iiinova — where your digital self keeps evolving

Emma Fletcher @emmafletcher.bsky.social · 28/03/2026

On week 3 of using this automation and I don't know how I went the past 3 years without 😌

Emma Fletcher @emmafletcher.bsky.social · 28/03/2026

2026 is the year of automating "stupid things" - the things that seem trivial but I do every week and they annoy me #1 - Toggl -> Gusto: Quick script that runs at the end of every pay period, pulls each employees time from Toggl and turns it into an upload-able Gusto file #buildinpublic

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Emma Fletcher @emmafletcher.bsky.social · 24/03/2026

me greeting the longer daylight hours ☀️

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Emma Fletcher @emmafletcher.bsky.social · 17/03/2026

you can't improve perfection ✨

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Emma Fletcher @emmafletcher.bsky.social · 17/03/2026

Tbh I really do love this stupid thing, $10 to make my life 10000x better

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Emma Fletcher @emmafletcher.bsky.social · 17/03/2026

Are you even a *real* business owner if you don't have a fancy return address stamp?

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Emma Fletcher @emmafletcher.bsky.social · 13/03/2026

I was feeling burnt out at the end of 2025 - chronically online - uninspired / no new ideas So I decided to enroll in a class at the local community college to get out of my comfort zone The class is all about business expenses and recording keeping good professor, good classmates, its awesome!

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Emma Fletcher @emmafletcher.bsky.social · 25/02/2026

Amazing! Keep spreading that engineering joy 😍

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Reposted by Emma Fletcher

(๑･̑◡･̑๑) @chocolett.bsky.social · 30/12/2025

I’ll see yall next year ✨

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Emma Fletcher @emmafletcher.bsky.social · 22/11/2025

Not sure what to get the LED lover in your life for the holidays? Look no further! 🌟

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Emma Fletcher @emmafletcher.bsky.social · 21/11/2025

Consider @buttondown.com if you're looking to switch Run by good people

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Emma Fletcher @emmafletcher.bsky.social · 14/11/2025

The people have spoken, they love eink 😍

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Emma Fletcher @emmafletcher.bsky.social · 13/11/2025

What do you target for your ad goal? More followers, sales, something else? I've just started dipping my toe in Google Ads and I'm now very curious about everyone's experiences 🤓 (PS hope you feel better soon!)

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Emma Fletcher @emmafletcher.bsky.social · 12/11/2025

When you're trying to catch up in the inbox after having Veteran's Day off and the messages just keep coming😭

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Emma Fletcher @emmafletcher.bsky.social · 10/11/2025

POV: you're an ecomm owner and the MOQ is 1500

A small office filled with large boxes stacked up to the ceiling

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Emma Fletcher @emmafletcher.bsky.social · 10/11/2025

I have a Garmin watch with a MIP screen, I think the underlying tech is slightly different than eink but also low power and has the nice non-blinding look I heard Garmin is moving away from MIP displays which makes me sad

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Emma Fletcher @emmafletcher.bsky.social · 10/11/2025

For sure! Just sent you a DM with the link

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Emma Fletcher @emmafletcher.bsky.social · 09/11/2025

Spent some time outside today enjoying the nice fall weather 🍂

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Emma Fletcher @emmafletcher.bsky.social · 07/11/2025

love eink screens! I've never come up with a good project to do with one but I'm a fan, my kindle is one of my favorite gadgets :)

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Emma Fletcher @emmafletcher.bsky.social · 07/11/2025

one day the fictional number will be real! you're manifesting it into existence 🤑

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Emma Fletcher @emmafletcher.bsky.social · 07/11/2025

100% Founders just keep trying until it works Something doesn't work? okay, no problem, what if we try this instead?

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Emma Fletcher @emmafletcher.bsky.social · 07/11/2025

Congratulations, Jaxon! That is an awesome milestone 👏

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Emma Fletcher @emmafletcher.bsky.social · 06/11/2025

In the office today: building kits with "do not walk away with me" tethers for retail display units

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Emma Fletcher @emmafletcher.bsky.social · 05/11/2025

Been on a bit of a learning kick this week: - Doing a free course on Google Ads (not sure if I am going to use this for a marketing experiment but it is interesting) - Almost to 100 hours of comprehensible input for Spanish (been working towards this for months, excited for the milestone)

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Emma Fletcher @emmafletcher.bsky.social · 05/11/2025

Previous job! We worked together for about a year before the company closed, then we decided to be co-founders together 🤝

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Emma Fletcher @emmafletcher.bsky.social · 04/11/2025

Happens to the best of us Let go of the baggage and start each day fresh It's a marathon not a sprint, carrying that guilt with you isn't going to help you go faster Today is a new day, what can you do today to move the needle?

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Emma Fletcher @emmafletcher.bsky.social · 31/10/2025

Reworked our pricing page to something I think is much more intuitive It ain't fancy but I'm proud of how it turned out #buildinpublic

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Emma Fletcher @emmafletcher.bsky.social · 31/10/2025

Sad :( As a heavy emoji user I feel that AI personally targeted my style and copied it, boo hiss

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Emma Fletcher @emmafletcher.bsky.social · 30/10/2025

I used to feel the same way but then I started collaborating with more people in Notion and became a much bigger fan really depends on your needs - if just simple, solo notes then Apple Notes is probably all you need

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Emma Fletcher @emmafletcher.bsky.social · 10/10/2025

Very important visitor at the office today meow

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Emma Fletcher @emmafletcher.bsky.social · 29/09/2025

Two of my favorite people together IRL! 😍

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Emma Fletcher @emmafletcher.bsky.social · 26/09/2025

Personally I like left better, I always find human faces a bit odd in logos But who is your target market? Those will be the best people to ask, they might have very different taste than rando bluesky users :)

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Emma Fletcher @emmafletcher.bsky.social · 26/09/2025

Love the black & white dress! 😍

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Emma Fletcher @emmafletcher.bsky.social · 23/09/2025

Aww I absolutely LOVED my Tamagotchi as a kid, this takes me back 🥹

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Emma Fletcher @emmafletcher.bsky.social · 23/09/2025

Been hearing for 3 years how AI will replace my human support service and yet people keep hiring us 🤷‍♀️ Most see it as a differentiator now to have an empathetic, human team helping customers in a world where corporate support is overrun with chatbots

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Emma Fletcher @emmafletcher.bsky.social · 19/09/2025

Communication is key! When people hear back from a real, empathetic person that the issue is being work on it totally changes the game. Even if you haven't been able to fix the problem quite yet.

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Emma Fletcher @emmafletcher.bsky.social · 19/09/2025

Weirdest was definitely the person who took a screenshot of our response, used AI to edit the screenshot so it said they could get a free product, and then sent it back to us as "proof" and argued we should give it to them for free cause we said we would??? Uh... we have the chat logs...

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Emma Fletcher @emmafletcher.bsky.social · 29/08/2025

This is great advice! Few people who want to start a SaaS company know just how much time ends up being spent on support and accounting/bookkeeping

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Emma Fletcher @emmafletcher.bsky.social · 27/08/2025

We just exist to serve our cat overlords, its true, that is what my cat told me

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