Reposted by Eva Ferreira
Oldie but goodie: Don't listen to users (watch them!).
I can’t count the number of times I had to explain this to well-meaning engineers, who thought the way to good UX was asking users what they prefer.
www.nngroup.com/articles/fir...
nngroup.com
First Rule of Usability? Don't Listen to Users
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.