iiinova — where your digital self keeps evolving

fumfragrances @fumfragrances.com · 05/10/2026

Watching Hands Off Our Vote with Indivisible. Text “VOTE” to 59798. Vote early! #voteearly

fumfragrances @fumfragrances.com · 18/09/2026

IFRA 52 is coming and my entire collection are now limited editions. I can pivot and adapt but reformulating my catalog of scents would make these entirely different perfumes. If you dig my work, now is the time to grab a bottle. Winter Crocus and Ariose are almost sold out— forever. Link in bio.

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fumfragrances @fumfragrances.com · 15/09/2026

🚨 IFRA 52 is coming, and it will change my perfumes. Because my fragrances are largely natural, some key materials are becoming restricted… reformulating them will change everything. 🚫🙊 The perfumes you love are becoming limited editions. If you love them as they are, now is the time.

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fumfragrances @fumfragrances.com · 15/09/2026

Today is National Voter Registration Day! Take two minutes to register or update your registration for the November midterm elections. Your vote matters! Be the change you wish to see and make your voice heard.

lil.ms

Rock the Vote - Building the Political Power of Young People

You can't vote unless you register. Register to vote using our quick and easy online voter registration tool.

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fumfragrances @fumfragrances.com · 26/08/2026

This party sucks without you. Thank you for helping to shape me into the goof I am today. Rest I power, Legend. I love you.

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fumfragrances @fumfragrances.com · 20/08/2026

Fragrance by mood, not season. A colossal magnolia touched by seaweed and salt. Neon tropical plumeria. A luscious, green fig. Sun-washed orange trees in bloom. For threads in my tapestry of fragrances. Explore in my shop. fumfragrances.com #indieperfume #fragrancemood

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fumfragrances @fumfragrances.com · 14/08/2026

LET SUMMER LINGER. 🌺 If you love the scent of plumeria, drift into Aloha Lei. Heady, creamy, tropical, a little salty, a little mysterious. Try the sample or bring home a bottle. www.fumfragrances.com/shop/aloha-lei #indieperfume #plumeria

fumfragrances.com

Aloha Lei — fūm

The aroma of plumeria flowers beneath the rainbow of a Los Angeles sunset.

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fumfragrances @fumfragrances.com · 06/08/2026

Fig season feels like the perfect time to revisit Magnifígue. 🌿 A clean, creamy fig with genuine Mysore, sandalwood, rosemary, sheer, black tea, and soft violet greens. Lactonic, fresh, and never overly sweet. A true all-gender “spa fresh” fig. #Perfume #Fragrance #FigSeason #IndiePerfume

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fumfragrances @fumfragrances.com · 15/07/2026

ICE is trying to trick us into complacency. We must name this cruelty for what it is, reject ICE’s lies and attempts at distraction, and come together with our communities to honor Lorenzo and Johan and call for an end to state brutality. Join the call tonight. www.mobilize.us/disappearedi...

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fumfragrances @fumfragrances.com · 09/06/2026

If California had an official aroma, what would it be? 🌿🍊🌲 A new initiative is inviting Californians to help explore and identify a scent that reflects the states culture, landscapes, agriculture, and heritage. Learn more and take the survey: www.castatearoma.com

castatearoma.com

CA State Aroma

A California-based volunteer initiative exploring aroma as a new state symbol that reflects the state’s landscapes, ecology, and shared identity.

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fumfragrances @fumfragrances.com · 21/04/2026

Violets and violet leaf. Sweet, earthy, green, floral and centered. Growing right outside. My happy place. #artforyournose #growyourown #violetfragrance #realfragrance #scentoftheday #natureisthebestmedicine

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Raider @iwillnotbesilenced.bsky.social · 20/04/2026

Before they were arrested- Vets are demanding an end to the war on Iran at the Cannon Building in Washington, D.C.

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Perfumed PTA @ready4change.bsky.social · 30/03/2026

#sotd Scent Trunk Vineyard Truffle, nose @fumfragrances.com. Opens with a sea breeze to settle over a vineyard. The scent gets sweeter and more fragrant with wear, shifting with each waft from spice, to wood, and back to the fruits in the soils - as you would swirl in a cup of dark wine. #perfumesky

Cylindrical patterned black perfume bottle box with Scent Trunk's signature camel gold banded bottom sits atop a transparent life of a jewelery case. The box has the branded "original edition" above the name of the Perfume, "Vineyard Truffle" and the location it's inspired by, Kalkoura NZ. Right of the box is the perfume bottle with mushroom shaped polished ebony cap atop a squat cylindrical perfume bottle with the name of the perfume and the perfumer, Miss Layla of fumfragrances

Parfumo Vineyard Truffle Notes:

Cognac, kelp, leather, moss, plumcot, raspberry, roots, wild herbs, ambergris, black olive, blackcurrant, bracken, cork, grape leaf, oak, truffle

