iiinova — where your digital self keeps evolving

Embrace @embrace.io · 20/07/2026

🌊 The surf's up on client-side #OpenTelemetry, and we're paddling out THIS WEDNESDAY! Join our OTel panel with industry experts on Jul 22, 10AM PT 📍https://shorturl.at/NAkDz

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Embrace @embrace.io · 16/07/2026

📚 😎 The perfect beach read about client-side #OpenTelemetry. Ok the books might be fake but the problem they're about is real! Join our OTel panel with industry experts on Jul 22, 10AM PT 📍https://shorturl.at/NAkDz

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Embrace @embrace.io · 16/06/2026

A slow checkout. Three teams asking the same question: app, API, or network? Join @honeycomb.io + Embrace July 14 to learn how to connect frontend sessions to backend traces with #OpenTelemetry, so SRE, mobile, and web teams investigate with shared context. 📍Register here: shorturl.at/R7Qnp

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Embrace @embrace.io · 28/05/2026

Mobile teams deserve their Core Web Vitals moment. That’s why Embrace is building Core Mobile Vitals: a rigorous, user-focused framework for understanding mobile app performance through the experiences users actually notice. Read more from @tammyeverts.com: shorturl.at/5A8Ye

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Embrace @embrace.io · 30/04/2026

Sampling your RUM data means missing what actually broke. Wed 5/7 @ 10 AM PT: Join @cliffcrocker.bsky.social and @andydavies.me to see how (and why) Embrace captures 100% of browser sessions. Part of Web Performance Week. Register (and get the recap if you miss it) ➔ shorturl.at/H06h6

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Embrace @embrace.io · 23/04/2026

🔥 Hot take: most "AI-powered observability" is just a chatbot on top of incomplete data. If your AI can't answer "what did the user actually experience?", it's not reducing toil. It's guessing. April 29 we're showing what it looks like when AI starts with the user. 🔗 shorturl.at/uY87Y

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Embrace @embrace.io · 07/04/2026

Houston, we have a 500 🚨 Join @tammyeverts.com and @cliffcrocker.bsky.social for a live session on how the best engineering teams use synthetic + RUM together. 🗓 April 9 | 10am PT 📍https://shorturl.at/fGM09

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Embrace @embrace.io · 24/03/2026

🎉We’re excited to share that Embrace has contributed our #Kotlin API & SDK to #OpenTelemetry & it's been accepted into the community. Kotlin powers millions of devs across mobile, multiplatform, and backend, and now has a native path to OTel. More from @cncf.io: www.cncf.io/blog/2026/03...

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Embrace @embrace.io · 27/02/2026

Come build with us! 💛 Embrace is hiring across Engineering, Sales, and Marketing. Fully remote, equity for every team member, and a team culture where big ideas are welcome. 🔗 job-boards.greenhouse.io/embrace #Hiring #Observability #RemoteJobs

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Embrace @embrace.io · 26/02/2026

⚡ The Embrace MCP Server is here. Query crash logs, analyze network performance, and give AI agents like #Claude & #Cursor real production context, without leaving your IDE. 📍Learn more: hubs.la/Q044LTY40 #Observability

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Embrace @embrace.io · 18/02/2026

That feeling when you finally get true end-to-end visibility 💫 Network Spans Forwarding connects client-side requests to your backend so you can trace issues without guesswork. Learn more: hubs.la/Q043CFPT0 #Observability #OpenTelemetry #MobileObservability

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Embrace @embrace.io · 05/02/2026

✨ 2025 was huge for Embrace! [Sound ON] We acquired @speedcurve.com, shipped new mobile & web RUM features, deepened our #OpenTelemetry contributions, & partnered with #Chronosphere —all to help you build better user experiences. Thanks for being part of the journey. Here's to 2026 🚀

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Embrace @embrace.io · 14/01/2026

📱 🖥️ Share your frontend observability experience! We’re running a quick research #survey to understand how frontend engineering teams approach #observability and AI, and we’d love your input. First 100 responses get $25! 📍 Take the survey here: qualtricsxmymglqvplr.qualtrics.com/jfe/form/SV_...

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Embrace @embrace.io · 13/01/2026

Embrace wins the O11ys 2025 RUM implementation award 🎉 Honored to be recognized for bringing a user-first mindset from mobile to browser RUM, w deep visibility, open integrations & User Journey Mapping at the core. Thank you @observability-360.bsky.social! observability-360.com/article/View...

