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Rotem Perach

@drrotemperach.bsky.social
713 followers 864 following 46 posts

Senior Lecturer in Psychology @ UniversityofWestminster. Applied social psychology. Collective resilience, health inequalities, facemasks, misinformation, public health messages, creativity. (he/him)

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Rotem Perach @drrotemperach.bsky.social · 17/07/2026
It was great to host a student delegation led by the brilliant Chanki Moon yesterday, to hear about the exciting research at Jeonbuk National University and to discuss political trust and health inequalities. Loved the gift merch too! @uniwestpress.bsky.social @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 17/06/2026
Looking forward to talking about health communication in ICSIH7 in University of Exeter next week. @icsih7.bsky.social Hope to see you there, let's get a ☕
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Rotem Perach @drrotemperach.bsky.social · 20/05/2026
We asked people about their memories from lockdown. Many chose memories involving facemasks. These facemask memories reveal how people made sense of health guidance during the Covid-19 pandemic. See our findings visualised by Franziska Busch ⬇️ shorturl.at/22YDu @uniwestpress.bsky.social
medium.com
Facemask Memories
I’m proud to share my poster presentation supporting the dissemination of research by Dr Rotem Perach, Dr Kyoko Murakami and Dr Catherine…
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Rotem Perach @drrotemperach.bsky.social · 08/06/2026
What can memories from the Covid-19 pandemic tell us about following health guidance? 😷 Final version of our facemask memories paper now open access: www.sciencedirect.com/science/arti...
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Rotem Perach @drrotemperach.bsky.social · 20/05/2026
We asked people about their memories from lockdown. Many chose memories involving facemasks. These facemask memories reveal how people made sense of health guidance during the Covid-19 pandemic. See our findings visualised by Franziska Busch ⬇️ shorturl.at/22YDu @uniwestpress.bsky.social
medium.com
Facemask Memories
I’m proud to share my poster presentation supporting the dissemination of research by Dr Rotem Perach, Dr Kyoko Murakami and Dr Catherine…
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Reposted by Rotem Perach
Rotem Perach @drrotemperach.bsky.social · 08/05/2026
Can we rely on the spirit of 'keep calm and carry on' in the next pandemic? Our new ERAP paper ⬇️ www.westminster.ac.uk/news/people-... @catherineloveday.bsky.social @uniwestpress.bsky.social @psychologyatuow.bsky.social
westminster.ac.uk
People willing to wear facemasks as an act of showing care for community, Westminster researchers find
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Rotem Perach @drrotemperach.bsky.social · 08/05/2026
Can we rely on the spirit of 'keep calm and carry on' in the next pandemic? Our new ERAP paper ⬇️ www.westminster.ac.uk/news/people-... @catherineloveday.bsky.social @uniwestpress.bsky.social @psychologyatuow.bsky.social
westminster.ac.uk
People willing to wear facemasks as an act of showing care for community, Westminster researchers find
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Rotem Perach @drrotemperach.bsky.social · 06/05/2026
Can the Brits ‘keep calm and carry on’? In our new paper, we analysed people’s facemask memories from lockdown to find out ⬇️😷 www.sciencedirect.com/science/arti... Huge thanks to @catherineloveday.bsky.social and Kyoko Murakami @psychologyatuow.bsky.social @uniwestpress.bsky.social
sciencedirect.com
Facemask memories: a qualitative approach to people’s construal of protective health behaviours
Understanding how people construe new health behaviours is important for public health policy and pandemic preparedness. Research suggests that people…
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Rotem Perach @drrotemperach.bsky.social · 06/05/2026
Can the Brits ‘keep calm and carry on’? In our new paper, we analysed people’s facemask memories from lockdown to find out ⬇️😷 www.sciencedirect.com/science/arti... Huge thanks to @catherineloveday.bsky.social and Kyoko Murakami @psychologyatuow.bsky.social @uniwestpress.bsky.social
sciencedirect.com
Facemask memories: a qualitative approach to people’s construal of protective health behaviours
Understanding how people construe new health behaviours is important for public health policy and pandemic preparedness. Research suggests that people…
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Rotem Perach @drrotemperach.bsky.social · 30/03/2026
Thank you Crowds & Identities for having us, what an excellent discussion! @psychologyatuow.bsky.social
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BPS Research Digest @researchdigest.bsky.social · 09/03/2026
Can NHS-branded facemasks save lives? Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance: www.bps.org.uk/research-dig...
bps.org.uk
Can NHS-branded facemasks save lives? | BPS
Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.