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fumfragrances @fumfragrances.com · 29/03/2026

In remembrance of the 165 murdered school girls, of our soldiers, our fallen citizens, our missing citizens and missing immigrants. I march for the silenced, the hidden, the tortured, the murdered. Justice will not be served until those who are unaffected are as outraged as those who are. #NOKINGS

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fumfragrances @fumfragrances.com · 25/03/2026

NEROLA— a whole-tree olfactive ode to California. Green, zesty, and unapologetic: tarragon, cardamom, orange, neroli. Heady. Polarizing. Not for everyone. #artforyournose #fragrance #perfume #springbloom #superbloom #neroli #indieperfume #scentoftheday

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mike taddow @miketaddow.bsky.social · 24/03/2026

the food: amazing the dude: a real one

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fumfragrances @fumfragrances.com · 16/03/2026

Just being real: it’s hard to come on here as a small business and keep it, “lite and polite”. You know— just posting about perfume and advertising (as if everything is normal)… The US fees like a dark spreading shadow. I can’t help but focus on the more pressing and important matters in life. #real

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fumfragrances @fumfragrances.com · 25/02/2026

The perfume studio is open again! Maybe you missed it in the newsletter, but I was closed for a few weeks. I’m back and all orders are shipping out once more (TY for your patience). While I was away, something wonderful happened — the Limited Edition full-size bottles sold out! Thank you, truly.

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fumfragrances @fumfragrances.com · 04/02/2026

Did you know that California is one of the biggest agricultural producers of citrus? And the citrus season is now— in winter! Jurassic Flower is the aroma of white magnolias; a colossal, dinner plate sized blossom that smells like grapefruit. #IndiePerfume #PerfumeForALL #CaliforniaScent #PerfumeSky

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fumfragrances @fumfragrances.com · 17/01/2026

Winter wonder scents. Have you tried Kodama and Winter Crocus?

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fumfragrances @fumfragrances.com · 06/01/2026

A first ever crocus perfume. The scent of cold, snowy earth. A sweetly green, vegetal floral flash and then a long, smooth spiced aroma of crocus sativus tinctured with incense resins. A handmade, all gender perfume in a base of organic alcohol. #nicheperfumesky #perfumesky #fragrancesky

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fumfragrances @fumfragrances.com · 21/12/2025

Wishing you all abundant moments of connection to beauty and mystery during the holidays. May your days be embraced by love, and your heart be a sanctuary of happiness; whatever you celebrate. ♡ — Miss Layla

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fumfragrances @fumfragrances.com · 15/12/2025

My best selling scent is back in stock! A gorgeous blooming citrus aroma of plate sized flowering magnolias. The scent opens with lush tropical fruits, lemon, pithy grapefruit and the signature scent of this colossal white bloom. The finish is a salt spray & a mossy- marine-musk of white ambergris.

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womensartbluesky.bsky.social @womensartbluesky.bsky.social · 13/12/2025

Local women crochet/knit woolly PJs for rescued vulnerable, ill and formally abused elephants to shield them from the nighttime cold, Elephant Conservation Care Center, India #UnravellingWomensArt

Four images of Indian women creating crochet covers for elephants in a sandy landscape

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fumfragrances @fumfragrances.com · 20/10/2025

I did it! I scoured the planet and battled the tariffs to bring you one.. more.. batch of The Space Between! I had no idea this was going to become an award nominated perfume and become so popular! If you’ve been waiting this long, thank you! Get yours while you can. This is the last of it— Really!

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Melanie Smellanie @handle.invalid · 22/09/2025

SOTD: Jurassic Flower by fūm. I smell so good even after walking my kids to school. It’s not my typical scent profile but this bright, citrus floral was just what I needed today.

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fumfragrances @fumfragrances.com · 10/09/2025

Have you sampled The Space Between yet? This white copal perfume has been aptly dubbed a, “White Velvet Incense” fragrance. Notes include neroli, apple, hand tinctured white copal resin, saffron with a warm woody vanilla and amber base. #fragrancesky #incenseperfume #whitecopal #perfumesky

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fumfragrances @fumfragrances.com · 06/09/2025

My honey bought me two Jasmine Sambac plants today. Bouquets for years to come. And they smell heavenly! #jasminesambac #flowerpower #flowersky #jasminesky #enfleurage

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Jules⚖️📨 @northjules.bsky.social · 31/08/2025

Mood when your vertebrae is in tact.💃🏾🕺🏿

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the_word_nerd @the-word-nerd.bsky.social · 16/08/2025

🤗 Special delivery from @fumfragrances.com today! I liked this sample, but my husband liked it more, so now we can both enjoy. Pachouli fans should try it. #perfumesky #fragrancesky

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fumfragrances @fumfragrances.com · 13/08/2025

