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Emina Demiri-Watson (she/her)

@eminadw.bsky.social
579 followers 321 following 128 posts

Digital Marketing - SEO, AI, CRO, Paid and the kitchen sink. Too curious to specialise. Avid reader of fantasy. Mum, crazy cat lady, love fishing Head of Digital at vixendigital.com

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Reposted by Emina Demiri-Watson (she/her)
Aleyda Solis @aleyda.bsky.social · 10/10/2026
🎥 How to coordinate AI Search Optimization Efforts Across Areas? In the 10th Episode of #CrawlingMondays I go through it with the amazing @eminadw.bsky.social Steve Toth and @raymartinezseo.bsky.social Watch it fully here: www.youtube.com/watch?v=emZD...
youtube.com
How to Coordinate AI Search Optimization Across Marketing Teams
YouTube video by Crawling Mondays by Aleyda
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Reposted by Emina Demiri-Watson (she/her)
Search ‘n Stuff @searchnstuff.co.uk · 02/10/2026
“Are we ready for AI search?” is a fair question, and rarely the most urgent one. @eminadw.bsky.social of Vixen Digital uses real disasters to show where your attention belongs this quarter, and how to make the case upward. “Bob’s Not Your Uncle.” #SearchNStuffAntalya
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 19/08/2026
Can’t wait! 🎉
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 07/07/2026
Yay! Second piece. This one came out of left field.. Not a 🐇🕳️ I was expecting but a super fun one
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 10/06/2026
Published a little piece in @sejournal.bsky.social... My first one ever… “a bit” proud… 😊 www.searchenginejournal.com/why-your-pro...
searchenginejournal.com
Why Your Product Feed Is An SEO Asset (And Who Should Own It)
Product feeds aren't just a PPC problem anymore. Here's why SEO teams need co-ownership of the feed, and what happens when they don't.
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 04/06/2026
@simoncox.com 🤣 only now logged into here! Loved our pub chat! Awww thanks @johnmu.com ! Means a ton coming from you. 🥹 I mean I gave some sound advice like “don’t build toilets no one uses” 🤣
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 18/03/2026
Every time a client toggles the CF training bot toggle without looking at log files, an SEO dies (inside).
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Reposted by Emina Demiri-Watson (she/her)
Majestic @majestic.com · 19/02/2026
Emina Demiri-Watson (@eminadw.bsky.social) believes you should shift your KPIs from traffic to revenue, conversions, and engagement, utilising tools like Hotjar to understand user behaviour and optimise journeys. maj.to/4pPGzZR
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Reposted by Emina Demiri-Watson (she/her)
Sitebulb @sitebulb.com · 30/01/2026
AI Search Unpacked: AMA with Emina Demiri-Watson - via @eminadw.bsky.social #seo
bit.ly
AI Search Unpacked: AMA with Emina Demiri-Watson
In this Slack AMA, Emina Demiri-Watson shares practical insights on AI search, GEO, LLM optimisation, brand visibility, and how SEO teams should adapt without chasing hype.
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Reposted by Emina Demiri-Watson (she/her)
Majestic @majestic.com · 27/11/2025
For this special episode of the Majestic SEO Podcast previewing the release of the upcoming SEOin2026 book, our host David Bain will be joined by @eminadw.bsky.social, @jono.id, Filipa Serra Gaspar and Anthony Barone. maj.to/4af5OQP
Promo image for an episode of the Majestic SEO podcast about "A Sneak Prieview of SEO in 2026" with guests Emina Demiri-Watson, Jono Alderson, Filipa Serra Gaspar and Anthony Barone with host David Bain.
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 24/11/2025
It.is.on! 🎉
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Reposted by Emina Demiri-Watson (she/her)
Sitebulb @sitebulb.com · 13/11/2025
THE 2025 JAVASCRIPT SEO REPORT IS HERE 👉https://sitebulb.com/javascript-seo/report/ Thank you to everyone who took part, and also to @aleyda.bsky.social, @sam.thegray.co, Dan Taylor & @eminadw.bsky.social for their commentary on the data.
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Reposted by Emina Demiri-Watson (she/her)
Majestic @majestic.com · 20/11/2025
Audience Insights Learn the strategies to ensure your content reaches the right people, when they’re most receptive. with Travis Tallent, @eminadw.bsky.social, @lazarinastoy.com, @casieg.bsky.social, Izabela Janczak and @ryanjonesseo.bsky.social
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 03/10/2025
Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 29/09/2025
Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵‍💫
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Reposted by Emina Demiri-Watson (she/her)
Good Signals @goodsignals.com · 19/09/2025
Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours. 📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
SEO Office Hours panel for 25th July 25: Emina Demiri, Emma-Jane Stogdon, Jo Turnbull, Michael Chidzey
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 29/08/2025
Friday, BSEO ppt submitted, time for a beverage.…
media.tenor.com
a woman with red hair is sitting at a desk in front of a map .
ALT: a woman with red hair is sitting at a desk in front of a map .
