iiinova — where your digital self keeps evolving

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Pete Scarborough @petescarbs.bsky.social · 10/09/2026

I learned today that Wageningen in the Netherlands has a total ban on outdoor advertising (of anything). Just one to file as a counter-example when people tell you that even small policy changes are not politically feasible

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Una Mullally @unamullally.bsky.social · 02/09/2026

The battle to keep global heating from passing the agreed 1.5-degree threshold has been lost. This should be an era when human ingenuity works to save the planet from catastrophe. Instead the tech broligarchy is busy embarking upon ludicrous AI data centre “infrastructure” fuelled by coal and gas.

irishtimes.com

Battle to halt global heating at 1.5 degrees is lost - UN

Focus must now switch to limiting extent of overshoot, says United Nations' climate report

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Emma Calvert @emmacalvert.bsky.social · 19/06/2026

‘Shatter crunchin’ chicken ain’t all about the love; it’s mostly about profits derived from fat, sugar and salt.’ And so it goes…Yet another 🇺🇸fast food chicken shop opens in 🇮🇪: a testament to not only the failure to stop the junk foodification of our high streets but also how cheap chicken is 😕

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Emma Calvert @emmacalvert.bsky.social · 09/06/2026

⚽️You really have to wonder at what point do these millionaire footballers decline to take junk food ad money? Given their professional lives were dedicated to peak health you would hope they would hesitate before endorsing McDonald’s to the masses..

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Emma Calvert @emmacalvert.bsky.social · 07/06/2026

Genuinely intrigued by how many sponsored #McDonalds ads of non-compliant food I’m seeing. Reddit, Facebook, on-demand TV… 🤳The new marketing rules banning these kinds of online ads in the UK came into force in January. They’ve had plenty of time so why the continued blitz of junk food ads? 🤔

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Emma Calvert @emmacalvert.bsky.social · 01/06/2026

I wonder how many other little kids like my 6 year old son are being exposed to this #CocaCola marketing in their #WorldCup sticker books?

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Emma Calvert @emmacalvert.bsky.social · 27/05/2026

🤔🍟Sponsored ad for non-compliant food on Facebook and earlier in the day another on the on-demand tv service… Has McDonald’s just decided it’s above the UK law which bans these kinds of ads?

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Jan Dutkiewicz @jandutkiewicz.bsky.social · 13/05/2026

I regret to inform you that the absolute worst people in food academia have teamed up to write a truly cynical screed against meat reduction.

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Emma Calvert @emmacalvert.bsky.social · 13/05/2026

Irony lost in Belfast’s @sainsburys.bsky.social. A wonderful wall showing kids’ ideas of what a healthy plate is buffeted by a wall of coke 😐 Why not help these kids make their healthy plates a reality and stop promoting junk food in key areas of the shop? Retailers can and should do so much more!

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Institute for Agriculture and Trade Policy @iatp.bsky.social · 30/04/2026

The European Scientific Advisory Board on Climate Change published its newest report with a clear message for the agriculture sector: business as usual is not an option if Europe wants to ensure a better future for its farmers and rural communities. Read our latest: www.iatp.org/scientists-s...

iatp.org

Scientists say 'business as usual' no longer an option for EU’s food and farm systems

The European Union has adopted its target for cutting climate pollution by 2040 and is now working on the policies needed to achieve it. Its climate advisors have just published a major report on agri...

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Jan Dutkiewicz @jandutkiewicz.bsky.social · 25/04/2026

We need binding regulation and not corporate self-regulation, exhibit #1,000,000. 98% of meat and dairy company climate and environmental promises are bullshit. www.newscientist.com/article/2523...

newscientist.com

98 per cent of meat and dairy sustainability pledges are greenwashing

The food industry has made big promises to reduce emissions and become more sustainable, but a review concludes that many of the pledges are not backed up by evidence

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David Roberts @volts.wtf · 23/04/2026

"Extreme heat is threatening the world’s food systems, with farmers unable to work outside, livestock experiencing stress and crop yields falling, putting the livelihoods of more than a billion people in peril..." Sadly, climate concern is woke, so I guess a billion people just gotta burn/starve.

theguardian.com

World food systems ‘pushed to the brink’ by extreme heat, UN warns

Severe heatwaves in commonly hot regions could leave farmers unable to work outside, with livestock mortality rates expected to rise

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Emma Calvert @emmacalvert.bsky.social · 18/04/2026