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Rotem Perach @drrotemperach.bsky.social · 09/03/2026
Can NHS-branded #facemasks save lives? Our targetted messaging research now on BPS Research Digest: Huge thanks to Franziska Busch! @uniwestpress.bsky.social @psychologyatuow.bsky.social @therealdrdebs.bsky.social #terrormanagement #covid #vaccine #NHS www.bps.org.uk/research-dig...
bps.org.uk
Can NHS-branded facemasks save lives? | BPS
Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.
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Rotem Perach @drrotemperach.bsky.social · 09/03/2026
Can NHS-branded #facemasks save lives? Our targetted messaging research now on BPS Research Digest: Huge thanks to Franziska Busch! @uniwestpress.bsky.social @psychologyatuow.bsky.social @therealdrdebs.bsky.social #terrormanagement #covid #vaccine #NHS www.bps.org.uk/research-dig...
bps.org.uk
Can NHS-branded facemasks save lives? | BPS
Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.
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Rotem Perach @drrotemperach.bsky.social · 30/01/2026
Does mask-wearing decrease support for women politicians? Does the type of mask matter? Fascinating experimental research by Muroga and Crabtree: cup.org/49wQCNj Some of the research materials ⬇️
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Rotem Perach @drrotemperach.bsky.social · 16/10/2025
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication? We manipulated exposure to the #NHS symbol in health messages in two online studies. Our new paper: shorturl.at/LOt6t @psychologyatuow.bsky.social #socialpsychology #appliedpsychology #behaviouralscience
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Rotem Perach @drrotemperach.bsky.social · 16/10/2025
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication? We manipulated exposure to the #NHS symbol in health messages in two online studies. Our new paper: shorturl.at/LOt6t @psychologyatuow.bsky.social #socialpsychology #appliedpsychology #behaviouralscience
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Rotem Perach @drrotemperach.bsky.social · 14/10/2025
🔊 New paper 🔊 In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask. 😷 + 💀 Open access: www.tandfonline.com/doi/full/10.... @psychologyatuow.bsky.social @therealdrdebs.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 17/09/2025
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs. Read our new paper, led by Carmen Colclough ⬇️ www.tandfonline.com/doi/full/10.... @determindstudy.bsky.social @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 17/09/2025
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs. Read our new paper, led by Carmen Colclough ⬇️ www.tandfonline.com/doi/full/10.... @determindstudy.bsky.social @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 14/08/2025
"Trusted messengers played a critical role in public health response around vaccine confidence, engaging in a range of activities beyond “message amplifier.” www.sciencedirect.com/science/arti...
sciencedirect.com
Engaging trusted messengers in public health response: Key strategies to building community trust among CDC'S prevention research center's vaccine confidence network
As part of Centers for Disease Control and Prevention's (CDC) Prevention Research Center (PRC) Vaccine Confidence Network (PRC VCN), 26 academic insti…
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Rotem Perach @drrotemperach.bsky.social · 14/08/2025
Fascinating analysis on NHS hero framing and other elements in the UK Covid-19 narrative⬇️ onlinelibrary.wiley.com/doi/10.1111/...
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Rotem Perach @drrotemperach.bsky.social · 04/08/2025
Great to see this agency-forward vision for behavioural science ⬇️
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Rotem Perach @drrotemperach.bsky.social · 16/04/2025
Great to see our paranormal beliefs article led by brilliant Betul Rauf is among top viewed in JSR @psychologyatuow.bsky.social
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Mark Rubin @markrubin.bsky.social · 09/04/2025
Terror Management Theory Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects. doi.org/10.1037/pspa...
