iiinova — where your digital self keeps evolving

Ed Orozco @eddzio.bsky.social · 07/11/2025

The hardest part about measuring design impact is connecting discrete outcomes to lagging indicators such as churn or customer retention or even growth. Especially in the case of startups, where usage numbers are not always statistically significant, and you have to rely on qualitative feedback.

000

Ed Orozco @eddzio.bsky.social · 31/10/2025

Where do we go as a society when AI inaccuracy permeates even scientific literature? How can you fact check something when even science is susceptible of made up facts?

020

Ed Orozco @eddzio.bsky.social · 22/10/2025

Explorations for my upcoming talk at #tcuk

000

Ed Orozco @eddzio.bsky.social · 15/10/2025

AI made polished writing the norm. Humans writers now look for ways to write less perfectly. More raw. To signal humanity. Analog lenses, vintage filters, tape effects, unpolished writing. We yearn for real. Perfection became the mark of the machine.

010

Ed Orozco @eddzio.bsky.social · 07/09/2025

For research. Erika Hall's Just Enough Research. Best one. Period. For UI. Check out Refactoring UI by Tailwind, Matt D. Smith and Fons Mans. For UX. Nielsen Norman group and Pavel Samsonov. For design engineering. Dan Hollick on X. For product. Lenny's Podcast, blog and newsletter.

030

Ed Orozco @eddzio.bsky.social · 25/08/2025

I find the concept of customer-centricity to be silly. For a couple of reasons: Number one is that I truly believe referring to people as "customers" or "users" often dehumanizes the individuals we, as designers, are committed to serve. Number two is that without customers there's not business.

000

Ed Orozco @eddzio.bsky.social · 25/08/2025

A lot of work of design is explaining concepts so people understand them with the least amount of context possible.

000

Ed Orozco @eddzio.bsky.social · 19/08/2025

Raycast lets you search for any file in your Google Drive without taking your hands off the keyboard. 🤯

010

Ed Orozco @eddzio.bsky.social · 10/08/2025

I use a lot of shortcuts and tools like Raycast, not to work faster, but to minimize micro-distractions. You don't want anything to take your attention off the work. I really believe the quality of your focus has an impact on the quality of the result.

030

Ed Orozco @eddzio.bsky.social · 03/07/2025

Pro tip Pasting OKLCH codes into Figma automatically converts them to P3 HEX (if you're using the P3 color profile)

010

Ed Orozco @eddzio.bsky.social · 14/06/2025

One of the biggest challenges in communications is explaining others why you're excited about something.

131

Ed Orozco @eddzio.bsky.social · 11/06/2025

I recreated the liquid glass effect in @figma.com Get the file in my community profile www.figma.com/community/fi... #designsky

020

Ed Orozco @eddzio.bsky.social · 03/06/2025

I'm starting a Slack group for solo/founding designers. If you're interested, drop a comment or DM me and I'll send you an invite. Keeping it to max 10 people for now! #designsky

030

Ed Orozco @eddzio.bsky.social · 01/06/2025

Don't tell me your product uses AI. Everyone has that. Tell me how it makes me richer, fitter, or happier or all of the above.

010

Reposted by Ed Orozco

Pavel @spavel.bsky.social · 29/05/2025

Another day, another AI company promises to replace workers on a mass scale soon™️ (in this case: Anthropic, 20%, 5 years). But don't look at what they *say*. Anthropic sells to enterprises on a per-user model. What's likelier: they designed a self-obsoleting business model or they're full of shit?

716425

Ed Orozco @eddzio.bsky.social · 01/05/2025

I'm a sucker for those #raycast -style illustrations #madeinfigma #designsky #buildinpublic #ux&uisky

A red 3D checkmark illustration made in Figma by Ed Orozco, inspired in the style of Raycast.

0170

Ed Orozco @eddzio.bsky.social · 03/04/2025

An imperfect solution applied consistently is more effective than an ideal solution applied inconsistently

010

Ed Orozco @eddzio.bsky.social · 28/03/2025

Specs for charts Because life's too short for ugly ass charts #designsky #buildinpublic

Specs for line charts. One single line chart and one multi line chart with annotations on both sides explaining how they should be implemented.

Specs for line charts. A multi line chart with lines in green, purple and orange.

A single-line chart in agree depicting 6 months.

0100

Ed Orozco @eddzio.bsky.social · 22/03/2025

I'd love for #Apple to make their ports easier to find. When facing the screen, it's nearly impossible to guess where the ports are. Since these speaker grills are mostly decorative, why not replace a few holes to indicate where to connect their cables? #designsky

Mockup. Apple Macbooks speaker grill port indicators.