Excellent article on how Ireland, a country which in theory feeds 50 million, can be so nutritionally insecure. ❗️90% of 🇮🇪’s food is exported and most is meat and dairy 📉 ~9 out of 10 veg producers have disappeared since the 90s 🛒I’d add an important part of solution is to address consumer demand

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Emma Calvert @emmacalvert.bsky.social · 16/04/2026

“By cramming large numbers of animals into confined spaces and relying heavily on fertilisers, these intensive systems release far more ammonia than the environment or our bodies can cope with.’ And yet the UK govt is considering relaxing planning rules for industrial chicken farms… 😐

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Emma Calvert @emmacalvert.bsky.social · 15/04/2026

Cool beans! Nice to see beans sponsoring a sports team! Makes a change from the usual roster of junk food, alcohol and betting companies usually associated with sports sponsorship 🫘😎 www.gaa.ie/article/batc...

gaa.ie

Batchelors Announced as Official Beans Partner of the GAA/GPA

The GAA and the Gaelic Players Association (GPA) today announced a new three-year partnership with Batchelors, Ireland’s leading baked beans brand, who become the Official Beans Partner of the GAA/GPA...

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Compassion in World Farming UK @ciwf.org.uk · 02/04/2026

This is the complete opposite to the direction we should be going in. Allowing intensive farming to expand will increase animal suffering, undermine food security, increase pollution, fuel the climate crisis and put all of us at risk. Read more: bit.ly/4c0tF6e

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Jan Dutkiewicz @jandutkiewicz.bsky.social · 02/04/2026

Science points in one direction, lobbying in the other. Crucial but grim reporting by @zdboren.bsky.social. "Ministers are rewriting planning rules to make it easier to build intensive livestock farms despite concerns ..." www.theguardian.com/environment/...

theguardian.com

UK looks to relax planning rules for factory farms after industry lobbying

Exclusive: documents chronicle years-long campaign to make it easier to build intensive livestock units

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Anne Plessis @discontinuedap.bsky.social · 25/03/2026

Essential messages here. We take food for granted. Our food system is extremely vulnerable. Governments are doing very little to prevent or mitigate future crises. Massive corporate interests. A bit safer if we switch to plant-based diets. www.theguardian.com/commentisfre...

theguardian.com

We’re letting big corporations gamble with our lives. Act now, or the food could run out | George Monbiot

The fragility of the global food system fills me with dread – and the war with Iran has exposed just how close to collapse it is, says Guardian columnist George Monbiot

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Richard Waite @waiterich.bsky.social · 14/02/2026

finally, subway beginning to put protein into their sandwiches

Poster at Subway: introducing new $3.99 Protein Pockets. Big on Taste. High in Protein. 20g or more of protein. Pictures of what appear to be half-wraps filled with ham, chicken, turkey etc.

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Emma Calvert @emmacalvert.bsky.social · 24/02/2026

Some startling stats today at the All-Ireland Obesity Action Forum’s conference on the impacts of digital marketing. 💰 Digital advertising spend due to be $1 trillion by 2028 🇮🇪 Children spend 4.5 hours on average on digital devices (some up to 10 hrs!) 🍟 Exposed to unhealthy food ads every 4 mins

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Foodrise @foodrise.bsky.social · 19/02/2026

REVEALED: The EU spends hundreds of times more public money on high-emissions beef and dairy than legumes and nuts through its common agricultural policy (CAP) subsidies, according to new figures published today by Foodrise. Read the new report: foodrise.org.uk/CAPCrossroads/

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David Ho @davidho.bsky.social · 19/02/2026

80% of agricultural land is used for livestock (and textiles), yet this huge land use provides only 17% of our calories and 38% of our protein. 16% of the land used for crops provides 83% of our calories and 62% of our protein. It's past time we rethink what we eat.

An infographic from Our World in Data titled "Global land use for food production" uses a series of stacked horizontal bar charts to visualize the distribution of Earth's surface and the disproportionate land requirements of livestock. The first bar shows Earth's surface is 71% ocean and 29% land (141 million km²); the land surface is then broken down into 76% habitable land, 10% glaciers, and 14% barren land. Of the habitable land, 45% (48 million km²) is used for agriculture, while 38% is forests and 13% is shrubland. The agricultural land bar reveals a major disparity: 80% (38 million km²) is dedicated to livestock (meat, dairy, and textiles) including grazing land and cropland for feed, while only 16% is used for crops for direct human consumption and 4% for non-food crops. Finally, two smaller bars at the bottom contrast this land use with nutritional output, showing that while livestock uses 80% of agricultural land, it only provides 17% of global calories and 38% of global protein, whereas plant-based foods provide 83% of calories and 62% of protein.