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Embrace @embrace.io · 12/12/2025

Let's make your workday a little more festive ✨ 🎩 Join our upcoming #webinar, "An #OTel Carol: Past, present, and future of #OpenTelemetry" 📍Sign-up here: ow.ly/WARi50XxQfo ⭐ Panelists: @adrianamvillela.bsky.social @dangb.me @jpkroehling.bsky.social @bidetofevil.wtf @colincontreary.bsky.social

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Embrace @embrace.io · 02/12/2025

✨🕰️🔮 Three OTel ghosts walk into a webinar… Tuesday, December 16 at 10AM PT 📍Join us: ow.ly/o9Fs50XxQaP @adrianamvillela.bsky.social @dangb.me @jpkroehling.bsky.social @bidetofevil.wtf

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Embrace @embrace.io · 12/11/2025

🎉 Big news! We’re thrilled to welcome @SpeedCurve to Embrace 💛 Together, we’re uniting deep web + mobile expertise into one OpenTelemetry-based, user-focused observability platform. Learn more: ow.ly/8li350Xqim4

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Embrace @embrace.io · 23/10/2025

The observability chaos is real! 😵‍💫 Join #Chronosphere & Embrace for a tactical session and live demo on how to cut through the noise, align backend and frontend telemetry, and regain control of your #observability strategy. 🗓️Tues, Oct 28 at 1P CST / 11A PST 📍Register here: ow.ly/gXyO50XbloM

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Embrace @embrace.io · 14/10/2025

Join Chronosphere & Embrace for a 45-minute tactical session and live demo on how to cut through the noise, align backend and frontend telemetry, and regain control of your #observability strategy. 🗓️ Tues, Oct 28 at 1P CST / 11A PST 📍 Register here: ow.ly/gXyO50XbloM

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Embrace @embrace.io · 09/10/2025

📣 It's time to bring modern #observability to your mobile apps Join us on Thursday, November 6 at 10AM PT for the "End-to-end mobile observability with Embrace and Grafana Cloud" webinar! 📍 Register here: ow.ly/SyNh50X9pGR @grafana.bsky.social

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Embrace @embrace.io · 07/10/2025

If you actually want to get #OpenTelemetry 𝘳𝘪𝘨𝘩𝘵, join our Pumpkin Spice and OpenTelemetry for Mobile panel on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗢𝗰𝘁 𝟴 𝗮𝘁 𝟭𝟬 𝗔𝗠 𝗣𝗧. 📍Register here: ow.ly/NoHN50X7xqy

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Embrace @embrace.io · 29/09/2025

🎃 No tricks, just treats! Join our webinar, 𝗣𝘂𝗺𝗽𝗸𝗶𝗻 𝘀𝗽𝗶𝗰𝗲 𝗮𝗻𝗱 #𝗢𝗽𝗲𝗻𝗧𝗲𝗹𝗲𝗺𝗲𝘁𝗿𝘆 𝗳𝗼𝗿 𝗺𝗼𝗯𝗶𝗹𝗲, and hear from key members of OpenTelemetry’s #Android and #Swift SIGs. 📍Register here: ow.ly/gGzx50X18ff

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Embrace @embrace.io · 22/09/2025

Why did Embrace bet on #OpenTelemetry? Because #observability should empower customers, not lock them in. Freedom. Interoperability. Accountability. That’s the OTel way. That’s the Embrace way. Read more: ow.ly/j3AE50X0us2

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Embrace @embrace.io · 18/09/2025

Join Joaquín Díaz & Colin Contreary on Sept 25 at 10AM PT for a live Embrace Web RUM demo. Learn how to track flows, catch performance issues, and tie frontend problems to backend causes. 📍 Sign up here: ow.ly/hCV350WZ3I3 𝘊𝘢𝘯’𝘵 𝘫𝘰𝘪𝘯 𝘭𝘪𝘷𝘦? 𝘙𝘦𝘨𝘪𝘴𝘵𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨.

