iiinova — where your digital self keeps evolving

Ed Orozco @eddzio.bsky.social · 28/12/2025

Fraunces is a lot of fun and quite versatile. I've also been a long-time fan of Playfair Display

Ed Orozco @eddzio.bsky.social · 07/11/2025

The hardest part about measuring design impact is connecting discrete outcomes to lagging indicators such as churn or customer retention or even growth. Especially in the case of startups, where usage numbers are not always statistically significant, and you have to rely on qualitative feedback.

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Ed Orozco @eddzio.bsky.social · 31/10/2025

Where do we go as a society when AI inaccuracy permeates even scientific literature? How can you fact check something when even science is susceptible of made up facts?

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Ed Orozco @eddzio.bsky.social · 22/10/2025

Explorations for my upcoming talk at #tcuk

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Ed Orozco @eddzio.bsky.social · 15/10/2025

AI made polished writing the norm. Humans writers now look for ways to write less perfectly. More raw. To signal humanity. Analog lenses, vintage filters, tape effects, unpolished writing. We yearn for real. Perfection became the mark of the machine.

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Ed Orozco @eddzio.bsky.social · 07/09/2025

For research. Erika Hall's Just Enough Research. Best one. Period. For UI. Check out Refactoring UI by Tailwind, Matt D. Smith and Fons Mans. For UX. Nielsen Norman group and Pavel Samsonov. For design engineering. Dan Hollick on X. For product. Lenny's Podcast, blog and newsletter.

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Ed Orozco @eddzio.bsky.social · 25/08/2025

I find the concept of customer-centricity to be silly. For a couple of reasons: Number one is that I truly believe referring to people as "customers" or "users" often dehumanizes the individuals we, as designers, are committed to serve. Number two is that without customers there's not business.

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Ed Orozco @eddzio.bsky.social · 25/08/2025

A lot of work of design is explaining concepts so people understand them with the least amount of context possible.

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Ed Orozco @eddzio.bsky.social · 19/08/2025

Raycast lets you search for any file in your Google Drive without taking your hands off the keyboard. 🤯

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Ed Orozco @eddzio.bsky.social · 10/08/2025

I use a lot of shortcuts and tools like Raycast, not to work faster, but to minimize micro-distractions. You don't want anything to take your attention off the work. I really believe the quality of your focus has an impact on the quality of the result.

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Ed Orozco @eddzio.bsky.social · 03/07/2025

Pro tip Pasting OKLCH codes into Figma automatically converts them to P3 HEX (if you're using the P3 color profile)

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Ed Orozco @eddzio.bsky.social · 14/06/2025

One of the biggest challenges in communications is explaining others why you're excited about something.

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Ed Orozco @eddzio.bsky.social · 11/06/2025

I recreated the liquid glass effect in @figma.com Get the file in my community profile www.figma.com/community/fi... #designsky

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Ed Orozco @eddzio.bsky.social · 03/06/2025

I'm starting a Slack group for solo/founding designers. If you're interested, drop a comment or DM me and I'll send you an invite. Keeping it to max 10 people for now! #designsky

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Ed Orozco @eddzio.bsky.social · 01/06/2025

Don't tell me your product uses AI. Everyone has that. Tell me how it makes me richer, fitter, or happier or all of the above.

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Reposted by Ed Orozco

Pavel @spavel.bsky.social · 29/05/2025

Another day, another AI company promises to replace workers on a mass scale soon™️ (in this case: Anthropic, 20%, 5 years). But don't look at what they *say*. Anthropic sells to enterprises on a per-user model. What's likelier: they designed a self-obsoleting business model or they're full of shit?

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Ed Orozco @eddzio.bsky.social · 16/05/2025

I was so tempted to add in the Sauron's lizard eye

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Ed Orozco @eddzio.bsky.social · 01/05/2025

I'm a sucker for those #raycast -style illustrations #madeinfigma #designsky #buildinpublic #ux&uisky

A red 3D checkmark illustration made in Figma by Ed Orozco, inspired in the style of Raycast.

