026

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STAT Search Analytics @getstat.bsky.social · 05/03/2026

Here are the tactics to prioritize if you want to show up in AI search 👀

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STAT Search Analytics @getstat.bsky.social · 24/02/2026

Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences 👀

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STAT Search Analytics @getstat.bsky.social · 05/02/2026

Coming to you from WTSFest London! We couldn’t be happier to be back at this incredible event, and are excited to connect with friends new and old. We’ll be here 📍 @womenintechseo.bsky.social

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STAT Search Analytics @getstat.bsky.social · 16/01/2026

Stop guessing and start creating! Leverage your tools + real insights for content that actually works.

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STAT Search Analytics @getstat.bsky.social · 14/01/2026

Don’t miss our upcoming webinar with @sejournal.bsky.social on how to boost your traffic in 2026. If you're looking for insights into which SERP features to chase, how AI Mode affects keyword & content strategy, and want a live Q&A with @tcapper.co.uk, this one's for you: bit.ly/45PSsYi

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STAT Search Analytics @getstat.bsky.social · 11/12/2025

There are 4 core types of search intent: 💡 Informational 🛒 Commercial 💳 Transactional 📍 Navigational Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.

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STAT Search Analytics @getstat.bsky.social · 26/11/2025

AI Overviews have been hogging the spotlight all year, but we’ve noticed a trend emerging. AIOs are slipping down the SERP! In some cases, they’re showing up in positions 3, 4, even 6 👀 So, what’s going on, and what does this mean for SEOs? Take a look: bit.ly/470m8Tx

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STAT Search Analytics @getstat.bsky.social · 20/11/2025

Looking for ways to take your content to the next level? 🚀 It all begins with smart segmentation. Check it out: bit.ly/3XqNRYh

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STAT Search Analytics @getstat.bsky.social · 06/11/2025

We’ve landed in NYC for the MozCon Roadshow, and look who we’ve run into 🤩 We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋

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STAT Search Analytics @getstat.bsky.social · 24/10/2025

Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here 👋

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STAT Search Analytics @getstat.bsky.social · 23/10/2025

We’re live from @brightonseo.com! Come find us at our booth for: ✔️ Live demos ✔️ Chats with our team ✔️ Some seriously good swag Let’s get this show on the road, see you shortly 👋

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STAT Search Analytics @getstat.bsky.social · 07/10/2025

ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand! Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1

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STAT Search Analytics @getstat.bsky.social · 24/09/2025

We’re set up and ready for day two of brightonSEO ✌️ If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by. #brightonSEO

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STAT Search Analytics @getstat.bsky.social · 24/09/2025

1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to: ⭐ Adapt to AIOs & LLMs ⭐ Bridge SEO & GEO ⭐ Stay visible when rankings vanish Don’t miss out: bit.ly/46asnDR

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STAT Search Analytics @getstat.bsky.social · 23/09/2025

We've landed at day one of brightonSEO San Diego! We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO

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STAT Search Analytics @getstat.bsky.social · 19/09/2025

Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for: - Great SEO chats - Insightful demos - A swag grab Come say hi 👋 #SBCSummit

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STAT Search Analytics @getstat.bsky.social · 19/09/2025

We’re kicking off the final day of SMX London and can’t wait to see what’s in store. Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon

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STAT Search Analytics @getstat.bsky.social · 17/09/2025

Day 1 at SBC Summit Lisbon = 🔥 We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit

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STAT Search Analytics @getstat.bsky.social · 16/09/2025

It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for: 🧑‍🏫 Live demos 👕 Swag worth stopping for 💬 SEO chats with real experts If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit

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