iiinova — where your digital self keeps evolving

Emma Fletcher @emmafletcher.bsky.social · 28/03/2026

2026 is the year of automating "stupid things" - the things that seem trivial but I do every week and they annoy me #1 - Toggl -> Gusto: Quick script that runs at the end of every pay period, pulls each employees time from Toggl and turns it into an upload-able Gusto file #buildinpublic

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Emma Fletcher @emmafletcher.bsky.social · 24/03/2026

me greeting the longer daylight hours ☀️

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Emma Fletcher @emmafletcher.bsky.social · 17/03/2026

Are you even a *real* business owner if you don't have a fancy return address stamp?

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Emma Fletcher @emmafletcher.bsky.social · 13/03/2026

I was feeling burnt out at the end of 2025 - chronically online - uninspired / no new ideas So I decided to enroll in a class at the local community college to get out of my comfort zone The class is all about business expenses and recording keeping good professor, good classmates, its awesome!

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Reposted by Emma Fletcher

(๑･̑◡･̑๑) @chocolett.bsky.social · 30/12/2025

I’ll see yall next year ✨

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Emma Fletcher @emmafletcher.bsky.social · 22/11/2025

Not sure what to get the LED lover in your life for the holidays? Look no further! 🌟

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Emma Fletcher @emmafletcher.bsky.social · 12/11/2025

When you're trying to catch up in the inbox after having Veteran's Day off and the messages just keep coming😭

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Emma Fletcher @emmafletcher.bsky.social · 10/11/2025

POV: you're an ecomm owner and the MOQ is 1500

A small office filled with large boxes stacked up to the ceiling

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Emma Fletcher @emmafletcher.bsky.social · 09/11/2025

Spent some time outside today enjoying the nice fall weather 🍂

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Emma Fletcher @emmafletcher.bsky.social · 06/11/2025

In the office today: building kits with "do not walk away with me" tethers for retail display units

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Emma Fletcher @emmafletcher.bsky.social · 05/11/2025

Been on a bit of a learning kick this week: - Doing a free course on Google Ads (not sure if I am going to use this for a marketing experiment but it is interesting) - Almost to 100 hours of comprehensible input for Spanish (been working towards this for months, excited for the milestone)

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Emma Fletcher @emmafletcher.bsky.social · 31/10/2025

Reworked our pricing page to something I think is much more intuitive It ain't fancy but I'm proud of how it turned out #buildinpublic

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Emma Fletcher @emmafletcher.bsky.social · 10/10/2025

Very important visitor at the office today meow

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Emma Fletcher @emmafletcher.bsky.social · 23/09/2025

Been hearing for 3 years how AI will replace my human support service and yet people keep hiring us 🤷‍♀️ Most see it as a differentiator now to have an empathetic, human team helping customers in a world where corporate support is overrun with chatbots

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Emma Fletcher @emmafletcher.bsky.social · 19/09/2025

Communication is key! When people hear back from a real, empathetic person that the issue is being work on it totally changes the game. Even if you haven't been able to fix the problem quite yet.

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Emma Fletcher @emmafletcher.bsky.social · 27/08/2025

"Hi - I'm in a bind where the web page I have isn't working and my programming AI is saying it's this issue. Might you be able to help me decipher this?" My least favorite type of customer support ticket. Consistently includes made-up features and incorrect steps.

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Emma Fletcher @emmafletcher.bsky.social · 20/08/2025

every time I login and quickbooks has made an update a little bit of me dies inside

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Emma Fletcher @emmafletcher.bsky.social · 13/08/2025

If you think your customer inbox is bad, just know there is always someone else out there who has it worse I'm completing this audit right now but am struggling to not just immediately start responding to customers - I want to help!

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Emma Fletcher @emmafletcher.bsky.social · 01/08/2025

One of the weirdest (but most fun parts) of running Evergreen Support is embedding myself into totally different businesses that I have never considered before and learning all their lingo and quirks Today I am learning what part of a ring is the "shank" - never thought I'd need to know that

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Emma Fletcher @emmafletcher.bsky.social · 29/07/2025

Them: So your website says you do 'human support' - but you actually use AI behind the scenes right? Me: Nope, no AI Them: But you write software... why use humans? Me: Cause I prefer human support over AI Them: I don't understand 🤯

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Emma Fletcher @emmafletcher.bsky.social · 25/07/2025

Personal Pet Peeve: When the AI "summary" is just as long as the original email

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Emma Fletcher @emmafletcher.bsky.social · 22/07/2025

3 years in on Evergreen Support and I still have (many) days where I think to myself: "why didn't I think of a process/standard for this before? the way we've been doing it is so disorganized" 😅

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Emma Fletcher @emmafletcher.bsky.social · 15/07/2025

Fun to see that Evergreen Support now has team members in 7 US states and 2 countries (US & Mexico)

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Reposted by Emma Fletcher

Justin Jackson @justinjackson.ca · 15/07/2025

Here's a perfect example of why I won't outsource customer support to AI: I ask: "Do you have this feature?" <AI confidently responds: "Yes, we have that feature!"> <Human agent comes on: "Sorry, disregard that AI answer. That's wrong. We don't have that feature.">

Screenshot of a customer support conversation showing an AI initially claiming 'Yes, we have that feature' when asked about an AI plugin for querying customer conversations. The AI bot provides a detailed response about their 'AI Data Hub' feature. However, a human agent named Pedro then corrects this, saying 'Please disregard the AI's answer. At the moment, we don't have said feature. It is in our roadmap, but we don't have an ETA for it just yet.' The image illustrates the contrast between AI overconfidence and human accuracy in customer support.

