Wil Reynolds shares essential AI visibility KPIs for generative engine optimization campaigns. The old KPIs don't work and are too rooted in search.

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search.

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.

Avoid programmatic's accounting mistake by tracking AI marketing's hidden rework and maintenance hours before automation crowds out long-term strategy.

An identity theft search site claimed to have more than 150 million driver's license photos stolen from an ID verification service. The crime site has now shut down.

The once-dominant mapping app has surged to the top of Apple’s U.S. App Store after refusing to adopt Trump’s “Lake America” name, drawing more than half of its 2026 U.S. downloads in just six days.

An observational study of 24,135 responses and agent traffic found that Claude and Claude Code behave like distinct Answer Engines. They search at different rates, mention different brands, and visit…

Scholars are divided, but we're still believers. The website may be visited less, by fewer people, but it's the only place to give your content efforts a

Google doesn't care about how hard you worked - it's about showing evidence of unique value

AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.

Top Stories for July 28, 2026.

David Bowie's song "Five Years," which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.

If search marketing was walking a lit street, in the age of AI it can feel like we’ve been plunged into darkness

A 4-year study of 100 successful blogs reveals how Google's updates and AI transformed blogging. See which sites survived and which disappeared.

Behavioral research with 48 participants shows how buyers shortlist in Google Search and AI Mode and what brands need to change to stay visible.

In a surprising blog post on Monday, Microsoft CEO is warning enterprises of the dangers of using proprietary models like Anthropic's and OpenAI's.

This study from Suganthan reveals hidden fields in ChatGPT's network traffic that decide which sources get fetched, cited, or ignored.

President Donald Trump has repeatedly touted the gifts as a boon to taxpayers, but critics of the project say the administration’s refusal to release a full list of donors creates the potential for co...

More than half of agency executives believe AI is either a significant or moderate threat to their primary revenue streams.

I built a fake company with nonsense schema. The LLMs returned the address anyway. That is not the win the GEO industry thinks it is.

I built a fake company with nonsense schema. The LLMs returned the address anyway. That is not the win the GEO industry thinks it is.

Google overhauled Search at I/O 2026, replacing blue links with AI agents. The backlash has been swift. DuckDuckGo app installs spiked 30% as users seek a way out.

New federal disclosures indicate the president went on a stock-buying spree in early 2026.

Teach the shit out of everything. It's our secret marketing weapon.

Agentic AI vulnerabilities: Traditional “jailbreaking” has evolved into indirect prompt injection, threatening RAG (Retrieval-Augmented Generation) systems.

Everyone’s been watching the wrong pipe. The synthetic content is already in the retrieval layer, and the answer engines are laundering it as fact.