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Greenpeace EU @greenpeace.eu · 19/01/2026

EU #CAP farm subsidies overwhelmingly go to those who are already rich, and not enough support reaches those who really need it Farmers on the brink of bankruptcy, small agroecological farms, and all those who want to transition to more sustainable practices – these need real support

greenpeace.org

Welfare for the rich: up to 40% of CAP money goes to 1% of recipients - Greenpeace European Unit

A tiny fraction of rich landowners and industrial farmers siphon off the lion’s share of the EU’s subsidies under the Common Agricultural Policy (CAP), with a wealthy 1% of recipients taking as much a...

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Emma Calvert @emmacalvert.bsky.social · 19/01/2026

Why can sugary cereals or even candies proudly boast about vitamin D or ‘no fat’? Well because the EU hasn’t done its job…for *17* years. Nutritional standards - ‘nutrient profiles’ - would’ve stopped these kinds of misleading claims on labels but the EU has missed the deadline since.. 19/01/2009🎂

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Annie Leymarie @annieleymarie.bsky.social · 10/01/2026

"Eating less meat remains one of the fastest, easiest & cheapest ways to cut emissions... It’s especially important as many other climate solutions become more expensive, politically fraught or unavailable… It’s not possible to separate our own health from that of the planet." [Also: dairy = meat!]

nytimes.com

Opinion | The New Food Pyramid, Brought to You by Big Meat

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Emma Calvert @emmacalvert.bsky.social · 07/01/2026

Oh wow… where to start.. Red meat and cheese (!) prioritised and put on the same level as broccoli and carrots Butter above bananas And whole grains at the very bottom… 🙄 Making America confused again

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Emma Calvert @emmacalvert.bsky.social · 06/01/2026

🚨Excellent new report on influencer marketing from my former colleagues exposing the myriad ways food brands are using the powerful sway of influencers to push kids+teens towards junk food. 👉As brands increasingly engage these marketing tactics, regulators need to take the issue in hand, urgently!

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Emma Calvert @emmacalvert.bsky.social · 24/12/2025

🍬‘One portion = Happiness!’ Great that Haribo have made giant stuffed toy versions of their sweets…🙄 Now they can market to kids *inside* their bedrooms. This is of course a company who claim they don’t market to under 16s

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Emma Calvert @emmacalvert.bsky.social · 23/12/2025

Maybe some Irish and EU policymakers could pick up a copy of this kid’s book I found today.. Which seems to have a better grasp of what needs to happen to livestock agriculture in Ireland…

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Emma Calvert @emmacalvert.bsky.social · 18/12/2025

For anyone claiming to care about farmers’ livelihoods or food prices for the consumer, THIS is the key to the answer: tackling the climate crisis. Resources and efforts should be (laser) focused… tick tock… ⏰

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Emma Calvert @emmacalvert.bsky.social · 16/12/2025

♥️ Good to see diets haven’t been totally ignored in the new EU ‘Safe Hearts Plan’ but still so much untapped potential to address #foodenvironments Hoping in particular the evaluation of unhealthy food marketing to kids will indeed lead to a proposal for stricter rules (how could it not?!)

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Annie Leymarie @annieleymarie.bsky.social · 15/12/2025

In the UK in 2022 (most recent year for data), "115,000 deaths were associated with unhealthy diets. Of these, 49,000 were associated with excess consumption of dairy, red meat, and processed meat." @lancetcountdown.bsky.social Data Sheet 2025 lancetcountdown.org/wp-content/u...

lancetcountdown.org

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European Environmental Bureau🍃 @eeb.org · 10/12/2025

Food corporations built a system where junk is cheap, everywhere, and aggressively marketed. The diets they profit off are killing people - 800,000+ deaths every year in Europe - while public health costs explode. #EUAgriFoodDays #FeedPeopleNotAgribusiness

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Emma Calvert @emmacalvert.bsky.social · 15/12/2025

🍫 When your chocolate bar isn’t ‘chocolate’ anymore… Cocoa production is acutely affected by the climate crisis and manufacturers are responding by dropping the % of cocoa solids in their products.. Expect to see more of this as temps rise unabated.. www.confectionerynews.com/Article/2025...

confectionerynews.com

Nestlé strips ‘chocolate’ from iconic bars as cocoa costs soar

Nestlé has dropped the word ‘chocolate’ from Toffee Crisp and Blue Riband after reformulating recipes to reduce cocoa content amid rising costs. Discover why this change matters, its impact on the con...

