Oh, I loved that book. My mother (who obsessively collected the first 501 Puffins pre-online bookshops) read that aloud to me and my brother on a summer holiday long ago.
George Walkley
@georgewalkley.com
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Chairman @midascampaigns.bsky.social, board @bdspublishing.bsky.social, @brisunipress.bsky.social, policy @independentpublishersguild.com, advisor @xigxaguk.bsky.social, MBA, 48% centrist dad. Opinions on strategy, AI, books, games, etc my own.
![In the meantime, Witt is happy to use the tools Huang and Nvidia’s customers have built. In his award acceptance speech, he sent a ripple of nervous excitement around a room full of traditional publishers with a vision of the book as a constantly evolving, AI-fuelled project.
In the interview, he wonders whether “the book could respond to the reader, meet the reader in the middle in some way, understand where the reader’s at in their own knowledge, and then, on the fly, using AI, generate a unique bespoke text that speaks directly to their concerns”. In this world, “the book moves from being a static printed object to maybe a more dynamic [product], almost like a knowledge database, and I can even use feedback from readers to go do new reporting and answer reader concerns”.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:gyjvyuzht4gvknwzyn2gq6vb/bafkreibojkk7pp4wmyjnx6ah2wzoiiext7rstk2e3vhrzuqrsy7mxo3a2i)