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 06/08/2025
Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 22/07/2025
Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...
morphik.ai
Don't bother parsing: Just use images for RAG
If search is the game, looks matter
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 16/07/2025
A little bit of joy on my iPhone today
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 14/07/2025
The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org
metr.org
METR
METR is a research nonprofit which develops and runs cutting-edge tests of the capabilities of general-purpose AI systems.
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 09/07/2025
Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 26/06/2025
Yay!!! Just saw on LI! Well done mate ❤️
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 25/06/2025
Goes well with Large Lying Models and my personal fav ASS - agentic search specialists
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 25/06/2025
Side note, I’m sure others on this list feel the same but are not triggered at 7am to rant about it 🤣
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 25/06/2025
Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 25/06/2025
This was so much fun to dig into!
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 22/06/2025
Ona serious note, I was excited to “discover” it about two years ago. My husband would say it’s basic math. For me, it was an achievement to use it. But moving from “optimising” content to “engineering it with cosine” misses the whole point. Yet again!
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 22/06/2025
Incoming mum joke: Co-sign or co-sine @johnmu.com 😏
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 22/06/2025
Cosine similarity - another term we’ve managed to bastardize 🙄
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 20/06/2025
Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 13/06/2025
Yeap. He’s probably my fav
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 13/06/2025
Water serpents and sleeping floofs ❤️
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 12/06/2025
That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 12/06/2025
I'm sure it was worse in your head than what it actually was. Hoping that’s true for both of us 🤣
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 12/06/2025
This was fun! Although I did depress people a bit 🫠
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 07/06/2025
Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…
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Reposted by Emina Demiri-Watson (she/her)
Majestic @majestic.com · 05/06/2025
Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches. maj.to/4jb8dxf
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 24/05/2025
Yay!!! Smashed it 🎉
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 14/05/2025
Technically there are two cats but who’s counting…
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 09/05/2025
One of the best kept secrets on the internet is: what the hell does this SaaS tool actually do…
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Reposted by Emina Demiri-Watson (she/her)
Sitebulb @sitebulb.com · 03/05/2025
SEO shortcuts gone wrong: How one site tanked – and what you can learn - via @eminadw.bsky.social #seo
searchengineland.com
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 01/05/2025
My boys supporting some serious Python nightmares. I’m casting a spell to see if that works 🤪
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 30/04/2025
I’ve been told I’ll eat my hat in a few months regarding GEO so just prepping over here. It might well be true, you never know
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 24/04/2025
Oh definitely. I mean that's why all of the detectors are pants. It’s just not close to AGI
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 24/04/2025
Love the short! Sceptical about the study though - garymarcus.substack.com/p/ai-has-sor...
garymarcus.substack.com
AI has (sort of) passed the Turing Test; here’s why that hardly matters
Don’t panic
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 17/04/2025
No I don’t think she did - she’s an LLM not an AGI. But he - the client- did thankfully 🤪
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 17/04/2025
A client accidentally kicked out me instead of my AI assistant from a call. I couldn’t get back in. Hopefully she did a crap job.
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Reposted by Emina Demiri-Watson (she/her)
Bengü Sarıca Dinçer @bngsrc.bsky.social · 13/04/2025
I’ll publish an article very soon, but for those want to check my presentation out, here you go (find the spreadsheet link at the end of the presentation that will direct you to more custom event examples): speakerdeck.com/bngsrc/custo... 2/2
speakerdeck.com
Custom event tracking in GA4 for SaaS
As Google Analytics 4 becomes the new standard, many SaaS professionals are eager to unlock its potential beyond basic metrics. Yet, harnessing custom e…
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Emina Demiri-Watson (she/her) @eminadw.bsky.social · 13/04/2025
🥹 stop it John! Actually no please continue! Thanks for all the support ❤️
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