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Emma Fletcher @emmafletcher.bsky.social · 23/06/2025

Important couch update: colorful component pillows have arrived

A small blue couch with two colorful pillows that have designs for electronic components

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Emma Fletcher @emmafletcher.bsky.social · 14/06/2025

Learn to solder and get this awesome badge at ISTE 2025 🚀

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Emma Fletcher @emmafletcher.bsky.social · 06/06/2025

Winner for most unique email signature this week 👇 ------- 🙏🤙🎶🌌⛰️🌀👁️Thank you and stay blessed ^^^✌️🌞🔮🧬 ~ Chacha

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Emma Fletcher @emmafletcher.bsky.social · 04/06/2025

Been doing daily email support for almost 3 years and messages like this never get old 😊

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Emma Fletcher @emmafletcher.bsky.social · 03/06/2025

Got an itty bitty couch for the office and I'm kinda obsessed with it Gonna get some electronic component design throw pillows to go with it So teeny tiny 🥺

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Reposted by Emma Fletcher

WeRateDogs @weratedogs.com · 02/06/2025

This is Bodie. He’s here to celebrate the start of Pride Month. Been working on this pose for weeks. 14/10 the parade starts right behind him 🌈🐾 (IG: hellobodie)

a golden retriever puppy on a bright pink rope leash prances through some tall grass. he’s wearing a brightly patterned bandana around his neck and is carrying a miniature six-stripe pride flag in his mouth. his front right paw is raised mid-stride, like he’s ready to hop into a pride parade at any second.

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Emma Fletcher @emmafletcher.bsky.social · 30/05/2025

Ending the week strong with a new client for Evergreen Support Absolutely pumped to get them onboarded next week 🥳

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Emma Fletcher @emmafletcher.bsky.social · 30/05/2025

Sat down to write a troubleshooting guide for a client, thinking there wasn't much to say 700 words plus detailed examples and references to customer tickets later, I am realizing there is *a lot* to say

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Reposted by Emma Fletcher

Ellie Rose @ellierose.me · 24/05/2025

I’m so excited watching the new subscriptions rolling into printkits.com!! As we grow we get to make cooler and cooler projects 😍 If you have a 3D printer but don’t know what to do with it, check out Print Kits!

printkits.com

Print Kits

Print Kits, you 3d print the shell, we send you all the rest of the parts.

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Emma Fletcher @emmafletcher.bsky.social · 23/05/2025

It's Friday! What is everyone up to this weekend? Hacking on new projects? Enjoying some time outside? I'm looking forward to doing a little gardening and yard work

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Emma Fletcher @emmafletcher.bsky.social · 22/05/2025

my mighty graphic design skills at work working on the LTSK newsletter for May, gonna be a banger

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Reposted by Emma Fletcher

Pete Codes @petecodes.bsky.social · 21/05/2025

Any acquisition/MRR news/ marketing tips anyone wants included in the High Signal newsletter this week? Reply below 😀

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Emma Fletcher @emmafletcher.bsky.social · 21/05/2025

When you start getting support requests for *other* soldering kits that are sold on Amazon 🫠

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Emma Fletcher @emmafletcher.bsky.social · 21/05/2025

The difference between how people treat me when I intro'd myself in the past as "I'm a Software Engineer at Intel" vs now "I run a Customer Support business" is wild I've started using "I work in customer support" as a filtering mechanism for people I meet Saves me a lot of wasted time

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Emma Fletcher @emmafletcher.bsky.social · 19/05/2025

That's a wrap! Thanks for a great @rmrrf.bsky.social this weekend 🙌

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Emma Fletcher @emmafletcher.bsky.social · 17/05/2025

I'll be helping out at the Cocoa Press booth at @rmrrf.bsky.social today! Coming by to say hi and get some tasty 3d printed chocolate treats

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Emma Fletcher @emmafletcher.bsky.social · 17/05/2025

Very excited about Ellie's entrepreneurship sequel Congrats!

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Emma Fletcher @emmafletcher.bsky.social · 13/05/2025

Ever wonder what goes into creating and shipping a physical product? Andy just published a great post on all the little decisions and challenges we experienced creating our Deluxe Kit

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Emma Fletcher @emmafletcher.bsky.social · 09/05/2025

Nothing makes me feel more valued as a client than when you respond to my email with AI generated slop 🤮 I don't usually think "AI could probably replace this job" but sure does make me wonder when it's a direct copy/paste

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Reposted by Emma Fletcher

adafruit @adafruit.com · 08/05/2025

Tariffs just got real: our first $36K bill with 125% + 20% + 25% markup hits hard 💸. These are upfront costs - due before selling a single unit - causing serious cash flow strain, price increases, read more! 📦 adafruit.com/tariffbill #tariffs

A DHL Express customs duty invoice addressed to Adafruit Industries in Brooklyn, NY, showing various charges including a highlighted import export duties fee of $36,126.46.

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Emma Fletcher @emmafletcher.bsky.social · 07/05/2025

this is the new normal and i hate it

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Emma Fletcher @emmafletcher.bsky.social · 07/05/2025

Been listening to Andy talk excitedly about this board arriving for over a month - it is finally here!

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