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Embrace @embrace.io · 04/09/2025

Ever wonder how app performance impacts users? Join Embrace’s webinar Exploring User Journeys (Sept 16 @ 10AM PT) and learn how engineers can: ➔Link user drop-offs to frontend issues ➔Build User Flows around critical activities ➔Expose bottlenecks product analytics tools miss 🔗: ow.ly/wq3S50WMjx8

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Embrace @embrace.io · 26/08/2025

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Embrace @embrace.io · 13/08/2025

📱🔭Getting started with OpenTelemetry + Embrace: Real user insights for mobile Join us on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬 𝗮𝘁 𝟭𝟬𝗮𝗺 𝗣𝗧 and we'll and show you how to make OTel adoption easy and get the insights your mobile team needs. 📍 Sign up here: ow.ly/knbK50WFmXi #OpenTelemetry #MobileObservability

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Embrace @embrace.io · 29/07/2025

💫 A new hope for frontend #observability... Join us THURSDAY, July 31 for “Coming soon to a browser near you: #OpenTelemetry,” a panel with key members of the new #OTEL Browser SIG as they explore the future of #frontend observability. 📍 Register to join (and get the recording): ow.ly/x2eA50WpG6W

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Embrace @embrace.io · 24/07/2025

🍿Get ready for the must-see observability panel of the season... Join us for a blockbuster panel featuring key members of the #OpenTelemetry new Browser SIG as we dive into the future of frontend #observability. 🚨Register here (and get the recording too!): ow.ly/x2eA50WpG6W

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Embrace @embrace.io · 22/07/2025

⚡️NEW: User Journeys is here, starting with User Flows! Go beyond crashes and vitals—track user paths, tie performance to drop-offs, and prove real impact. It's time for observability to get user-focused. Learn more ➝ ow.ly/tRiy50Wtyzc

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Embrace @embrace.io · 17/07/2025

🎬🍿 Coming soon to a browser near you: #OpenTelemetry! Join us for a blockbuster panel featuring key members of OpenTelemetry’s new Browser SIG as we dive into the future of frontend #observability. 🗓️ Date: Thursday, July 31 at 10AM PT 🎟️ Save your seat: ow.ly/oAWJ50WpG7j

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Embrace @embrace.io · 15/07/2025

🍿 Who’s ready to catch a sweet flick about OpenTelemetry support for web? Join Ted Young, Purvi Kanal, Martin Kuba, and Jared Freeze to hear how the new Browser SIG is bringing better browser observability to #OpenTelemetry 📍Sign-up here: ow.ly/oAWJ50WpG7j

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Embrace @embrace.io · 10/07/2025

🧙‍♂️ “Questions. Questions that need answering.” No need to panic or wander Middle-earth. Join Embrace Office Hours to get real help from our engineers—whether it’s product questions or observability best practices. 🗓️ Wed, July 23 | 12P EST / 9A PST 📍 Add to calendar: ow.ly/1CE650WnZAj

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Embrace @embrace.io · 30/06/2025

🎧 Sound ON: ✨THIS✨ but for mobile and web performance. Users may not always say when something’s off, but they always 𝘧𝘦𝘦𝘭 it. At Embrace, we help mobile and web teams deliver smooth user experiences, from tap to swipe. 😌 Give your users a “glass-fruit-slicing” level of satisfaction.

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Embrace @embrace.io · 23/06/2025

🔍 #Observability isn’t just about systems. It’s about users. 👤 In @thenewstack.io, @davidrifkin.bsky.social's latest piece, “𝗠𝗮𝗸𝗶𝗻𝗴 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝗨𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆,” asks a key question: Are we actually measuring what matters? 📍 Read it here ➔ thenewstack.io/the-case-for...

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Embrace @embrace.io · 11/06/2025

🖥️ 🎉 We’ve officially launched Web RUM! Today, we’re excited to announce that we’ve expanded beyond mobile with Web RUM, giving you full visibility into performance and reliability across every screen, with OpenTelemetry at the core. Learn more about user-focused observability ➔ ow.ly/yql350W7QW3

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Embrace @embrace.io · 09/06/2025

W😲W! Taking a minute to appreciate everything we've 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 accomplished this year! But we’ve been working on something even bigger. Something that’s about to bring user-focused observability to 𝘦𝘷𝘦𝘳𝘺 screen. Stay tuned. 👀

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Embrace @embrace.io · 30/05/2025

📣 NEW REPORT: #OpenTelemetry for Mobile — What’s now and what’s next We partnered with EMA and APMDigest to survey 400+ IT pros on how OpenTelemetry is shaping the future of mobile #observability. 📍 Download the report: ow.ly/KOZv50W1Pc2

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Embrace @embrace.io · 02/05/2025

We feel you, Frodo. When an #ANR hits, users don’t wait 🕓, they close ❌ ❓Most tools stop at 𝘸𝘩𝘢𝘵 happened. ✅Embrace shows you 𝙬𝙝𝙮, with full session timelines, thread states & context leading up to the freeze. Learn how ANRs actually work: ow.ly/Jxxm50VLHwE #Android #Devhumor #Mobiledev