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Ed Orozco @eddzio.bsky.social · 03/04/2025

An imperfect solution applied consistently is more effective than an ideal solution applied inconsistently

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Ed Orozco @eddzio.bsky.social · 28/03/2025

Specs for charts Because life's too short for ugly ass charts #designsky #buildinpublic

Specs for line charts. One single line chart and one multi line chart with annotations on both sides explaining how they should be implemented.

Specs for line charts. A multi line chart with lines in green, purple and orange.

A single-line chart in agree depicting 6 months.

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Ed Orozco @eddzio.bsky.social · 23/03/2025

The glowing ones come in the pro max ultra version

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Ed Orozco @eddzio.bsky.social · 23/03/2025

They are very visible. They interrupt the grid pattern of the grill which you eyes catches immediately It's not a hassle for me if apple ships their laptops with them 😂

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Ed Orozco @eddzio.bsky.social · 23/03/2025

i stopped charging it in protest and it stopped working so I replaced it with a logitech

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Ed Orozco @eddzio.bsky.social · 22/03/2025

I hope they do this or come up with a better solution Tired of scratching the side of my macbooks from missing the port when connecting cables

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Ed Orozco @eddzio.bsky.social · 22/03/2025

I'm not an industrial designer and I don't work at Apple but if someone these sees this, I hope the make it or at least come up with a better solution Considering the over 15 million macs sold every year the global amount of time saved would be staggering

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Ed Orozco @eddzio.bsky.social · 22/03/2025

Thanks! I'm sure there's other approaches but this one blends in nicely with the speaker grill

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Ed Orozco @eddzio.bsky.social · 22/03/2025

If I do stickers, they have to be pokemons

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Ed Orozco @eddzio.bsky.social · 22/03/2025

I'd love for #Apple to make their ports easier to find. When facing the screen, it's nearly impossible to guess where the ports are. Since these speaker grills are mostly decorative, why not replace a few holes to indicate where to connect their cables? #designsky

Mockup. Apple Macbooks speaker grill port indicators.

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Ed Orozco @eddzio.bsky.social · 17/03/2025

You can’t afford reaching product market fit in 10 years. Investors and employees want to see early proof that you’re onto something and not just building a cash-burning factory.

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Ed Orozco @eddzio.bsky.social · 16/03/2025

Design’s greatest impact isn't beautiful UIs. Craft has value but it’s small compared to discovering and framing problems. I have yet to find a better way to discover valuable problems than speaking with people. ✱ What’s the problem? ✱ Why is it a problem? ✱ What are you doing about it today?

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Ed Orozco @eddzio.bsky.social · 12/03/2025

The more you know your users, the more you’ll develop your sensitivity around their needs. This will give you the confidence to create designs that stray away from the average middle and towards the righteous lane. #designsky #buildinpublic

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Reposted by Ed Orozco

c0nc0rdance @c0nc0rdance.bsky.social · 24/10/2024

Here's a relief map of South America I find really interesting. The Andes is the longest continental mountain range in the world, 8,900 km (5,530 mi) long, with an average elevation of 4,000 m (13,123 ft). The Amazonian basin has an average elevation of 100 m (329 ft). A land of contrasts!

Remarkable relief Map of South America - (originally from The Geological Society of America / The American Geographical Society / USGS - 1950). Credit Sean Conway

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Ed Orozco @eddzio.bsky.social · 11/03/2025

Thanks! I'm give it another go later

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Ed Orozco @eddzio.bsky.social · 11/03/2025

#UX research is one of the most important inputs in deciding what to build. If you don't know what your customers or audience are willing to pay for, you're best case missing out on business opportunities, worse case burning cash building stuff people don't find important.

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Ed Orozco @eddzio.bsky.social · 11/03/2025

Senior engineers think a lot like designers. Senior designers think a lot like engineers. #designsky

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