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John Gibbons 🇵🇸 🇺🇦 🇪🇺 @thinkorswim.bsky.social · 11/12/2025

These two stories are somehow connected. Apparently, if you lobby tirelessly for more pollution & ecological wreckage, that’s exactly what you get.

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Emma Calvert @emmacalvert.bsky.social · 11/12/2025

A reprieve (for how long?) for the ridiculous veggie burger name ban But what a colossal waste of political energy spent on a such a farcical attempt to undermine plant based options 😑 www.politico.eu/article/eu-v...

politico.eu

EU ‘veggie burger’ ban stalls after talks collapse

An MEP’s crusade for naming restrictions on non-meat foods expands to ‘liver’ and ‘ham’ — but national governments aren’t buying it.

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Corporate Europe Observatory (CEO) @corporateeurope.org · 11/12/2025

Today it's exactly 6 years ago that EU Commission President Von der Leyen announced the European Green Deal, which she called "Europe's Man on the Moon moment" 🎂 Von der Leyen's priority today? Acting on corporate demands for #deregulation, recklessly rolling back environment and health standards 😡

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Compassion in World Farming EU @ciwf.eu · 11/12/2025

At this month’s AGRIFISH Council, ministers must send a clear signal to the @ec.europa.eu and support the modernisation of the EU animal welfare legislation for farm animals. Why? Read along. 🧵

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Emma Calvert @emmacalvert.bsky.social · 10/12/2025

🎯 Very sick of passing this bus stop ad with my little ones this month (obviously they think it’s great - ‘Santa!!’) If junk food ads on tv are worth regulating then junk food ads outdoors are too

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European Environmental Bureau🍃 @eeb.org · 09/12/2025

Ireland’s water is going green, yet the EU just approved YET another nitrates derogation... Rural communities have spoken: they want clean rivers, not more pollution. Science and public health are clear. It’s time to enforce the rules and safeguard Ireland’s waters. Press release & letter below👇

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Emma Calvert @emmacalvert.bsky.social · 09/12/2025

Recommendations from the report suggest: ⚖️ Universal basic income 🥓 Taxes on meat 🌱 Subsidies for healthy plant-based foods As the EU frivously debates the names of veggie sausages and burgers, it feels like we’re a lonnng way away from the political seriousness urgently needed…

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Emma Calvert @emmacalvert.bsky.social · 09/12/2025

👉‘All the environmental crises were worsening as the global population grows and required more food and energy, most of which was produced in ways that pollute the planet and destroy the natural world, the experts said. A sustainable world was possible, they said, but required political courage.’

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Michael Minter @micminter.eurosky.social · 09/12/2025

No ham in hamburgers, no dogs in hot dogs - and consumers get it. The EU should focus on promoting sustainable diets, not on policing words and making obvious obstacles to plant-based foods. CONCITO supports this call against the "veggie burger ban" 🍔🌱 #noconfusion

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An Taisce @antaisce.bsky.social · 08/12/2025

Ireland's nitrates derogation & water quality — survey reveals public value clean freshwaters & have negative attitudes to raising farming allowance on nitrates @epaireland.bsky.social find agriculture is a primary source of nitrogen pollution in our waters www.antaisce.org/news/public-...

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EU Food Policy Coalition @eufpc.bsky.social · 08/12/2025

🚨Industrial agriculture consumes most of our food, while millions go hungry in Europe. Most EU farmland isn’t supporting people - it’s feeding factory farms. That’s land we need to grow real food and nourish communities. #EUAgriFoodDays #FeedPeopleNotAgribusiness

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Emma Calvert @emmacalvert.bsky.social · 07/12/2025

‘The ignoring of facts, the sidelining of scientists and the breezy assertions, repeated ad nauseum, that Irish agriculture is ‘sustainable’ are largely responsible for the mess Irish farming finds itself in.’ 💯

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University of Oxford @ox.ac.uk · 05/12/2025

'It’s urgent that we support a shift to plant-rich diets.' Oxford @oxmartinschool.bsky.social’s Prof Paul Behrens sets out why the UK food system needs reform - and how it could benefit farmers, the public and nature ⬇️ #OxfordClimate

ox.ac.uk

Expert Comment: National Emergency Briefing- Reforming UK food

Professor Paul Behrens, from the Oxford Martin School, was one of nine experts invited to deliver evidence at the UK’s first-ever National Emergency Briefing on the climate and nature crises, held

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