We assessed the evidential value of the large literature (k = 643–825 studies) investigating the mortality salience (MS) hypothesis from terror management theory, employing a multitool assessment approach. First, we reviewed and evaluated recent efforts to replicate past experiments testing the MS hypothesis, summarizing the conflicting evidence and arguments to the evidential value of the MS literature. Next, we performed a random effects meta-analysis on the MS literature using multiple bias-correction meta-analytic techniques, including selection models, precision-effect test and precision-effect estimate with standard errors, weighted average of adequately powered studies and weighted least square, as well as the more recently developed p-curve and z-curve. Overall, the different meta-analytic tools often pointed to conflicting conclusions, reflecting methodological and philosophical differences among these tools. A synthesis of our findings suggests there are nonzero effects underlying some studies of the MS hypothesis, although the effects are highly heterogeneous, most studies are underpowered, and many individual effects may be spurious. We recommend future replications to assume a smaller effect size (r = .18) and to strictly follow expert guidance in the experimental protocol. Given the conflicting findings that emerged, we suggest future attempts to evaluate other literature would benefit from a multitool assessment approach.
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Rotem Perach @drrotemperach.bsky.social · 03/04/2025
Looking forward to talking about death, cultural facemasks, and public health messages, today in Lisbon at 12:25 #BCC2025
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Rotem Perach @drrotemperach.bsky.social · 28/03/2025
Excited for the upcoming Behaviour Change Conference 2025 #BCC2025 I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd. @ucl-cbc.bsky.social @psychologyatuow.bsky.social @therealdrdebs.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 27/03/2025
Huge thanks to Greenwich Social Psychology lab for the invitation to talk about cultural facemasks in public health messages today. It was a great sunny experience. Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion. @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 25/03/2025
Had a great time presenting our work on cultural facemasks in public health messages in University of Sussex. Huge thanks to all social psychologists and students for the brilliant discussion and feedback, and thanks for the invite @seanfiggins.bsky.social @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 19/03/2025
*Top cited* Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article. Paper: onlinelibrary.wiley.com/doi/full/10.... @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 10/03/2025
Great to see the co-design process of targeted health communications, and the final recommendations, by @melodytaba.bsky.social et al.👇 pmc.ncbi.nlm.nih.gov/articles/PMC...
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Crowds & Identities @crowdsidentities.bsky.social · 24/01/2025
Can group-based strategies increase community resilience? Longitudinal predictors of sustained participation in Covid-19 mutual aid and community support groups doi.org/10.1111/jasp...
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Rotem Perach @drrotemperach.bsky.social · 23/01/2025
Huge thanks to @profjohndrury.bsky.social for a fascinating talk yesterday @psychologyatuow.bsky.social about the role of meta-perceptions in how riots spread. Very inspiring!
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Rotem Perach @drrotemperach.bsky.social · 22/01/2025
Looking forward to this talk by John Drury at University of Westminster today! @psychologyatuow.bsky.social
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Rotem Perach @drrotemperach.bsky.social · 15/01/2025
Going to talk about public health messaging @ Behaviour Change for Health and Sustainability Conference in April, in Lisbon. If you're joining, let's get a coffee.
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Rotem Perach @drrotemperach.bsky.social · 18/12/2024
go.bsky.app/GkD3dR1 Let me know in comments if you'd like to join this starter pack
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Rotem Perach @drrotemperach.bsky.social · 05/01/2025
"...increasing U.S. public support for an evidence-based redistributive policy across racial/ethnic and partisan lines is possible with a well-designed and pretested message strategies that center shared values, describe policy efficacy, and include a call to collective action." Niederdeppe et al.👇
academic.oup.com
Centering historically minoritized populations to design effective messages about an evidence-based policy to advance social equity
Abstract. Researchers have raised concerns that messages describing racial disparities in social outcomes can reduce or polarize support for public policie
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Rotem Perach @drrotemperach.bsky.social · 28/12/2024
"But the expectation of easy and perfect replication of experimental findings from one context to the next is probably unrealistic. Rather, the experiment should be one tool within a toolkit containing other useful methods of inquiry: the survey, the interview, the case study, the simulation."