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Embrace @embrace.io · 25/04/2025

💥 ATTN: GrafanaCON 2025 attendees! After Day 1 of #GrafanaCON, trade your dashboards for paddles 🏓 Embrace, @grafana.bsky.social, and @tailscale.com are teaming up to keep the good vibes going with a post-conference Ping Pong Party! 📅 May 6 | 4–6 PM 📍 SPIN Seattle 🔗 ow.ly/6CbC50VHXfF

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Embrace @embrace.io · 23/04/2025

What is Mobile Observability, really? 🤔 Join us for April’s Office Hours as @bidetofevil.wtf and @davidrifkin.bsky.social break down what mobile #observability really means and how it can help your team go from guesswork to clarity. 📅 Thurs, April 24 🕙 10 AM PT 🔗 Sign-up: ow.ly/8NrE50VGBxb

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Embrace @embrace.io · 04/04/2025

That’s a wrap on #KubeCon! 🇬🇧✨Great connecting & sharing how Embrace enables mobile #observability w/ #OpenTelemetry Huge highlight: dinner with amazing OTel friends ❤️ @adrianamvillela.bsky.social, @hazelweakly.me, @dangb.me, @marylia.dev, @bidetofevil.wtf, @davidrifkin.bsky.social Until next time!

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Embrace @embrace.io · 01/04/2025

🚨 📟 Introducing PagerEmbrace!🚨 📟 Cutting-edge alerting meets cutting-edge fashion. Thanks to our retro pager integration, you’ll never miss a crash again. Now compatible with most belt loops👖and featuring alert beeps loud enough to startle your whole dev team. 💥 #AprilFools

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Embrace @embrace.io · 25/03/2025

👋 We're at #SRECon Americas! Stop by Booth #20 to see how Embrace equips #SRE & #mobile teams with real-time mobile visibility: from client-side network monitoring to every user session. It’s mobile #observability that actually makes sense, all built on #OpenTelemetry!📱🔭

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Embrace @embrace.io · 20/03/2025

🔭 React Native + #OpenTelemetry just got an upgrade! Embrace’s open-source #ReactNative SDK now makes it easy to send mobile telemetry to any OTel-compatible backend. 📢 Join our webinar to learn how! 📅 March 27 | 10AM PDT 📌 Save your seat: ow.ly/Hckq50Vhwua

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Embrace @embrace.io · 13/03/2025

🔭 OpenTelemetry in React Native?! 𝘕𝘰 𝘸𝘢𝘺! 𝗬𝗘𝗦 𝘄𝗮𝘆! Join our webinar to learn the best path for using OTel in React Native apps. 📅 March 27 | 10AM PDT 🎙️ Jonathan Munz & Florencia Acosta 📌 Save your seat: ow.ly/Hckq50Vhwua #OpenTelemetry #OTel #ReactNative #Webinar

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Embrace @embrace.io · 12/03/2025

💛🧡 That’s a wrap on ObservabilityCON On The Road – Chicago! We loved connecting with the Grafana community, diving into #OpenTelemetry, and sharing how Embrace + Grafana power full-stack #observability for mobile apps. Thanks to @grafana.bsky.social & everyone who stopped by! 💫

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Embrace @embrace.io · 25/02/2025

Obvi we're at @grafana.bsky.social's ObsCon in the Bay Area! 😎 🧡 🌉 Stop by to see how Embrace powers: 📱 Mobile telemetry in Grafana 👀 Deep mobile user insights ↔️ Frontend + backend context ✅ Fast issue resolution 👋 Say hi, grab swag, and let's chat mobile #observability! #ObservabilityCon

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Embrace @embrace.io · 11/02/2025

🔭 #OpenTelemetry for #ReactNative is here! 🙌 Embrace built an OpenTelemetry-compliant instrumentation library to track navigation flows, giving devs real-time insights.📱 Read Florencia Acosta’s blog on the journey, challenges & how to start using it! ➔ ow.ly/X1I650UY0if

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Embrace @embrace.io · 10/02/2025

❤️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗱𝗮𝘆! Join @dangb.me, @hazelweakly.me, @adrianamvillela.bsky.social, @bidetofevil.wtf, @marylia.dev to hear their #observability success stories and what they love the most about #OpenTelemetry. 📍Sign-up here: ow.ly/npEA50UHYMw

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