10670

Ed Orozco @eddzio.bsky.social · 17/03/2025

You can’t afford reaching product market fit in 10 years. Investors and employees want to see early proof that you’re onto something and not just building a cash-burning factory.

020

Ed Orozco @eddzio.bsky.social · 16/03/2025

Design’s greatest impact isn't beautiful UIs. Craft has value but it’s small compared to discovering and framing problems. I have yet to find a better way to discover valuable problems than speaking with people. ✱ What’s the problem? ✱ Why is it a problem? ✱ What are you doing about it today?

010

Ed Orozco @eddzio.bsky.social · 12/03/2025

The more you know your users, the more you’ll develop your sensitivity around their needs. This will give you the confidence to create designs that stray away from the average middle and towards the righteous lane. #designsky #buildinpublic

010

Reposted by Ed Orozco

c0nc0rdance @c0nc0rdance.bsky.social · 24/10/2024

Here's a relief map of South America I find really interesting. The Andes is the longest continental mountain range in the world, 8,900 km (5,530 mi) long, with an average elevation of 4,000 m (13,123 ft). The Amazonian basin has an average elevation of 100 m (329 ft). A land of contrasts!

Remarkable relief Map of South America - (originally from The Geological Society of America / The American Geographical Society / USGS - 1950). Credit Sean Conway

23696194

Ed Orozco @eddzio.bsky.social · 11/03/2025

#UX research is one of the most important inputs in deciding what to build. If you don't know what your customers or audience are willing to pay for, you're best case missing out on business opportunities, worse case burning cash building stuff people don't find important.

000

Ed Orozco @eddzio.bsky.social · 11/03/2025

Senior engineers think a lot like designers. Senior designers think a lot like engineers. #designsky

010

Ed Orozco @eddzio.bsky.social · 10/03/2025

Spent way too long trying to set up a custom domain for @beehiiv.com — it's incredibly frustrating. Couldn't figure it out even with ChatGPT 4o Gave up and disconnected the custom domain. Now my account is useless because it keeps pointing to the custom domain instead of beehiiv's #buildinpublic

210

Reposted by Ed Orozco

Ed Orozco @eddzio.bsky.social · 09/01/2025

Designers operate at the frontier of what already exists and what doesn't. #designsky

031

Ed Orozco @eddzio.bsky.social · 09/03/2025

I tried Astro. It's great but for a newsletter it's too much work and maintenance. So I began to compare newsletters options... 👇 #buildinpublic

120

Ed Orozco @eddzio.bsky.social · 09/03/2025

We all know what seams look like in the physical world. The seams that run through the legs of your jeans. In software, they are the bugs and weird UX issues that are common in software. They are part of how the product was built. Have you ever used a truly seamless product? #design #ux

000

Ed Orozco @eddzio.bsky.social · 08/03/2025

As a designer who codes for fun, I greatly appreciate how Warp always explains what each git command does and the logic behind the suggested actions.

120

Ed Orozco @eddzio.bsky.social · 08/03/2025

Deep domain knowledge it’s hard to create. Specialized designers do really well because they become familiar with the common challenges of certain industries. This is especially true in technical fields. If there's a field that interests you, double down on that and you'll do really well.

010

Ed Orozco @eddzio.bsky.social · 06/03/2025

Kit (ConvertKit) has subtle yet effective way for people to discover their ⌘+K search menu. It's hard to make these menus discoverable and they often remains hidden features reserved for the more tech-savvy users. This is genius. Mind if I borrow it? #ux #design #discoverability

Kit convertkit quick search menu discoverability

010

Ed Orozco @eddzio.bsky.social · 06/03/2025

Specs! Consistent target sizes can do wonders for the usability of your product. In case of doubt, bigger is better, especially on mobile. #designsky #buildinpublic #ux&uisky

020

Ed Orozco @eddzio.bsky.social · 06/03/2025

When a measure becomes a target, it ceases to be a good measure — Goodhart’s law

020

Ed Orozco @eddzio.bsky.social · 06/03/2025

Working on a custom icon today #designsky #buildinpublic #ux&uisky

2120

Ed Orozco @eddzio.bsky.social · 05/03/2025

We’re surrounded by an ocean of vanilla ice cream, the most basic and undifferentiated flavor. Lots of products today use the same palettes, same fonts, and same style.

110

Ed Orozco @eddzio.bsky.social · 01/03/2025

Go-to-market is 50% of the equation. Your great product is useless if nobody knows it exists.

020