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Rotem Perach @drrotemperach.bsky.social · 18/12/2024
go.bsky.app/GkD3dR1 Let me know in comments if you'd like to join this starter pack
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Sean Figgins @seanfiggins.bsky.social · 16/12/2024
Doing a PhD on social identity in health, organisational, political and social change, or sport and exercise? Join us next summer at the Social Identity Summer School. Lots of chances to learn & network. See details below on how to apply. 40 places available (10 per stream) 👇
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Lusine Grigoryan @grigolus.bsky.social · 16/12/2024
❗2-year postdoc at the University of York❗ I am looking for a postdoc for my ERC-funded project “The many faces of prejudice: the “what”, the “why”, and the “how” of inferences we make from membership in social groups”. To learn more and apply (by Jan 13): jobs.york.ac.uk/vacancy/rese... #psychjobs
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Rotem Perach @drrotemperach.bsky.social · 12/12/2024
Great to see this mixed methods participatory vaccine messaging research: "Although many unvaccinated individuals have been labeled vaccine hesitant, our assessment suggests that health conscious may be more accurate. "👇 journals.sagepub.com/doi/full/10....
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Rotem Perach @drrotemperach.bsky.social · 11/12/2024
PhD in social psychology/behavioral science 👇 Details on PhD funding for applicants here: www.westminster.ac.uk/study/postgr... Please get in touch before you apply
westminster.ac.uk
Quintin Hogg Trust PhD Studentship | University of Westminster, London
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Rotem Perach @drrotemperach.bsky.social · 09/12/2024
Strong background in social psychology/behavioral science? Fresh ideas about public health messaging? Call for funded #PhD with me now live ⬇️
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Rotem Perach @drrotemperach.bsky.social · 06/12/2024
The #NHS symbol has "peculiar significance a shared national symbol". It "...was firmly established as the vessel, par excellence, of imagined community in and across the UK" (Wincott, 2020, see link) Our research looks at how we can use the NHS symbol to boost public health messages.
uk.fes.de
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Rotem Perach @drrotemperach.bsky.social · 28/11/2024
📣 Strong background in social psychology/behavioral science? Come do a PhD with me in on public health messaging. Competitive funding, Feb deadline: www.westminster.ac.uk/study/postgr... Please RT
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Rotem Perach @drrotemperach.bsky.social · 21/11/2024
Great to see this paper (Alyeksyeyeva et al.) on the communicative functions of cultural #facemasks: mail.amazoniainvestiga.info/index.php/am...
mail.amazoniainvestiga.info
The mask as a new means of communication: a multimodal analysis of its communicative value during the COVID-19 pandemic | Amazonia Investiga
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Rotem Perach @drrotemperach.bsky.social · 18/11/2024
Findings of this new scoping review (Majekodunmi et al.) "...highlight the importance of addressing deeper social and psychological factors, such as cultural relevance, trust in healthcare systems, and community engagement." pmc.ncbi.nlm.nih.gov/articles/PMC...
pmc.ncbi.nlm.nih.gov
Interventions employed to address vaccine hesitancy among Black populations outside of African and Caribbean countries: a scoping review
Black people are disproportionately affected by structural and social determinants of health, resulting in greater risks of exposure to and deaths from COVID-19. Structural and social determinants of ...
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Rotem Perach @drrotemperach.bsky.social · 28/06/2024
Why do people share false political information online? Our new paper 👇 journals.plos.org/plosone/arti...
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Rotem Perach @drrotemperach.bsky.social · 28/06/2024
Why do people share false political information online? Our new paper 👇 journals.plos.org/plosone/arti...
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John Drury @profjohndrury.bsky.social · 04/06/2024
For #VolunteersWeek, our new paper with NAVCA: 'Safeguarding concerns, practices, and resources in COVID-19 mutual aid groups' @drrotemperach.bsky.social www.tandfonline.com/doi/full/10....
tandfonline.com
Safeguarding concerns, practices, and resources in COVID-19 mutual aid groups
Community mutual aid groups that sprang up during the COVID-19 pandemic were characterized by a lack of formal regulation and therefore potential issues around safeguarding. In this study, eight or...
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