10/10 rated fig scent. Activates with the summer heat and projects as you warm up. Sweet, fresh and made with organic ingredients. The color is natural. 🧩 #perfumesky #figfragrance #fragrancesky #figsky

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fumfragrances @fumfragrances.com · 31/07/2025

If you’re subscribed to the newsletter you probably already know: I rebatched Ramble On! This Limited Edition is a 30 bottle release and is a patchouli proud perfume with notes of pine pollen, tobacco, molassas and eight vintage patchoulis! #patchoulipals www.fumfragrances.com/shop/ramble-on

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fumfragrances @fumfragrances.com · 25/07/2025

The fig beetles have arrived. They’re drunk on fermented introvert flowers (we know as figs). #beetlejuice #magnifigue #perfumesky #figfragrance #fragrancefriday #fragsky

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Bert’s Books @bertsbooks.bsky.social · 23/07/2025

Wednesday is with us again, so grab your family and friends and drag them out to buy a book! - Michael

Maybe it’s not too late to learn how to love and forget how to hate. - Ozzy Osbourne

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fumfragrances @fumfragrances.com · 23/07/2025

I know they all call you, “The Prince of Darkness” but to me, you were a light in the dark. I love you so much. Words can’t express what you mean to me. Your legacy is boundless and I am so grateful for what you have given me. Your music will live on in me. Forever. #OzzyOsbourne #BlackSabbath

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fumfragrances @fumfragrances.com · 19/07/2025

Handmade perfume in the lab today. The color is all natural.

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fumfragrances @fumfragrances.com · 19/07/2025

Filtering Aloha Lei today. Aloha Lei is the aroma of plumerias unfurling beneath a rainbow sunset. It’s fruity, lactonic, heady, spicy and full of white floral, “musk.” There are no added synthetic musks of any kind; it’s au-naturel. Summer heat makes it bloom! #perfumesky #summerscent #fragrancesky

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fumfragrances @fumfragrances.com · 02/07/2025

I’m going to make this into a perfume. I took this picture today so I could create from this as inspiration. I have gathered flowers like this and am now formulating. If you can guess this flower correctly I’ll send you a sample of what I am making. I always enjoy feedback.

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m4dazn.bsky.social @m4dazn.bsky.social · 11/06/2025

Been wearing Kodama of late. It was created by Miss Layla ( @fumfragrances.com ). The combination of yuzu and shiso uplifts while the woods, especially cedar, has this wonderful grounding quality that helps me to relax with all of the fun going on around me.

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the_word_nerd @the-word-nerd.bsky.social · 18/06/2025

#SOTD is The Space Between by @fumfragrances.com in LA, who puts personalized notes in each package ❤️. My sample got better each time I wore it, so I splurged on a full bottle. It is magnificent. Organic and magical at the same time. I’ve never smelled anything like it. #perfumesky #fragrancesky

A full bottle of The Space Between by fūm.

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fumfragrances @fumfragrances.com · 03/06/2025

I didn’t win a golden pear but I still had a blast. Here’s me and my friends last Thursday at the Art & Olfaction Awards. Thanks to all who came out to support me. #AOAWARDS2025 #thegoldenpears #fragrancesky #perfumesky #AOAWARDnominated #artandolfaction #IAO

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fumfragrances @fumfragrances.com · 28/05/2025

“It’s bad name now a thing of the past.” 🤔 I just don’t understand why patchouli ever had a, “bad” name. It’s hands down my favorite raw material in perfumery. Where are my #patchoulipals at? #patchoulisky #patchouli #fragrancesky #perfumesky

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Cuir de Rube @cuir-de-rube.bsky.social · 19/05/2025

fūm - Kodama (Miss Layla, 202?). This Japanese inspired hinoki & moss combo is terpenic, but still smooth. It has a citrusy (yuzu) sharpness & a touch of spice (shiso) as well. Well balanced, light, calm, & meditative. A less abrasive GdG Hinoki #sotd #perfumesky

Fum fragrances Kodama sample with info card.

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the_word_nerd @the-word-nerd.bsky.social · 16/05/2025

#SOTD is Ariose by @fumfragrances.com. Initially floral, plum, and a bit spicy, it settles into powdery iris and creamy nuttiness. I keep taking whiffs of my wrist. It’s nice to try something nutty that’s not also vanilla. And I <3 iris. Plus, I learned a new word. #perfumesky #fragrancesky

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I Sniff Before I Sleep (Damiana) 🌼 @isniffbeforeisleep.bsky.social · 13/05/2025

Ariose by @fumfragrances.com is an unusual, sheer amber that seamlessly incorporates starchy orris and finely ground almonds, accented with a plum-rose compote, coffee grains, and powdery spices. The overall composition is palpably textured but still manages to be diaphanous. Perfect name too. 🪶🤍✨

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